{"id":11920,"date":"2018-02-14T18:48:33","date_gmt":"2018-02-14T18:48:33","guid":{"rendered":"https:\/\/www.sisinternational.com\/hartford-connecticuts-city-development\/"},"modified":"2025-09-16T23:24:43","modified_gmt":"2025-09-17T03:24:43","slug":"hartford-connecticut-stadtentwicklung","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/de\/hartford-connecticut-stadtentwicklung\/","title":{"rendered":"Marktforschung in Hartford, Connecticut"},"content":{"rendered":"<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-61a494f2\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-61a494f2\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Connecticut-1.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Connecticut (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Connecticut-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Connecticut-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Connecticut-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Connecticut-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Connecticut-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Die Stadt Hartford hat einen ehrgeizigen Plan zur Wiederbelebung der regionalen Wirtschaft in Angriff genommen, um Investitionen anzuregen und die Diversifizierung der Wirtschaft zu f\u00f6rdern. <strong><br><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">H\u00f6hepunkte der Wirtschaft von Hartford<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Connecticut Convention Center provides over 140,000 square feet of exhibition space, a 40,000 square foot ballroom and 25,000 square feet of flexible meeting space.<\/li>\n\n\n\n<li>Das Connecticut Science Center ist ein lehrreiches, unterhaltsames Lernzentrum mit interaktiven Ausstellungen, Theatern, Klassenzimmern und Konferenzr\u00e4umen. Touristen und Besucher aus der Region werden von den interessanten Ausstellungen und der Qualit\u00e4t der Einrichtungen angezogen.<\/li>\n\n\n\n<li>Mit der Finanzierung der Verbesserung des Flussufers wird die \u201eR\u00fcckgewinnung der Flussfront\u201c unterst\u00fctzt, um den Fu\u00dfg\u00e4ngerzugang zum Fluss zu verbessern.<\/li>\n\n\n\n<li>Rentschler Field ist ein Stadion, das gebaut wurde, um in den USA den Ruf der Qualit\u00e4t des Football-Programms der University of Connecticut zu st\u00e4rken.<\/li>\n\n\n\n<li>Das Downtown Marriott Hartford (mit 4 AAA-Diamanten ausgezeichnet) bietet 401 Zimmer, 13.000 Quadratmeter Tagungsfl\u00e4che und 13 Tagungsr\u00e4ume<\/li>\n\n\n\n<li>Das Wadsworth Atheneum ist das \u00e4lteste \u00f6ffentliche Kunstmuseum des Landes.<\/li>\n\n\n\n<li>Das Hartford Civic Center (Hartford 21) ist ein Wohn-, Einzelhandels- und Unterhaltungszentrum<\/li>\n\n\n\n<li>Der Bradley International Airport in Hartford ist derzeit der zweitgr\u00f6\u00dfte in Neuengland und bef\u00f6rdert j\u00e4hrlich 7,4 Millionen Passagiere. Er bietet Fl\u00fcge zu 72 Zielen an, darunter 22 t\u00e4gliche Direktfl\u00fcge nach Chicago, 39 t\u00e4gliche Direktfl\u00fcge nach Washington-Baltimore und t\u00e4gliche Nonstop-Fl\u00fcge nach Europa \u00fcber Amsterdam. Seine Infrastruktur umfasst \u00fcber 15.000 Parkpl\u00e4tze und ist gut f\u00fcr Tourismus und Konferenzen geeignet.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Vorteile einer Gesch\u00e4ftst\u00e4tigkeit in Hartford, Connecticut<\/h2>\n\n\n\n<p>Further impacting the development of Greater Hartford is its location vis-\u00e0-vis other regional cities. The <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/qualitative-quantitative-forschungslosungen\/tests-an-zentralen-standorten-in-new-york-city\/\" title=\"Zentrale Standorttests in New York City: Vorteile f\u00fcr Produkttests\"  data-wpil-monitor-id=\"8515\">city is located<\/a> inland, halfway between New York (2 hour drive) and Boston (1 \u00bd hours). Development is also influenced by population. Hartford\u2019s population is 124,570, and its surrounding areas include an even larger population of 3.4 million state-wide, and 1.6 million in the Knowledge Corridor from Hartford to Western Massachusetts. Below is a list of competitor cities with their corresponding estimated populations, as of 2006:<\/p>\n\n\n\n<p>Um ein erstklassiges Reiseziel zu werden, sind eine zentrale Lage und gute Verkehrsanbindung entscheidend. Hartford hat mit der Anbindung an Springfield und New York City bereits Schritte in Richtung Eisenbahnanbindung unternommen, doch in den kommenden Jahren werden weitere Schritte durch die Verbesserung der Eisenbahninfrastruktur noch wichtiger werden. Die Steigerung des Schienenverkehrs, des Passagieraufkommens, der Eisenbahninfrastruktur und staatlicher Zusch\u00fcsse k\u00f6nnen dazu beitragen, die wirtschaftlichen Chancen zu steigern.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gesch\u00e4ftswachstum in Connecticut<\/h2>\n\n\n\n<p>Die Stadt Hartford und die Region bieten attraktive Arbeitskr\u00e4fteproduktivit\u00e4t, Erreichbarkeit, Einkommensniveaus, Technologie, Bildung, Kunst und Kulturerbe. Hartford selbst bietet Kommunikation, Infrastruktur, Parks und Naturpfade, Gesundheitsversorgung, \u00f6ffentliche Sicherheit und Annehmlichkeiten.<\/p>\n\n\n\n<p>Connecticut\u2019s economy has seen job growth and was supported by the expansion of the global economy and favorable economic incentives and conditions.\u00a0 GDP in 2017 was growing and was estimated at $260 billion, larger than the GDP of many nations in the world.\u00a0 In particular, the economy experienced notable job growth across manufacturing, <a href=\"https:\/\/www.sisinternational.com\/de\/anstieg-im-bildungssektor-wahrend-der-rezession\/\" title=\"Wachstum im Bildungssektor w\u00e4hrend der Rezession\"  data-wpil-monitor-id=\"8512\">educational services and exports sectors<\/a>. Connecticut businesses have benefited from assistance services including financing, regulatory and location assistance from local organizations like the Hartford Economic Development Corporation, MetroHartford Alliance, Capital City Economic Development Authority (CCEDA), and the Community Economic Development fund and the Greater Hartford Business Development Center, Inc (GHBDC), among many others, which seek to promote local business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Destinationsmarketing-M\u00f6glichkeiten<\/h2>\n\n\n\n<p>One function of Destination Marketing Organizations (DMOs) is to facilitate <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/industrielle-marktforschung\/\" title=\"Industrielle Marktforschung und Strategie\"  data-wpil-monitor-id=\"8510\">industry access to market<\/a> intelligence and to make certain that operators understand their markets (existing and emerging). One new source of market intelligence arising from peer to peer communication over the internet comes in the form of blogs. How useful these blogs will be to DMO\u2019s is still highly unknown, but one could surmise that as the internet penetrates more and more households around the globe, \u201ce-strategies\u201d will become more effective and the reliability of information will duly increase.<\/p>\n\n\n\n<p>Typischerweise sind f\u00fcr Eventplaner folgende Freizeitaktivit\u00e4ten bei der Wahl der Location wichtig:<\/p>\n\n\n\n<ul class=\"wp-block-list unindentedList\">\n<li>Golf<\/li>\n\n\n\n<li>Spa<\/li>\n\n\n\n<li>Radfahren<\/li>\n\n\n\n<li>Black Tie-Veranstaltungen<\/li>\n\n\n\n<li>Kasinos<\/li>\n\n\n\n<li>Nachtleben<\/li>\n\n\n\n<li>Brauereien und Weing\u00fcter<\/li>\n\n\n\n<li>Ausfl\u00fcge (mit Transport weniger als 1 Stunde)<\/li>\n\n\n\n<li>Aktivit\u00e4ten am Wasser, Wassersport<\/li>\n<\/ul>\n\n\n\n<p>Zu den Schl\u00fcsselfaktoren, die die Wahl eines Kongresszentrums beeinflussen, z\u00e4hlen au\u00dferdem:<\/p>\n\n\n\n<ul class=\"wp-block-list unindentedList\">\n<li>Gesamtpreis<\/li>\n\n\n\n<li>Preis f\u00fcr Teilnehmer<\/li>\n\n\n\n<li>Transport (Direktheit und Benutzerfreundlichkeit)<\/li>\n\n\n\n<li>Geographische N\u00e4he<\/li>\n\n\n\n<li>Image und Ruf der Stadt<\/li>\n\n\n\n<li>Quality of <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/reise-tourismus-und-gastgewerbeberatung\/hotel-restaurant-marketing-beratung\/\" title=\"Hotel Restaurant Marketing Beratung\"  data-wpil-monitor-id=\"8511\">hotels and restaurants<\/a> (Number of Zagat or Michelin rated)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00f6glichkeiten und Attraktionen in Hartford<\/h2>\n\n\n\n<p>Mehrere Fortune 500-Unternehmen haben ihren Sitz in Hartford, darunter United Technologies Corporation, The Hartford Financial Services Group, Aetna Inc und Northeast Utilities. Hartford gilt aufgrund der hohen Konzentration von Versicherungsunternehmen wie Aetna, ING, Lincoln Life, Uniprise, MetLife, Travelers, The Phoenix Companies, Mass Mutual und Prudential Financial Services als \u201eVersicherungshauptstadt der Welt\u201c.<\/p>\n\n\n\n<p>Furthermore, the region offers fine and diverse cuisines from every continent. The quality of restaurants is notable given that Hartford possesses more than 30 independently owned four-star restaurants. Redevelopment of Greater Hartford has spurred further expansion of <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/marktforschung-zur-optimierung-von-restaurantspeisekarten\/\" title=\"Marktforschung zur Restaurant- und Speisekartenoptimierung\"  data-wpil-monitor-id=\"8514\">restaurants and food<\/a> enterprises with approximately 16 new restaurants and food outlets opening since January 2004.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wachsende Wissensindustrien in Connecticut<\/h2>\n\n\n\n<p>Die Region ist die Heimat des \u201eKnowledge Corridor\u201c, der aus 32 Hochschulen und 120.000 Studenten besteht. Connecticuts Bildungssystem genie\u00dft landesweite Anerkennung. Die Ergebnisse standardisierter Tests belegen, dass Connecticuts Sch\u00fcler in Mathematik, Schreiben und Lesen die besten Pl\u00e4tze belegen. Hartford selbst ist die Heimat von zwei der 100 besten Krankenh\u00e4user des Landes, dem Hartford Hospital und dem St. Francis Hospital and Medical Center.<\/p>\n\n\n\n<p>Among other North American cities, Hartford ranks highly in the richness of art and cultural institutions with approximately 200 arts, cultural, and heritage organizations. Supporting this culture is Hartford\u2019s hosting of the 10th-largest United Arts Fund. Key attractions include the Bushnell Center for the Performing Arts, the Connecticut Opera, the Hartford Civic Center, the Hartford Symphony Orchestra, and the New England Dodge Music Center, a 25,000-seat indoor-outdoor theater showcasing the best in rock, pop and country music. Throughout the year, major festivals in Hartford include the Connecticut African-American Day Parade, Connecticut Veterans Day Parade, First Night Hartford, Greater Hartford Festival of Jazz, Greater Hartford Marathon, Travelers Championship (PGA), Hartford Vintage Base Ball Invitational, Hartford Gay Pride, Puerto Rican Day Parade, Riverfest, Talcott Mountain Music Festival, and a Taste of Hartford.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tourismusm\u00f6glichkeiten<\/h2>\n\n\n\n<p>Einwohner und Besucher haben Zugang zu zwei der gr\u00f6\u00dften Casinos der Welt, Foxwoods und Mohegan Sun, die sich in der N\u00e4he von Hartford befinden. Hartford und die umliegende Region bieten zahlreiche Einkaufsm\u00f6glichkeiten wie Westfarms Mall, The Shoppes at Buckland Hills, Evergreen Walk, The Shoppes at Farmington Valley und Blue Back Square.<\/p>\n\n\n\n<p>The geographic landscape presents residents and visitors of Hartford with numerous recreational attractions. Hartford is located south of New England\u2019s highest mountains, which bestow opportunities for skiing and hiking. Outdoor recreation choices include canoeing, tubing, horseback riding, cycling, mountain biking, jogging, hot air ballooning, and golf on more than 20 courses. Downtown Hartford is decorated with an attractive waterfront, with a riverfront plaza, parks, picnic areas, and entertainment venues, boathouses and riverboats. Past events using this riverfront have included rowing competitions, the Riverfront Dragon Boat Races &amp; Asian Festival, jazz and blues festivals, national bass fishing tournaments, and the annual July 4th Riverfest.<\/p>\n\n\n\n<p>The region boasts uncommon attractions, including the Basketball Hall of Fame, 14 local vineyards, Dinosaur State Park, Gillette Castle, Lake Compounce Amusement Park, Mystic Aquarium and Institute for Exploration, Mystic Seaport, and the New Britain Museum of American Art. Indeed, Hartford hosts several influential sporting events. In 2004, for the first time ever, the University of Connecticut won the NCAA Men\u2019s and Women\u2019s Basketball Championships. In hockey, the Hartford Wolf Pack made the final in the AHL Playoff games in 2004. Rentschler Field, part of Hartford\u2019s redevelopment strategy, is home to the University of Connecticut\u2019s Division IA football team and hosts international soccer and rugby matches.<strong><br><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Investitionen und Tourismus nach Hartford locken<strong><br><\/strong><\/h2>\n\n\n\n<p>Hartford bietet zahlreiche Wachstumsm\u00f6glichkeiten. Einige Wachstumsstrategien sind:<\/p>\n\n\n\n<ul class=\"wp-block-list unindentedList\">\n<li>Influencing public policy to reduce the <a href=\"https:\/\/www.sisinternational.com\/de\/umweltfreundlich-zu-sein-verbessert-die-rezessionsleistung\/\" title=\"So senken Sie die Kosten in Ihrem Unternehmen\"  data-wpil-monitor-id=\"8513\">cost of doing business<\/a> in Hartford<\/li>\n\n\n\n<li>Aufbau eines st\u00e4rkeren Unterst\u00fctzungssystems f\u00fcr Unternehmer<\/li>\n\n\n\n<li>Einf\u00fchrung innovativer Programme zur Verbesserung des \u00f6ffentlichen Bildungssystems und St\u00e4rkung der globalen Wettbewerbsf\u00e4higkeit von Hartford<\/li>\n\n\n\n<li>Schaffung von bezahlbarem Wohnraum in der gesamten Region<\/li>\n\n\n\n<li>St\u00e4rkung der Marketingbem\u00fchungen zur Schaffung einer landesweit bekannten Marke<\/li>\n\n\n\n<li>Expanding efforts to attract and retain talented 22-39-year-old professionals<\/li>\n\n\n\n<li>Verbindung von Hartford durch Pendlersysteme mit New York, Springfield und New Haven<\/li>\n\n\n\n<li>Expanding retail, recreational, and entertainment venues, and other revitalization of downtown area<\/li>\n\n\n\n<li>Increasing the number of ready-to-build sites available to businesses<\/li>\n\n\n\n<li>Ausbau der Nonstop-Fl\u00fcge in andere amerikanische und europ\u00e4ische St\u00e4dte<\/li>\n<\/ul>\n\n\n\n<p>Hartford hat bereits mehrere dieser Ziele in Angriff genommen. Das Bildungsniveau, die Produktivit\u00e4t der Arbeitskr\u00e4fte und die Entwicklung von Adriaen&#039;s Landing sprechen B\u00e4nde \u00fcber die derzeitigen Anstrengungen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About Market Research in Hartford, Connecticut<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/trainingsdaten-marktforschung\/\" title=\"Marktforschung zu Trainingsdaten\"  data-wpil-monitor-id=\"8508\">Market Research provides data<\/a>, strategies, and insights on consumers and business decision makers.\u00a0 We conduct Qualitative, Quantitative and Strategy Research.\u00a0 <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/schwerpunktgruppen\/focus-group-on-personal-care-products\/\" title=\"Focus Group on Personal Care Products\"  data-wpil-monitor-id=\"8509\">Schwerpunktgruppen<\/a> and Customer Interviews can provide valuable insight for new product launches.\u00a0 Strategy Research can uncover opportunities in expanding to the market.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Entdecken Sie neue M\u00f6glichkeiten auf dem Markt im Gro\u00dfraum Hartford, Connecticut.<\/p>","protected":false},"author":1,"featured_media":66522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-11920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/11920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=11920"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/11920\/revisions"}],"predecessor-version":[{"id":81424,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/11920\/revisions\/81424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/66522"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=11920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/categories?post=11920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/tags?post=11920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}