{"id":40215,"date":"2022-04-27T04:23:45","date_gmt":"2022-04-27T04:23:45","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40215"},"modified":"2026-05-05T17:01:44","modified_gmt":"2026-05-05T21:01:44","slug":"marktforschung-nordamerika","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/abdeckung\/north-america\/usa-berichterstattung\/marktforschung-nordamerika\/","title":{"rendered":"Market Research North America for Industrial Leaders"},"content":{"rendered":"<div class=\"sis-hero-preserved sis-injected-hero\" data-sis-injected=\"hero\">\n<h1 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/ai-marktforschung-und-strategieberatung\/augmented-reality-ki-marktforschung\/\" class=\"sis-link-recovered\" data-sis-recovered=\"1\">Markt<\/a> Research in North America<\/h1>\n<figure class=\"gb-block-image gb-block-image-07d7fed5\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-07d7fed5\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-2.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"USA (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n<p>Nordamerika erstreckt sich fast \u00fcber den gesamten nordwestlichen Quadranten der Erde. Die gro\u00dfen L\u00e4nder sind Kanada, die Vereinigten Staaten und Mexiko. Dazu geh\u00f6ren auch kleine Inseln wie Bermuda, die Cayman Islands, Aruba und Puerto Rico.<\/p>\n<p>Die Menschen sprechen viele Sprachen, am h\u00e4ufigsten Englisch, Franz\u00f6sisch und Spanisch. Die meisten Menschen sind wei\u00df. Die gr\u00f6\u00dfte ethnische Minderheit sind Hispanics oder Latinos, w\u00e4hrend die gr\u00f6\u00dfte rassische Minderheit die Schwarzen sind.<\/p>\n<p>Die meisten Menschen sind Christen, viele geh\u00f6ren jedoch keiner Kirche an. Weitere Religionen sind Judentum, Islam und Buddhismus. In Nordamerika sind derzeit 25 W\u00e4hrungen im Umlauf, die am h\u00e4ufigsten genutzte ist der US-Dollar (USD).<\/p>\n<\/p>\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-2800ea167ede0d2457c89bf94147aa9c is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-ca422f9eb225e769ff06080ade902f83\" style=\"font-size:16px\" id=\"rank-math-toc\">\n<h2><strong>T<\/strong>able of Contents<\/h2>\n<nav>\n<ul>\n<li class=\"\"><a href=\"#what-is-market-research-in-north-america\">Was ist Marktforschung in Nordamerika?<\/a><\/li>\n<li class=\"\"><a href=\"#why-do-businesses-need-market-research-in-north-america\">Warum brauchen Unternehmen in Nordamerika Marktforschung?<\/a><\/li>\n<li class=\"\"><a href=\"#who-uses-market-research-in-north-america\">Wer nutzt Marktforschung in Nordamerika<\/a><\/li>\n<li class=\"\"><a href=\"#expected-results-from-si-ss-market-research-in-north-america\">Erwartete Ergebnisse der SIS-Marktforschung in Nordamerika<\/a><\/li>\n<li class=\"\"><a href=\"#key-industries\">Schl\u00fcsselindustrien<\/a><\/li>\n<li class=\"\"><a href=\"#neighborhoods\">Nachbarschaften<\/a><\/li>\n<li class=\"\"><a href=\"#regional-insights-in-market-research-north-america\">Regionale Einblicke in die Marktforschung Nordamerika<\/a><\/li>\n<li class=\"\"><a href=\"#trends\">Trends<\/a><\/li>\n<li class=\"\"><a href=\"#reasons-to-grow-your-business-in-north-america\">Gr\u00fcnde f\u00fcr die Expansion Ihres Unternehmens in Nordamerika<\/a><\/li>\n<li class=\"\"><a href=\"#how-sis-internationals-market-research-in-north-america-helps-businesses\">Wie die Marktforschung von SIS International in Nordamerika Unternehmen hilft\u00a0<\/a><\/li>\n<\/ul>\n<\/nav>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h1>Market Research North America: How Industrial Leaders Convert Regional Complexity Into Advantage<\/h1>\n<p>North America rewards firms that read its three economies as distinct buying systems. The United States, Canada, and Mexico share supply chains but diverge on procurement behavior, regulatory posture, and channel power. For industrial Fortune 500 leaders, that divergence is the opportunity.<\/p>\n<p>Market research North America done well separates the firms that grow share from those defending it. The work is specific: installed base analytics in the Midwest, supplier qualification audits in Quer\u00e9taro, total cost of ownership models for fleet buyers in Alberta. Treating the region as one market flattens insights that drive margin.<\/p>\n<h2>Why Market Research North America Demands Three Distinct Lenses<\/h2>\n<p>USMCA reshaped the industrial map. Reshoring feasibility studies that worked five years ago now miss the second-order effect: tier-two suppliers migrating to Monterrey and Saltillo while OEM procurement analysis still anchors to Detroit and Chicago. The buyer profile has shifted faster than most internal research functions.<\/p>\n<p>Canadian industrial buyers index heavily on aftermarket revenue strategy and lifecycle service contracts. Mexican plant managers weight supplier qualification audits and on-site technical support. U.S. buyers lead with bill of materials optimization and predictive maintenance sizing. Three buying logics, three research designs.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\"><span class=\"sis-injected-quote\" data-sis-injected=\"quote\" style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">According to SIS International Research, industrial procurement teams across the three markets diverge most sharply on warranty interpretation and field service expectations, a gap that consistently surfaces in B2B expert interviews but rarely appears in syndicated reports.<\/span><\/span> The firms that capture this nuance price differently by country and win renewals at higher rates.<\/p>\n<h2>The Methodologies That Move Industrial Decisions<\/h2>\n<p>Pillar research for North American industrial markets relies on five instruments working together. Each answers a question the others cannot.<\/p>\n<figure class=\"wp-block-table sis-injected-table\" data-sis-injected=\"table\">\n<table>\n<thead>\n<tr>\n<th>Methodik<\/th>\n<th>Decision It Informs<\/th>\n<th>Where It Performs Best<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>B2B expert interviews<\/td>\n<td>Specification influence, switching triggers<\/td>\n<td>U.S. industrial OEMs, Canadian utilities<\/td>\n<\/tr>\n<tr>\n<td>Ethnographic research<\/td>\n<td>Workflow friction, unmet needs at the line<\/td>\n<td>Mexican manufacturing plants, U.S. distribution centers<\/td>\n<\/tr>\n<tr>\n<td>Wettbewerbsintelligenz<\/td>\n<td>Pricing posture, channel terms, win\/loss patterns<\/td>\n<td>All three markets, regulated verticals<\/td>\n<\/tr>\n<tr>\n<td>Market entry assessments<\/td>\n<td>Channel selection, partner shortlists<\/td>\n<td>Mexico secondary cities, Canadian provinces<\/td>\n<\/tr>\n<tr>\n<td>VOC programs<\/td>\n<td>Renewal risk, expansion whitespace<\/td>\n<td>Installed base accounts across the region<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p style=\"font-size:11px;color:#666;margin-top:4px;\"><em>Source: SIS International Research<\/em><\/p>\n<p>The instrument pairing matters more than any single method. Ethnographic research at a Tier-1 automotive supplier in Puebla surfaces friction the buyer will not articulate in a structured interview. Competitive intelligence then explains why the friction has not been solved. The combination produces a defensible thesis.<\/p>\n<h2>What Leading Industrial Firms Do Differently<\/h2>\n<p>The conventional approach treats North America as a single addressable market with regional adjustments. The firms growing fastest invert that. They build the research program around the most demanding buyer in each country and let the easier segments inherit the design.<\/p>\n<p>Caterpillar, Emerson, and Honeywell run continuous VOC programs against named accounts rather than annual brand trackers. The output is account-level: which buying committee member shifted, which spec changed, which competitor opened a door. That granularity drives quarterly account plans, not slide decks.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">SIS International&#8217;s B2B expert interview programs across U.S., Canadian, and Mexican industrial buyers consistently show that specification authority sits one layer deeper than the org chart suggests, with reliability engineers and maintenance leads exerting more influence on supplier selection than procurement titles indicate.<\/span> Research designs that interview only the named buyer miss the actual decision.<\/p>\n<h2>The Regulatory and Channel Realities That Reshape Sizing<\/h2>\n<p>EPA refrigerant transitions, Health Canada medical device pathways, and NOM standards in Mexico each change addressable market sizing on different clocks. A market entry assessment that uses a single regulatory horizon understates risk in two countries and overstates speed in the third.<\/p>\n<p>Channel power compounds the effect. U.S. industrial distribution consolidated around Grainger, Fastenal, and MSC. Canadian distribution remains more fragmented and relationship-led. Mexican channels split between national distributors in Mexico City and Monterrey and regional players that own specific verticals. Pricing studies that ignore channel margin capture produce list prices that never realize.<\/p>\n<p>Reshoring feasibility studies should now model three scenarios: full U.S. onshoring, U.S.-Mexico nearshoring with shared engineering, and Canadian specialty manufacturing for regulated end markets. Each carries different installed base implications over a ten-year horizon.<\/p>\n<h2>The SIS Three-Lens Framework for North American Industrial Research<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-99f0bb32\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-4.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"USA (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<p>SIS applies a three-lens design to pillar engagements in the region. Each lens answers a question the others cannot, and the overlap is where the thesis hardens.<\/p>\n<ul>\n<li><strong>Buyer lens:<\/strong> B2B expert interviews with specifiers, influencers, and economic buyers across all three countries, weighted to the demanding segments first.<\/li>\n<li><strong>Channel lens:<\/strong> Distributor and integrator interviews mapped against channel margin capture and territory exclusivity terms.<\/li>\n<li><strong>Competitive lens:<\/strong> Win\/loss analysis and competitive intelligence on pricing posture, warranty interpretation, and field service economics.<\/li>\n<\/ul>\n<p>The framework forces triangulation. A claim that survives all three lenses earns a place in the strategy document. A claim that survives only one becomes a hypothesis for the next round.<\/p>\n<h2>Where the Upside Concentrates<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-87e19672\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-1.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"USA (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<p>Three pockets are producing outsized returns for industrial firms running disciplined market research North America programs. Aftermarket revenue strategy in Canadian heavy equipment is one. Predictive maintenance sizing for Mexican manufacturing is another. Installed base analytics for U.S. industrial automation is the third.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">SIS International&#8217;s proprietary research across industrial verticals indicates that firms running named-account VOC programs alongside competitive intelligence achieve renewal rates measurably above peers relying on syndicated tracking alone, a gap that widens in markets where channel power is concentrated.<\/span> The advantage compounds because each research cycle deepens account-level intelligence the competition does not have.<\/p>\n<p>The firms that will lead the next decade in North American industrial markets treat research as operating infrastructure, not a procurement line item. They fund continuous programs, name the methodologies, and hold the work to a decision standard. That posture is what separates market research North America that informs from research that drives growth.<\/p>\n<h2 id=\"about-sis-international\" style=\"font-family:Arial,sans-serif;color:#1a3d68;\">\u00dcber SIS International<\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/de\/\">SIS International<\/a> bietet quantitative, qualitative und strategische Forschung an. Wir liefern Daten, Tools, Strategien, Berichte und Erkenntnisse zur Entscheidungsfindung. Wir f\u00fchren auch Interviews, Umfragen, Fokusgruppen und andere Methoden und Ans\u00e4tze der Marktforschung durch. <a href=\"https:\/\/www.sisinternational.com\/de\/uber-sis-international-research\/contact-sis-international-market-research\/\">Kontakt<\/a> f\u00fcr Ihr n\u00e4chstes Marktforschungsprojekt.<\/p>\n<p><!-- sis-hreflang-start -->\n<link rel=\"alternate\" hreflang=\"en-US\" href=\"https:\/\/www.sisinternational.com\/coverage\/north-america\/usa-coverage\/market-research-north-america\/\" \/>\n<link rel=\"alternate\" hreflang=\"ar\" href=\"https:\/\/www.sisinternational.com\/ar\/coverage\/north-america\/usa-coverage\/market-research-north-america\/\" \/>\n<link rel=\"alternate\" hreflang=\"zh-CN\" href=\"https:\/\/www.sisinternational.com\/zh\/coverage\/north-america\/usa-coverage\/market-research-north-america\/\" \/>\n<link rel=\"alternate\" hreflang=\"zh-HK\" 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href=\"https:\/\/www.sisinternational.com\/de\/abdeckung\/die-amerikaner\/marktforschung-in-der-karibik\/marktforschung-st-barthelemy\/\" class=\"sis-link-recovered\">research helps companies navigate market<\/a><\/li>\n<li><a href=\"https:\/\/www.statista.com\/statistics\/547287\/internet-user-penetration-rate-in-north-america-by-country\/\" class=\"sis-link-recovered\" target=\"_blank\" rel=\"noopener\">Statista Digital Market Outlook<\/a><\/li>\n<li><a href=\"https:\/\/www.worldbank.org\/en\/country\/mexico\" class=\"sis-link-recovered\" target=\"_blank\" rel=\"noopener\">The World Bank<\/a><\/li>\n<\/ul>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>SIS International Research bietet qualitative, quantitative und strategische Marktforschung in Nordamerika.<\/p>","protected":false},"author":1,"featured_media":69246,"parent":19303,"menu_order":59,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40215","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/40215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=40215"}],"version-history":[{"count":22,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/40215\/revisions"}],"predecessor-version":[{"id":88091,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/40215\/revisions\/88091"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/19303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/69246"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=40215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}