{"id":11959,"date":"2012-02-09T01:01:43","date_gmt":"2012-02-09T01:01:43","guid":{"rendered":"https:\/\/www.sisinternational.com\/trends-in-the-automotive-industry-2013\/"},"modified":"2025-09-16T21:30:10","modified_gmt":"2025-09-17T01:30:10","slug":"marktforschung-fur-vernetzte-fahrzeuge","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/de\/connected_car_market_research\/","title":{"rendered":"Marktforschung f\u00fcr vernetzte Fahrzeuge"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n

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The Automotive industry is transforming and embracing digital disruption.  Quantum leaps in technology over the past few years have allowed car companies to include Smart Technology and the Internet of Things (IoT) to transform the way people live and travel.  This is also leading to advances on car designs, systems, and features.<\/p>\n\n\n\n

At the same time, competition is increasing.  No longer confined to Germany and Detroit, new hotspots in car development are emerging in Silicon Valley and China.  Strategically, more car makers are looking at ways to boost productivity and bring first-rate car models to consumers.<\/p>\n\n\n\n

Vernetzte Autos<\/h2>\n\n\n\n

Car connectivity is a hot topic in the industry as consumers are increasingly demanding smart technology and smartphone connectivity in their cars. Car makers are now providing infotainment systems that provide voice control and Internet connectivity.\u00a0 Advanced driver assistance systems, remote monitoring, and control are some of the technologies that can generate the most demand. To meet the growing demand for car connectivity, automakers can work closely with service providers and tech companies in the next few years to stay ahead of the evolving tech landscape.<\/p>\n\n\n\n

K\u00fcnstliche Intelligenz<\/h2>\n\n\n\n

Eine potenziell disruptive Automobiltechnologie ist die Entwicklung k\u00fcnstlicher Intelligenz in Autos. Googles Ank\u00fcndigung einer Flotte von Autos, die automatisch lenken, bremsen und beschleunigen k\u00f6nnen, k\u00f6nnte f\u00fcr die Branche ein Wendepunkt sein. Selbstfahrende Autos sind zwar noch weit davon entfernt, sich im Mainstream durchzusetzen, aber teilweise autonome Fahrzeuge k\u00f6nnten schneller verf\u00fcgbar sein als von der Branche erwartet.<\/p>\n\n\n\n

Autonome Fahrzeuge<\/h2>\n\n\n\n

GM\u2019s Cadillac division already expects to release partially autonomous cars to the market soon. Audi and BMW have presented self-driving car concepts.\u00a0 Self-driving cars could lead to the elimination of traffic lights, speed limits, and even driver\u2019s licenses. \u00a0Smart vehicles could also coordinate and share information about traffic and plan routes accordingly.\u00a0 Autonomous cars could be the next big thing in the next few decades and could change the very landscape of the automobile industry.<\/p>\n\n\n\n

Auto-Abonnement-Dienste<\/h2>\n\n\n\n

One of the barriers to car ownership has been financing and the costs of maintaining vehicles.  With the rise of the sharing economy, car companies are innovating ways to provide vehicles as a service.  The benefit to consumers is reduced cost and risk of ownership.  Utilization of vehicles is higher, and consumers benefit from selecting different types of vehicles to suit their needs over periods of time.<\/p>\n\n\n\n

\u00dcber Connected Car Market Research<\/h2>\n\n\n\n

Connected Car Market Research involves Qualitative, Quantitative, and Strategy Research.\u00a0 Car Clinics are often the ideal research methodology in which Qualitative and Quantitative research can be conducted.<\/p>\n\n\n\n