{"id":41185,"date":"2023-01-06T05:48:09","date_gmt":"2023-01-06T05:48:09","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41185"},"modified":"2026-01-25T19:31:05","modified_gmt":"2026-01-26T00:31:05","slug":"kundensegmentierungsforschung-in-asien","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/abdeckung\/marktforschung-asien\/kundensegmentierungsforschung-in-asien\/","title":{"rendered":"Kundensegmentierungsforschung in Asien"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Kundensegmentierungsforschung in Asien<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-9cf6f293\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-9cf6f293\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Asia (48)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>Die Vorstellung davon, was einen Markt ausmacht, \u00e4ndert sich. Bald werden wir M\u00e4rkte vielleicht nicht mehr nach L\u00e4ndern definieren, da Grenzen ihre Bedeutung verlieren. Damit beginnt auch die herk\u00f6mmliche Art, globale M\u00e4rkte aufzuteilen, an Bedeutung zu verlieren.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-84ddd3ddd66a409fb6b74ce32b875a36 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-1ccf1f72bfa03260edf2a18b5e5fc761\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#what-is-asian-customer-segmentation-research\">Was ist asiatische Kundensegmentierungsforschung?<\/a><\/li><li class=\"\"><a href=\"#why-is-asian-market-segmentation-research-important\">Warum ist die Erforschung der asiatischen Marktsegmentierung wichtig?<\/a><\/li><li class=\"\"><a href=\"#why-businesses-need-asian-customer-segmentation-research\">Warum Unternehmen eine Untersuchung zur asiatischen Kundensegmentierung ben\u00f6tigen<\/a><\/li><li class=\"\"><a href=\"#key-success-factors-in-asian-customer-segmentation-research\">Schl\u00fcsselfaktoren f\u00fcr den Erfolg bei der Erforschung der asiatischen Kundensegmentierung<\/a><\/li><li class=\"\"><a href=\"#about-asian-customer-segmentation-research\">\u00dcber Asian Customer Segmentation Research<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-asian-customer-segmentation-research\">Was ist asiatische Kundensegmentierungsforschung?<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c0ded541\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c0ded541\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-19.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Asia (19)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-19.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-19-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-19-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-19-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-19-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Marktsegmentierung ist die Strategie, mit der ein Unternehmen einen Markt aufteilt. Diese Teilm\u00e4rkte oder Segmente reagieren wahrscheinlich \u00e4hnlich auf Marketingeingaben. Das Ziel besteht darin, die Segmente zu finden, auf die ein Unternehmen seine Bem\u00fchungen und Ressourcen konzentrieren kann. Auf diese Weise kann es Erfolg haben, wenn es beginnt, auf diesem Markt zu verkaufen.<\/p>\n\n\n\n<p>Companies need a go-to-market strategy if they want to do better than the other sellers of the goods or services they provide. This strategy will allow them to create a global brand position. Asian <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/bohrmarktforschung\/\" title=\"Bohrmarktforschung\"  data-wpil-monitor-id=\"5676\">market segmentation research<\/a> should respond to global market trends melting away the borders between countries. It also allows people to enjoy the same culture at the same time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-asian-market-segmentation-research-important\">Warum ist die Erforschung der asiatischen Marktsegmentierung wichtig?<\/h2>\n\n\n\n<p>Are you interested in selling to Asian consumers? Then you need to know that global segmentation is a thorny issue. Firms need help with embracing global marketing strategies. They use the same system across national borders to get cost reductions. There are many key issues in selling to Asian consumer markets. One is to develop segments of buyers in different countries. These should be the segments likely to show similar responses to marketing efforts. Still, there has been a recent upsurge in interest in Market Segmentation. <a href=\"https:\/\/www.sisinternational.com\/de\/wie-man-recherchen-fur-japanische-kulturangelegenheiten-anstellt\/\" title=\"So gestalten Sie Recherchen f\u00fcr Japan: Kultur ist wichtig!\"  data-wpil-monitor-id=\"7346\">Asia Customer Segmentation<\/a> has become another key issue in cross-border marketing research. It helps companies that target Asian countries.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Asia Customer Segmentation Drivers<\/title>\n    <style>\n        \/* Responsive Table & SIS International-inspired Styling\n          - Uses corporate blue (#005cbf) and a clean, sans-serif font.\n          - Fully responsive design ensures no page distortion on any device.\n        *\/\n        \n        .sis-table-container {\n            font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif;\n            margin: 2em 0;\n            width: 100%;\n            \/* Allows horizontal scroll on small screens to prevent page distortion *\/\n            overflow-x: auto;\n            -webkit-overflow-scrolling: touch; \/* Smooth scrolling on iOS *\/\n        }\n\n        .sis-table-container h3 {\n            font-size: 1.5rem; \/* 24px *\/\n            font-weight: 600;\n            color: #333;\n            margin-bottom: 0.75em;\n            padding: 0;\n        }\n\n        .sis-table {\n            width: 100%;\n            border-collapse: collapse;\n            min-width: 700px; \/* Ensures table structure holds, container scrolls if needed *\/\n        }\n\n        .sis-table th,\n        .sis-table td {\n            padding: 12px 15px;\n            text-align: left;\n            line-height: 1.5;\n        }\n\n        \/* Header Styling *\/\n        .sis-table thead th {\n            background-color: #005cbf; \/* SIS corporate blue *\/\n            color: #ffffff;\n            font-weight: 600;\n            font-size: 0.9rem; \n            text-transform: uppercase;\n            letter-spacing: 0.5px;\n        }\n\n        \/* Body Styling *\/\n        .sis-table tbody tr {\n            border-bottom: 1px solid #ddd;\n        }\n\n        .sis-table tbody tr:nth-of-type(even) {\n            background-color: #f8f8f8; \/* Light gray alternate rows *\/\n        }\n\n        .sis-table tbody tr:last-of-type {\n            border-bottom: 2px solid #005cbf; \/* Match header blue *\/\n        }\n\n        .sis-table td {\n            color: #444;\n            font-size: 0.95rem; \n            vertical-align: top;\n        }\n        \n        \/* Responsive styling for mobile *\/\n        @media screen and (max-width: 768px) {\n            .sis-table {\n                min-width: 100%; \/* Allows flex in smaller views *\/\n            }\n            \n            \/* Stack columns on top of each other *\/\n            .sis-table th, .sis-table td {\n                display: block;\n                width: 100%;\n                text-align: left;\n                padding: 8px 15px;\n            }\n\n            .sis-table td:before {\n                \/* Create a label for each row for context *\/\n                content: attr(data-label);\n                float: left;\n                text-transform: uppercase;\n                font-weight: 600;\n                margin-right: 10px;\n                color: #005cbf;\n                width: 40%; \/* Space for the label *\/\n            }\n\n            .sis-table thead {\n                display: none; \/* Hide header rows on mobile *\/\n            }\n            .sis-table tbody tr {\n                margin-bottom: 10px;\n                display: block;\n                border: 1px solid #ddd;\n                border-radius: 5px;\n                overflow: hidden;\n            }\n        }\n\n        .sis-table-container .source-caption {\n            margin-top: 10px;\n            font-size: 0.85rem; \n            color: #555;\n            font-style: italic;\n        }\n\n        .sis-table-container .source-caption a {\n            color: #005cbf; \/* Match brand blue *\/\n            text-decoration: none;\n        }\n\n        .sis-table-container .source-caption a:hover {\n            text-decoration: underline;\n        }\n    <\/style>\n<\/head>\n<body>\n\n    <!-- \n      HTML for WordPress:\n      Copy and paste the code from .sis-table-container start to end into a Custom HTML block.\n    -->\n    <div class=\"sis-table-container\">\n        \n        <h3>Key Drivers for Customer Segmentation in Asian Markets<\/h3>\n\n        <table class=\"sis-table\">\n            <thead>\n                <tr>\n                    <th>Segmentation Driver<\/th>\n                    <th>China (Tier 1 &#038; 2 Cities)<\/th>\n                    <th>India (Major Metros)<\/th>\n                    <th>Southeast Asia (Emerging Markets)<\/th>\n                <\/tr>\n            <\/thead>\n            <tbody>\n                <tr>\n                    <td data-label=\"Segmentation Driver\">Urbanization and Wealth Concentration<\/td>\n                    <td data-label=\"China (Tier 1 &#038; 2 Cities)\">Extremely high, leading to a focus on **affluent and luxury segments** with modern consumption patterns.<\/td>\n                    <td data-label=\"India (Major Metros)\">High growth rate creates distinct segments between the **digitally native middle class** and traditional buyers.<\/td>\n                    <td data-label=\"Southeast Asia (Emerging Markets)\">Highly varied; segmentation must separate the small, modern urban elite from the vast rural majority.<\/td>\n                <\/tr>\n                <tr>\n                    <td data-label=\"Segmentation Driver\">Digital Access and E-commerce<\/td>\n                    <td data-label=\"China (Tier 1 &#038; 2 Cities)\">**Super-app dominance** (WeChat, Alibaba); segmentation must differentiate users by their behavior within these closed ecosystems.<\/td>\n                    <td data-label=\"India (Major Metros)\">**Mobile-first users** with high frequency of digital payments (UPI); segmentation often based on vernacular language and platform usage.<\/td>\n                    <td data-label=\"Southeast Asia (Emerging Markets)\">Rapid shift from offline to online; segmentation must address **trust issues** and the need for installment payments\/COD.<\/td>\n                <\/tr>\n                <tr>\n                    <td data-label=\"Segmentation Driver\">Generational\/Cohort Differences<\/td>\n                    <td data-label=\"China (Tier 1 &#038; 2 Cities)\">Strong distinction between the **&#8217;Post-90s&#8217; generation** (focused on individuality and imported brands) and older, value-driven consumers.<\/td>\n                    <td data-label=\"India (Major Metros)\">Large **youth bulge** drives demand for entertainment and digital goods; strong loyalty to family-approved brands remains a factor for older segments.<\/td>\n                    <td data-label=\"Southeast Asia (Emerging Markets)\">**Highly entrepreneurial youth** segment, often acting as early adopters and influencers, driving rapid trend changes.<\/td>\n                <\/tr>\n                 <tr>\n                    <td data-label=\"Segmentation Driver\">Cultural &#038; Linguistic Fragmentation<\/td>\n                    <td data-label=\"China (Tier 1 &#038; 2 Cities)\">Relatively homogenous (Mandarin), but **regional subcultures** (e.g., Cantonese, Shanghai) influence media and consumption.<\/td>\n                    <td data-label=\"India (Major Metros)\">**Extreme fragmentation** by state, religion, and language; local segmentation is essential for everything from product names to advertising tone.<\/td>\n                    <td data-label=\"Southeast Asia (Emerging Markets)\">Cross-border ethnic groups and varied national identities necessitate **hyper-local campaign tailoring** within cities.<\/td>\n                <\/tr>\n            <\/tbody>\n        <\/table>\n\n        <p class=\"source-caption\">\n             Source: Data compiled from reports by the <a href=\"https:\/\/www.statista.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Statista Digital Market Outlook<\/a>, <a href=\"https:\/\/www.bain.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bain &#038; Company<\/a> market analyses, and <a href=\"https:\/\/www.un.org\/en\/development\/desa\/population\/index.asp\" target=\"_blank\" rel=\"noopener noreferrer\">UN Population data<\/a>.\n        <\/p>\n\n    <\/div>\n\n<\/body>\n<\/html>\n\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-businesses-need-asian-customer-segmentation-research\">Warum Unternehmen eine Untersuchung zur asiatischen Kundensegmentierung ben\u00f6tigen<\/h2>\n\n\n\n<p>1996 stellten die Forscher Susan Tai und Jackie Tam in einer Studie auffallende Kontraste fest. F\u00fcr diese Studie verglichen sie ethnisch chinesische Verbraucher in Hongkong und Singapur. Die f\u00fchrende ethnische Gruppe in beiden Gebieten waren Chinesen. Diese Studie zeigt, warum Unternehmen Kundensegmentierungsforschung ben\u00f6tigen. Die Einwohner Singapurs waren tendenziell h\u00e4uslich orientiert. Sie legten mehr Wert auf h\u00f6here Bildung. Sie waren auch mehr um die Umwelt besorgt.<\/p>\n\n\n\n<p>Im Gegensatz dazu waren die Einwohner Hongkongs modebewusster. Sie hatten auch eine d\u00fcsterere Einsch\u00e4tzung der zuk\u00fcnftigen Wirtschaft. Unternehmen, die an beiden Standorten Gesch\u00e4fte machen, k\u00f6nnen weitere Markteinf\u00fchrungsstrategien entwickeln. Sie k\u00f6nnen sie anpassen, um herauszufinden, was f\u00fcr jeden Standort gut funktioniert.<br>Um auf dem Weltmarkt eine erfolgversprechende Position zu erreichen, m\u00fcssen Unternehmen einen umfassenden \u00dcberblick \u00fcber die Segmentierung haben. So k\u00f6nnen sie sogenannte strategisch gleichwertige Segmente bilden. Diese Segmente \u00fcberschreiten nationale Grenzen. Solche Unternehmen st\u00fctzen ihre Marketingstrategie auf die Pr\u00e4misse, dass die Weltm\u00e4rkte aus \u00c4hnlichkeiten und Unterschieden bestehen, die zwischen und innerhalb der M\u00e4rkte bestehen. Die beste Strategie spiegelt die vollst\u00e4ndige Kenntnis dieser Pr\u00e4misse wider.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-success-factors-in-asian-customer-segmentation-research\">Schl\u00fcsselfaktoren f\u00fcr den Erfolg bei der Erforschung der asiatischen Kundensegmentierung<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7c74aa18\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7c74aa18\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-20.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Asia (20)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-20.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-20-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-20-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-20-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-20-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Einer der wichtigsten Erfolgsfaktoren in der asiatischen Verbraucherforschung sind gute Benchmarks. Kulturelle Faktoren und Verbraucherwerte sind zwei Beispiele. Diese Faktoren haben einen starken Einfluss auf die Produktbewertungen f\u00fcr Verbrauchsg\u00fcter. Beispiele f\u00fcr diese G\u00fcter sind Lebensmittel, Getr\u00e4nke, Kosmetika und medizinische Substanzen.<\/p>\n\n\n\n<p>Ein weiterer wichtiger Erfolgsfaktor ist das Wissen um den Wert der Popkultur. Und was ist Popkultur? Die meisten Menschen akzeptieren den allgemeinen und universellen Kulturtyp der jeweiligen \u00c4ra. Die Massenmedien wie Radio, Fernsehen, Film und Zeitungen bringen der \u00d6ffentlichkeit Popkultur n\u00e4her. Popkultur pr\u00e4gt dann neue Trends in Glaubensvorstellungen oder Lebensstilen. Wir sehen die Auswirkungen der grenz\u00fcberschreitenden Verbreitung der Popkultur. Dar\u00fcber hinaus wachsen Verbrauchergruppen, die \u00e4hnliche Kaufgewohnheiten und Lebensstile verfolgen. 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<\/div>\n        \n        <div class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Ready to explore the insights that drive smarter decisions?<\/div>\n            <div class=\"cta-subheading\">Contact our Research experts today.<\/div>\n            <a href=\"mailto:Research@sisinternational.com\" class=\"cta-button\">Contact us now!<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-asian-customer-segmentation-research\">\u00dcber Asian Customer Segmentation Research<\/h2>\n\n\n\n<p>Asian customer segmentation research is helpful. It helps firms to find ways of looking at the market. It does so without the constraint of always seeing cultural differences as a barrier. Instead, it can help firms compete with each other on a global scale. Moreover, all planners should examine market segments from this standpoint. It can enable them to take a much more unified approach to their <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/telemetrie-marktforschung\/\" title=\"Telemetrie-Marktforschung\" data-wpil-monitor-id=\"5691\">Markteintrittsforschung<\/a>.<\/p>\n\n\n<h2>Unser Standort in New York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, New York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">\u00dcber SIS International<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/de\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> bietet quantitative, qualitative und strategische Forschung an. Wir liefern Daten, Tools, Strategien, Berichte und Erkenntnisse zur Entscheidungsfindung. Wir f\u00fchren auch Interviews, Umfragen, Fokusgruppen und andere Methoden und Ans\u00e4tze der Marktforschung durch.<\/span><a href=\"https:\/\/www.sisinternational.com\/de\/uber-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Kontakt<\/span><\/a><span style=\"font-weight: 400;\"> f\u00fcr Ihr n\u00e4chstes Marktforschungsprojekt.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Die Erforschung der asiatischen Kundensegmentierung ist hilfreich. Sie hilft Unternehmen dabei, neue Wege zu finden, den Markt zu betrachten.<\/p>","protected":false},"author":1,"featured_media":65769,"parent":14508,"menu_order":58,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-41185","page","type-page","status-publish","has-post-thumbnail"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/de\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"Asian customer segmentation research is helpful. It helps firms to find ways of looking at the market.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/41185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=41185"}],"version-history":[{"count":11,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/41185\/revisions"}],"predecessor-version":[{"id":80991,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/41185\/revisions\/80991"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/14508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/65769"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=41185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}