{"id":41888,"date":"2023-03-18T18:52:22","date_gmt":"2023-03-18T22:52:22","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41888"},"modified":"2026-05-05T16:43:25","modified_gmt":"2026-05-05T20:43:25","slug":"marktforschung-fur-farben-lacke-und-druckfarben","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/sachverstand\/marktforschung-fur-farben-lacke-und-druckfarben\/","title":{"rendered":"Paints, Coatings & Printing Inks Market Research"},"content":{"rendered":"
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Marktforschung f\u00fcr Farben, Lacke und Druckfarben<\/h1>\n
\"SIS<\/figure>\n<\/p>\n

Um Oberfl\u00e4chen zu f\u00e4rben oder zu sch\u00fctzen, verwenden wir Farben, Lacke und Druckfarben. Hier eine kurze Erl\u00e4uterung der einzelnen Farben:<\/p>\n

Farben:<\/strong> Farben sind Mischungen aus Pigmenten, Bindemitteln und L\u00f6sungsmitteln. Wir verwenden sie, um W\u00e4nde, M\u00f6bel und Leinw\u00e4nde zu f\u00e4rben oder zu dekorieren. Pigmente sind die farbigen Pulver, die der Farbe ihren Farbton verleihen. Bindemittel halten die Pigmentpartikel zusammen und haften sie an der Oberfl\u00e4che. L\u00f6sungsmittel sind Fl\u00fcssigkeiten, die w\u00e4hrend des Trocknungsprozesses verdunsten. Sie hinterlassen eine feste Farbschicht.<\/p>\n

Beschichtungen:<\/strong> Beschichtungen sind eine Art Schutzbeschichtung, die auf Oberfl\u00e4chen aufgetragen wird. Sie sch\u00fctzen Oberfl\u00e4chen vor Korrosion, Verschlei\u00df und anderen Arten von Sch\u00e4den. Hersteller stellen Beschichtungen aus verschiedenen Materialien her, darunter Polymere, Keramik und Metalle. Sie k\u00f6nnen sie auf viele Oberfl\u00e4chen auftragen, zum Beispiel auf Metallrohre, Maschinen, Holz und Betonkonstruktionen.<\/p>\n

Druckfarben:<\/strong> Drucktinten sind Substanzen, die im Druckprozess verwendet werden. Sie \u00fcbertragen ein Bild oder einen Text auf eine Oberfl\u00e4che wie Papier, Stoff oder Kunststoff. Tinten bestehen aus Pigmenten, Bindemitteln und L\u00f6sungsmitteln. Sie sind in verschiedenen Zusammensetzungen erh\u00e4ltlich. Es h\u00e4ngt von der Art des Drucks ab, den man macht. Offsetdrucktinten sind beispielsweise f\u00fcr den Einsatz mit Druckmaschinen bestimmt. Tintenstrahltinten sind f\u00fcr normale Heim- und B\u00fcrodrucker bestimmt. Diese Drucker erzeugen Bilder, indem sie winzige Tintentr\u00f6pfchen auf die Oberfl\u00e4che spr\u00fchen.<\/p>\n

Warum sind Farben, Lacke und Druckfarben wichtig?<\/h2>\n

Farben, Beschichtungen und Druckfarben sind aus verschiedenen Gr\u00fcnden unverzichtbar. Farben und Tinten k\u00f6nnen beispielsweise Objekten und Oberfl\u00e4chen Farbe und optische Attraktivit\u00e4t verleihen. Dar\u00fcber hinaus machen sie diese Oberfl\u00e4chen optisch ansprechender, was bei Produkten oder Strukturen wichtig sein kann, die optisch ansprechend sein sollen. Kunstwerke, Wohnaccessoires und hochwertige Autos ben\u00f6tigen beispielsweise Farben, Beschichtungen und Tinten.<\/p>\n

Ein weiterer Einsatzzweck von Beschichtungen und Farben ist der Schutz von Oberfl\u00e4chen vor Besch\u00e4digungen. Sie verhindern Korrosion, Abnutzung und Witterungseinfl\u00fcsse. Beschichtungen k\u00f6nnen beispielsweise Metalloberfl\u00e4chen vor Rost und Erosion sch\u00fctzen. Farben k\u00f6nnen Holzoberfl\u00e4chen vor F\u00e4ulnis und Verfall sch\u00fctzen. Farben und Beschichtungen k\u00f6nnen f\u00fcr Produkte, die in rauen Umgebungen verwendet oder der Witterung ausgesetzt werden, unverzichtbar sein. Farben und Beschichtungen sch\u00fctzen beispielsweise Gartenm\u00f6bel oder Autoteile.<\/p>\n

Unternehmen verwenden Druckfarbe h\u00e4ufig in Marketing- und Werbematerialien. Beispielsweise verwenden Unternehmen sie f\u00fcr das Branding in Flyern, Brosch\u00fcren und Produktverpackungen. Durch die Verwendung hochwertiger Tinten und Designs k\u00f6nnen sie auff\u00e4llige Marketingmaterialien erstellen. Diese Materialien tragen dazu bei, die Markenbekanntheit zu steigern und den Umsatz zu erh\u00f6hen.<\/p>\n

Beschichtungen k\u00f6nnen Oberfl\u00e4chen auch funktionale Eigenschaften verleihen. Sie k\u00f6nnen Oberfl\u00e4chen beispielsweise feuerbest\u00e4ndig, chemikalienbest\u00e4ndig oder widerstandsf\u00e4higer gegen andere Gefahren machen.<\/p>\n<\/div>\n

Paints, Coatings, and Printing Inks Market Research: How Leading Specialty Chemical Firms Win<\/h1>\n

The specialty chemicals sector rewards firms that read formulator intent earlier than competitors. Paints, Coatings, and Printing Inks Market Research now decides which suppliers earn specification, which lose share to private label resin systems, and which command pricing power as raw material volatility persists.<\/p>\n

The category sits at an inflection point. Bio-based binders, cobalt-free driers, and low-VOC waterborne systems are reshaping formulation chemistry. Regulatory pressure from REACH, TSCA, and the EU Green Deal has compressed reformulation cycles. Brand owners in packaging, automotive OEM, and architectural segments demand evidence of cradle-to-gate carbon reduction before they renew supply agreements.<\/p>\n

Where Paints, Coatings, and Printing Inks Market Research Creates Pricing Power<\/h2>\n

The strongest specialty chemical firms treat market research as a pricing instrument, not a marketing input. They use B2B expert interviews with formulators at PPG, AkzoNobel, Sherwin-Williams, Sun Chemical, and Flint Group to map willingness-to-pay against specific performance attributes: scratch resistance, gloss retention, cure speed, and migration thresholds for food-contact inks.<\/p>\n

The mechanism matters. A coatings additive that improves rheology by a measurable margin is worth a premium only if the formulator can defend that premium to their own procurement team. Research that surfaces the downstream economic argument, not just the technical one, is what separates suppliers who hold price from suppliers who concede on every renewal.<\/p>\n

According to SIS International Research, customers in paints and coatings additives consistently identify with product brand names more readily than with the corporate parent, particularly in markets where formulators have used the same SKU across multiple ownership changes.<\/span> This pattern holds across Germany, China, the UK, and the Netherlands, and has direct implications for post-acquisition brand architecture decisions.<\/span><\/p>\n

The Reformulation Window Drives Competitive Intelligence Priorities<\/h2>\n

Reformulation cycles in coatings now compress to months rather than years when a regulatory trigger hits. Cobalt classification under CLP, TiO2 reclassification debates, and PFAS restrictions have forced suppliers like Evonik, BYK, BASF, and Borchers to accelerate cobalt-free drier portfolios and fluorine-free surface additives.<\/p>\n

The competitive intelligence question is not whether competitors will respond. The question is which competitor reaches commercial scale first, at what unit cost, and through which distributor relationships. Supplier qualification audits at the formulator level reveal this earlier than patent filings or trade press coverage.<\/p>\n

Printing inks face a parallel dynamic. Photoinitiator restrictions in food packaging have shifted demand toward LED-UV systems and electron beam curing. Suppliers who mapped converter readiness across flexible packaging, folding carton, and label segments captured specification share before incumbents adjusted their commercial playbooks.<\/p>\n

Geographic Asymmetry Rewards Disciplined Market Entry Assessments<\/h2>\n

Demand patterns in coatings diverge sharply by region. India and Southeast Asia show double-digit volume growth in decorative architectural coatings tied to housing formation. China’s industrial coatings market has shifted from import dependence to domestic supplier dominance, with Carpoly, Chenyang, and Three Trees taking share from multinationals in mid-tier segments. Latin America rewards distribution depth over technical differentiation.<\/p>\n

SIS International’s structured interviews with specifiers in Brazil and India revealed that the online decision journey for industrial coatings buyers is fragmented across technical data sheets, distributor relationships, and peer references, with website-driven specification carrying less weight than direct technical service engagement. Suppliers who invested in field application engineers ahead of digital channels captured more renewals.<\/span><\/p>\n

The implication for total cost of ownership analysis is direct. A coating that performs identically in lab conditions can deliver materially different installed-base economics depending on applicator training, substrate preparation standards, and ambient humidity ranges in the target geography.<\/p>\n

The SIS Specialty Chemicals Intelligence Framework<\/h2>\n

Effective Paints, Coatings, and Printing Inks Market Research operates across four layers. Each layer answers a distinct leadership question.<\/p>\n

\n\n\n\n\n\n\n\n\n
Layer<\/th>\nDecision Supported<\/th>\nPrimary Method<\/th>\n<\/tr>\n<\/thead>\n
Formulator Intent<\/td>\nWhere to invest R&D capacity<\/td>\nB2B expert interviews with chemists and procurement<\/td>\n<\/tr>\n
Specification Mapping<\/td>\nWhich accounts to defend or attack<\/td>\nInstalled base analytics and distributor channel checks<\/td>\n<\/tr>\n
Regulatory Forecasting<\/td>\nReformulation timing and capex sequencing<\/td>\nRegulator and industry association tracking<\/td>\n<\/tr>\n
Brand Architecture<\/td>\nPost-acquisition naming and portfolio strategy<\/td>\nCustomer perception studies across geographies<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

Source: SIS International Research<\/em><\/p>\n

The framework matters because most suppliers run only the first layer. They interview formulators, build a deck, and stop. The firms gaining share run all four in parallel and synchronize the outputs against a single capex and pricing calendar.<\/p>\n

Brand Architecture After Acquisition Is a Quantifiable Decision<\/h2>\n

Consolidation continues across the additives, pigments, and resin segments. Each transaction creates a brand architecture question with measurable financial consequences. Carry the legacy product brand, lead with the corporate name, or run a transitional dual-brand strategy.<\/p>\n

SIS International’s brand awareness research across five countries in the paints and coatings additives segment found that century-old product brands frequently outperform corporate parent names in customer recall and specification preference, even after multiple ownership changes. The premium attached to the product brand often exceeds the marketing cost required to migrate customers to a corporate identity.<\/span><\/p>\n

The takeaway for acquirers is precise. Brand consolidation looks efficient on a synergy spreadsheet. Tested against actual specifier behavior, it can erase pricing power that took decades to build.<\/p>\n

Sustainability Evidence Is Now a Commercial Requirement<\/h2>\n
\"SIS<\/figure>\n

Brand owners in CPG, automotive, and electronics increasingly require Scope 3 reduction commitments from coatings and ink suppliers. Bio-based content claims, recycled content verification, and ISCC PLUS certification have moved from marketing differentiators to commercial gates.<\/p>\n

The opportunity sits with suppliers who can document their value story with primary evidence rather than estimated lifecycle assessments. Real-world evidence from converter sites, applicator data on energy reduction during cure, and verified raw material origin chains now carry weight in supplier scorecards at firms like Unilever, Procter & Gamble, and BMW.<\/p>\n

Suppliers who treat sustainability as a quantifiable performance attribute, measurable through the same rigor as scratch resistance or pot life, win specification. Those who treat it as positioning lose access to the accounts that set tomorrow’s volume floor.<\/p>\n

The Path Forward for Specialty Chemical Leadership<\/h2>\n
\"SIS<\/figure>\n

Paints, Coatings, and Printing Inks Market Research delivers compounding value when leadership treats it as continuous intelligence rather than episodic studies. The firms gaining share run formulator panels on standing engagement, refresh competitive intelligence quarterly, and tie research outputs to specific pricing, capex, and portfolio decisions on a published calendar.<\/p>\n

The firms losing share commission research after the loss has occurred. The asymmetry is structural and widening.<\/p>\n

\u00dcber SIS International<\/h2>\n

SIS International<\/a> bietet quantitative, qualitative und strategische Forschung an. Wir liefern Daten, Tools, Strategien, Berichte und Erkenntnisse zur Entscheidungsfindung. Wir f\u00fchren auch Interviews, Umfragen, Fokusgruppen und andere Methoden und Ans\u00e4tze der Marktforschung durch. Kontakt<\/a> f\u00fcr Ihr n\u00e4chstes Marktforschungsprojekt.<\/p>\n

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Related SIS Resources<\/h3>\n