{"id":11996,"date":"2013-02-07T21:12:16","date_gmt":"2013-02-07T21:12:16","guid":{"rendered":"https:\/\/www.sisinternational.com\/mobile-marketing\/"},"modified":"2025-09-16T22:08:16","modified_gmt":"2025-09-17T02:08:16","slug":"mobiles-marketing","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/de\/mobile-marketing\/","title":{"rendered":"Was ist Mobile Marketing?"},"content":{"rendered":"

Beim mobilen Marketing geht es darum, Kunden zu erreichen, wenn diese das Internet abseits ihrer herk\u00f6mmlichen Desktop-Umgebung zu Hause oder im B\u00fcro nutzen.<\/h2>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

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Die zunehmende Nutzung von Smartphones, iPads, Tablets und \u00e4hnlichen Mobilger\u00e4ten hat Mobile Marketing f\u00fcr viele Online-Unternehmen zu einem Muss gemacht. Mobiles Marketing nutzt interaktive Medien, die Kunden dabei unterst\u00fctzen, \u00fcber drahtlose Verbindungen orts- und zeitabh\u00e4ngige Informationen zu erhalten. Es ist f\u00fcr alle Beteiligten hilfreich, einschlie\u00dflich Organisationen und Kunden. Verbraucher k\u00f6nnen jederzeit und \u00fcberall nach einem ben\u00f6tigten Produkt suchen. Organisationen k\u00f6nnen potenzielle globale K\u00e4ufer an jedem Ort und zu jeder Zeit erreichen.<\/p>\n\n\n\n

Mobiles Marketing ver\u00e4ndert die aktuelle Gesch\u00e4ftslandschaft drastisch.<\/h2>\n\n\n\n

Marketing via cell phones, especially through text messages, is widely used throughout the world.  It is estimated that a recipient of a text message will read it within minutes, a phenomena that may increase a consumer\u2019s response rate to an advertising message.<\/p>\n\n\n\n

Many companies have developed large databases of customers\u2019 information and send them promotional packages and special offers through text messages.  Enterprise solution software can assist businesses in sending mass marketing messages within a single click. In addition to being cost effective, this software may also turn out to be one of the most prompt ways of marketing and advertisement.<\/p>\n\n\n\n

SMS-Benachrichtigungen<\/h2>\n\n\n\n

Fernmarketing, wie etwa mobiles Marketing per SMS oder Textnachrichten, wird nicht immer so positiv aufgenommen wie eine Echtzeitansicht eines Produkts. Multimedia Messaging Service (MMS) ist ein Schritt in Richtung zweidimensionaler (2D) und dreidimensionaler (3D) Darstellung von Produkten. Ein Unternehmen kann seinen Kunden eine MMS senden, um ihnen ein besseres Bild seiner Produkte zu pr\u00e4sentieren.<\/p>\n\n\n\n

Mitteilungen<\/h2>\n\n\n\n

Push notifications constitute another type mobile marketing that is used globally.  Apple introduced this technology to its smartphones, and many companies later adopted it. Push notifications may be an efficient way to communicate with end-user customers. These notifications \u201cpop up\u201d as messages on clients\u2019 mobile phones, informing clients of new events or developments in a phone application without their actually having to open up the relevant application.<\/p>\n\n\n\n

Companies can benefit from the adoption of push notifications because this technology can allow them to alert customers or new products or discounts.  A push notification can also function as a \u201ccall to action\u201d ad.  A push notification interrupts the user in the midst of whatever function he is using on his phone, such as surfing the Internet, and alerts him to a new development.  If the development appeals to him, he can then click on an embedded link and then visit the company\u2019s application or website.<\/p>\n\n\n\n

GeoLocation-Marketing<\/h2>\n\n\n\n

Mobile marketing may have revolutionized marketing techniques, and the Global Positioning System (GPS) may have revolutionized mobile marketing.  GPS enables consumers to locate any business, restaurant, hotel, school, or hospital within few seconds. GPS may aid companies in capturing the attention of their target consumers. Location-Based Services (LBS) is another form of mobile marketing that can operate without GPS and send marketing messages to customers based on their location.<\/p>\n\n\n\n

\u00dcberlegungen<\/h2>\n\n\n\n

One of the advantages of mobile marketing for an organization may be its ability to directly connect with its end-user customers. Using this technology effectively may yield favorable results for companies.\u00a0 Many people consider their cell phones to be for their personal use and may become irritated by mobile marketing messages.\u00a0 Companies that adopt a conscientious attitude towards customers\u2019 privacy may reap more benefits from mobile marketing than companies that do not.<\/p>\n\n\n\n

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Kontaktieren Sie uns f\u00fcr Ihr n\u00e4chstes Mobile-Marketing-Forschungsprojekt.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"

Beim mobilen Marketing geht es darum, Kunden zu erreichen, wenn diese das Internet au\u00dferhalb ihrer traditionellen Desktop-Umgebung zu Hause oder im B\u00fcro nutzen. Die zunehmende Nutzung von Smartphones, iPads, Tablets und \u00e4hnlichen Mobilger\u00e4ten hat das mobile Marketing f\u00fcr viele Online-Unternehmen zu einem Muss gemacht. Beim mobilen Marketing werden interaktive Medien verwendet, die Kunden dabei unterst\u00fctzen, orts- und zeitabh\u00e4ngige Informationen zu erhalten \u2026 Weiterlesen \u2026<\/a><\/p>","protected":false},"author":1,"featured_media":63118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-11996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/11996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=11996"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/11996\/revisions"}],"predecessor-version":[{"id":69229,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/11996\/revisions\/69229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/63118"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=11996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/categories?post=11996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/tags?post=11996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}