{"id":40613,"date":"2022-06-08T13:17:11","date_gmt":"2022-06-08T13:17:11","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40613"},"modified":"2026-03-12T12:30:03","modified_gmt":"2026-03-12T16:30:03","slug":"b2b-strategie-content-schreiben-fur-whitepaper","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/losungen\/b2b-marktforschung\/b2b-strategie-content-schreiben-fur-whitepaper\/","title":{"rendered":"Unternehmen f\u00fcr strategische B2B-Inhalte und Whitepaper-Erstellung"},"content":{"rendered":"<h1 class=\"gb-headline gb-headline-548648d5 gb-headline-text\">Unternehmen f\u00fcr strategische B2B-Inhalte und Whitepaper-Erstellung<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-53a09823\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-53a09823\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-4.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"B2B 2 (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-7a44ec9f6884a2b56cc26e6a3a76748f is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-5d0a26885a93fad471d7afbf8b310d97\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#importance-of-b-2-b-content-writing\">Bedeutung des Schreibens von B2B-Inhalten<\/a><\/li><li class=\"\"><a href=\"#importance-of-b-2-b-white-papers\">Bedeutung von B2B-Whitepapern<\/a><\/li><li class=\"\"><a href=\"#opportunities-trends-and-new-technologies\">Chancen, Trends und neue Technologien<\/a><\/li><li class=\"\"><a href=\"#how-market-research-helps\">Wie Marktforschung hilft<\/a><\/li><li class=\"\"><a href=\"#how-to-do-strategy-research-in-competitive-markets\">So f\u00fchren Sie Strategieforschung in wettbewerbsintensiven M\u00e4rkten durch<\/a><\/li><li class=\"\"><a href=\"#benefits-of-content-writing\">Vorteile des Content Writing<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance-of-b-2-b-content-writing\">Bedeutung des Schreibens von B2B-Inhalten<\/h2>\n\n\n\n<p>Savvy B2B marketers know that content writing is critical. It helps businesses to connect with modern customers. B2B buyers expect content marketing, and the B2B space is embracing it. Also, helpful content that shows your company\u2019s expertise can help to entice B2B buyers. Content marketing has proven to be cheaper. It is even more effective than other programs. And it&#8217;s more efficient!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance-of-b-2-b-white-papers\">Bedeutung von B2B-Whitepapern<\/h2>\n\n\n\n<p>White papers have proved to be a flexible means of marketing the services of a business. These papers define an actual problem that customers are having and offer a verified solution to it. They cite facts and figures, showcase the company\u2019s expertise, and are reliable go-to pieces for customers who want answers. Many companies depend on white papers.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"opportunities-trends-and-new-technologies\">Chancen, Trends und neue Technologien<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-38f4a3ae\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-38f4a3ae\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-3.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"B2Bjpg (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Der Aufbau einer Community ist eine der M\u00f6glichkeiten, die Content-Marketing bietet. Sie k\u00f6nnen diese Strategie als Instrument zur Pflege Ihres Publikums nutzen. Das ist ein Kinderspiel, wenn Sie immer auf der Suche nach der Beteiligung Ihres Publikums sind.<\/p>\n\n\n\n<p>Der Inhalt selbst stellt eine weitere Chance dar. Es ist wichtig, Inhalte basierend auf den spezifischen Phasen der Reise Ihres Kunden zu erstellen.<\/p>\n\n\n\n<p>Influencer-Marketing ist eine weitere M\u00f6glichkeit. Es empfiehlt sich, Beziehungen zu Influencern aufzubauen, die Ihnen bei der Bewerbung Ihrer Inhalte helfen k\u00f6nnen.<\/p>\n\n\n\n<p>Unternehmen m\u00fcssen auf neue Content-Marketing-Technologien achten, wenn diese sich weiterentwickeln. Sie k\u00f6nnen beispielsweise Online-Tools wie SocialMention.com verwenden. Dieser Dienst sagt Ihnen, was Kunden \u00fcber Ihre Produkte und Ihre Marke sagen. Au\u00dferdem erhalten Sie eine Vorstellung davon, wie sie Ihre Branche sehen.<\/p>\n\n\n\n<p>Live-Videos sind eine weitere neue Technologie, die Unternehmen nutzen k\u00f6nnen. Sie k\u00f6nnen diese Technologie nutzen, um \u00fcber Branchenthemen zu sprechen. Sie k\u00f6nnen sie auch verwenden, um Interviews zu f\u00fchren oder f\u00fcr neue Produktver\u00f6ffentlichungen zu werben.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-market-research-helps\">Wie Marktforschung hilft<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Qualitative Forschung<\/h3>\n\n\n\n<p>Qualitative Forschung umfasst Interviews mit Entscheidungstr\u00e4gern und Experten in Unternehmen sowie mit Verbrauchern. Grundlage sind Einstellungen, Meinungen, Absichten und \u00dcberzeugungen. Es werden Fragen wie \u201eWie\u201c und \u201eWarum\u201c behandelt. Ziel dieser Art der Forschung ist es, zu verstehen, warum Verbraucher auf eine bestimmte Weise handeln oder wie sie auf ein neues Produkt reagieren. Interviews und Fokusgruppen sind Standardtechniken zur Erhebung qualitativer Daten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quantitative Forschung<\/h3>\n\n\n\n<p><a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/de\/losungen\/qualitative-quantitative-forschungslosungen\/quantitative-marktforschung-2\/\"   title=\"Quantitative Marktforschung\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"732\">Quantitative Marktforschung<\/a> tends to be more structured than the qualitative approach. This difference is due to the statistical nature of quantitative analysis. Companies can use it to get a precise picture of their target market. They can choose a large section of respondents and provide them with a list of closed questions. The postal questionnaire is a conventional technique used to gather quantitative data. Other methods include online telephone calls and surveys.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-do-strategy-research-in-competitive-markets\">So f\u00fchren Sie Strategieforschung in wettbewerbsintensiven M\u00e4rkten durch<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Wettbewerbsanalyse<\/h3>\n\n\n\n<p>Eine Wettbewerbsanalyse ist ein wichtiger Teil der Forschungs- und Planungsphase f\u00fcr Unternehmen. Sie ist n\u00fctzlich f\u00fcr Firmen, die ihr Gesch\u00e4ft voranbringen m\u00f6chten. Eine gr\u00fcndliche Wettbewerbsanalyse hilft Ihnen dabei, drei Dinge zu erreichen:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Identifizieren Sie die St\u00e4rken und Schw\u00e4chen Ihrer Konkurrenten<\/li>\n\n\n\n<li>Erkennen Sie, wie Konsumenten und potentielle Kunden die Konkurrenz nutzen und bewerten<\/li>\n\n\n\n<li>Bietet Ihnen einen Ausgangspunkt f\u00fcr die Entwicklung erfolgreicher wettbewerbsf\u00e4higer Marketingtaktiken<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Marktchancenforschung<\/h3>\n\n\n\n<figure class=\"gb-block-image gb-block-image-87590e72\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-87590e72\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-1.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"B2Bjpg (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Each successful product or service that we use today began with wide-ranging research. This research produces data about competitors and customers. Companies and brands need to know a great deal about their market. They also need to know about possible clients and their chief competitors. If you\u2019re looking to be a step ahead of your rivals, <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/broadway-marktforschung\/\" title=\"Broadway Marktforschung\"  data-wpil-monitor-id=\"6112\">Marktchancenforschung<\/a> is the critical element. It will deliver all the data you need to make a better business decision. That goes for whether you\u2019re trying to expand your current service or you\u2019re launching a product.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits-of-content-writing\">Vorteile des Content Writing<\/h2>\n\n\n\n<p>Strong website content increases search engine rankings and boosts conversions. It also creates a voice for your company. All your other marketing plans will fall short without high-quality content.<a href=\"https:\/\/www.linkedin.com\/newsletters\/sis-international-research-7273479089292795905\/\" target=\"_blank\" rel=\"noopener\"> SIS International Forschung<\/a> can help you improve your analytics and your digital content. Contact us now for a consultation on how we can help you to move your business forward.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>AI Blog Banner<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n\n        .banner {\n            position: relative;\n            width: 100%;\n            height: 350px;\n            overflow: hidden;\n            display: flex;\n            align-items: center;\n            justify-content: center;\n            font-family: 'Arial', sans-serif;\n            border-radius: 25px;\n        }\n\n        .animated-background {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            background: linear-gradient(45deg, #003f6b, #2d5a7b, #003f6b, 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       <div class=\"neural-line\"><\/div>\n        <\/div>\n        \n        <div class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Ready to explore the insights that drive smarter decisions?<\/div>\n            <div class=\"cta-subheading\">Contact our Research experts today.<\/div>\n            <a href=\"mailto:Research@sisinternational.com\" class=\"cta-button\">Contact us now!<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n<h2>Unser Standort in New York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, New York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">\u00dcber SIS International<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/de\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> bietet quantitative, qualitative und strategische Forschung an. Wir liefern Daten, Tools, Strategien, Berichte und Erkenntnisse zur Entscheidungsfindung. Wir f\u00fchren auch Interviews, Umfragen, Fokusgruppen und andere Methoden und Ans\u00e4tze der Marktforschung durch.<\/span><a href=\"https:\/\/www.sisinternational.com\/de\/uber-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Kontakt<\/span><\/a><span style=\"font-weight: 400;\"> f\u00fcr Ihr n\u00e4chstes Marktforschungsprojekt.<\/span><\/p>\n<p><!-- wp:heading --><\/p><!-- \/wp:heading -->","protected":false},"excerpt":{"rendered":"<p>Das Unternehmen B2B Strategic Content &amp; White Paper Writing schreibt forschungsbasierte \u201eWhite Papers\u201c und andere Inhalte f\u00fcr gro\u00dfe Unternehmen. <\/p>","protected":false},"author":1,"featured_media":62375,"parent":11292,"menu_order":127,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40613","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/40613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=40613"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/40613\/revisions"}],"predecessor-version":[{"id":79733,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/40613\/revisions\/79733"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/11292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/62375"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=40613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}