{"id":31864,"date":"2019-06-10T00:16:56","date_gmt":"2019-06-10T00:16:56","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31864"},"modified":"2026-01-26T17:26:42","modified_gmt":"2026-01-26T22:26:42","slug":"kundenzentrierte-marktforschung","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/losungen\/branding-und-kundenforschungslosungen\/kundenzentrierte-marktforschung\/","title":{"rendered":"Marktforschung zur Kundenzentrierung"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Marktforschung zur Kundenzentrierung<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-82ce3344\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-82ce3344\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Digital Customer Experience (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Market Research helps companies to become more customer-centric. <\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Research is crucial for companies that interact with customers. It provides companies with customer data and makes it easier to understand preferences and buying behavior. Companies can also identify opportunities to attract and keep customers.\u00a0 Key <a href=\"https:\/\/www.sisinternational.com\/de\/kundenzufriedenheitsanalyse\/\" title=\"8 M\u00f6glichkeiten zur Steigerung der Kundenzufriedenheit im Einzelhandel\"  data-wpil-monitor-id=\"9279\">ways to boost customer<\/a> centricity include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Geschwindigkeit<\/li>\n\n\n\n<li>Vertrauen<\/li>\n\n\n\n<li>Einfachheit<\/li>\n\n\n\n<li>Sicherheit<\/li>\n\n\n\n<li>Zuverl\u00e4ssigkeit<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Some industries have traditionally been less customer-centric. <a href=\"https:\/\/www.sisinternational.com\/de\/welche-trends-gibt-es-in-der-marktforschungsbranche\/\" title=\"Welche Trends gibt es in der Marktforschungsbranche?\"  data-wpil-monitor-id=\"9281\">Research helps these industries<\/a> become more customer-centric:<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Gesundheitsindustrie<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"> Viele Patienten betrachten sich als Kunden, die die beste Versorgung zu erschwinglichen Preisen suchen. Sie sind es, die die Gesundheitsbranche vorantreiben. Die Kundenorientierung in diesem Sektor ist jedoch nach wie vor schwer zu erreichen. Viele Akteure der Branche versuchen immer noch, den Kunden in den Mittelpunkt zu stellen. Nur wenige Krankenhausverwalter und \u00c4rzte konzentrieren sich auf die Bereitstellung kundenorientierter Dienstleistungen. Dieser Mangel an Kundenorientierung ist offensichtlich, obwohl die Patienten w\u00e4hlerischer werden. Sie haben die Macht zu entscheiden, wof\u00fcr sie ihr Geld im Gesundheitswesen ausgeben. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Finanzdienstleistungsbranche<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The financial services industry is a state-of-the-art sector. However, it has poor scores in customer centricity. The industry has had a push for digital transformation. However, financial services companies tend to have rigid cultures. This rigidity makes it difficult to achieve high customer satisfaction levels. Most financial <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/ubersetzung-und-transkription\/deutsche-ubersetzungs-und-transkriptionsdienste\/\" title=\"Deutsche \u00dcbersetzungs- und Transkriptionsdienste\"  data-wpil-monitor-id=\"6515\">services companies struggle with generating and translating<\/a> customer insights. Quantitative and <a href=\"https:\/\/www.sisinternational.com\/de\/tools-and-resources-for-qualitative-market-research\/\" title=\"Tools and Resources for Qualitative Market Research\"  data-wpil-monitor-id=\"9276\">Qualitative Marktforschung<\/a> can inspire better services and products for customers. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Reibungsloses Gesch\u00e4ft<\/strong> is a rising trend in Finance.&nbsp; The idea is to reduce the barriers for <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/fintech-strategieberatung-forschung\/beratung-zur-kundengewinnung-im-finanzdienstleistungsbereich\/\" title=\"Beratung zur Kundengewinnung im Finanzdienstleistungsbereich\"  data-wpil-monitor-id=\"9289\">customers to use products and services<\/a>.&nbsp; Still, companies in this industry can benefit from delivering more <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/digitale-kundenerfahrung-cx-marktforschung\/\" title=\"Marktforschung zur digitalen Kundenerfahrung (CX)\"  data-wpil-monitor-id=\"9283\">customer centric experiences<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Telekommunikationsbranche<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The telecoms industry struggles the most with customer centricity. It includes cable TV, wireless, and telephone, and satellite companies. Most companies in the industry are not set-up to become customer-centric. They operate on a yearly budgeting process with a well-defined top-down system. It leaves little to no room for bottom-up feedback. Besides, their <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/fintech-strategieberatung-forschung\/finanzdienstleistungen-kundenbindungsberatung\/\" title=\"Beratung zur Kundenbindung im Finanzdienstleistungsbereich\"  data-wpil-monitor-id=\"9285\">customers compare products and services<\/a> online before choosing a company. With such dynamics, telecom companies face a real challenge. Research helps the Telecommunications industry to become more responsive and attuned to customer needs. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Versorgungswirtschaft <\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Die digitale Revolution bringt die Versorgungswirtschaft durcheinander. Unternehmen dieser Branche stehen vor neuen Herausforderungen, wenn es darum geht, die Erwartungen der Endnutzer zu erf\u00fcllen. Da sich die Kundenerfahrungen weiterentwickeln, wird es immer schwieriger, neue Wege zu finden, um sie anzusprechen. Den Kunden stehen neue digitale Kontaktpunkte zur Verf\u00fcgung, darunter soziale Medien. Sie k\u00f6nnen jetzt Informationen \u00fcber Marken sammeln, bevor sie mit ihnen interagieren. Da sich die Kundenerwartungen \u00e4ndern, wird es schwierig, sie zufriedenzustellen. Es ist auch schwierig, ihre Loyalit\u00e4t zu erhalten. F\u00fcr diese Unternehmen ist es schwierig, eine nahtlose Kundenerfahrung zu bieten. Hier sind einige der Gr\u00fcnde daf\u00fcr: <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Komplexe Infrastruktur <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Fragmentierte Prozesse <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Mangelnde Gesch\u00e4ftsflexibilit\u00e4t <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Unzusammenh\u00e4ngende Kundendienstf\u00e4higkeiten. <\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Versicherungsbranche<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The insurance industry has faced several changes over the years. These <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/fintech-strategieberatung-forschung\/finanzdienstleistungs-change-management-marktforschungsstrategieberatung\/\" title=\"Financial Service Change Management Marktforschung und Strategieberatung\"  data-wpil-monitor-id=\"9287\">changes have necessitated customer-centric services<\/a>. However, the traditional organizational structure of these companies gets in the way. They depend on independent insurance agents or third-party brokers. The lack of direct customer contact makes it difficult to achieve customer centricity. Still, these companies are seeking to shift to a more customer-centric model. However, they need to overcome challenges such as rising consumerism. They also need to conquer their obsession with the use of technology and high rates of talent churn. These companies need to change their capability to compete. They have to deliver services consistent with customer expectations.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u00dcber Customer Centricity Market Research<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"> Customer Centricity aims to provide a positive customer experience throughout an interaction. It involves putting the customer first and their needs at the core of the business. However, companies in some sectors find it difficult to achieve customer centricity. These sectors include healthcare, financial services, telecommunications, utilities, and insurance industries. Their challenges may be due to the dynamics of their industries. The <a href=\"https:\/\/www.sisinternational.com\/de\/smart-home-marktforschung\/\" title=\"Smart Home Marktforschung\"  data-wpil-monitor-id=\"9273\">solution is market research<\/a>, which will open avenues. It will also expose these companies to new ways of doing business.<\/span><\/p>\n\n\n\n<p>We conduct Qualitative, Quantitative, and Strategy Research.\u00a0 Key solutions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Schwerpunktgruppen<\/li>\n\n\n\n<li>Kundeninterviews<\/li>\n\n\n\n<li>Umfragen<\/li>\n\n\n\n<li>Gemeinsame Kreation<\/li>\n\n\n\n<li>Ethnographie f\u00fcr Zuhause, B\u00fcro und Gesch\u00e4ft<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Entdecken Sie, wie Customer Centricity Market Research Ihr Unternehmen ver\u00e4ndern kann.<\/p>","protected":false},"author":1,"featured_media":64779,"parent":14650,"menu_order":15,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31864","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/31864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=31864"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/31864\/revisions"}],"predecessor-version":[{"id":81553,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/31864\/revisions\/81553"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/64779"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=31864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}