{"id":40977,"date":"2022-11-05T00:36:36","date_gmt":"2022-11-05T00:36:36","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40977"},"modified":"2026-01-25T18:27:16","modified_gmt":"2026-01-25T23:27:16","slug":"trendtracking-marktforschung","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/sachverstand\/trendtracking-marktforschung\/","title":{"rendered":"Trend Tracking Marktforschung"},"content":{"rendered":"

Trend Tracking Marktforschung<\/h1>\n\n\n\n
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Trend tracking market research is the art of looking at what\u2019s popular in the market right now. It is a stepping-stone to trend forecasting. Marketers use trend forecasting to look at the direction of today\u2019s hot new products. Trend forecasting gives marketers an idea of what will be selling in the next six months to a year. It gives companies a sense of the market response to their products<\/a> and services.<\/p>\n\n\n\n

So erkennen Sie Trends<\/h2>\n\n\n\n

It’s essential to understand the size of the market. It’s also important to know the market trends. This knowledge is vital for marketing and strategic decision-making. Market researchers can now use analytics<\/a> and other tools to spot trends. The name of this process is market trend analytics<\/a>. It establishes whether a market is stagnant, growing, or in decline. It also shows how fast that movement is happening.<\/p>\n\n\n\n

Social media listening programs analyze how people speak about companies online. These programs have turned out to be one of the major market research trends<\/a>. Soon marketers will need even more extensive and accurate social media Forschung<\/a> systems. One of these systems is the social media insight program. Marketers use these programs to analyze social<\/a> media data.<\/p>\n\n\n\n

Eine andere M\u00f6glichkeit, Trends aufzusp\u00fcren, ist der Einsatz von \u201eCool Hunters\u201c. Das sind Leute, deren Geschmack der Zeit voraus ist. Trendanalyse-Unternehmen zahlen ihnen Hunderte von Dollar, damit sie ihnen helfen, den n\u00e4chsten gro\u00dfen Trend zu finden. Cool Hunting ist eine der neuesten Entwicklungen in der Trendanalyse. Niemand wei\u00df, wie viele Cool Hunter auf Amerikas Stra\u00dfen und in Einkaufszentren unterwegs sind.<\/p>\n\n\n\n

Mit \u201eSpottern\u201c in wichtigen St\u00e4dten Trends aufdecken<\/h2>\n\n\n\n

Alle Produkte, Dienstleistungen und Technologien begannen als Trends. Das gilt auch f\u00fcr die Inhalte, die Menschen lesen und sehen m\u00f6chten, und die Aktivit\u00e4ten, an denen sie teilnehmen m\u00f6chten. Marken, die nicht aufpassen, laufen Gefahr, unsichtbar zu werden. Aus diesem Grund engagieren Unternehmen Trendspotter in wichtigen St\u00e4dten. Trendspotter helfen ihnen herauszufinden, in welche Richtung sich der Geschmack der Verbraucher entwickelt.<\/p>\n\n\n\n

Zu wissen, was die Verbraucher als n\u00e4chstes wollen, ist entscheidend f\u00fcr den Gesch\u00e4ftserfolg. Trend-Spotter betreiben nicht nur traditionelle Marktforschung. Historische Daten zu Aussagen und Entscheidungen der Verbraucher sind nicht immer n\u00fctzlich. Tats\u00e4chlich kann die ausschlie\u00dfliche Verwendung solcher Daten dazu f\u00fchren, dass sie Chancen verpassen. Erfolgreiche Produkte, Dienstleistungen und Marken \u00fcberschreiten sofort ihre traditionelle Zielgruppe.<\/p>\n\n\n\n

Trendspotter lesen viel: Zeitschriften, Zeitungen und Blogs. Sie verfolgen auch die sozialen Medien. Sie halten Ausschau nach neuen Produkten und Dienstleistungen, die aus heiterem Himmel popul\u00e4r werden und f\u00fcr viel Aufsehen sorgen. Trendspotting unterscheidet sich vom Cool Hunting. Trendspotter suchen nach Stimmungs- und Denkweisen. Diese Ver\u00e4nderungen werden langfristige Auswirkungen auf das Verbraucherverhalten und die Gesellschaft im Allgemeinen haben.<\/p>\n\n\n\n

Allgemeine globale Trends<\/h2>\n\n\n\n

Consumer confidence is currently at a near-record high. Japan, Italy, China, and France are experiencing significant gains in confidence. In comparison, confidence in the US, the UK, and India are declining. The positive outlook is helping to boost the sale of fast-moving consumer<\/a> goods in some markets. But inflationary pressure remains. Many would-be shoppers continue to focus on saving rather than spending.<\/p>\n\n\n\n

The traditional area of custom market research<\/a> has been in decline. This decline occurred because it is expensive and involves labor-intensive interviews. Companies are moving toward online research<\/a>. This shift lets them create vast databases of consumers\u2019 opinions on several subjects. Telephone and face-to-face interviews have become relics of the past.<\/p>\n\n\n\n

Wie Marktforscher in die Zukunft blicken<\/h2>\n\n\n\n

Market researchers predict future opportunities<\/a>, sales, risks, and consumer behavior. All the predictions might not be correct, but they do help companies plan and make policies. It also helps them to take advantage of opportunities and to avoid future risks.<\/p>\n\n\n\n

Retailers use predictive research to see which items a consumer will buy together. This tool enables them to use suggestive selling. It is necessary if marketers want to keep up with current trends and gain a competitive edge. They must understand market research and use it to their advantage. This understanding will help them reach out to consumers and increase their sales.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Trendverfolgung: Die Marktforschung untersucht, was gerade beliebt ist, w\u00e4hrend Prognosen vorhersagen, was sich f\u00fcr Unternehmen in Zukunft verkaufen wird.<\/p>","protected":false},"author":1,"featured_media":70308,"parent":14514,"menu_order":149,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40977","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/40977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=40977"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/40977\/revisions"}],"predecessor-version":[{"id":81665,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/40977\/revisions\/81665"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/70308"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=40977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}