{"id":34814,"date":"2020-03-15T22:36:18","date_gmt":"2020-03-15T22:36:18","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=34814"},"modified":"2026-01-26T18:30:44","modified_gmt":"2026-01-26T23:30:44","slug":"telefoninterviews-marktforschung","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/losungen\/qualitative-quantitative-forschungslosungen\/telefoninterviews-marktforschung\/","title":{"rendered":"Telefonische Tiefeninterviews Marktforschung"},"content":{"rendered":"

Telefonische Tiefeninterviews Marktforschung<\/h1>\n\n\n\n
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Telefonische Tiefeninterviews oder TDIs sind Einzelgespr\u00e4che zwischen einem Moderator und einem Befragten. <\/span><\/h2>\n\n\n\n

Sie folgen genau dem Muster eines ausf\u00fchrlichen Interviews. Der einzige Unterschied besteht darin, dass die Parteien sie nicht pers\u00f6nlich, sondern telefonisch f\u00fchren. Diese Art der Diskussion ist in der B2B- und Gesundheitsmarktforschung hilfreich. Sie sind besonders n\u00fctzlich, wenn die Teilnehmer schwer zu erreichen sind. Es ist auch ein hervorragendes Werkzeug, wenn das Thema komplex ist. <\/span><\/p>\n\n\n\n

TDIs tend to allow for more time with the respondent. It\u2019s much easier to take a little time out of someone\u2019s schedule if you only ask for a phone call. It\u2019s harder to get into the logistics of a face-to-face meeting. These interviews are valuable. Why? Because they arrive at the heart of the customers\u2019 decision-making process. TDI is one of the best ways to solve the puzzle of B2B and Healthcare business decisions. They also show what the customers want.<\/span><\/p>\n\n\n\n

Qualitative Techniken<\/span><\/h2>\n\n\n\n

TDIs are a qualitative data collection technique. It involves honest, one-on-one engagement with individual participants. The interviewer must have the requisite experience. That\u2019s the best way for these interviews to succeed and prevent data loss. He or she should know skilled elicitation techniques. Such techniques coax information from recalcitrant participants. The interviewer can undermine the entire process if he or she does not have the experience or the skill.<\/span><\/p>\n\n\n\n

Verwenden von Videokonferenzsoftware<\/span><\/h2>\n\n\n\n

Many free video conferencing options, such as Skype, Zoom, and Facetime, are available. Skype is the most popular. It allows the Moderator to ask questions and the participant to respond online. The dynamics are like a face-to-face setting. Such interviews overcome the barrier of geography. The participants may also feel more comfortable meeting online. Their ideal location is their home or office.<\/span><\/p>\n\n\n\n

Transkription<\/span><\/h2>\n\n\n\n

Wir k\u00f6nnen diese Gespr\u00e4che aufzeichnen und durch Interviewtranskription schriftliche Kopien erstellen. Wir passen den Transkriptionsprozess je nach Ihren Anforderungen an unterschiedliche Zwecke an. Durch die Transkription k\u00f6nnen wir die Relevanz des Interviews beurteilen. Benutzer k\u00f6nnen nun die schriftliche Kopie \u00fcberfliegen, anstatt sich jedes Mal die Aufzeichnung anzuh\u00f6ren. Die Transkription verbessert auch die Suchmaschinenoptimierung und erh\u00f6ht die Reichweite des Publikums.<\/span><\/p>\n\n\n\n

Analyse<\/span><\/h2>\n\n\n\n

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Early forms of market analytics were computations<\/a> taken from a study of the strength of a company. These computations were from sales data, profitability levels for product lines, and similar measurements. They gave internal teams some direction based on the success of strategies used before. That changed with the Internet. Market analytics now refers to information obtained from all the relevant sources. We can now analyze everything collected and integrated into a customer\u2019s profile. Examples are contact information and buying history. TDIs are a part of the data-gathering process. Marketers can use the information gathered to increase the efficiency of businesses.<\/span><\/p>\n\n\n\n

Berichterstattung<\/span><\/h2>\n\n\n\n

SIS International Research offers full analysis reporting, setting the groundwork for your business\u2019 marketing policy decisions. We base our reporting on the results of TDIs and other forms of Market Research. We also have an in-depth collection of market reports. Customers can review these reports to improve their research and marketing<\/a> strategies. Go to the Expertise tab and click on Publications to start your market research process. Our research can help to advance your company\u2019s industry knowledge.<\/span><\/p>\n\n\n\n

Qualitative Moderation<\/span><\/h2>\n\n\n\n

Der Moderator ist die Person, die eine Gruppendiskussion leitet. Der Begriff bezieht sich auch auf den Interviewer in einem TDI. In den USA ist dies die allgemeine Bezeichnung f\u00fcr einen qualitativen Marktforscher. Hier ist die qualitative Moderation normalerweise ein wesentlicher Teil der Rolle des Forschers. Manche Leute bevorzugen f\u00fcr qualitative Marktforschung das Wort \u201eModerator\u201c. Es impliziert eine offenere Position des Forschers gegen\u00fcber den Teilnehmern.<\/span><\/p>\n\n\n\n

Schl\u00fcsselfaktoren f\u00fcr den Erfolg<\/span><\/h2>\n\n\n\n

Telephone Depth Interviews work best when researchers have a mix of skills. These competencies include experience, skilled elicitation techniques, and multilingual capabilities. The team at SIS International Forschung<\/a> has this mix, so we\u2019re in the best position to provide insight and analysis. Contact us today for more information on market research using telephone-depth interviews<\/a>.<\/span><\/p>\n\n\n\n

Unser Standort in New York<\/h2>\n\n\n\n

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