{"id":11972,"date":"2018-02-01T22:35:32","date_gmt":"2018-02-01T22:35:32","guid":{"rendered":"https:\/\/www.sisinternational.com\/healthcare-and-pharmaceutical-market-research\/"},"modified":"2026-01-26T18:47:02","modified_gmt":"2026-01-26T23:47:02","slug":"marktforschung-im-gesundheitswesen-2","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/de\/marktforschung-im-gesundheitswesen-2\/","title":{"rendered":"Marktforschung f\u00fcr Pharmazeutika und das Gesundheitswesen"},"content":{"rendered":"
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The healthcare market is one of the world’s largest and fastest-growing industries. It offers treatments, pharmaceuticals and services to people who need preventive, rehabilitative or curative treatment. The Pharmaceutical industry, Biotechnology industry, Medical Device industry and several other life sciences industries in health care sector form the healthcare industry.<\/p>\n\n\n\n

Ver\u00e4nderungen im Gesundheitswesen<\/h2>\n\n\n\n

As the world is increasingly global, opportunities and challenges face health industries globally.  Ageing demographics in the Developed World and some major emerging markets such as China may have profound impact on the evolution of healthcare<\/a> systems, technology, industries and regulatory affairs.  Likewise, growing societies in young emerging markets can mean further complexity in these industries.  Other complexities such as the regulatory landscape in major markets such as the United States can have profound impact on global healthcare markets.<\/p>\n\n\n\n

Entscheidungstr\u00e4ger im Gesundheitswesen<\/h2>\n\n\n\n

Healthcare providers and professionals include hospital workers, clinical workers, doctors, payors, nurses, and volunteer health workers. The healthcare industry employs the largest number of people in the world.<\/p>\n\n\n\n

Die Pharmaindustrie<\/h2>\n\n\n\n

The pharmaceutical industry consists of the development, production, distribution and marketing of drugs<\/a> and medications and has a major share in the medical industry. It is one of the most regulated industries all around the world regarding the testing of drugs and safety of users<\/a>.<\/p>\n\n\n\n

Dar\u00fcber hinaus nutzt die Biotechnologiebranche, manchmal auch Gentechnik genannt, lebende Organismen, um Produkte zu entwickeln, die zur Herstellung von Medikamenten verwendet werden k\u00f6nnen. Da diese Branche nicht streng auf die Gesundheitsbranche beschr\u00e4nkt ist, spielen ihre Entwicklungen im Pharmasektor eine entscheidende Rolle.<\/span><\/p>\n\n\n\n

Digitale Innovation im Gesundheitswesen<\/h2>\n\n\n\n

Technology has increasingly played a key role in people\u2019s lives, with the rising application of technology helping the healthcare industry to provide more efficient services<\/a> and information to customers in an optimized manner. The emergence of information enables them to be increasingly aware of their needs.<\/p>\n\n\n\n

Patientenzentrierung im Gesundheitswesen<\/h2>\n\n\n\n

Another trend in the healthcare industry<\/a> is a series of programs on how to raise awareness about health. They are being conducted by a large number of organizations in the industry. Furthermore, there is also an increased emphasis on providing customers information about their health, safety and disease prevention.<\/p>\n\n\n\n

Eine weitere Entwicklung in der Branche ist die Transparenz, die in der Preisstruktur geboten wird. Dank der gro\u00dfen Informationsmenge ist es f\u00fcr Kunden m\u00f6glich, bequem eine Aufschl\u00fcsselung ihrer Gesundheitskosten zu erhalten, wobei die steigenden Gesundheitskosten eines der Hauptprobleme sind, die die Branche betreffen. Die Gesundheitskosten sind in den letzten Jahren erheblich gestiegen und die Menschen steigen auf rezeptfreie Medikamente um, anstatt verschreibungspflichtige Medikamente zu nehmen.<\/p>\n\n\n\n

Regulatorische Herausforderungen<\/h2>\n\n\n\n

Other major challenges nowadays are strict laws and regulations that need to be abided by the industry to ensure safety and efficacy of medication and processes. Licenses and patents are an increasingly important competitive advantages.\u00a0 HIPAA and Cybersecurity remain significant challenges. Some Healthcare leaders are looking to Artificial Intelligence<\/a> to keep abreast of changes in Regulation and Compliance.<\/p>\n\n\n\n

Wie Marktforschung hilft<\/h2>\n\n\n\n

Market Research provides data, insights and strategies to optimize treatments and improve lives.\u00a0 Research uncovers patient journeys<\/a>, attitudes, opinions, and behavioral insights.\u00a0 It also tests products, treatments, advertisements, websites and apps.<\/p>\n\n\n\n

Wir bieten folgende L\u00f6sungen an:<\/p>\n\n\n\n