{"id":11964,"date":"2013-01-29T19:04:37","date_gmt":"2013-01-29T19:04:37","guid":{"rendered":"https:\/\/www.sisinternational.com\/tv-and-print-advertising-give-way-to-viral-videos-and-emerging-social-media\/"},"modified":"2026-01-26T18:12:32","modified_gmt":"2026-01-26T23:12:32","slug":"tv-und-printwerbung-wird-durch-virale-videos-und-neue-soziale-medien-ersetzt","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/de\/tv-und-printwerbung-wird-durch-virale-videos-und-neue-soziale-medien-ersetzt\/","title":{"rendered":"Virale Video-Marktforschung"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n

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Nur das Wetter \u00e4ndert sich schneller als Werbemethoden.<\/h2>\n

Marketers today must constantly change and adapt to an ever-evolving advertising landscape that is ever-evolving. Advents in technology and ad-delivery formats force businesses to continually re-appraise and advance their advertising methods.<\/p>\n

Der Aufstieg viraler Videos<\/h2>\n

Today\u2019s consumers spend less time watching conventional television and reading print ads than ever before. Rather, they are watching YouTube and TiVo and are logged-on to Facebook, Pinterest, Twitter, and other constantly emerging social media platforms. Advertisers are literally required to adapt or perish in such an environment. The good news, with a little research and effective<\/a> application of these contemporary communication mediums, the smart company can incorporate them and thrive in doing so.<\/p>\n

Research indicates that online videos<\/a> are playing an increasingly crucial role in reaching desired consumers in all categories. The big players are already deeply immersed in utilizing online video Facebook-Werbung <\/span><\/span>Werbung, um relevant und erfolgreich zu bleiben. W\u00e4hrend ein Zielkunde fr\u00fcher vorhersehbar vor dem Fernseher sa\u00df, ist er heute eher online und seine Aufmerksamkeitsspanne ist k\u00fcrzer. Dies geschieht Tag und Nacht, da Arbeitnehmer der Langeweile im Internet entfliehen, um sich von ihrem anstrengenden Arbeitstag eine kurze Auszeit zu g\u00f6nnen.<\/p>\n

Chancen in viralen Videos<\/h2>\n

In diese viralen Online-Videos und Webisodes sind Logos, Werbetexte und \u201ePre-Rolls\u201c eingeflochten, kurze Einf\u00fchrungen, die man sich unbedingt ansehen muss, bevor man den gew\u00fcnschten Inhalt sehen kann. Es handelt sich um ein aufmerksames und s\u00fcchtig machendes Publikum, das bereit und willens ist, Werbung zu verdauen, und das kluge Geld verlagert sich zunehmend von konventioneller Fernseh- und Printwerbung auf diese neuen und effektiven Mittel, um die gew\u00fcnschte Kundschaft zu erreichen.<\/p>\n

Clevere Unternehmen haben sogar Wege gefunden, sich in Comedy-Videos oder popul\u00e4re Web-Programme zu integrieren, indem sie Produktplatzierungen vornehmen oder in die Dialoge einer Sendung eingebunden werden. Auf diese Weise wird die F\u00e4higkeit von TiVo, Werbung zu \u00fcberspringen, ausgehebelt und Werbung und Kunst kreuzen sich auf eine Weise, die selbst Warhol nicht vorhergesehen hatte.<\/p>\n

It\u2019s impossible to ignore these new avenues of advertising, and it can be daunting to those not fond of changing once successful ways. However, to those who do adapt and utilize the many new conduits of commerce, the possibilities for growth and increased business<\/a> are infinite. Better to embrace the new than be left behind.<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Only the weather changes faster than advertising methods. Marketers today must constantly change and adapt to an ever-evolving advertising landscape that is ever-evolving. Advents in technology and ad-delivery formats force businesses to continually re-appraise and advance their advertising methods. The Rise of Viral Videos Today\u2019s consumers spend less time watching conventional television and reading print … Weiterlesen \u2026<\/a><\/p>","protected":false},"author":1,"featured_media":63638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287],"tags":[],"class_list":["post-11964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-spotlight","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/11964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=11964"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/11964\/revisions"}],"predecessor-version":[{"id":81550,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/11964\/revisions\/81550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/63638"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=11964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/categories?post=11964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/tags?post=11964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}