{"id":40133,"date":"2022-04-16T17:47:55","date_gmt":"2022-04-16T17:47:55","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40133"},"modified":"2025-09-24T23:30:41","modified_gmt":"2025-09-25T03:30:41","slug":"demographie-marktforschung","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/sachverstand\/demographie-marktforschung\/","title":{"rendered":"Demografische Marktforschung"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Demografische Marktforschung<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-55eb97b3\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-55eb97b3\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Demographics (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Was sind Demografien?<\/h2>\n\n\n\n<p>Demografische Daten sind die Statistiken, die ein Unternehmen \u00fcber seine Kunden und Auftraggeber f\u00fchrt. Diese Statistiken helfen dem Unternehmen, seine Umsatzziele zu erreichen. Manche Unternehmen verwenden beispielsweise Alter, Geschlecht und ethnische Herkunft. Unternehmen verwenden auch Bildung und Haushaltsgr\u00f6\u00dfe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why are Demographics important?<\/h2>\n\n\n\n<p>One of a company\u2019s goals is to keep clients and customers happy. A sure way to do that is to find the best ways to meet consumers\u2019 needs. Thus, demographics are important. Companies use them to know what a client or customer wants or needs. Furthermore, it allows companies to understand what customers might buy in the future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Schl\u00fcsseljobs in der demografischen Marktforschung<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wissenschaftlicher Mitarbeiter<\/li>\n\n\n\n<li>Statistiker<\/li>\n\n\n\n<li>Daten Analyst<\/li>\n\n\n\n<li>Forscher<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why Businesses Need Demographic Market Research<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Schl\u00fcsselkunden definieren<\/h2>\n\n\n\n<p>A large business has many customers. But all the customers do not spend the same amount of money, nor do they buy the same products. The most frequent users of the services or products are the ones who keep the business going. Thus, the company will use demographics to find this group of customers. The company can give these customers discounts or reward points. These incentives ensure that they return.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Imagebildung<\/h2>\n\n\n\n<p>The image of a company brings customers in, or it keeps them away. If a business is <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/fokusgruppen-marktforschung\/\" title=\"Fokusgruppe Marktforschung\"  data-wpil-monitor-id=\"8395\">marketing to a group<\/a> of people, the company\u2019s concept must show that. In this case, demographics are helpful. The company will gather data about its consumers. Then the company will create an image that they think the target customers will like.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Um bessere Anzeigen zu erstellen<\/h2>\n\n\n\n<p>Die Erstellung von Anzeigen kostet viel Geld und Zeit. Au\u00dferdem sehen im Internet viele Menschen diese Anzeigen. Daher sollten die Anzeigen nach ihrer Ver\u00f6ffentlichung die richtigen Leute erreichen. Auch hier sind demografische Daten hilfreich. Mit diesen Daten kann Ihr Unternehmen die Anzeigen auf das richtige Publikum ausrichten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Schl\u00fcsselfaktoren f\u00fcr den Erfolg in der demografischen Marktforschung<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Die richtige Software<\/h3>\n\n\n\n<p>Kunden- und Auftraggeberdatenbanken bieten Unternehmen eine F\u00fclle von Informationen. Ohne die richtige Software sind sie jedoch nutzlos. Customer Relationship Management Software (CRM) hilft Unternehmen dabei. Mit ihr nutzen Unternehmen eine breite Palette von Daten, um einen Kundenstamm aufzubauen. CRM bringt auch neue Kunden.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nutzen Sie Datenanalyseunternehmen<\/h3>\n\n\n\n<p>Some businesses send the <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/datenerhebung-marktforschung\/\" title=\"Datenerhebung Marktforschung\"  data-wpil-monitor-id=\"8397\">data they collect<\/a> to analysis companies. Sending it to such companies ensures that they get the most use from the demographics. For instance, a business may want to expand. A <a href=\"https:\/\/www.sisinternational.com\/de\/die-neuen-amerikanischen-verbraucher-analyse-trends-fur-us-einzelhandler\/\" title=\"Die neuen amerikanischen Verbraucher \u2013 Analyse: Trends f\u00fcr US-Einzelh\u00e4ndler\"  data-wpil-monitor-id=\"8398\">consumer and demographic data analysis<\/a> company is helpful for this. They collect data such as the socioeconomic makeup or the amount of traffic in the area.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Demografische Daten aktualisieren<\/h3>\n\n\n\n<p>Daten \u00fcber Kunden k\u00f6nnen sich \u00e4ndern. Wenn eine Person beispielsweise einen besser bezahlten Job bekommt, wird sie andere Dinge kaufen. Daher werden sich die auf die Person ausgerichteten Anzeigen \u00e4ndern. Die Aktualisierung der demografischen Daten ist selbst f\u00fcr ein kleines Unternehmen von entscheidender Bedeutung. Dadurch bleibt das Unternehmen relevant. Es tr\u00e4gt auch zum Wachstum bei, da es die Verbraucher zufrieden stellt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00dcber Demographics Market Research<\/h2>\n\n\n\n<p>Demographics give business owners an inside look at customers and clients, and it is an excellent tool for businesses to use. Still, business owners should do strategic research before they use this tool. Quantitative and <a href=\"https:\/\/www.sisinternational.com\/de\/sampling-techniques-in-qualitative-research-the-complete-guide-to-choosing-the-right-method\/\" title=\"Sampling Techniques in Qualitative Research: The Complete Guide to Choosing the Right Method\"  data-wpil-monitor-id=\"8394\">qualitative research are two methods<\/a> that your company can utilize.<\/p>\n\n\n\n<p>Interviews and <a href=\"https:\/\/www.sisinternational.com\/de\/abdeckung\/europa\/marktforschung-liverpool-grosbritannien\/\" title=\"Marktforschung in Liverpool | Fokusgruppen und Datenerfassung in Gro\u00dfbritannien\"  data-wpil-monitor-id=\"8391\">focus groups are other good data collection<\/a> tools. These tools allow business owners to get a detailed view of demographics. Businesses should also use <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/qualitative-quantitative-forschungslosungen\/umfrage-marktforschung\/\" title=\"Umfrage Marktforschung\"  data-wpil-monitor-id=\"8393\">surveys for market research<\/a> on demographics since it is easy to send out thousands in one batch.<\/p>\n\n\n\n<p>So, it\u2019s easy to see why this type of <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/lebenslaufe\/lebenslauf-mit-erfahrungen-in-der-automobilindustrie\/\" title=\"Marktforschungsunternehmen f\u00fcr die Automobilindustrie\"  data-wpil-monitor-id=\"8392\">market research is crucial for companies<\/a>. It helps them to target the right customers with the right ads. It also helps firms do choose the best <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/lebenslaufe\/marktforschung-fur-korperpflegeprodukte\/\" title=\"Marktforschung f\u00fcr K\u00f6rperpflegeprodukte\"  data-wpil-monitor-id=\"8396\">product offerings for their markets<\/a>. Used correctly, demographic market research is a powerful tool.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Demografische Daten sind von entscheidender Bedeutung und die Forschung erfolgt mithilfe quantitativer und qualitativer Methoden wie Interviews, Fokusgruppen und Umfragen.<\/p>","protected":false},"author":1,"featured_media":64764,"parent":14514,"menu_order":111,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40133","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/40133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=40133"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/40133\/revisions"}],"predecessor-version":[{"id":81407,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/40133\/revisions\/81407"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/64764"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=40133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}