{"id":54176,"date":"2024-11-27T02:15:50","date_gmt":"2024-11-27T07:15:50","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=54176"},"modified":"2026-01-26T18:32:22","modified_gmt":"2026-01-26T23:32:22","slug":"sensorische-geschmacksforschung-in-new-york","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/losungen\/geschmackstest\/sensorische-geschmacksforschung-in-new-york\/","title":{"rendered":"Sensorische Geschmacksforschung in New York"},"content":{"rendered":"<div class=\"gb-container gb-container-d6e4233a\">\n<div class=\"gb-container gb-container-12cd9a30\">\n\n<h1 class=\"wp-block-heading\">Sensorische Geschmacksforschung in New York<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c6a3bb0f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c6a3bb0f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-6.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Sensory testing (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n<\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Die sensorische Geschmacksforschung steht bei der Produktinnovation im Vordergrund und bietet Unternehmen die Erkenntnisse, die sie ben\u00f6tigen, um Aromen zu liefern, die beim Verbraucher Anklang finden.&nbsp;<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Sensorische Tests sind f\u00fcr die Produktentwicklung unverzichtbar, von der Perfektionierung von Rezepturen bis hin zum Verst\u00e4ndnis der Nuancen von Verbraucherpr\u00e4ferenzen. Mit seinem lebendigen Mix aus Kulturen und seinem globalen Einfluss bietet New York ein unvergleichliches Umfeld f\u00fcr die sensorische Geschmacksforschung.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-4585c9d099ac40306b6dd3250d7147d4 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-b89e81842f3a1a306d7d8ca74131be45\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#what-is-sensory-taste-research-in-new-york\">Was ist sensorische Geschmacksforschung in New York?<\/a><\/li><li class=\"\"><a href=\"#why-new-york-is-the-ideal-location-for-sensory-taste-research\">Warum New York der ideale Standort f\u00fcr sensorische Geschmacksforschung ist<\/a><\/li><li class=\"\"><a href=\"#benefits-of-sensory-taste-research-for-businesses\">Vorteile der sensorischen Geschmacksforschung f\u00fcr Unternehmen<\/a><\/li><li class=\"\"><a href=\"#methodologies-used-in-sensory-taste-research-in-new-york\">Methoden der sensorischen Geschmacksforschung in New York<\/a><\/li><li class=\"\"><a href=\"#consumer-panels-the-backbone-of-sensory-taste-research-in-new-york\">Verbraucherpanels: Das R\u00fcckgrat der sensorischen Geschmacksforschung in New York<\/a><\/li><li class=\"\"><a href=\"#what-makes-sis-international-a-top-sensory-taste-research-company\">Was macht SIS International zu einem Top-Unternehmen f\u00fcr sensorische Geschmacksforschung?<\/a><\/li><li class=\"\"><a href=\"#about-sis-international\">\u00dcber SIS International<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-sensory-taste-research-in-new-york\"><strong>Was ist sensorische Geschmacksforschung in New York?<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/sensorische-marktforschung-2\/\" title=\"Sensorische Marktforschung\"  data-wpil-monitor-id=\"6828\">Sensory taste research<\/a> is a scientific approach to understanding how consumers perceive and experience flavors, textures, and other sensory attributes of food and beverages.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The process typically involves <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/geschmackstest\/sensorische-bewertungsdienste-in-new-york\/\" title=\"Sensorische Bewertungsdienste in New York\"  data-wpil-monitor-id=\"3712\">evaluating multiple sensory<\/a> factors, such as sweetness, saltiness, bitterness, and mouthfeel. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Dar\u00fcber hinaus schlie\u00dft die sensorische Geschmacksforschung die L\u00fccke zwischen Produktentwicklung und Verbraucherzufriedenheit. Sie stellt sicher, dass die Produkte den gesetzlichen Standards entsprechen und sich entwickelnden Markttrends wie der Nachfrage nach ges\u00fcnderen, nachhaltigen und pflanzlichen Alternativen Rechnung tragen.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-new-york-is-the-ideal-location-for-sensory-taste-research\"><strong>Warum New York der ideale Standort f\u00fcr sensorische Geschmacksforschung ist<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b51da460\"><img loading=\"lazy\" decoding=\"async\" width=\"1350\" height=\"736\" class=\"gb-image gb-image-b51da460\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-1.1.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Sensory testing (1).1\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-1.1.jpg 1350w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-1.1-300x164.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-1.1-1024x558.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-1.1-768x419.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-1.1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">New York is a prime destination for <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/marktforschung-fur-unterhaltungsmedien\/wie-man-in-new-york-recherchen-zu-unterhaltung-und-film-durchfuhrt\/\" title=\"So f\u00fchren Sie in New York Recherchen zu Unterhaltung und Film durch\"  data-wpil-monitor-id=\"2121\">sensory taste<\/a> research due to its unique cultural diversity and culinary influence.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The city&#8217;s status as a culinary capital also plays a vital role. From Michelin-starred restaurants to vibrant street food scenes, New York sets trends that influence food and beverage industries worldwide. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits-of-sensory-taste-research-for-businesses\"><strong>Vorteile der sensorischen Geschmacksforschung f\u00fcr Unternehmen<\/strong><\/h2>\n\n\n\n<p><b>Verbesserte Produktqualit\u00e4t:<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Mithilfe sensorischer Geschmacksforschung k\u00f6nnen Unternehmen Rezepturen verfeinern und sicherstellen, dass Geschmack und Textur bei der Zielgruppe Anklang finden.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Risikominderung bei Produkteinf\u00fchrungen:<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Durch die Identifizierung potenzieller Probleme wie unausgewogener Aromen oder unappetitlicher Texturen k\u00f6nnen Unternehmen diese beheben, bevor die Produkte auf den Markt kommen, und so Zeit und Ressourcen sparen.<\/span><\/p>\n\n\n\n<p><b>Markendifferenzierung:<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Durch sensorische Forschung entwickelte einzigartige und optimierte Geschmacksrichtungen heben Produkte auf einem \u00fcberf\u00fcllten Markt hervor und f\u00f6rdern die Kundentreue und Folgek\u00e4ufe.<\/span><\/p>\n\n\n\n<p><b>Gef\u00fchrte Marketingstrategien:<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Sensorisch <a href=\"https:\/\/www.sisinternational.com\/de\/abdeckung\/die-amerikaner\/usa-berichterstattung\/marktforschung-in-kansas\/\" title=\"Marktforschung in Kansas\"  data-wpil-monitor-id=\"5595\">research insights inform marketing<\/a> efforts by highlighting the sensory experiences that appeal most to consumers, creating compelling campaigns.<\/span><\/p>\n\n\n\n<p><b>Anpassung an Markttrends:<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Durch sensorische Geschmacksforschung k\u00f6nnen Unternehmen aufkommende Trends wie pflanzliche Lebensmittel, zuckerfreie Alternativen oder exotische Geschmacksprofile vorhersehen und darauf reagieren, sodass die Relevanz ihrer Produkte erhalten bleibt.<\/span><\/p>\n\n\n\n<p><b>Kosteneffizienz:<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Durch das Testen und Verbessern von Produkten vor der Markteinf\u00fchrung werden Produktionsfehler und kostenintensive R\u00fcckrufaktionen minimiert und eine effektive Nutzung der Ressourcen sichergestellt.<\/span><\/p>\n\n\n\n<p><b>Verbessertes Engagement der Verbraucher:<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Untersuchungen mit Verbraucherpanels liefern direktes Feedback und f\u00fchren zu Produkten, die den tats\u00e4chlichen Erwartungen entsprechen und die Zufriedenheit erh\u00f6hen.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Sensory Taste Research Data Table<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n        \n        .sis-table-container {\n            width: 100%;\n            max-width: 100%;\n            margin: 0;\n            font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif;\n            line-height: 1.6;\n            color: #333;\n        }\n        \n        .sis-table-inner {\n            width: 100%;\n            background: white;\n            padding: 25px 20px;\n            border-radius: 8px;\n            box-shadow: 0 2px 8px rgba(0,0,0,0.1);\n        }\n        \n        .sis-table-title {\n            color: #003d6a;\n            margin: 0 0 15px 0;\n            font-size: 1.5rem;\n            font-weight: 600;\n        }\n        \n        .sis-table-wrapper {\n            width: 100%;\n            overflow-x: auto;\n            -webkit-overflow-scrolling: touch;\n        }\n        \n        .sis-data-table {\n            width: 100%;\n            border-collapse: collapse;\n            margin: 15px 0 0 0;\n            background: white;\n        }\n        \n        .sis-data-table thead {\n            background: linear-gradient(135deg, #003d6a 0%, #005a94 100%);\n            color: white;\n        }\n        \n        .sis-data-table th {\n            padding: 14px 10px;\n            text-align: left;\n            font-weight: 600;\n            font-size: 0.9rem;\n            border-bottom: 3px solid #002d4d;\n        }\n        \n        .sis-data-table td {\n            padding: 12px 10px;\n            border-bottom: 1px solid #e0e0e0;\n            font-size: 0.875rem;\n        }\n        \n        .sis-data-table tbody tr:hover {\n            background-color: #f5f9fc;\n        }\n        \n        .sis-data-table tbody tr:nth-child(even) {\n            background-color: #fafbfc;\n        }\n        \n        .sis-data-table a {\n            color: #0066cc;\n            text-decoration: none;\n            transition: color 0.2s;\n        }\n        \n        .sis-data-table a:hover {\n            color: #003d6a;\n            text-decoration: underline;\n        }\n        \n        .sis-metric {\n            font-weight: 600;\n            color: #003d6a;\n        }\n        \n        \/* Mobile responsiveness *\/\n        @media screen and (max-width: 768px) {\n            .sis-table-inner {\n                padding: 20px 15px;\n            }\n            \n            .sis-table-title {\n                font-size: 1.3rem;\n                margin-bottom: 12px;\n            }\n            \n            .sis-data-table {\n                font-size: 0.8rem;\n            }\n            \n            .sis-data-table th,\n            .sis-data-table td {\n                padding: 10px 8px;\n            }\n            \n            .sis-data-table th {\n                font-size: 0.8rem;\n            }\n            \n            .sis-data-table td {\n                font-size: 0.75rem;\n            }\n        }\n        \n        @media screen and (max-width: 480px) {\n            .sis-table-inner {\n                padding: 15px 10px;\n            }\n            \n            .sis-table-title {\n                font-size: 1.15rem;\n            }\n            \n            .sis-data-table {\n                font-size: 0.7rem;\n            }\n            \n            .sis-data-table th,\n            .sis-data-table td {\n                padding: 8px 6px;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"sis-table-container\">\n        <div class=\"sis-table-inner\">\n            <h3 class=\"sis-table-title\">Sensory Taste Research: Market Insights &#038; Key Statistics<\/h3>\n            \n            <div class=\"sis-table-wrapper\">\n                <table class=\"sis-data-table\">\n                    <thead>\n                        <tr>\n                            <th>Kategorie<\/th>\n                            <th>Key Finding<\/th>\n                            <th>Data\/Metric<\/th>\n                            <th>Quelle<\/th>\n                        <\/tr>\n                    <\/thead>\n                    <tbody>\n                        <tr>\n                            <td>Marktgr\u00f6\u00dfe<\/td>\n                            <td>Global food sensory testing market value and projected growth<\/td>\n                            <td class=\"sis-metric\">$28.93 billion (projected), growing at 8.62% CAGR through 2033<\/td>\n                            <td><a href=\"https:\/\/www.businessresearchinsights.com\/market-reports\/food-sensory-testing-market-104193\" target=\"_blank\" rel=\"noopener\">Business Research Insights<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Testing Methods<\/td>\n                            <td>Most popular sensory method used in new product development<\/td>\n                            <td class=\"sis-metric\">Discrimination tests (37.8% adoption rate)<\/td>\n                            <td><a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC7922510\/\" target=\"_blank\" rel=\"noopener\">PMC &#8211; National Institutes of Health<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Industry Adoption<\/td>\n                            <td>Companies applying sensory evaluation methods in product development<\/td>\n                            <td class=\"sis-metric\">Nearly 70% of food companies use sensory evaluation in NPD<\/td>\n                            <td><a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC7922510\/\" target=\"_blank\" rel=\"noopener\">PMC &#8211; National Institutes of Health<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Consumer Testing<\/td>\n                            <td>Hedonic scale effectiveness in measuring product liking<\/td>\n                            <td class=\"sis-metric\">9-point hedonic scale is the standard measure (1=&#8221;dislike extremely&#8221; to 9=&#8221;like extremely&#8221;)<\/td>\n                            <td><a href=\"https:\/\/www.sciencedirect.com\/topics\/agricultural-and-biological-sciences\/sensory-evaluation\" target=\"_blank\" rel=\"noopener\">ScienceDirect Topics<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Gender Differences<\/td>\n                            <td>Taste identification accuracy varies by gender in healthy controls<\/td>\n                            <td class=\"sis-metric\">Women show higher identification rates for suprathreshold taste stimuli<\/td>\n                            <td><a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC9865728\/\" target=\"_blank\" rel=\"noopener\">PMC &#8211; National Institutes of Health<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Quality of Life Impact<\/td>\n                            <td>Validated domains affected by chemosensory dysfunction<\/td>\n                            <td class=\"sis-metric\">8 key domains: distorted chemosensation, emotional, food\/meals, social, hygiene, danger, work, relationships<\/td>\n                            <td><a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/36326741\/\" target=\"_blank\" rel=\"noopener\">PubMed Central<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Einf\u00fchrung der Technologie<\/td>\n                            <td>Advanced technologies revolutionizing sensory testing<\/td>\n                            <td class=\"sis-metric\">Electronic noses and tongues provide precise, rapid assessments with objective measurements<\/td>\n                            <td><a href=\"https:\/\/dataintelo.com\/report\/food-sensory-testing-market\" target=\"_blank\" rel=\"noopener\">DataIntelo<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Testing Reliability<\/td>\n                            <td>Test-retest reliability in validated sensory questionnaires<\/td>\n                            <td class=\"sis-metric\">Reliability ranges from 0.55 to 0.86 across sensory domains<\/td>\n                            <td><a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC9634595\/\" target=\"_blank\" rel=\"noopener\">PMC &#8211; National Institutes of Health<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Panel Size Requirements<\/td>\n                            <td>Recommended consumer panel size for affective testing<\/td>\n                            <td class=\"sis-metric\">Minimum 50+ untrained consumers for reliable consumer preference data<\/td>\n                            <td><a href=\"https:\/\/en.wikipedia.org\/wiki\/Sensory_analysis\" target=\"_blank\" rel=\"noopener\">Wikipedia &#8211; Sensory Analysis<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Service Market Growth<\/td>\n                            <td>Sensory analysis and consumer <a href=\"https:\/\/www.sisinternational.com\/de\/abdeckung\/die-amerikaner\/usa-berichterstattung\/marktforschung-in-delaware\/\" title=\"Marktforschung in Delaware\" data-wpil-monitor-id=\"5611\">research services market<\/a> expansion<\/td>\n                            <td class=\"sis-metric\">$9.8 billion projected by 2033, growing at 7.5% CAGR<\/td>\n                            <td><a href=\"https:\/\/www.verifiedmarketreports.com\/product\/sensory-analysis-and-consumer-research-services-market\/\" target=\"_blank\" rel=\"noopener\">Verified Market Reports<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Methodological Innovation<\/td>\n                            <td>Organizations using hybrid sensory research methods<\/td>\n                            <td class=\"sis-metric\">Over 70% utilize hybrid approaches combining qualitative and quantitative methods<\/td>\n                            <td><a href=\"https:\/\/www.verifiedmarketreports.com\/product\/sensory-analysis-and-consumer-research-services-market\/\" target=\"_blank\" rel=\"noopener\">Verified Market Reports<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Verbrauchereinblicke<\/td>\n                            <td>Product teams relying on quantitative benchmarks for validation<\/td>\n                            <td class=\"sis-metric\">74% of product development teams use quantitative data to validate formulation changes<\/td>\n                            <td><a href=\"https:\/\/www.verifiedmarketreports.com\/product\/sensory-analysis-and-consumer-research-services-market\/\" target=\"_blank\" rel=\"noopener\">Verified Market Reports<\/a><\/td>\n                        <\/tr>\n                    <\/tbody>\n                <\/table>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"methodologies-used-in-sensory-taste-research-in-new-york\"><strong>Methoden der sensorischen Geschmacksforschung in New York<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a152cec6\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a152cec6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-5.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Sensory testing (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Eine der h\u00e4ufigsten Techniken ist <\/span><b>hedonistisches Testen<\/b><span style=\"font-weight: 400;\">, where participants rate their liking for a product on a structured scale.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Eine weitere weit verbreitete Methode ist <\/span><b>deskriptive Analyse<\/b><span style=\"font-weight: 400;\">, which involves trained panelists identifying and quantifying specific sensory attributes, such as sweetness, bitterness, or crunchiness. <\/span><\/p>\n\n\n\n<p><b>Pr\u00e4ferenzzuordnung<\/b><span style=\"font-weight: 400;\"> is another critical methodology that combines consumer preferences with sensory data to identify the ideal product profile. Additionally, discrimination tests detect subtle differences between products, helping brands make informed decisions during product reformulation.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Fortschrittliche Technologien wie <\/span><b>elektronische Zungen<\/b><span style=\"font-weight: 400;\"> and data analysis software enhance <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/marktforschung-fur-elektronische-schaltungen\/\" title=\"Marktforschung f\u00fcr elektronische Schaltungen\" data-wpil-monitor-id=\"6929\">sensory<\/a> research, providing precise measurements and predictive insights. When tailored to each project&#8217;s unique goals, these methodologies deliver actionable results that guide product innovation and marketing strategies.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"consumer-panels-the-backbone-of-sensory-taste-research-in-new-york\"><strong>Verbraucherpanels: Das R\u00fcckgrat der sensorischen Geschmacksforschung in New York<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Verbraucherpanels stehen im Mittelpunkt der sensorischen Geschmacksforschung in New York und liefern wichtiges Feedback, das in die Produktentwicklung und -verfeinerung einflie\u00dft.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The composition of a consumer panel is crucial to the success of sensory research. For example, panels in New York benefit from the city\u2019s unparalleled diversity, enabling researchers to tap into varied cultural backgrounds, dietary habits, and flavor preferences. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Verbrauchergruppen nehmen normalerweise an Blindverkostungen, hedonistischen Bewertungen und Fokusgruppen teil. In diesen Zusammenh\u00e4ngen teilen die Teilnehmer ihre Wahrnehmungen von Geschmack, Textur, Aroma und allgemeiner Produktzufriedenheit mit. Ihre Antworten werden analysiert, um Trends, Vorlieben und Verbesserungsbereiche aufzudecken und Unternehmen dabei zu helfen, Produkte zu entwickeln, die den Erwartungen der Verbraucher entsprechen.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Sensory Testing Methods Bar Chart<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n        \n        .sis-chart-container {\n            width: 100%;\n            max-width: 100%;\n            margin: 0;\n            padding: 0;\n            font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif;\n            line-height: 1.6;\n            color: #333;\n        }\n        \n        .sis-chart-inner {\n            width: 100%;\n            background: white;\n    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margin-bottom: 10px;\n            font-size: 0.9rem;\n        }\n        \n        .sis-source-item {\n            margin-bottom: 8px;\n            font-size: 0.85rem;\n            line-height: 1.6;\n            color: #555;\n        }\n        \n        .sis-source-item a {\n            color: #0066cc;\n            text-decoration: none;\n            transition: color 0.2s;\n        }\n        \n        .sis-source-item a:hover {\n            color: #003d6a;\n            text-decoration: underline;\n        }\n        \n        @media screen and (max-width: 768px) {\n            .sis-chart-inner {\n                padding: 20px 15px;\n            }\n            \n            .sis-chart-title {\n                font-size: 1.3rem;\n                margin-bottom: 8px;\n            }\n            \n            .sis-chart-subtitle {\n                font-size: 0.85rem;\n                margin-bottom: 18px;\n            }\n            \n            .sis-bar-label {\n                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  margin-bottom: 15px;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"sis-chart-container\">\n        <div class=\"sis-chart-inner\">\n            <h3 class=\"sis-chart-title\">Sensory Testing Methods: Industry Adoption &#038; Usage Statistics<\/h3>\n            <p class=\"sis-chart-subtitle\">Comparative analysis of sensory evaluation methods used in new product development across the food and beverage industry<\/p>\n            \n            <div class=\"sis-bars-wrapper\">\n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Companies Using Sensory Evaluation in NPD<\/span>\n                        <span class=\"sis-bar-value\">69.7%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 69.7%;\"><\/div>\n                    <\/div>\n                <\/div>\n                \n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Companies Using Consumer Assessment Tests<\/span>\n                        <span class=\"sis-bar-value\">57.6%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 57.6%;\"><\/div>\n                    <\/div>\n                <\/div>\n                \n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Discrimination Tests (Most Popular Method)<\/span>\n                        <span class=\"sis-bar-value\">37.8%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 37.8%;\"><\/div>\n                    <\/div>\n                <\/div>\n                \n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Companies Using Expert Panel Tests<\/span>\n                        <span class=\"sis-bar-value\">36.4%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 36.4%;\"><\/div>\n                    <\/div>\n                <\/div>\n                \n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Larger Companies (51-100+ employees) Using Expert Tests<\/span>\n                        <span class=\"sis-bar-value\">~60%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 60%;\"><\/div>\n                    <\/div>\n                <\/div>\n                \n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Product Teams Using Quantitative Validation Data<\/span>\n                        <span class=\"sis-bar-value\">74%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 74%;\"><\/div>\n                    <\/div>\n                <\/div>\n                \n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Organizations Using Hybrid Sensory Methods<\/span>\n                        <span class=\"sis-bar-value\">70%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 70%;\"><\/div>\n                    <\/div>\n                <\/div>\n                \n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Companies Valuing Sensory Quality Using Consumer Tests<\/span>\n                        <span class=\"sis-bar-value\">73%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 73%;\"><\/div>\n                    <\/div>\n                <\/div>\n                \n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Companies Valuing Sensory Quality Using Expert Tests<\/span>\n                        <span class=\"sis-bar-value\">64%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 64%;\"><\/div>\n                    <\/div>\n                <\/div>\n                \n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Companies Applying Sensory Methods for Product Quality<\/span>\n                        <span class=\"sis-bar-value\">82%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 82%;\"><\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"sis-source-section\">\n                <div class=\"sis-source-title\">Quellen:<\/div>\n                <div class=\"sis-source-item\">\n                    \u2022 Industry adoption and NPD usage: <a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC7922510\/\" target=\"_blank\" rel=\"noopener\">PMC &#8211; National Institutes of Health<\/a>\n                <\/div>\n                <div class=\"sis-source-item\">\n                    \u2022 Product team validation practices: <a href=\"https:\/\/www.verifiedmarketreports.com\/product\/sensory-analysis-and-consumer-research-services-market\/\" target=\"_blank\" rel=\"noopener\">Verified Market Reports<\/a>\n                <\/div>\n                <div class=\"sis-source-item\">\n                    \u2022 Sensory testing methodology research: <a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC8001375\/\" target=\"_blank\" rel=\"noopener\">PMC &#8211; Sensory Analysis Research<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    \n    <script>\n        \/\/ Animate bars on load\n        window.addEventListener('load', function() {\n            setTimeout(function() {\n                const bars = document.querySelectorAll('.sis-bar-fill');\n                bars.forEach(bar => {\n                    bar.classList.remove('animate');\n                });\n            }, 100);\n        });\n    <\/script>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Standort: New York City<\/strong><\/h3>\n\n\n\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, New York, NY 10010 T: +1(212) 505-6805<\/h3>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Standort-Highlights:<\/strong><\/h4>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Flatiron District in Manhattan, nur wenige Schritte vom historischen Flatiron Building entfernt und in der N\u00e4he des Madison Square Park und des Union Square<\/li>\n<\/ul>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zentral gelegen im Herzen von New York City, einer bedeutenden Weltstadt und der gr\u00f6\u00dften Stadt der Vereinigten Staaten<\/li>\n<\/ul>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bequem zu zahlreichen Transportm\u00f6glichkeiten<\/li>\n<\/ul>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Liegt zwischen Broadway und Park Avenue in der 22. Stra\u00dfe, neben der \u201eKey Bank\u201c<\/li>\n<\/ul>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Broadway Local R Zug \u2013 22.\/23. Station<\/li>\n<\/ul>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Eastside Local 6 Zug - 23rd und Park Ave Station<\/li>\n<\/ul>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Westside Local 1 Zug \u2013 23rd und 6th Avenue Station<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-makes-sis-international-a-top-sensory-taste-research-company\"><strong>Was macht SIS International zu einem Top-Unternehmen f\u00fcr sensorische Geschmacksforschung?<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS International<\/a> ist bekannt f\u00fcr seine pr\u00e4zise und wirkungsvolle sensorische Geschmacksforschung in New York. Unser umfassender Ansatz stellt sicher, dass Unternehmen tiefgreifende Erkenntnisse gewinnen, die zu einer \u00fcberlegenen Produktentwicklung und Markterfolg f\u00fchren. Hier sind die wichtigsten Gr\u00fcnde daf\u00fcr <a href=\"https:\/\/twitter.com\/SISIntlResearch\" target=\"_blank\" rel=\"noopener\">SIS<\/a>&nbsp;ist die erste Wahl f\u00fcr die sensorische Geschmacksforschung:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Nachgewiesene Expertise:<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Dank unserer \u00fcber 40-j\u00e4hrigen Erfahrung haben unsere Spezialisten ihr Verst\u00e4ndnis f\u00fcr die Vorlieben der Verbraucher verfeinert. So stellen wir sicher, dass wir stets umsetzbare Erkenntnisse liefern, die die Produktqualit\u00e4t und die Zufriedenheit der Verbraucher verbessern.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Globale Reichweite mit lokaler Expertise:<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Obwohl wir weltweit pr\u00e4sent sind, k\u00f6nnen wir dank unserer umfassenden Kenntnis lokaler M\u00e4rkte, wie beispielsweise New York, die sensorische Forschung an spezifische demografische und kulturelle Vorlieben anpassen und so unsere Relevanz in unterschiedlichen M\u00e4rkten sicherstellen.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Spitzentechnologie:<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We leverage the latest technological advancements, including AI, machine learning, electronic noses, and sensory data analytics, to improve the accuracy and efficiency of our sensory evaluations.<\/span><b>&nbsp;<\/b><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Erfahrene Verbraucherpanels:<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Our carefully selected consumer panels represent a broad spectrum of demographics, ensuring our research captures diverse taste preferences.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Strenge Testprotokolle:<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Bei SIS International halten wir uns an die h\u00f6chsten Standards in puncto Qualit\u00e4t und Konsistenz. Unsere strengen Testprotokolle stellen sicher, dass jeder sensorische Test unter kontrollierten Bedingungen durchgef\u00fchrt wird und zuverl\u00e4ssige, reproduzierbare Ergebnisse liefert, die als Grundlage f\u00fcr Gesch\u00e4ftsentscheidungen dienen.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Umfassende Datenanalyse:<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Our team of experts is skilled at interpreting complex sensory data and translating it into actionable insights that guide product development, marketing strategies, and innovation. We go beyond basic taste tests to offer a deep understanding of consumer behavior and preferences.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Innovationsorientierter Ansatz:<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We are committed to staying ahead of <a href=\"https:\/\/www.sisinternational.com\/de\/abdeckung\/marktforschung-asien\/marktforschung-in-taiwan\/\" title=\"Marktforschung in Taiwan\" data-wpil-monitor-id=\"5636\">market trends and continuously innovating our research<\/a> techniques. Whether exploring new technologies or understanding emerging consumer behaviors, SIS International ensures that our research methodologies evolve with the industry.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Strategischer Ort:<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Von unserem Standort in New York aus sind wir einzigartig positioniert, um eine vielf\u00e4ltige Verbraucherbasis anzusprechen und Einblicke zu bieten, die lokale und globale Trends widerspiegeln. Unser Standort bietet au\u00dferdem einfachen Zugang zu wichtigen Lebensmittel- und Getr\u00e4nkezentren, was unsere Forschungskapazit\u00e4ten erweitert.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Engagement f\u00fcr den Kundenerfolg:<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Our priority is helping our clients succeed. We offer ongoing support and consultation, ensuring that the insights from our sensory taste research are effectively implemented to achieve business goals. Our team&#8217;s dedication to your success sets us apart.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-sis-international\"><strong>\u00dcber SIS International<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/de\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> bietet quantitative, qualitative und strategische Forschung an. Wir liefern Daten, Tools, Strategien, Berichte und Erkenntnisse zur Entscheidungsfindung. Wir f\u00fchren auch Interviews, Umfragen, Fokusgruppen und andere Methoden und Ans\u00e4tze der Marktforschung durch.<\/span><a href=\"https:\/\/www.sisinternational.com\/de\/uber-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Kontakt<\/span><\/a><span style=\"font-weight: 400;\"> f\u00fcr Ihr n\u00e4chstes Marktforschungsprojekt.<\/span><\/p>\n\n\n\n<p>\n\n\n<\/p>\n<p><!-- \/wp:post-content --><\/p>","protected":false},"excerpt":{"rendered":"<p>Sensory Taste Research in New York Sensory taste research is at the forefront of product innovation, offering businesses the insights they need to deliver flavors that resonate with consumers.&nbsp; Sensory testing is essential for product development, from perfecting recipes to understanding the nuances of consumer preferences. With its vibrant mix of cultures and global influence, &#8230; <a title=\"Sensorische Geschmacksforschung in New York\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/de\/losungen\/geschmackstest\/sensorische-geschmacksforschung-in-new-york\/\" aria-label=\"Mehr Informationen \u00fcber Sensory Taste Research in New York\">Weiterlesen \u2026<\/a><\/p>","protected":false},"author":1,"featured_media":66993,"parent":47794,"menu_order":25,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-54176","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/54176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=54176"}],"version-history":[{"count":23,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/54176\/revisions"}],"predecessor-version":[{"id":80496,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/54176\/revisions\/80496"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/47794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/66993"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=54176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}