{"id":43277,"date":"2023-09-01T14:10:22","date_gmt":"2023-09-01T18:10:22","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=43277"},"modified":"2026-05-05T16:15:11","modified_gmt":"2026-05-05T20:15:11","slug":"marktforschung-fur-gewerbeimmobilien","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/sachverstand\/marktforschung-fur-gewerbeimmobilien\/","title":{"rendered":"Commercial Real Estate Market Research | SIS International"},"content":{"rendered":"<div class=\"sis-hero-preserved sis-injected-hero\" data-sis-injected=\"hero\">\n<h1 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/de\/alternative-forschungsmethoden-und-hausbesuche\/\" class=\"sis-link-recovered\" data-sis-recovered=\"1\">Marktforschung f\u00fcr Gewerbeimmobilien<\/a><\/h1>\n<figure class=\"gb-block-image gb-block-image-b2f0e34c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-b2f0e34c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-6.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Commercial real estate business comapny (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<\/p>\n<p>Gewerbeimmobilien sind eine riesige Branche, die unter anderem Wolkenkratzer, belebte Einkaufszentren und innovative Coworking-Spaces umfasst. Hinter jedem erfolgreichen Immobilienprojekt steht jedoch eine gr\u00fcndliche Analyse auf Grundlage der Marktforschung f\u00fcr Gewerbeimmobilien.<\/p>\n<p>Die Marktforschung f\u00fcr Gewerbeimmobilien dient als Grundlage, die es Entwicklern, Investoren und Interessenvertretern erm\u00f6glicht, sich in der Komplexit\u00e4t von Immobilieninvestitionen zurechtzufinden. Sie bietet Einblicke in die Marktdynamik, Nachfrage- und Angebotsschwankungen, neue Trends und potenzielle Risiken.<\/p>\n<h2 class=\"wp-block-heading\">Bedeutung der Marktforschung f\u00fcr Gewerbeimmobilien<\/h2>\n<p>Um fundierte Entscheidungen treffen zu k\u00f6nnen, ist es wichtig, die Landschaft des gewerblichen Immobilienmarktes zu verstehen. Aus folgenden Gr\u00fcnden ist die Marktforschung f\u00fcr gewerbliche Immobilien von gr\u00f6\u00dfter Bedeutung:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Risikominimierung:<\/strong> Immobilieninvestitionen, insbesondere gewerbliche, sind kapitalintensiv. Durch sorgf\u00e4ltige Marktforschung f\u00fcr Gewerbeimmobilien k\u00f6nnen die Beteiligten potenzielle Fallstricke erkennen, die wirtschaftliche Stabilit\u00e4t einsch\u00e4tzen und Marktver\u00e4nderungen vorhersehen und so das Risiko einer Fehlinvestition mindern.<\/li>\n<li><strong>Chancen aufdecken:<\/strong> Nicht alle lukrativen Gelegenheiten sind auf den ersten Blick ersichtlich. Durch Marktforschung f\u00fcr Gewerbeimmobilien k\u00f6nnen verborgene Sch\u00e4tze in Schwellenm\u00e4rkten oder unterbewertete Immobilien mit erheblichem Potenzial entdeckt werden.<\/li>\n<li><strong>Informierte Entscheidungsfindung:<\/strong> Wenn es um betr\u00e4chtliche Summen geht, reichen Entscheidungen, die auf Bauchgef\u00fchl oder oberfl\u00e4chlichen Analysen beruhen, nicht aus. Die Marktforschung f\u00fcr Gewerbeimmobilien liefert faktenbasierte, datengest\u00fctzte Erkenntnisse und stellt sicher, dass die getroffenen Entscheidungen durch solide Beweise gest\u00fctzt werden.<\/li>\n<li><strong>Vorhersage von Markttrends:<\/strong> Immobilien werden wie die meisten Branchen von gesellschaftlichen, technologischen und wirtschaftlichen Trends beeinflusst. Durch Marktforschung f\u00fcr Gewerbeimmobilien k\u00f6nnen die Beteiligten Ver\u00e4nderungen vorhersehen, von der Zunahme der Telearbeit, die sich auf B\u00fcror\u00e4ume auswirkt, bis hin zum Wachstum des E-Commerce, das sich auf Einzelhandelsgesch\u00e4fte auswirkt.<\/li>\n<li><strong>Optimale Preisstrategien:<\/strong> Ob es um die Festlegung von Mietpreisen oder die Ermittlung des Verkaufswerts einer Gewerbeimmobilie geht \u2013 durch Marktforschung wird sichergestellt, dass die Preise wettbewerbsf\u00e4hig sind, den Ertrag maximieren und gleichzeitig die Attraktivit\u00e4t auf dem Markt sichergestellt wird.<\/li>\n<li><strong>Verstehen lokaler Vorschriften und Fl\u00e4chennutzungsgesetze:<\/strong> Gewerbeimmobilien unterliegen h\u00e4ufig lokalen Bauvorschriften, Regelungen und m\u00f6glichen zuk\u00fcnftigen Stadtplanungen. Marktforschung f\u00fcr Gewerbeimmobilien hilft Investoren und Entwicklern, diese Einschr\u00e4nkungen zu verstehen und sp\u00e4teren rechtlichen Komplikationen vorzubeugen.<\/li>\n<li><strong>Zukunftsprognosen:<\/strong> \u00dcber aktuelle Trends und Daten hinaus bietet die Marktforschung f\u00fcr Gewerbeimmobilien auch Tools f\u00fcr Prognosen. Solche Prognosen sind f\u00fcr langfristige Investitionen von unsch\u00e4tzbarem Wert und helfen den Beteiligten, zuk\u00fcnftige Marktbedingungen vorherzusehen und sich darauf vorzubereiten.<\/li>\n<li><strong>Seitenwahl:<\/strong> Der Standort eines Unternehmens kann den Erfolg erheblich beeinflussen. Durch Recherchen k\u00f6nnen strategische Standorte anhand von Verkehr, Erreichbarkeit, umliegenden Unternehmen und demografischen Mustern ermittelt werden.<\/li>\n<li><strong>Finanzierung &amp; Kapitalbeschaffung:<\/strong> Banks and financial institutions are more likely to finance projects that are backed by comprehensive <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/fintech-strategieberatung-forschung\/unabhangige-finanzberater-marktforschung\/\" title=\"Marktforschung f\u00fcr unabh\u00e4ngige Finanzberater\"  data-wpil-monitor-id=\"6040\">Marktforschung<\/a>, as it reduces the perceived investment risk.<\/li>\n<li><strong>\u00d6konomische Indikatoren:<\/strong> Faktoren wie Besch\u00e4ftigungsquoten, BIP-Wachstum und Gesch\u00e4ftsstimmung k\u00f6nnen die Nachfrage nach Gewerbefl\u00e4chen beeinflussen. Wenn man diese Indikatoren durch Marktforschung im Auge beh\u00e4lt, kann man Erkenntnisse \u00fcber zuk\u00fcnftige Marktbewegungen gewinnen.<\/li>\n<\/ul>\n<\/div>\n<h1>Commercial Real Estate Market Research: How Leading Investors Find Alpha<\/h1>\n<p>The best commercial real estate market research no longer answers &#8220;what is the market doing.&#8221; It answers &#8220;where is mispricing hiding, and who will move first.&#8221; That shift separates institutional capital that compounds from capital that drifts with the cycle.<\/p>\n<p>Demand patterns have fragmented across office, industrial, multifamily, retail, and alternative sectors. Cap rate compression in one submarket masks expansion in another. Tenant credit quality varies block by block. Generic data subscriptions cannot resolve these distinctions. Primary research can.<\/p>\n<h2>What Modern Commercial Real Estate Market Research Actually Delivers<\/h2>\n<p>The discipline has moved beyond comp sets and absorption charts. Sophisticated investors now use research to pressure-test three things: tenant intent, broker sentiment, and operator economics. Each requires direct conversations, not scraped listings.<\/p>\n<p>Tenant intent research isolates the difference between stated and revealed demand. A Fortune 500 occupier may publicly commit to hybrid policy while quietly underwriting a 30% footprint reduction at lease expiry. Only structured interviews surface that gap. Brokers at firms like CBRE, JLL, Cushman &#038; Wakefield, and Newmark see the signal months before it reaches transaction data.<\/p>\n<p>Operator economics research dissects the rent roll behind the headline NOI. Concession packages, free rent burn-off schedules, and TI amortization distort effective yields. Stress testing the development pro forma against verified tenant demand replaces optimism with evidence.<\/p>\n<h2>The Insider Inputs That Drive Defensible Underwriting<\/h2>\n<p>Strong commercial real estate market research integrates eight inputs that public data cannot replicate:<\/p>\n<ul>\n<li>Broker pipeline intelligence on tours, LOIs, and stalled deals<\/li>\n<li>Tenant-side interviews on space utilization and renewal probability<\/li>\n<li>Lender sentiment on debt yield thresholds and refi appetite<\/li>\n<li>Comparable sales adjustment grids built from verified transactions<\/li>\n<li>Rent roll benchmarking against true effective rents, not asking rents<\/li>\n<li>Absorption rate forecasting tied to local employment drivers<\/li>\n<li>Entitlement risk assessment for development plays<\/li>\n<li>PropTech vendor evaluation for operational margin expansion<\/li>\n<\/ul>\n<p>Each input has a source. Each source requires recruitment, screening, and skilled moderation. This is the work that public databases cannot do.<\/p>\n<h2>Where Capital Finds Edge: Sector and Geography<\/h2>\n<p>Industrial logistics continues to reward investors who underwrite SKU velocity and last-mile cost modeling rather than generic warehouse demand. Build-to-rent feasibility has opened a residential adjacency for institutional buyers previously locked out of single-family yields. Mixed-use tenant mix optimization has separated trophy retail from secondary assets that look similar on paper.<\/p>\n<p>Geography rewards specificity. London, Frankfurt, Singapore, and select Sun Belt MSAs each show distinct capital flow signatures. A pan-European fund and a US core-plus vehicle ask different questions of the same asset. The research must match the mandate.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">SIS International Research has conducted in-depth interviews and focus groups with commercial real estate brokers and decision-makers in New York City for institutional clients seeking ground-truth on broker experience, leasing velocity, and sustainability priorities. The recurring pattern across these engagements: broker-perceived demand leads transaction data by one to two quarters, and investors who systematize broker outreach gain meaningful underwriting advantage.<\/span><\/p>\n<h2>The Original Framework: SIS Four-Layer CRE Intelligence Model<\/h2>\n<figure class=\"wp-block-table sis-injected-table\" data-sis-injected=\"table\">\n<table>\n<thead>\n<tr>\n<th>Layer<\/th>\n<th>Question Answered<\/th>\n<th>Primary Method<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Macro signal<\/td>\n<td>Where is capital rotating?<\/td>\n<td>LP and allocator interviews<\/td>\n<\/tr>\n<tr>\n<td>Submarket signal<\/td>\n<td>What is the true absorption rate?<\/td>\n<td>Broker IDIs and pipeline review<\/td>\n<\/tr>\n<tr>\n<td>Asset signal<\/td>\n<td>What is the highest-and-best-use?<\/td>\n<td>Tenant interviews and pro forma stress test<\/td>\n<\/tr>\n<tr>\n<td>Operator signal<\/td>\n<td>Where can NOI expand?<\/td>\n<td>Property manager and PropTech vendor research<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p style=\"font-size:11px;color:#666;margin-top:4px;\"><em>Source: SIS International Research<\/em><\/p>\n<p>Each layer informs a different decision. Macro signal sizes the allocation. Submarket signal selects the geography. Asset signal underwrites the deal. Operator signal builds the value-add plan. Funds that compress all four into a single broker call leave returns on the table.<\/p>\n<h2>How Leading Firms Use Primary Research at Each Stage<\/h2>\n<p>At acquisition, primary research validates the highest-and-best-use analysis. A vacant Class B office in midtown may pencil better as medical office or life sciences conversion than as renovated office. Tenant-side interviews price that optionality before bid.<\/p>\n<p>During hold, research drives NOI waterfall analysis. Tenant satisfaction studies identify retention risk twelve months before lease expiry. A modest concession at month 36 often costs less than re-leasing at month 60. Rent roll benchmarking against effective comparables, not asking rents, calibrates the gap.<\/p>\n<p>At disposition, research strengthens the marketing narrative. Verified tenant intent, credible absorption forecasts, and documented operator improvements support cap rate compression at exit. Buyers pay for evidence.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">Across SIS International&#8217;s qualitative engagements with commercial real estate brokers, the most consistent finding is that sustainability positioning has moved from amenity to underwriting input. Tenant credit quality and renewal probability now correlate with building energy performance in ways that did not exist a decade ago, and brokers report this in tour conversations long before it shows in lease comps.<\/span><\/p>\n<h2>The Methodologies That Separate Real Insight From Noise<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-ba57f174\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-4.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Commercial real estate business comapny (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<p>SIS conducts B2B expert interviews, focus groups, broker IDIs, tenant ethnographies, and quantitative surveys across institutional and middle-market real estate. For a recent New York City engagement, the design combined ten broker IDIs with focus groups among real estate decision-makers, paired with structured screeners to filter for transaction volume and asset class experience. This combination surfaces both depth and pattern.<\/p>\n<p>Quantitative work fills the second half. A 400-respondent agent survey calibrates qualitative themes against statistically meaningful samples. Weighting by transaction volume rather than headcount avoids the common error of equating broker noise with broker influence.<\/p>\n<h2>What This Means for Allocators and Operators<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5afab82c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-3.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Commercial real estate business comapny (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<p>Capital that wins the next cycle will be capital that asks sharper questions. Public data is now commoditized. Differentiated commercial real estate market research, grounded in primary conversations with brokers, tenants, lenders, and operators, is the remaining source of underwriting edge. The firms building that capability now will price assets more accurately than firms relying on subscriptions alone.<\/p>\n<p>The question for institutional investors is not whether to invest in commercial real estate market research. The question is whether the research function is structured to deliver decision-grade evidence on the timeline that deal teams actually need.<\/p>\n<h2 id=\"about-sis-international\" style=\"font-family:Arial,sans-serif;color:#1a3d68;\">\u00dcber SIS International<\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/de\/\">SIS International<\/a> bietet quantitative, qualitative und strategische Forschung an. Wir liefern Daten, Tools, Strategien, Berichte und Erkenntnisse zur Entscheidungsfindung. Wir f\u00fchren auch Interviews, Umfragen, Fokusgruppen und andere Methoden und Ans\u00e4tze der Marktforschung durch. <a href=\"https:\/\/www.sisinternational.com\/de\/uber-sis-international-research\/contact-sis-international-market-research\/\">Kontakt<\/a> f\u00fcr Ihr n\u00e4chstes Marktforschungsprojekt.<\/p>\n<p><!-- sis-hreflang-start -->\n<link rel=\"alternate\" hreflang=\"en-US\" href=\"https:\/\/www.sisinternational.com\/expertise\/commercial-real-estate-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"ar\" href=\"https:\/\/www.sisinternational.com\/ar\/expertise\/commercial-real-estate-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"zh-CN\" href=\"https:\/\/www.sisinternational.com\/zh\/expertise\/commercial-real-estate-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"zh-HK\" href=\"https:\/\/www.sisinternational.com\/zh_hk\/expertise\/commercial-real-estate-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"nl-NL\" 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href=\"https:\/\/www.sisinternational.com\/de\/hartford-connecticut-stadtentwicklung\/\" class=\"sis-link-recovered\">Marketing Strategies: Real estate<\/a><\/li>\n<\/ul>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Die Marktforschung f\u00fcr Gewerbeimmobilien ist f\u00fcr Immobilieninvestitionen von Entwicklern, Investoren und Beteiligten von entscheidender Bedeutung.<\/p>","protected":false},"author":1,"featured_media":64067,"parent":14514,"menu_order":345,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43277","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/43277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=43277"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/43277\/revisions"}],"predecessor-version":[{"id":87544,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/43277\/revisions\/87544"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/64067"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=43277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}