{"id":35345,"date":"2020-05-16T04:40:58","date_gmt":"2020-05-16T04:40:58","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=35345"},"modified":"2025-09-12T02:08:23","modified_gmt":"2025-09-12T06:08:23","slug":"e-commerce-marktforschung","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/sachverstand\/e-commerce-marktforschung\/","title":{"rendered":"E-Commerce Marktforschung"},"content":{"rendered":"<h1 class=\"wp-block-heading\">E-Commerce Marktforschung<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-0a98dfaa\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-0a98dfaa\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS International Marktforschung &amp; Strategie\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">E-Commerce ist der Online-Verkauf und -Vertrieb von Waren und Dienstleistungen.<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">With Amazon, Alibaba, JD.com and Wayfair &#8230; online shopping is booming. More than ever, consumers are comfortable and empowered to buy products online.&nbsp; Prices are and barriers to purchase are low, making E-Commerce a <a href=\"https:\/\/www.sisinternational.com\/de\/73903-2\/\" title=\"Turn Consumer Flavor Preferences Into Winning Products\"  data-wpil-monitor-id=\"8437\">preferred buying experience for many consumers<\/a>.&nbsp; The COVID19 outbreak accelerated this trend and educated consumers on experimenting with different e-Commerce sites.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p1\"><span style=\"color: #993300;\"><strong><span class=\"s1\">Folgendes ber\u00fccksichtigen:<\/span><\/strong><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Der E-Commerce erobert den lokalen Einzelhandel. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">Einzelhandelsunternehmen entwickeln sich zu E-Commerce-Unternehmen<\/span><\/li>\n\n\n\n<li><span class=\"s1\">E-Commerce <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/lebenslaufe\/lebenslauf-mit-erfahrungen-im-einzelhandel\/\" title=\"Marktforschungsunternehmen f\u00fcr den Einzelhandel\"  data-wpil-monitor-id=\"8434\">companies are evolving into Retail<\/a> operations<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Das Zukunftsmodell sind Unternehmen, die sowohl im Einzelhandel als auch im E-Commerce herausragend sind<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Gelegenheiten und Herausforderungen<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Opportunities exist in creating premium experiences.&nbsp; Boosting the customer experience with chat bots and creating personalized video content \/ ads or the rise of AI to analyze data are just a few examples of ways E-Commerce <a href=\"https:\/\/www.sisinternational.com\/de\/top-unternehmen-fur-b2b-nachfragegenerierung\/\" title=\"Top-Unternehmen f\u00fcr B2B-Nachfragegenerierung\"  data-wpil-monitor-id=\"8436\">companies are keeping up with rising demand<\/a>.<\/span><\/p>\n\n\n\n<p><span class=\"s1\">App developers have to address multiple challenges such as decreasing return rates and keeping up with the pace of the industry.&nbsp; Companies need to keep up with new technological innovation.&nbsp; Customers increasingly want personalization and an optimized user experience. Apps need to turn immense volumes of data into actionable insights.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-Commerce-Innovationstrends<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Erweiterte Realit\u00e4t (AR)<\/li>\n\n\n\n<li>K\u00fcnstliche Intelligenz (KI)<\/li>\n\n\n\n<li>Automatische Auff\u00fcllung<\/li>\n\n\n\n<li>Chatbots<\/li>\n\n\n\n<li><span class=\"s1\">CX- und In-Store-Erlebnissimulationen\u00a0<\/span><\/li>\n\n\n\n<li>Datenwissenschaft<\/li>\n\n\n\n<li>Differenzierung<\/li>\n\n\n\n<li>Schadensverh\u00fctung<\/li>\n\n\n\n<li>Mobile Geldb\u00f6rse<\/li>\n\n\n\n<li>Premium Mitgliedschaft<\/li>\n\n\n\n<li>Lieferung am selben Tag<\/li>\n\n\n\n<li>Saisonale Shopping-Events (z. B. Amazon Prime Day)<\/li>\n\n\n\n<li>Sensorisches Marketing<\/li>\n\n\n\n<li>UX- und User Experience-Optimierung<\/li>\n\n\n\n<li>Videomarketing<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Gro\u00dfe Daten<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/de\/abdeckung\/europa\/marktforschung-liverpool-grosbritannien\/\" title=\"Marktforschung in Liverpool | Fokusgruppen und Datenerfassung in Gro\u00dfbritannien\"  data-wpil-monitor-id=\"8431\">Data can be collected<\/a> through various channels and in high quantities. The main challenge is to analyze this data and make it accessible for the company to <a href=\"https:\/\/www.sisinternational.com\/de\/verbesserung-der-kundenbeziehungen\/\" title=\"So steigern Sie die Kundenzufriedenheit und begeistern unzufriedene Kunden\"  data-wpil-monitor-id=\"8433\">improve the Customer<\/a> Experience. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Einzelh\u00e4ndler suchen nach Daten, aus denen sie das wahre Kundenverhalten ableiten k\u00f6nnen. Einige Einzelh\u00e4ndler erwarten, dass die Datenvorhersage so weit geht, dass sie die Farbe des n\u00e4chsten Einkaufs der K\u00e4ufer kennen.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00fccksendungen und R\u00fcckerstattungen<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Decreasing high return rates is an important opportunity.&nbsp; Refunds and returns cause disruption to businesses.&nbsp; Transportation costs remain high. Addressing these costs can boost profitability.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Integrierte Kameras, Mikrofone und Sensoren k\u00f6nnten die L\u00f6sung sein, um diese Raten endlich zu senken. <\/span><span class=\"s1\">Der Einsatz von 3D-Erkennung und Augmented Reality (AR) kann Kunden dabei helfen, Produkte zu finden, die ihnen gefallen und die sie wahrscheinlich behalten werden.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kundenbed\u00fcrfnisse und Wertermittlung<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Strategische Differenzierung<\/span><\/li>\n\n\n\n<li>Personalisierung<\/li>\n\n\n\n<li><span class=\"s1\">Datensammlung<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Zus\u00e4tzliche Funktionen, die die M\u00f6glichkeiten des Smartphones nutzen.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Unique shopping <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/digitale-kundenerfahrung-cx-marktforschung\/\" title=\"Marktforschung zur digitalen Kundenerfahrung (CX)\"  data-wpil-monitor-id=\"8432\">experience for the existing customer<\/a> (differentiation from website)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Nutzung von Telefonfunktionen wie Kamera, Mikrofon und GPS zur Datenerfassung<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Der <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/lebenslaufe\/markenforschung\/\" title=\"Markenforschungsunternehmen\"  data-wpil-monitor-id=\"8435\">company is the expert of their brand<\/a> not the developer.<\/span><\/li>\n\n\n\n<li>Kundendienst<\/li>\n\n\n\n<li>Suchmaschinenoptimierung<\/li>\n\n\n\n<li>Klick- und Ladezeit<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u00dcber E-Commerce Market Research<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">E-Commerce companies face many opportunities and challenges that E-Commerce Market Research uncovers.&nbsp; Traditional retailers are evolving to embrace E-Commerce.&nbsp;<\/span><\/p>\n\n\n\n<p><strong>Zu den L\u00f6sungen f\u00fcr die E-Commerce-Marktforschung geh\u00f6ren:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Einblicke der Kunden<\/li>\n\n\n\n<li>Kunden-Video-Interviews<\/li>\n\n\n\n<li>Segmentierung<\/li>\n\n\n\n<li>UX Forschung<\/li>\n\n\n\n<li>Neue Konzeptforschung<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/strategieberatung\/markteintrittschancenforschung\/\" title=\"Markteintritts- und Opportunit\u00e4tsforschung\"  data-wpil-monitor-id=\"8430\">Marktchancen und Markteintritt<\/a><\/li>\n\n\n\n<li>Online-Communitys<\/li>\n\n\n\n<li>Mobile Ethnographie<\/li>\n\n\n\n<li>Mobile Umfragen<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS ist ein globales Marktforschungs- und Strategieberatungsunternehmen. Entdecken Sie M\u00f6glichkeiten, mit E-Commerce-Marktforschung Ihren Gewinn zu steigern.<\/p>","protected":false},"author":1,"featured_media":64699,"parent":14514,"menu_order":64,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-35345","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/35345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=35345"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/35345\/revisions"}],"predecessor-version":[{"id":81414,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/35345\/revisions\/81414"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/64699"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=35345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}