{"id":12005,"date":"2008-12-01T23:51:00","date_gmt":"2008-12-01T23:51:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/large-scale-research-for-small-companies\/"},"modified":"2025-09-15T23:03:48","modified_gmt":"2025-09-16T03:03:48","slug":"grosforschung-fur-kleine-unternehmen","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/de\/grosforschung-fur-kleine-unternehmen\/","title":{"rendered":"Gro\u00dfforschung f\u00fcr kleine Unternehmen"},"content":{"rendered":"
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Von Dmitry Shimanov, Generaldirektor von BESCH\u00c4DIGEN <\/a>Konsultieren Sie die Forschungsagentur
Auch zug\u00e4nglich auf SIS Worldwide Intelligence Library<\/p>\n

Ein weit verbreiteter Irrtum in der Gesch\u00e4ftswelt besteht darin, dass Marktforschung nur f\u00fcr gro\u00dfe Unternehmen notwendig ist. Tats\u00e4chlich ist sie f\u00fcr kleine Unternehmen genauso wichtig wie f\u00fcr transnationale Konzerne.
Warum? Hier sind vier Gr\u00fcnde.<\/em><\/p>\n

First, in order to expand market share, small companies need to find a suitable niche. This is why market analysis and SWOT analysis of competitors will be required. Second, small companies deal with the extreme pressure of competition. They have to keep hold of every client, and to do so, complete information on consumers is necessary (from social and demographic features to psychographic portrait). Third, small companies also have to develop their brand<\/a>. To this end, it is required to design an optimum combination of its attributes and evaluate its perception by the target audience. Fourth, small business means a limited advertising budget, so advertising must be as effective as possible. This is why it is vital to test advertising concepts<\/a> so as to evaluate their attractiveness. These four criteria are the necessary amount of marketing research for a startup company<\/a>. Of course, the list of recommended issues may be extended, but this information will be enough to make timely and well-grounded decisions regarding small business development.<\/p>\n

Most first-time entrepreneurs try to settle the listed problems by intuition. This approach often turns out to be ineffective because opinions from different people are highly subjective and likely to be incorrect. Why not confidently invest money in a marketing research<\/a> in the very beginning and be sure that you are moving in the right direction or make timely updates to your business plan?<\/p>\n

Eines der gr\u00f6\u00dften Hindernisse f\u00fcr Unternehmer ist die mangelnde Bereitschaft der Gesch\u00e4ftsbanken, kleinen Unternehmen Kredite zu gew\u00e4hren. Dieses Problem kann gel\u00f6st werden, wenn das Unternehmen einen umfassenden Gesch\u00e4ftsplan vorlegen kann, der die finanzielle Leistung und die Marketingstrategie umfasst und durch Forschung unterst\u00fctzt wird. Diese Art von Daten kann ein starkes Argument f\u00fcr die Gew\u00e4hrung eines Kredits sein.<\/p>\n

One more aspect the company should consider, if it is seeking to obtain maximum profit, is what price formation strategy should be chosen to ensure maximum demand. If the price is optimum, investments will pay back in minimum time, which is highly important to ensure regular loan payments. On the whole, price formation issues are so closely related with risk management, that it becomes clear: calculation of price should be based on marketing<\/a> data. Such examples may be provided: price range for analyzed products and services on the market<\/a>, competitors\u2019 price policy, price elasticity of demand, expected consumption depending on the price, consumer behavior patterns and buying situations, consumption patterns and structure, and range of substitute products.<\/p>\n

One more issue to be studied is forecasting market development. It is necessary to develop long-term strategies helping to promptly react to the changing market conditions. A forecast will help to build a strategy so as to take into consideration possible risks related to the entry of new market players, competitors\u2019 development plans, market indicator dynamics<\/a>, factors influencing market and segment development, and other risks.<\/p>\n

Thus, if a first-time entrepreneur considers all possible problems well in advance and tries to settle them before company registration, he or she will be evade numerous risks connected with a lack of information on competitive environment. This powerfully increases the likelihood that all investments in marketing research<\/a> will pay back soon.<\/p>\n

Mitwirkendes Unternehmen: <\/strong><\/em>
MAR-Beratung<\/a> Forschungsagentur. Moskau, Russland.
Kontakt: Dmitry Shimanov. info@marconsult.ru<\/a> +7 (495) 660-82-20.<\/p>\n

Haftungsausschluss: Ansichten und Meinungen sind ausschlie\u00dflich die der Mitwirkenden und spiegeln nicht unbedingt die Meinungen, Ansichten und Methoden von SIS International Inc. wider. Unter keinen Umst\u00e4nden haftet SIS, seine Tochtergesellschaften, Rechtsnachfolger oder Bevollm\u00e4chtigten f\u00fcr Verluste oder Sch\u00e4den, die durch das Vertrauen auf Informationen dieser Website entstehen.<\/p>","protected":false},"excerpt":{"rendered":"

Von Dmitry Shimanov, Generaldirektor von BESCH\u00c4DIGEN <\/a>Konsultieren Sie die Forschungsagentur
Auch \u00fcber die SIS Worldwide Intelligence Library zug\u00e4nglich. Ein weit verbreiteter Irrtum in der Gesch\u00e4ftswelt ist, dass Marktforschung nur f\u00fcr gro\u00dfe Unternehmen notwendig ist. Tats\u00e4chlich ben\u00f6tigen kleine Unternehmen sie genauso wie transnationale Konzerne.
Warum? Hier sind vier Gr\u00fcnde.<\/em><\/p>\n

Erstens m\u00fcssen kleine Unternehmen eine geeignete Nische finden, um ihren Marktanteil zu vergr\u00f6\u00dfern. Daf\u00fcr sind Marktanalysen und SWOT-Analysen der Wettbewerber erforderlich. Zweitens sind kleine Unternehmen einem extremen Wettbewerbsdruck ausgesetzt. Sie m\u00fcssen jeden Kunden halten, und dazu sind umfassende Informationen \u00fcber die Verbraucher erforderlich (von sozialen und demografischen Merkmalen bis hin zum psychografischen Portr\u00e4t).<\/p>","protected":false},"author":1,"featured_media":66135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-12005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/12005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=12005"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/12005\/revisions"}],"predecessor-version":[{"id":81453,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/12005\/revisions\/81453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/66135"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=12005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/categories?post=12005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/tags?post=12005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}