{"id":11992,"date":"2012-11-21T20:24:00","date_gmt":"2012-11-21T20:24:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/social-media-in-small-business\/"},"modified":"2025-09-16T21:46:59","modified_gmt":"2025-09-17T01:46:59","slug":"soziale-medien-in-kleinen-unternehmen","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/de\/soziale-medien-in-kleinen-unternehmen\/","title":{"rendered":"Social-Media-Strategien f\u00fcr kleine Unternehmen"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n

Die Pr\u00e4senz sozialer Medien im Alltag stellt f\u00fcr jedes kleine Unternehmen ein wirkungsvolles Marketinginstrument dar.<\/h2>\n

Es kann Gesch\u00e4ftsinhabern die beispiellose M\u00f6glichkeit bieten, mit ihren Kunden zu interagieren. Soziale Medien k\u00f6nnen Gesch\u00e4ftsinhabern Echtzeit-Feedback zu den Reaktionen der Kunden auf Produkte und Dienstleistungen geben.<\/p>\n

Social media can, in some cases, be a gold mine of information about customers\u2019 habits and this information can be a good starting point for marketing strategies.<\/p>\n

Guerilla-Marketing<\/h2>\n

Small businesses do not have the deep pockets of bigger corporations to spend on huge marketing<\/a> campaigns. Facebook, Twitter and other online social media have leveled the playing field for small businesses. In this day and age of viral videos<\/a> which can be seen by millions of viewers around the world businesses may not want to spend millions to gain market awareness. Small business owners get good publicity by joining online communities and talking to people about their company<\/a>. The company\u2019s consumer base then acts as advertising prophets, spreading the word about the values of the company to their own social networks.<\/p>\n

Herausforderungen bei der Bereitstellung von Social Media<\/h2>\n

Despite advantages to social media, many small business owners have pulled away from the added social media workload. According to a study from online marketing<\/a> firm Vertical Response, most small business owner believe that they need to be on social media but at least one-third of the respondents said they would like to spend less time on social media. One potential reason for this response is the lack of immediate results from social media marketing<\/a>.<\/p>\n

Content Writing f\u00fcr Unternehmer<\/h2>\n

Lack of time to create quality content seem to be the biggest factor preventing solo entrepreneurs from committing fully to social media. Only half of the owners in the study said that they have a blog, indicating a lack of quality content on their social media platforms. The bloggers responded that they spend hours on their blog posts and spent more time looking for good content to share.<\/p>\n

Owners may be pulling away also because they may not have a clear idea of what they get out of their invested time. Only 36% of small business owners paid analytical<\/a> or scheduling tools which means that owners have little insight whether their social media activities brought in more clients or which forms of social media activity is more helpful.<\/p>\n

Was Unternehmer \u00fcber soziale Medien wissen sollten<\/h2>\n

To make campaigns more meaningful, small business owners can be more selective about their activities. A successful social media strategy is not just about marketing or sales, but it is about meaningful engagement and relationship building with their consumers. \u00a0There can be a significant cost involved with social media but social media marketing can greatly benefit from strategy, research and planning beforehand.<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Soziale Medien bieten Gesch\u00e4ftsinhabern beispiellose M\u00f6glichkeiten zur Interaktion mit Kunden. Entdecken Sie neue M\u00f6glichkeiten der Kundeninteraktion.<\/p>","protected":false},"author":1,"featured_media":63344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-11992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/11992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=11992"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/11992\/revisions"}],"predecessor-version":[{"id":81311,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/11992\/revisions\/81311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/63344"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=11992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/categories?post=11992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/tags?post=11992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}