{"id":40731,"date":"2022-06-27T04:04:25","date_gmt":"2022-06-27T04:04:25","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40731"},"modified":"2026-01-25T17:44:38","modified_gmt":"2026-01-25T22:44:38","slug":"j-beauty-trends-und-moglichkeiten","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/sachverstand\/j-beauty-trends-und-moglichkeiten\/","title":{"rendered":"Marktforschung f\u00fcr japanische Sch\u00f6nheit (J-Beauty)"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Marktforschung f\u00fcr japanische Sch\u00f6nheit (J-Beauty)<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-18ebb6f6\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-18ebb6f6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Japan (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-abf50ec3aedc99c0815ec4bba7fedf93 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-38c9c8f6b99a50873f85dd8bb31bda6b\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#japanese-beauty-was-out-of-the-limelight-for-a-while\">Die japanische Sch\u00f6nheit stand eine Zeit lang nicht im Rampenlicht.<\/a><\/li><li class=\"\"><a href=\"#heres-a-look-at-some-popular-j-beauty-products\">Hier ein Blick auf einige beliebte J-Beauty-Produkte:<\/a><\/li><li class=\"\"><a href=\"#j-beauty-opportunities\">J-Beauty-M\u00f6glichkeiten<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"japanese-beauty-was-out-of-the-limelight-for-a-while\">Die japanische Sch\u00f6nheit stand eine Zeit lang nicht im Rampenlicht.<\/h2>\n\n\n\n<p>Die Welt ist vom koreanischen Charme vernarrt. Allerdings l\u00e4sst sich die Tatsache, dass einige der besten Lotionen, Reinigungsmittel und Gesichtsseren aus Japan kommen, kaum ignorieren. Die Fixierung auf perfekt aussehende Haut geht gr\u00f6\u00dftenteils auf die Geisha-Gemeinschaft zur\u00fcck. Vicky Tsai, die Gr\u00fcnderin der Hautpflegemarke Tatcha, verbrachte einige Zeit mit Geishas. In einem Blogbeitrag schrieb sie: \u201eUnter ihrem ikonischen wei\u00dfen Make-up verbirgt sich die atemberaubendste reine Haut, die ich je in meinem Leben gesehen habe.\u201c<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"heres-a-look-at-some-popular-j-beauty-products\">Hier ein Blick auf einige beliebte J-Beauty-Produkte:<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a5a54dfc\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a5a54dfc\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-1.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"K beauty korean (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Japanische Sch\u00f6nheitsprodukte<\/h3>\n\n\n\n<p><strong><span style=\"color: #cda349;\">JaStil<\/span><\/strong><\/p>\n\n\n\n<p>YesStyle ist der weltweit f\u00fchrende asiatische Beauty- und Modeh\u00e4ndler. Das Unternehmen verkauft hochwertige Beauty-, Bekleidungs- und Lifestyleprodukte sowie Accessoires. Diese Produkte kommen aus Japan, Korea, Taiwan und weiteren L\u00e4ndern. Das Unternehmen bietet eine komplette Palette japanischer Beauty-Marken. Ihr Make-up, ihre Hautpflegeprodukte, Kosmetika und andere Produkte bieten gezielte L\u00f6sungen.<\/p>\n\n\n\n<p><strong><span style=\"color: #cda349;\">Shiseido<\/span><\/strong><\/p>\n\n\n\n<p>Shiseido ist ein multinationales japanisches Unternehmen. Es stellt Haar- und Hautpflegeprodukte, Parf\u00fcms und Kosmetika her. Shiseido wurde 1872 gegr\u00fcndet und ist eines der \u00e4ltesten Kosmetikunternehmen der Welt. Es ist das gr\u00f6\u00dfte Kosmetikunternehmen Japans und das f\u00fcnftgr\u00f6\u00dfte der Welt. Seine Produkte sind nur in ausgew\u00e4hlten Kaufh\u00e4usern und Apotheken erh\u00e4ltlich.<\/p>\n\n\n\n<p><strong><span style=\"color: #cda349;\">Tatcha<\/span><\/strong><\/p>\n\n\n\n<p><a name=\"_GoBack\"><\/a>Vicky Tsai, mentioned above, left her corporate job to found Tatcha. She soon learned the Japanese approach to beauty: less is more. An ancient Japanese text captures this philosophy. This distinctive guide inspires and informs the Tatcha collection. Today, <a href=\"https:\/\/www.sisinternational.com\/de\/wie-man-recherchen-fur-japanische-kulturangelegenheiten-anstellt\/\" title=\"So gestalten Sie Recherchen f\u00fcr Japan: Kultur ist wichtig!\"  data-wpil-monitor-id=\"4401\">researchers in the US and Japan<\/a> produce each formulation from scratch. They are developing time-honored beauty practices for a contemporary, fast-paced life.<\/p>\n\n\n\n<p><strong><span style=\"color: #cda349;\">SK-II<\/span><\/strong><\/p>\n\n\n\n<p>SK-II is a J-beauty brand launched in 1980. Japanese scientists developed the brand in the 1970s. They were exploring the use of more natural ingredients. P&amp;G acquired the brand in 1991, along with Max Factor. Soon afterward SK-II expanded sales from Japan to Korea, Taiwan, and Hong Kong. The brand hit shelves in the Uk in 2000 and made its way to the US.<\/p>\n\n\n\n<p><strong><span style=\"color: #cda349;\">Fairydrops Wimperntusche<\/span><\/strong><\/p>\n\n\n\n<p>Die japanische Fernsehpers\u00f6nlichkeit Aya Yasuda ist die Gr\u00fcnderin und Gesch\u00e4ftsf\u00fchrerin von Fairydrops Cosmetics. Sie gr\u00fcndete das Unternehmen mit der Pr\u00e4misse, dass die Augen das Geheimnis eines guten Eindrucks sind. Yasuda entwickelte ihre Produktlinie, um dies zu erreichen. Fairydrops ist in Japan und den USA erh\u00e4ltlich.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>AI Blog Banner<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n\n        .banner {\n            position: relative;\n            width: 100%;\n            height: 350px;\n            overflow: hidden;\n            display: flex;\n            align-items: center;\n            justify-content: center;\n            font-family: 'Arial', sans-serif;\n            border-radius: 25px;\n        }\n\n        .animated-background {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            background: linear-gradient(45deg, #003f6b, #2d5a7b, #003f6b, #2d5a7b);\n            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    \n        <div class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Ready to explore the insights that drive smarter decisions?<\/div>\n            <div class=\"cta-subheading\">Contact our Research experts today.<\/div>\n            <a href=\"mailto:Research@sisinternational.com\" class=\"cta-button\">Contact us now!<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"j-beauty-opportunities\">J-Beauty-M\u00f6glichkeiten<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-cde3ac8f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-cde3ac8f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-5.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"K beauty korean (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u201cJ-beauty,\u201d the sleeping giant of the cosmetic industry, has woken up. Its key competitor is \u201cK-beauty\u201d or Korean beauty. The latter has the advantages of efficiency and manufacturing speed. However, K-beauty can\u2019t contend with Japan\u2019s far more elaborate and delicate beauty routines. It also cannot compete with its long-term technology investment. Japan&#8217;s obsession with beauty also makes it difficult for K-beauty to compete.<\/p>\n\n\n\n<p>Die japanische Sch\u00f6nheitsindustrie reicht bis ins sechste Jahrhundert zur\u00fcck. Elemente wie die urspr\u00fcnglichen roten Lippen (Geishas trugen zersto\u00dfene F\u00e4rberdistelbl\u00e4tter) sind japanisch. Ein weiterer japanischer Faktor sind Make-up-Pinsel im Kalligraphie-Stil. Die Verwendung von Reispuder als Mattierungsmittel und Fixiermittel f\u00fcr Make-up ist ebenfalls japanischen Ursprungs. Vieles von dem, was an K-Beauty so spannend ist, stammt aus Japan. Japanische Sch\u00f6nheit schafft es, Altes und Neues mit Leichtigkeit zu verbinden.<\/p>\n\n\n\n<p>Japan ist seit Jahrzehnten auf dem US-Markt vertreten. Der Hunger nach seinen Produkten ist ungebrochen. Marken wie Shiseido haben in Innovationen investiert, und Japans Forschungs- und Entwicklungsleistung ist den USA sch\u00e4tzungsweise um zwei Jahre voraus. Eine der Innovationen, die derzeit entwickelt werden, ist die k\u00fcnstliche Hauttechnologie. Diese zweite Haut aus einem haltbaren, elastischen Polymer wird unter Make-up oder UV-Licht aufgetragen. Benutzer tupfen sie wie eine Lotion auf und schon verschwinden Falten.<\/p>\n\n\n\n<p>So what sets J-brands apart from their Western competitors? Japanese science and technology enable the efficacy of their products. Their textures are also of a higher quality. This is especially true of creams, SPF products, and foundation. Japanese products can also be used alongside those of the West. Beauty addicts in the West can, therefore, add a product or two from Japan to their existing skincare regimens if they\u2019re not ready to go full J-beauty.<\/p>\n\n\n<h2>Unser Standort in New York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, New York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">\u00dcber SIS International<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/de\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> bietet quantitative, qualitative und strategische Forschung an. Wir liefern Daten, Tools, Strategien, Berichte und Erkenntnisse zur Entscheidungsfindung. Wir f\u00fchren auch Interviews, Umfragen, Fokusgruppen und andere Methoden und Ans\u00e4tze der Marktforschung durch.<\/span><a href=\"https:\/\/www.sisinternational.com\/de\/uber-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Kontakt<\/span><\/a><span style=\"font-weight: 400;\"> f\u00fcr Ihr n\u00e4chstes Marktforschungsprojekt.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><!-- wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- \/wp:heading --><\/p>","protected":false},"excerpt":{"rendered":"<p>Die Marktforschung f\u00fcr japanische Sch\u00f6nheit (J-Beauty) bietet Daten, Tools, Strategien und Berichte, um globale Wachstumschancen zu schaffen.<\/p>","protected":false},"author":1,"featured_media":65779,"parent":14514,"menu_order":139,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40731","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/40731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=40731"}],"version-history":[{"count":12,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/40731\/revisions"}],"predecessor-version":[{"id":78448,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/40731\/revisions\/78448"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/65779"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=40731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}