{"id":40596,"date":"2022-06-08T04:45:44","date_gmt":"2022-06-08T04:45:44","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40596"},"modified":"2026-03-12T11:54:07","modified_gmt":"2026-03-12T15:54:07","slug":"marktforschung-fur-fokusgruppen-im-automobilbereich","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/sachverstand\/automobilmarktforschung\/marktforschung-fur-fokusgruppen-im-automobilbereich\/","title":{"rendered":"Marktforschung f\u00fcr Fokusgruppen im Automobilbereich"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Marktforschung f\u00fcr Fokusgruppen im Automobilbereich<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-9bdfcf23\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-9bdfcf23\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-4.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Automotive (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-5de8ffe9834c7f31737ff8ba72473d50 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-e1c1eb8fd3c3c5e1a311142cc01193d4\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#importance-of-automotive-focus-group-market-research\">Bedeutung der Marktforschung f\u00fcr Automobil-Fokusgruppen<\/a><\/li><li class=\"\"><a href=\"#focus-groups-in-the-automotive-industry\">Fokusgruppen in der Automobilindustrie<\/a><\/li><li class=\"\"><a href=\"#the-rise-of-digital-disruption-in-automotive-research\">Der Anstieg digitaler Disruptionen in der Automobilforschung<\/a><\/li><li class=\"\"><a href=\"#what-are-car-clinics\">Was sind Autokliniken?<\/a><\/li><li class=\"\"><a href=\"#the-rise-of-new-methodologies\">Der Aufstieg neuer Methoden<\/a><\/li><li class=\"\"><a href=\"#benefits-of-using-automotive-focus-groups-market-research\">Vorteile der Marktforschung mit Fokusgruppen aus der Automobilbranche<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance-of-automotive-focus-group-market-research\">Bedeutung der Marktforschung f\u00fcr Automobil-Fokusgruppen<\/h2>\n\n\n\n<p>Die Automobilindustrie hat seit 2016 ein radikales Wachstum erlebt. Die einfachen Funktionen alter vierr\u00e4driger Autos haben sich in vernetzte Fahrzeuge verwandelt. Die Branche hat in letzter Zeit mehrere neue Technologien erlebt. Zu diesen Entwicklungen geh\u00f6ren Big Data, Cloud Computing und das Internet der Dinge. Diese Entwicklungen haben zu mehreren Innovationen in den Autos der Zukunft gef\u00fchrt.<\/p>\n\n\n\n<p>Trotz aller Innovationen ist der Bedarf an Marktforschung konstant geblieben. Automobilhersteller m\u00fcssen weiterhin Verbraucherpr\u00e4ferenzen und -trends vorhersagen. Die Branche ist von diesen Trends und Geschm\u00e4ckern abh\u00e4ngig. Die gr\u00f6\u00dfte Einnahmequelle f\u00fcr Automobilhersteller sind die Verk\u00e4ufe an Verbraucher. Marktforschung zum Verbraucherverhalten hat daher f\u00fcr die Akteure der Branche eine hohe Priorit\u00e4t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"focus-groups-in-the-automotive-industry\">Fokusgruppen in der Automobilindustrie<\/h2>\n\n\n\n<p>A focus group is an excellent method of <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/de\/losungen\/qualitative-quantitative-forschungslosungen\/qualitative-marktforschung\/\"   title=\"Qualitative Marktforschung\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"735\">qualitative Marktforschung<\/a> for the industry. This method is an efficient and inexpensive way to reach a large number of consumers. The researcher can also use it for other types of data gathering, such as polls and surveys. This can generate even more discussion, as participants debate or justify their rankings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-rise-of-digital-disruption-in-automotive-research\">Der Anstieg digitaler Disruptionen in der Automobilforschung<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-8ec1f73d\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-8ec1f73d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Automotive-Market-Research-in-Europe-4.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Automotive Market Research in Europe (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Automotive-Market-Research-in-Europe-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Automotive-Market-Research-in-Europe-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Automotive-Market-Research-in-Europe-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Automotive-Market-Research-in-Europe-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Automotive-Market-Research-in-Europe-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Konnektivit\u00e4t und Technologie werfen die Frage auf, ob es notwendig ist, ein Fahrzeug zu besitzen. Ein offensichtliches Beispiel hierf\u00fcr ist Ridesharing. Verbraucher zahlen f\u00fcr die Nutzung eines Autos nur, wenn sie es brauchen. Sie verzichten jedoch auf die Vorteile (und die Verantwortung) des individuellen Besitzes. Ein weiterer digitaler Disruptor sind autonome Fahrzeuge, die am Horizont auftauchen. Alle diese Fahrzeuge werden mit intelligenten Technologien ausgestattet sein. Autohersteller werden sich auf Forschung verlassen m\u00fcssen, um den sich \u00e4ndernden Bed\u00fcrfnissen ihrer Verbraucher gerecht zu werden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-car-clinics\">Was sind Autokliniken?<\/h2>\n\n\n\n<p>Decision Analyst beschreibt Car Clinics als Sch\u00f6nheitswettbewerb f\u00fcr Fahrzeuge. Bei diesem Sch\u00f6nheitswettbewerb fungieren die Verbraucher als Juroren. Der Autohersteller zeigt dem Verbraucher zwischen vier und acht konkurrierende Marken und Modelle. Diese Fahrzeuge werden in einem Ausstellungsraum ausgestellt, damit die Verbraucher sie ansehen und Feedback dazu abgeben k\u00f6nnen.<\/p>\n\n\n\n<p>Autohersteller f\u00fchren zu verschiedenen Zeiten und aus unterschiedlichen Gr\u00fcnden Car Clinics durch. Das h\u00e4ufigste Ziel ist die Bewertung und Verbesserung neuer Modelle. Ein weiteres Ziel einer Car Clinic ist die Optimierung der Produktlinie. Dabei stellt der Autohersteller dem Verbraucher alle verschiedenen Modelle einer Marke zum Testen vor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-rise-of-new-methodologies\">Der Aufstieg neuer Methoden<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5896267c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5896267c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Automotive (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Dank des technologischen Fortschritts ist es nun m\u00f6glich, Fokusgruppenforschung online durchzuf\u00fchren. Web 2.0 und neue Technologieplattformen erm\u00f6glichen es Automobilherstellern, Verbraucher zu erreichen, die sonst schwer zu erreichen w\u00e4ren. Dar\u00fcber hinaus stehen den Automobilherstellern neue Tools zur Verf\u00fcgung. Sie k\u00f6nnen Gruppen mit neuen und unterschiedlichen Konfigurationen bilden. Au\u00dferdem k\u00f6nnen sie Online-Tools f\u00fcr die Zusammenarbeit nutzen. Diese Tools sind in Gruppen, die sich pers\u00f6nlich treffen, nicht immer verf\u00fcgbar.<\/p>\n\n\n\n<p>Another new method is eye tracking, which produces gaze trails and heat maps. Eye tracking provides valuable information on which products consumers are looking at.&nbsp; Some research companies are stepping it up a notch. They are conducting eye-tracking exercises in virtual reality environments. Such a setting makes it easier to record participants\u2019 physiological responses to products. Reactions include electrodermal activity, brain state, and so forth.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>AI Blog Banner<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n\n        .banner {\n            position: relative;\n            width: 100%;\n            height: 350px;\n            overflow: hidden;\n            display: flex;\n            align-items: center;\n            justify-content: center;\n            font-family: 'Arial', sans-serif;\n            border-radius: 25px;\n        }\n\n        .animated-background {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            background: linear-gradient(45deg, #003f6b, #2d5a7b, #003f6b, #2d5a7b);\n           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    \n        <div class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Ready to explore the insights that drive smarter decisions?<\/div>\n            <div class=\"cta-subheading\">Contact our Research experts today.<\/div>\n            <a href=\"mailto:Research@sisinternational.com\" class=\"cta-button\">Contact us now!<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits-of-using-automotive-focus-groups-market-research\">Vorteile der Marktforschung mit Fokusgruppen aus der Automobilbranche<\/h2>\n\n\n\n<p>Die Hauptvorteile des Einsatzes von Fokusgruppen sind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Die Zeit- und Kostenersparnis (im Vergleich zu Einzelinterviews)<\/li>\n\n\n\n<li>Sie sind wertvoll, um Informationen \u00fcber Gruppen- und pers\u00f6nliche Meinungen zu erhalten<\/li>\n\n\n\n<li>Sie bieten den Teilnehmern die M\u00f6glichkeit, Kl\u00e4rung zu suchen<\/li>\n\n\n\n<li>Sie k\u00f6nnen ein breiteres Spektrum an Informationen bereitstellen<\/li>\n\n\n\n<li>Sie bieten hilfreiches Material wie Zitate f\u00fcr Pr\u00e4sentationen und PR-Ver\u00f6ffentlichungen<\/li>\n<\/ul>\n\n\n\n<p>Da Fokusgruppen komprimiert sind, k\u00f6nnen Automobilhersteller sie nutzen, um viele Meinungen einzuholen. Sie k\u00f6nnen auch Reaktionen auf verschiedene Eigenschaften eines Produkts messen. All dies kann der Automobilhersteller ohne den zeitintensiven Prozess individueller Interviews tun. Zeitersparnisse in der Forschungsphase der Produktentwicklung sind entscheidend. Dies gilt insbesondere f\u00fcr die sich schnell entwickelnde Automobilindustrie. Eine Fokusgruppe erm\u00f6glicht es einem Automobilhersteller, die Markteinf\u00fchrung eines Fahrzeugs zu beschleunigen.<\/p>\n\n\n<h2>Unser Standort in New York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, New York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">\u00dcber SIS International<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/de\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> bietet quantitative, qualitative und strategische Forschung an. Wir liefern Daten, Tools, Strategien, Berichte und Erkenntnisse zur Entscheidungsfindung. Wir f\u00fchren auch Interviews, Umfragen, Fokusgruppen und andere Methoden und Ans\u00e4tze der Marktforschung durch.<\/span><a href=\"https:\/\/www.sisinternational.com\/de\/uber-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Kontakt<\/span><\/a><span style=\"font-weight: 400;\"> f\u00fcr Ihr n\u00e4chstes Marktforschungsprojekt.<\/span><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 id=\"about-sis-international\" class=\"wp-block-heading\">\u00a0<\/h2><!-- \/wp:heading -->","protected":false},"excerpt":{"rendered":"<p>Die Automobilindustrie hat sich dank neuer Technologien wie Big Data, Cloud Computing und dem Internet der Dinge weiterentwickelt.<\/p>","protected":false},"author":1,"featured_media":62609,"parent":11155,"menu_order":126,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40596","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/40596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=40596"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/40596\/revisions"}],"predecessor-version":[{"id":75152,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/40596\/revisions\/75152"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/11155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/62609"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=40596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}