Customer Experience Research – SIS International<\/title>\n <style>\n html, body { margin: 0; padding: 0; width: 100%; overflow-x: hidden; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; }\n #sis-hero-master-container { box-sizing: border-box; width: 100% !important; min-height: 75vh; display: flex; justify-content: center; align-items: center; position: relative; padding: 80px 10%; background: linear-gradient(90deg, #ffffff 0%, #f8fafc 10%, #eef2f6 40%, #eef2f6 60%, #f8fafc 90%, #ffffff 100%) !important; background-color: #ffffff !important; }\n #sis-hero-master-container * { box-sizing: border-box; }\n .sis-hero-inner-grid { max-width: 1300px; width: 100%; display: grid; grid-template-columns: 1.1fr 0.9fr; gap: 60px; align-items: center; z-index: 1; }\n .sis-hero-content { opacity: 0; animation: sisFadeInUp 1s ease-out forwards; }\n .sis-hero-tag-pill { display: inline-flex; align-items: center; border-radius: 9999px; padding: 8px 18px; font-size: 12px; text-transform: uppercase; 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} 100% { background-position: 200% 50%; } }\n .fade-in-on-scroll { opacity: 0; transform: translateY(30px); transition: all 0.8s cubic-bezier(0.2, 1, 0.3, 1); }\n .fade-in-on-scroll.visible { opacity: 1; transform: translateY(0); }\n @media (max-width: 992px) { #sis-hero-master-container { padding: 60px 5%; background: linear-gradient(180deg, #ffffff 0%, #eef2f6 20%, #eef2f6 80%, #ffffff 100%) !important; } .sis-hero-inner-grid { grid-template-columns: 1fr; text-align: center; gap: 40px; } .sis-hero-subheading { margin: 0 auto; border-left: none; border-top: 4px solid #bf8e15; padding-top: 20px; text-align: left; } .sis-hero-img-frame { max-width: 400px; margin: 40px auto 0; } }\n @media (max-width: 768px) { .bento-grid { grid-template-columns: 1fr; } .animated-insights { padding: 60px 15px; } }\n <\/style>\n<\/head>\n<body>\n\n\n<div id=\"sis-hero-master-container\">\n <div class=\"sis-hero-inner-grid\">\n <div class=\"sis-hero-content\">\n <div class=\"sis-hero-tag-pill\">Customer Experience Research<\/div>\n <h1 class=\"sis-hero-title\">Interview Your Customers. Find Out Why They Stay, Leave, or Never Come Back.<\/h1>\n <p class=\"sis-hero-subheading\">\n SIS runs structured Voice of the Customer programs, mystery shopping evaluations, journey mapping through actual buyer interviews, and NPS diagnostic research. We talk to your customers and your lost customers to identify where the experience breaks down and what it costs you.\n <\/p>\n <p class=\"sis-hero-subheading\">\n CX research across 135 countries for 40 years. SIS has served over 70% of the Fortune 500 including American Airlines, Marriott, and leading retail, financial services, and healthcare brands.\n <\/p>\n <\/div>\n <div class=\"sis-hero-image-wrap\">\n <img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1553877522-43269d4ea984?auto=format&fit=crop&q=80&w=1000\" \n alt=\"Customer Experience Research and Voice of the Customer\" \n class=\"sis-hero-img-frame\">\n <\/div>\n <\/div>\n<\/div>\n\n\n<section class=\"animated-insights\">\n <div class=\"container\">\n \n <div class=\"header\">\n <span class=\"badge\">What We Research<\/span>\n <h2>Six Areas of <span>CX Intelligence<\/span><\/h2>\n <p>Each area is informed by structured research with your actual customers, not internal assumption workshops. SIS moderators conduct 30- to 45-minute guided conversations that surface the context behind the score.<\/p>\n <\/div>\n\n <div class=\"bento-grid\">\n \n <div class=\"card glass fade-in-on-scroll\">\n <div class=\"gradient-border\"><\/div>\n <div class=\"icon blue-check\"><\/div>\n <h3>Voice of the Customer Programs<\/h3>\n <p>SIS designs and runs recurring VOC programs that interview a company’s own customers and lost customers on a structured schedule. Research covers satisfaction drivers, unmet needs, feature prioritization, and the reasoning behind NPS scores. Unlike automated survey tools that capture a number, SIS moderators conduct guided conversations that surface the context: why the score is what it is, what would change it, and what the customer compared you to.<\/p>\n <\/div>\n\n <div class=\"card glass fade-in-on-scroll\">\n <div class=\"gradient-border\"><\/div>\n <div class=\"icon gold-check\"><\/div>\n <h3>Journey Mapping from Customer Interviews<\/h3>\n <p>Most journey maps are built in internal workshops where employees guess what customers experience. SIS builds journey maps from structured interviews with actual customers at each stage: awareness, evaluation, purchase, onboarding, usage, renewal, and exit. Research identifies where customers encounter friction, where they consider switching, and which touchpoints have the highest impact on retention. The map reflects what buyers report, not what the organization assumes.<\/p>\n <\/div>\n\n <div class=\"card glass fade-in-on-scroll\">\n <div class=\"gradient-border\"><\/div>\n <div class=\"icon gold-check\"><\/div>\n <h3>Churn and Attrition Diagnostics<\/h3>\n <p>SIS interviews customers who left to determine why. Research distinguishes between controllable attrition (service failure, pricing, competitor offer) and structural attrition (business closure, budget cut, category exit). Findings quantify the revenue at risk from each churn driver so retention teams prioritize investment by impact. For a financial services client, SIS identified that the primary churn driver was not price but a specific onboarding step that created a 72-hour gap in service activation.<\/p>\n <\/div>\n\n <div class=\"card glass fade-in-on-scroll\">\n <div class=\"gradient-border\"><\/div>\n <div class=\"icon blue-check\"><\/div>\n <h3>Mystery Shopping and Service Audits<\/h3>\n <p>SIS deploys trained evaluators to assess service delivery against defined standards at retail locations, bank branches, hotel properties, healthcare facilities, and call centers. Evaluators follow scripted scenarios and score against a rubric covering greeting, wait time, product knowledge, upsell execution, complaint handling, and checkout experience. Reports identify locations, channels, and shifts where service delivery falls below the standard and quantify the gap.<\/p>\n <\/div>\n\n <div class=\"card glass fade-in-on-scroll\">\n <div class=\"gradient-border\"><\/div>\n <div class=\"icon gold-check\"><\/div>\n <h3>Usability and Digital Experience Testing<\/h3>\n <p>SIS tests websites, apps, e-commerce flows, and self-service portals with recruited end users at our Flatiron District facility and online. Moderators observe task completion, navigation errors, hesitation points, and abandonment triggers through screen recording and think-aloud protocols. Research identifies where the digital experience breaks down: a checkout step that loses 40% of users, a help page that generates more support calls than it resolves, a mobile flow that works on iOS but fails on Android.<\/p>\n <\/div>\n\n <div class=\"card glass fade-in-on-scroll\">\n <div class=\"gradient-border\"><\/div>\n <div class=\"icon blue-check\"><\/div>\n <h3>Brand Perception and Trust Research<\/h3>\n <p>SIS measures brand awareness, consideration, preference, and trust through quantitative surveys and qualitative follow-up interviews. Research goes beyond awareness tracking to identify the specific attributes that drive brand choice in the category and the gap between what the brand promises and what customers experience. For multi-location brands, SIS measures perception variance by region and channel to identify where brand delivery is inconsistent.<\/p>\n <\/div>\n\n <\/div>\n <\/div>\n<\/section>\n\n<script>\n const observer = new IntersectionObserver((entries) => {\n entries.forEach((entry, index) => {\n if (entry.isIntersecting) {\n setTimeout(() => {\n entry.target.classList.add('visible');\n }, index * 100); \n observer.unobserve(entry.target);\n }\n });\n }, { threshold: 0.1 });\n\n document.querySelectorAll('.fade-in-on-scroll').forEach((el) => observer.observe(el));\n<\/script>\n\n<\/body>\n<\/html>\n\n\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n <meta charset=\"UTF-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n <title>SIS International – Customer Experience (CX) Research<\/title>\n \n <style>\n * { box-sizing: border-box; margin: 0; padding: 0; }\n body { font-family: 'Helvetica Neue', Helvetica, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Arial, sans-serif; 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background-size: 200% auto; -webkit-background-clip: text; -webkit-text-fill-color: transparent; animation: sheen-shift 8s linear infinite; }\n @keyframes sheen-shift { to { background-position: 200% center; } }\n .sis-pas-widget .card-desc { font-size: 15px; color: var(--text-black); line-height: 1.6; }\n\n .pas-solution-section { background: linear-gradient(90deg, #0b4e80 0%, #032b47 100%); padding: 8rem 2rem; color: #ffffff; overflow: hidden; position: relative; }\n .solution-container { display: flex; flex-direction: column; gap: 4rem; max-width: 1200px; margin: 0 auto; position: relative; z-index: 2; }\n @media (min-width: 992px) { .solution-container { flex-direction: row; align-items: flex-start; gap: 6rem; } }\n .solution-title-wrapper { flex: 1; position: sticky; top: 4rem; padding-left: 2rem; }\n .solution-title-wrapper::before { content: ''; position: absolute; left: 0; top: 0; bottom: 0; width: 4px; background: #bd8f13; border-radius: 4px; box-shadow: 0 0 20px rgba(189, 143, 19, 0.6); 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-webkit-background-clip: text; -webkit-text-fill-color: transparent; animation: sheen-shift 6s linear infinite; }\n .solution-title-wrapper .sticky-sub { color: #94a3b8; font-size: 1.05rem; line-height: 1.7; margin-top: 1.25rem; }\n .solution-list-wrapper { flex: 1.2; }\n .futuristic-list { display: flex; flex-direction: column; gap: 1.5rem; position: relative; }\n .futuristic-list::before { content: ''; position: absolute; left: 24px; top: 20px; bottom: 20px; width: 2px; background: linear-gradient(to bottom, transparent, rgba(189, 143, 19, 0.6), transparent); z-index: 1; }\n .future-item { position: relative; padding-left: 4.5rem; display: flex; flex-direction: column; justify-content: center; z-index: 2; }\n .future-node { position: absolute; left: 0; top: 50%; transform: translateY(-50%); width: 50px; height: 50px; background: rgba(8, 85, 137, 0.4); border: 1px solid rgba(189, 143, 19, 0.4); border-radius: 50%; display: flex; align-items: center; justify-content: center; font-family: ui-monospace, SFMono-Regular, Consolas, monospace; 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transform: translateX(10px); box-shadow: 0 10px 30px rgba(0, 0, 0, 0.15); }\n .future-item:hover .future-content::before { left: 200%; }\n .future-item:hover .future-content strong { color: #bd8f13; }\n .future-content strong { display: block; color: #ffffff; font-size: 1.25rem; font-weight: 700; margin-bottom: 0.5rem; letter-spacing: -0.01em; transition: color 0.3s ease; }\n .future-content p { color: #e2e8f0; font-size: 1.05rem; line-height: 1.6; margin: 0; }\n\n @media (max-width: 992px) { .sis-pas-widget .cards-wrapper { grid-template-columns: 1fr; } .sis-pas-widget .card { padding: 30px; } .solution-title-wrapper { padding-left: 1.5rem; } .future-item { padding-left: 0; padding-top: 3.5rem; } .futuristic-list::before { left: 24px; top: 0; bottom: 0; } .future-node { top: 0; left: 0; transform: none; } .future-item:hover .future-node { transform: scale(1.1); } .future-item:hover .future-content { transform: translateY(-5px); } }\n <\/style>\n<\/head>\n<body>\n\n \n <section class=\"sis-pas-widget\">\n <div class=\"container\">\n <div class=\"header animate-on-load delay-1\">\n <div class=\"tech-badge\">\n <span class=\"live-dot\"><\/span> HOW SIS CONDUCTS CX RESEARCH\n <\/div>\n <h2>Three Ways to Find Out What Your Customers Actually Experience<\/h2>\n <p class=\"header-sub\">Most CX programs measure satisfaction with automated surveys. SIS interviews your customers and your lost customers in structured 30- to 45-minute conversations to find out why the score is what it is, what would change it, and who they compared you to.<\/p>\n <\/div>\n\n <div class=\"cards-wrapper\">\n <div class=\"card animate-on-load delay-2\">\n <div class=\"card-kicker\">ENGAGEMENT 01 \/\/ VOC<\/div>\n <div class=\"card-sub-kicker\">VOICE OF THE CUSTOMER PROGRAMS<\/div>\n <div class=\"card-title\">Talk to Customers Who Stayed and Customers Who Left<\/div>\n <div class=\"card-desc\">SIS designs recurring VOC programs that interview a company’s own customers and lost customers on a structured schedule. Research covers satisfaction drivers, unmet needs, feature prioritization, and the reasoning behind NPS and CSAT scores. Unlike automated survey tools that capture a number, SIS moderators conduct guided conversations that surface the context behind the rating. For a financial services client, SIS discovered that the primary churn driver was not pricing but a 72-hour onboarding gap that competitors had eliminated.<\/div>\n <\/div>\n\n <div class=\"card animate-on-load delay-3\">\n <div class=\"card-kicker\">ENGAGEMENT 02 \/\/ JOURNEY<\/div>\n <div class=\"card-sub-kicker\">CUSTOMER JOURNEY MAPPING<\/div>\n <div class=\"card-title\">Map the Journey from Customer Interviews, Not Internal Workshops<\/div>\n <div class=\"card-desc\">SIS builds journey maps from structured interviews with actual customers at each stage: awareness, evaluation, purchase, onboarding, usage, renewal, and exit. Research identifies where customers encounter problems, where they consider switching, and which touchpoints have the highest impact on retention and referral. The output reflects what buyers report, not what internal teams assume. SIS maps journeys across in-store, call center, web, mobile, and field service channels.<\/div>\n <\/div>\n\n <div class=\"card animate-on-load delay-4\">\n <div class=\"card-kicker\">ENGAGEMENT 03 \/\/ AUDIT<\/div>\n <div class=\"card-sub-kicker\">MYSTERY SHOPPING AND USABILITY TESTING<\/div>\n <div class=\"card-title\">Evaluate Service Delivery and Digital Experience with Real Users<\/div>\n <div class=\"card-desc\">SIS deploys trained mystery shoppers to evaluate service against defined standards at retail locations, bank branches, hotel properties, and call centers. Evaluators follow scripted scenarios and score greeting, wait time, product knowledge, and complaint handling. For digital channels, SIS runs usability tests at our Flatiron District facility and online: recruited users complete tasks while moderators observe navigation errors, hesitation points, and abandonment triggers through screen recording and think-aloud protocols.<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n \n <section class=\"pas-solution-section\">\n <div class=\"solution-container\">\n \n <div class=\"solution-title-wrapper animate-on-load delay-2\">\n <div class=\"solution-kicker\">\n <span class=\"live-dot\"><\/span> WHAT YOU RECEIVE\n <\/div>\n <h3>CX Research <span class=\"brand-gold\">That Changes Decisions<\/span><\/h3>\n <p class=\"sticky-sub\">Every CX engagement produces a deliverable that a VP of Customer Experience, a Head of Retail Operations, or a Chief Digital Officer can bring into an executive meeting and use to justify a specific investment, process change, or staffing decision.<\/p>\n <\/div>\n \n <div class=\"solution-list-wrapper\">\n <div class=\"futuristic-list\">\n \n <div class=\"future-item animate-on-load delay-4\">\n <div class=\"future-node\">01<\/div>\n <div class=\"future-content\">\n <strong>Churn Diagnostic with Revenue-at-Risk Quantification<\/strong>\n <p>Interviews with customers who left identify the specific reasons for attrition, distinguish controllable causes (service failure, onboarding gap, competitor offer) from structural ones (budget cut, business closure), and quantify the revenue at risk from each driver. Retention teams use the output to prioritize intervention by financial impact rather than by assumption.<\/p>\n <\/div>\n <\/div>\n\n <div class=\"future-item animate-on-load delay-5\">\n <div class=\"future-node\">02<\/div>\n <div class=\"future-content\">\n <strong>Journey Maps with Touchpoint-Level Retention Impact<\/strong>\n <p>Customer-validated journey maps that identify the three to five touchpoints with the highest influence on whether a customer renews, refers, or leaves. Each touchpoint is annotated with the specific failure mode customers describe, the competitor experience they compare it to, and the improvement that would change the outcome. Operations teams use these to allocate CX improvement budget by measured impact.<\/p>\n <\/div>\n <\/div>\n\n <div class=\"future-item animate-on-load delay-6\">\n <div class=\"future-node\">03<\/div>\n <div class=\"future-content\">\n <strong>Mystery Shopping Scorecards by Location and Channel<\/strong>\n <p>Standardized evaluations across every location, shift, and service channel. Scorecards show where service delivery meets the standard and where it falls short, with specific failure categories (greeting missed, product knowledge gap, upsell not attempted, complaint not escalated). Multi-location brands use these to identify underperforming sites and measure improvement after training interventions.<\/p>\n <\/div>\n <\/div>\n\n <div class=\"future-item animate-on-load delay-7\">\n <div class=\"future-node\">04<\/div>\n <div class=\"future-content\">\n <strong>Usability Findings with Task-Level Failure Analysis<\/strong>\n <p>Screen-recorded sessions showing where users succeed and where they fail on specific tasks: completing a purchase, finding a support article, updating account settings, completing onboarding. Findings identify the exact step where drop-off occurs, the user expectation that was violated, and the design change that would resolve it. Product teams use these to prioritize UX fixes by drop-off volume and revenue impact.<\/p>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n\n <\/div>\n <\/section>\n\n<\/body>\n<\/html>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-center has-accent-color has-text-color has-link-color wp-elements-55ea7415170adc30ae38d0fc701de175\"><strong>THE SIS DIFFERENCE<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-global-color-9-color has-text-color has-link-color wp-elements-857f407cc2c3a7fe3a696a894085fe0a\" style=\"font-size:25px\"><strong><strong>Our service offerings include:<\/strong><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n<div class='pt-cv-wrapper'> <h3 class='pt-cv-heading-container heading5' data-blockid='0i8f2on2'><span class='pt-cv-heading'> Recommended <\/span><\/h3><div class=\"pt-cv-view pt-cv-blockgrid iscvblock iscvreal list1 layout1 cveffect-darken pt-cv-left\" id=\"pt-cv-view-0i8f2on2\"><div data-id=\"pt-cv-page-1\" class=\"pt-cv-page\" data-cvc=\"2\"><div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"46822\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/einblicke-der-kunden\/marktforschung-zum-customer-lifetime-value\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Customer Lifetime Value Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/einblicke-der-kunden\/marktforschung-zum-customer-lifetime-value\/\" class=\"_blank\" target=\"_blank\" >Customer Lifetime Value Market Research<\/a><\/h4><div class=\"pt-cv-content\">Customer lifetime value market research measures the total value a …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/einblicke-der-kunden\/marktforschung-zum-customer-lifetime-value\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Weiterlesen\u00a0\u2026<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"46819\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/einblicke-der-kunden\/marktforschung-zur-kundenbindung\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Customer Retention Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/einblicke-der-kunden\/marktforschung-zur-kundenbindung\/\" class=\"_blank\" target=\"_blank\" >Customer Retention Market Research<\/a><\/h4><div class=\"pt-cv-content\">Customer retention market research aims to understand what influences customer …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/einblicke-der-kunden\/marktforschung-zur-kundenbindung\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Weiterlesen\u00a0\u2026<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"82353\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/einblicke-der-kunden\/cx-research-services-customer-journey-map\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Sales-Enablement-2-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"CX Research Services \u2013 Customer Journey Map\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/einblicke-der-kunden\/cx-research-services-customer-journey-map\/\" class=\"_blank\" target=\"_blank\" >CX Research Services \u2013 Customer Journey Map<\/a><\/h4><div class=\"pt-cv-content\">CX Research Services \u2013 Customer Journey Map A Customer Journey …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/einblicke-der-kunden\/cx-research-services-customer-journey-map\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Weiterlesen\u00a0\u2026<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"42615\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/einblicke-der-kunden\/digitale-kundenerfahrung-cx-marktforschung\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-1-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Digital Customer Experience market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/einblicke-der-kunden\/digitale-kundenerfahrung-cx-marktforschung\/\" class=\"_blank\" target=\"_blank\" >Digital Customer Experience market Research<\/a><\/h4><div class=\"pt-cv-content\">Digital CX Market Research is an essential instrument for organizations …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/einblicke-der-kunden\/digitale-kundenerfahrung-cx-marktforschung\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Weiterlesen\u00a0\u2026<\/a><\/div><\/div><\/div><\/div><\/div> <\/div> <style>\n#pt-cv-view-0i8f2on2 {text-align: left}\n#pt-cv-view-0i8f2on2 { padding: 0px 0px 0px 10px; }#pt-cv-view-0i8f2on2 .pt-cv-meta-fields { }#pt-cv-view-0i8f2on2 .pt-cv-meta-fields * { font-size: 13px; }.pt-cv-heading-container[data-blockid=\"0i8f2on2\"] { border-color: var(--global-color-9); }.pt-cv-heading-container[data-blockid=\"0i8f2on2\"] * { background-color: var(--global-color-9); }#pt-cv-view-0i8f2on2 .pt-cv-thumb-wrapper:not(.miniwrap) { width: 40%; }#pt-cv-view-0i8f2on2 .pt-cv-thumbnail:not(.pt-cv-thumbnailsm) { height: 200px; }#pt-cv-view-0i8f2on2 .pt-cv-thumb-wrapper { }#pt-cv-view-0i8f2on2[class*=\"cveffect\"] .pt-cv-thumb-wrapper, #pt-cv-view-0i8f2on2:not([class*=\"cveffect\"]) 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{grid-template-columns: repeat(2, 1fr);grid-gap: 20px;}#pt-cv-view-0i8f2on2 .pt-cv-rmwrap:hover { }#pt-cv-view-0i8f2on2 .pt-cv-readmore:hover { color: var(--base-3);background-color: var(--global-color-9); }\n@media all and (max-width: 1024px) { \n#pt-cv-view-0i8f2on2 > .pt-cv-page {grid-template-columns: repeat(1, 1fr);}\n} \n@media all and (max-width: 767px) { \n#pt-cv-view-0i8f2on2 > .pt-cv-page {grid-template-columns: repeat(1, 1fr);}\n} <\/style><link href='\/\/fonts.googleapis.com\/css?family=Default' rel='stylesheet' type='text\/css'><link href='\/\/fonts.googleapis.com\/css?family=Helvetica' rel='stylesheet' type='text\/css'>\n\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Customer Experience Research – SIS International Customer Experience Research Interview Your Customers. Find Out Why They Stay, Leave, or Never Come Back. SIS runs structured Voice of the Customer programs, mystery shopping evaluations, journey mapping through actual buyer interviews, and NPS diagnostic research. We talk to your customers and your lost customers to identify where … <a title=\"Customer Experience research and market intelligence\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/de\/customer-experience-research-and-market-intelligence\/\" aria-label=\"Mehr Informationen \u00fcber Customer Experience research and market intelligence\">Weiterlesen \u2026<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-84380","page","type-page","status-publish"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/de\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"Customer Experience Research – SIS International Customer Experience Research Interview Your Customers. Find Out Why They Stay, Leave, or Never Come Back. SIS runs structured Voice of the Customer programs, mystery shopping evaluations, journey mapping through actual buyer interviews, and NPS diagnostic research. We talk to your customers and your lost customers to identify where…","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/84380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=84380"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/84380\/revisions"}],"predecessor-version":[{"id":85147,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/84380\/revisions\/85147"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=84380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":84380,"date":"2026-03-11T22:24:53","date_gmt":"2026-03-12T02:24:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=84380"},"modified":"2026-03-27T21:50:54","modified_gmt":"2026-03-28T01:50:54","slug":"customer-experience-research-and-market-intelligence","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/customer-experience-research-and-market-intelligence\/","title":{"rendered":"Customer Experience research and market intelligence"},"content":{"rendered":"\n\n\n\n \n \n Customer Experience Research – SIS International<\/title>\n <style>\n html, body { margin: 0; padding: 0; width: 100%; overflow-x: hidden; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; }\n #sis-hero-master-container { box-sizing: border-box; width: 100% !important; min-height: 75vh; display: flex; justify-content: center; align-items: center; position: relative; padding: 80px 10%; background: linear-gradient(90deg, #ffffff 0%, #f8fafc 10%, #eef2f6 40%, #eef2f6 60%, #f8fafc 90%, #ffffff 100%) !important; 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}\n @keyframes deep-sheen-shift { to { background-position: 200% center; } }\n @keyframes sisFadeInUp { from { opacity: 0; transform: translateY(30px); } to { opacity: 1; transform: translateY(0); } }\n @keyframes sisFadeInRight { from { opacity: 0; transform: translateX(50px); } to { opacity: 1; transform: translateX(0); } }\n @keyframes organicMorph { 0% { transform: rotate(-3deg); border-radius: 22% 25% 20% 24%; } 50% { transform: rotate(-1deg) scale(1.02); border-radius: 28% 20% 26% 20%; } 100% { transform: rotate(-5deg) scale(0.98); border-radius: 20% 28% 22% 26%; } }\n @keyframes gradientMove { 0% { background-position: 0% 50%; } 100% { background-position: 200% 50%; } }\n .fade-in-on-scroll { opacity: 0; transform: translateY(30px); transition: all 0.8s cubic-bezier(0.2, 1, 0.3, 1); }\n .fade-in-on-scroll.visible { opacity: 1; transform: translateY(0); }\n @media (max-width: 992px) { #sis-hero-master-container { padding: 60px 5%; background: linear-gradient(180deg, #ffffff 0%, #eef2f6 20%, #eef2f6 80%, #ffffff 100%) !important; } .sis-hero-inner-grid { grid-template-columns: 1fr; text-align: center; gap: 40px; } .sis-hero-subheading { margin: 0 auto; border-left: none; border-top: 4px solid #bf8e15; padding-top: 20px; text-align: left; } .sis-hero-img-frame { max-width: 400px; margin: 40px auto 0; } }\n @media (max-width: 768px) { .bento-grid { grid-template-columns: 1fr; } .animated-insights { padding: 60px 15px; } }\n <\/style>\n<\/head>\n<body>\n\n\n<div id=\"sis-hero-master-container\">\n <div class=\"sis-hero-inner-grid\">\n <div class=\"sis-hero-content\">\n <div class=\"sis-hero-tag-pill\">Customer Experience Research<\/div>\n <h1 class=\"sis-hero-title\">Interview Your Customers. Find Out Why They Stay, Leave, or Never Come Back.<\/h1>\n <p class=\"sis-hero-subheading\">\n SIS runs structured Voice of the Customer programs, mystery shopping evaluations, journey mapping through actual buyer interviews, and NPS diagnostic research. We talk to your customers and your lost customers to identify where the experience breaks down and what it costs you.\n <\/p>\n <p class=\"sis-hero-subheading\">\n CX research across 135 countries for 40 years. SIS has served over 70% of the Fortune 500 including American Airlines, Marriott, and leading retail, financial services, and healthcare brands.\n <\/p>\n <\/div>\n <div class=\"sis-hero-image-wrap\">\n <img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1553877522-43269d4ea984?auto=format&fit=crop&q=80&w=1000\" \n alt=\"Customer Experience Research and Voice of the Customer\" \n class=\"sis-hero-img-frame\">\n <\/div>\n <\/div>\n<\/div>\n\n\n<section class=\"animated-insights\">\n <div class=\"container\">\n \n <div class=\"header\">\n <span class=\"badge\">What We Research<\/span>\n <h2>Six Areas of <span>CX Intelligence<\/span><\/h2>\n <p>Each area is informed by structured research with your actual customers, not internal assumption workshops. SIS moderators conduct 30- to 45-minute guided conversations that surface the context behind the score.<\/p>\n <\/div>\n\n <div class=\"bento-grid\">\n \n <div class=\"card glass fade-in-on-scroll\">\n <div class=\"gradient-border\"><\/div>\n <div class=\"icon blue-check\"><\/div>\n <h3>Voice of the Customer Programs<\/h3>\n <p>SIS designs and runs recurring VOC programs that interview a company’s own customers and lost customers on a structured schedule. Research covers satisfaction drivers, unmet needs, feature prioritization, and the reasoning behind NPS scores. Unlike automated survey tools that capture a number, SIS moderators conduct guided conversations that surface the context: why the score is what it is, what would change it, and what the customer compared you to.<\/p>\n <\/div>\n\n <div class=\"card glass fade-in-on-scroll\">\n <div class=\"gradient-border\"><\/div>\n <div class=\"icon gold-check\"><\/div>\n <h3>Journey Mapping from Customer Interviews<\/h3>\n <p>Most journey maps are built in internal workshops where employees guess what customers experience. SIS builds journey maps from structured interviews with actual customers at each stage: awareness, evaluation, purchase, onboarding, usage, renewal, and exit. Research identifies where customers encounter friction, where they consider switching, and which touchpoints have the highest impact on retention. The map reflects what buyers report, not what the organization assumes.<\/p>\n <\/div>\n\n <div class=\"card glass fade-in-on-scroll\">\n <div class=\"gradient-border\"><\/div>\n <div class=\"icon gold-check\"><\/div>\n <h3>Churn and Attrition Diagnostics<\/h3>\n <p>SIS interviews customers who left to determine why. Research distinguishes between controllable attrition (service failure, pricing, competitor offer) and structural attrition (business closure, budget cut, category exit). Findings quantify the revenue at risk from each churn driver so retention teams prioritize investment by impact. For a financial services client, SIS identified that the primary churn driver was not price but a specific onboarding step that created a 72-hour gap in service activation.<\/p>\n <\/div>\n\n <div class=\"card glass fade-in-on-scroll\">\n <div class=\"gradient-border\"><\/div>\n <div class=\"icon blue-check\"><\/div>\n <h3>Mystery Shopping and Service Audits<\/h3>\n <p>SIS deploys trained evaluators to assess service delivery against defined standards at retail locations, bank branches, hotel properties, healthcare facilities, and call centers. Evaluators follow scripted scenarios and score against a rubric covering greeting, wait time, product knowledge, upsell execution, complaint handling, and checkout experience. Reports identify locations, channels, and shifts where service delivery falls below the standard and quantify the gap.<\/p>\n <\/div>\n\n <div class=\"card glass fade-in-on-scroll\">\n <div class=\"gradient-border\"><\/div>\n <div class=\"icon gold-check\"><\/div>\n <h3>Usability and Digital Experience Testing<\/h3>\n <p>SIS tests websites, apps, e-commerce flows, and self-service portals with recruited end users at our Flatiron District facility and online. Moderators observe task completion, navigation errors, hesitation points, and abandonment triggers through screen recording and think-aloud protocols. Research identifies where the digital experience breaks down: a checkout step that loses 40% of users, a help page that generates more support calls than it resolves, a mobile flow that works on iOS but fails on Android.<\/p>\n <\/div>\n\n <div class=\"card glass fade-in-on-scroll\">\n <div class=\"gradient-border\"><\/div>\n <div class=\"icon blue-check\"><\/div>\n <h3>Brand Perception and Trust Research<\/h3>\n <p>SIS measures brand awareness, consideration, preference, and trust through quantitative surveys and qualitative follow-up interviews. Research goes beyond awareness tracking to identify the specific attributes that drive brand choice in the category and the gap between what the brand promises and what customers experience. For multi-location brands, SIS measures perception variance by region and channel to identify where brand delivery is inconsistent.<\/p>\n <\/div>\n\n <\/div>\n <\/div>\n<\/section>\n\n<script>\n const observer = new IntersectionObserver((entries) => {\n entries.forEach((entry, index) => {\n if (entry.isIntersecting) {\n setTimeout(() => {\n entry.target.classList.add('visible');\n }, index * 100); \n observer.unobserve(entry.target);\n }\n });\n }, { threshold: 0.1 });\n\n document.querySelectorAll('.fade-in-on-scroll').forEach((el) => observer.observe(el));\n<\/script>\n\n<\/body>\n<\/html>\n\n\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n <meta charset=\"UTF-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n <title>SIS International – Customer Experience (CX) Research<\/title>\n \n <style>\n * { box-sizing: border-box; margin: 0; padding: 0; }\n body { font-family: 'Helvetica Neue', Helvetica, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Arial, sans-serif; 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SIS interviews your customers and your lost customers in structured 30- to 45-minute conversations to find out why the score is what it is, what would change it, and who they compared you to.<\/p>\n <\/div>\n\n <div class=\"cards-wrapper\">\n <div class=\"card animate-on-load delay-2\">\n <div class=\"card-kicker\">ENGAGEMENT 01 \/\/ VOC<\/div>\n <div class=\"card-sub-kicker\">VOICE OF THE CUSTOMER PROGRAMS<\/div>\n <div class=\"card-title\">Talk to Customers Who Stayed and Customers Who Left<\/div>\n <div class=\"card-desc\">SIS designs recurring VOC programs that interview a company’s own customers and lost customers on a structured schedule. Research covers satisfaction drivers, unmet needs, feature prioritization, and the reasoning behind NPS and CSAT scores. Unlike automated survey tools that capture a number, SIS moderators conduct guided conversations that surface the context behind the rating. For a financial services client, SIS discovered that the primary churn driver was not pricing but a 72-hour onboarding gap that competitors had eliminated.<\/div>\n <\/div>\n\n <div class=\"card animate-on-load delay-3\">\n <div class=\"card-kicker\">ENGAGEMENT 02 \/\/ JOURNEY<\/div>\n <div class=\"card-sub-kicker\">CUSTOMER JOURNEY MAPPING<\/div>\n <div class=\"card-title\">Map the Journey from Customer Interviews, Not Internal Workshops<\/div>\n <div class=\"card-desc\">SIS builds journey maps from structured interviews with actual customers at each stage: awareness, evaluation, purchase, onboarding, usage, renewal, and exit. Research identifies where customers encounter problems, where they consider switching, and which touchpoints have the highest impact on retention and referral. The output reflects what buyers report, not what internal teams assume. SIS maps journeys across in-store, call center, web, mobile, and field service channels.<\/div>\n <\/div>\n\n <div class=\"card animate-on-load delay-4\">\n <div class=\"card-kicker\">ENGAGEMENT 03 \/\/ AUDIT<\/div>\n <div class=\"card-sub-kicker\">MYSTERY SHOPPING AND USABILITY TESTING<\/div>\n <div class=\"card-title\">Evaluate Service Delivery and Digital Experience with Real Users<\/div>\n <div class=\"card-desc\">SIS deploys trained mystery shoppers to evaluate service against defined standards at retail locations, bank branches, hotel properties, and call centers. Evaluators follow scripted scenarios and score greeting, wait time, product knowledge, and complaint handling. For digital channels, SIS runs usability tests at our Flatiron District facility and online: recruited users complete tasks while moderators observe navigation errors, hesitation points, and abandonment triggers through screen recording and think-aloud protocols.<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n \n <section class=\"pas-solution-section\">\n <div class=\"solution-container\">\n \n <div class=\"solution-title-wrapper animate-on-load delay-2\">\n <div class=\"solution-kicker\">\n <span class=\"live-dot\"><\/span> WHAT YOU RECEIVE\n <\/div>\n <h3>CX Research <span class=\"brand-gold\">That Changes Decisions<\/span><\/h3>\n <p class=\"sticky-sub\">Every CX engagement produces a deliverable that a VP of Customer Experience, a Head of Retail Operations, or a Chief Digital Officer can bring into an executive meeting and use to justify a specific investment, process change, or staffing decision.<\/p>\n <\/div>\n \n <div class=\"solution-list-wrapper\">\n <div class=\"futuristic-list\">\n \n <div class=\"future-item animate-on-load delay-4\">\n <div class=\"future-node\">01<\/div>\n <div class=\"future-content\">\n <strong>Churn Diagnostic with Revenue-at-Risk Quantification<\/strong>\n <p>Interviews with customers who left identify the specific reasons for attrition, distinguish controllable causes (service failure, onboarding gap, competitor offer) from structural ones (budget cut, business closure), and quantify the revenue at risk from each driver. Retention teams use the output to prioritize intervention by financial impact rather than by assumption.<\/p>\n <\/div>\n <\/div>\n\n <div class=\"future-item animate-on-load delay-5\">\n <div class=\"future-node\">02<\/div>\n <div class=\"future-content\">\n <strong>Journey Maps with Touchpoint-Level Retention Impact<\/strong>\n <p>Customer-validated journey maps that identify the three to five touchpoints with the highest influence on whether a customer renews, refers, or leaves. Each touchpoint is annotated with the specific failure mode customers describe, the competitor experience they compare it to, and the improvement that would change the outcome. Operations teams use these to allocate CX improvement budget by measured impact.<\/p>\n <\/div>\n <\/div>\n\n <div class=\"future-item animate-on-load delay-6\">\n <div class=\"future-node\">03<\/div>\n <div class=\"future-content\">\n <strong>Mystery Shopping Scorecards by Location and Channel<\/strong>\n <p>Standardized evaluations across every location, shift, and service channel. Scorecards show where service delivery meets the standard and where it falls short, with specific failure categories (greeting missed, product knowledge gap, upsell not attempted, complaint not escalated). Multi-location brands use these to identify underperforming sites and measure improvement after training interventions.<\/p>\n <\/div>\n <\/div>\n\n <div class=\"future-item animate-on-load delay-7\">\n <div class=\"future-node\">04<\/div>\n <div class=\"future-content\">\n <strong>Usability Findings with Task-Level Failure Analysis<\/strong>\n <p>Screen-recorded sessions showing where users succeed and where they fail on specific tasks: completing a purchase, finding a support article, updating account settings, completing onboarding. Findings identify the exact step where drop-off occurs, the user expectation that was violated, and the design change that would resolve it. Product teams use these to prioritize UX fixes by drop-off volume and revenue impact.<\/p>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n\n <\/div>\n <\/section>\n\n<\/body>\n<\/html>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-center has-accent-color has-text-color has-link-color wp-elements-55ea7415170adc30ae38d0fc701de175\"><strong>THE SIS DIFFERENCE<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-global-color-9-color has-text-color has-link-color wp-elements-857f407cc2c3a7fe3a696a894085fe0a\" style=\"font-size:25px\"><strong><strong>Our service offerings include:<\/strong><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n<div class='pt-cv-wrapper'> <h3 class='pt-cv-heading-container heading5' data-blockid='0i8f2on2'><span class='pt-cv-heading'> Recommended <\/span><\/h3><div class=\"pt-cv-view pt-cv-blockgrid iscvblock iscvreal list1 layout1 cveffect-darken pt-cv-left\" id=\"pt-cv-view-0i8f2on2\"><div data-id=\"pt-cv-page-1\" class=\"pt-cv-page\" data-cvc=\"2\"><div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"46822\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/einblicke-der-kunden\/marktforschung-zum-customer-lifetime-value\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Customer Lifetime Value Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/einblicke-der-kunden\/marktforschung-zum-customer-lifetime-value\/\" class=\"_blank\" target=\"_blank\" >Customer Lifetime Value Market Research<\/a><\/h4><div class=\"pt-cv-content\">Customer lifetime value market research measures the total value a …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/einblicke-der-kunden\/marktforschung-zum-customer-lifetime-value\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Weiterlesen\u00a0\u2026<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"46819\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/einblicke-der-kunden\/marktforschung-zur-kundenbindung\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Customer Retention Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/einblicke-der-kunden\/marktforschung-zur-kundenbindung\/\" class=\"_blank\" target=\"_blank\" >Customer Retention Market Research<\/a><\/h4><div class=\"pt-cv-content\">Customer retention market research aims to understand what influences customer …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/einblicke-der-kunden\/marktforschung-zur-kundenbindung\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Weiterlesen\u00a0\u2026<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"82353\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/einblicke-der-kunden\/cx-research-services-customer-journey-map\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Sales-Enablement-2-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"CX Research Services \u2013 Customer Journey Map\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/einblicke-der-kunden\/cx-research-services-customer-journey-map\/\" class=\"_blank\" target=\"_blank\" >CX Research Services \u2013 Customer Journey Map<\/a><\/h4><div class=\"pt-cv-content\">CX Research Services \u2013 Customer Journey Map A Customer Journey …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/einblicke-der-kunden\/cx-research-services-customer-journey-map\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Weiterlesen\u00a0\u2026<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"42615\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/einblicke-der-kunden\/digitale-kundenerfahrung-cx-marktforschung\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-1-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Digital Customer Experience market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/einblicke-der-kunden\/digitale-kundenerfahrung-cx-marktforschung\/\" class=\"_blank\" target=\"_blank\" >Digital Customer Experience market Research<\/a><\/h4><div class=\"pt-cv-content\">Digital CX Market Research is an essential instrument for organizations …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/einblicke-der-kunden\/digitale-kundenerfahrung-cx-marktforschung\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Weiterlesen\u00a0\u2026<\/a><\/div><\/div><\/div><\/div><\/div> <\/div> <style>\n#pt-cv-view-0i8f2on2 {text-align: left}\n#pt-cv-view-0i8f2on2 { padding: 0px 0px 0px 10px; }#pt-cv-view-0i8f2on2 .pt-cv-meta-fields { }#pt-cv-view-0i8f2on2 .pt-cv-meta-fields * { font-size: 13px; }.pt-cv-heading-container[data-blockid=\"0i8f2on2\"] { border-color: var(--global-color-9); }.pt-cv-heading-container[data-blockid=\"0i8f2on2\"] * { background-color: var(--global-color-9); }#pt-cv-view-0i8f2on2 .pt-cv-thumb-wrapper:not(.miniwrap) { width: 40%; }#pt-cv-view-0i8f2on2 .pt-cv-thumbnail:not(.pt-cv-thumbnailsm) { height: 200px; }#pt-cv-view-0i8f2on2 .pt-cv-thumb-wrapper { }#pt-cv-view-0i8f2on2[class*=\"cveffect\"] .pt-cv-thumb-wrapper, #pt-cv-view-0i8f2on2:not([class*=\"cveffect\"]) 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{grid-template-columns: repeat(2, 1fr);grid-gap: 20px;}#pt-cv-view-0i8f2on2 .pt-cv-rmwrap:hover { }#pt-cv-view-0i8f2on2 .pt-cv-readmore:hover { color: var(--base-3);background-color: var(--global-color-9); }\n@media all and (max-width: 1024px) { \n#pt-cv-view-0i8f2on2 > .pt-cv-page {grid-template-columns: repeat(1, 1fr);}\n} \n@media all and (max-width: 767px) { \n#pt-cv-view-0i8f2on2 > .pt-cv-page {grid-template-columns: repeat(1, 1fr);}\n} <\/style><link href='\/\/fonts.googleapis.com\/css?family=Default' rel='stylesheet' type='text\/css'><link href='\/\/fonts.googleapis.com\/css?family=Helvetica' rel='stylesheet' type='text\/css'>\n\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Customer Experience Research – SIS International Customer Experience Research Interview Your Customers. Find Out Why They Stay, Leave, or Never Come Back. SIS runs structured Voice of the Customer programs, mystery shopping evaluations, journey mapping through actual buyer interviews, and NPS diagnostic research. We talk to your customers and your lost customers to identify where … <a title=\"Customer Experience research and market intelligence\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/de\/customer-experience-research-and-market-intelligence\/\" aria-label=\"Mehr Informationen \u00fcber Customer Experience research and market intelligence\">Weiterlesen \u2026<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-84380","page","type-page","status-publish"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/de\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"Customer Experience Research – SIS International Customer Experience Research Interview Your Customers. Find Out Why They Stay, Leave, or Never Come Back. SIS runs structured Voice of the Customer programs, mystery shopping evaluations, journey mapping through actual buyer interviews, and NPS diagnostic research. We talk to your customers and your lost customers to identify where…","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/84380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=84380"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/84380\/revisions"}],"predecessor-version":[{"id":85147,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/84380\/revisions\/85147"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=84380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}