{"id":31447,"date":"2019-04-14T22:09:37","date_gmt":"2019-04-14T22:09:37","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31447"},"modified":"2026-01-26T17:17:20","modified_gmt":"2026-01-26T22:17:20","slug":"marktforschung-zur-kundengewinnung","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/losungen\/branding-und-kundenforschungslosungen\/marktforschung-zur-kundengewinnung\/","title":{"rendered":"Marktforschung zur Kundengewinnung"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Marktforschung zur Kundengewinnung<\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-289d7016\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-289d7016\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Customer shopping (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Kunden sind der Kern jedes Unternehmens. Wir helfen Ihnen, sie zu finden.<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">It&#8217;s not enough to have an innovative product idea or to charge reasonable prices for everything. You still need a potential market to target. Of course, it\u2019s essential to optimize product development. Even more important is getting the right experts to help you <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/fintech-strategieberatung-forschung\/jetzt-kaufen-spater-bezahlen-bnpl-marktforschung\/\" title=\"Buy Now Pay Later Market Research\"  data-wpil-monitor-id=\"5125\">pay attention to Customer Discovery Market Research<\/a>. Businesses should spend the time and money needed to optimize <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/fintech-strategieberatung-forschung\/anti-geldwasche-aml-marktforschung\/\" title=\"Anti Money Laundering Market Research\"  data-wpil-monitor-id=\"5188\">Marktforschung zur Kundengewinnung<\/a>. This analysis will help you to understand your customers. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Rather than seeing the big picture, Customer Discovery looks at the issue at the micro level. It\u2019s better to do this type of research in person. The researcher interviews those involved and asks them how they deal with specific tasks. He or she will also find out if they have any challenges. This type of research is about discovering the customer\u2019s needs and problems when trying to do a task.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Methoden der Marktforschung zur Kundengewinnung<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Hier sind einige Methoden zur Durchf\u00fchrung von Marktforschung zur Kundengewinnung:<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Ethnographie<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Ethnography is the perfect tool for <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/lebenslaufe\/lebenslauf-mit-erfahrungen-im-bereich-ethnographie\/\" title=\"Ethnographie Marktforschung Erfahrung\"  data-wpil-monitor-id=\"6358\">Marktforschung zur Kundengewinnung<\/a>. The term \u201cethnography\u201d describes any qualitative <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/qualitative-quantitative-forschungslosungen\/ethnographie\/\" title=\"Ethnographie Marktforschung\"  data-wpil-monitor-id=\"6461\">Forschung<\/a> project that provides an in-depth, detailed description of the everyday life and practice of an ethnic group. The insights you&#8217;ll get can give you a comprehensive view of the market and customers. Business organizations can get complete strategic directions to various aspects of corporate planning. Some market players perceive ethnography as an inefficient or time-consuming tool. Still, it can provide useful insights. The process helps companies to understand the requirements and needs of their consumers.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Coolhunting<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Coolhunting is the simplest market research method because of its concept, and many companies consider it the secret of their success. Some people refer to this new technique as trend-spotting. For coolhunting, the <a href=\"https:\/\/www.sisinternational.com\/de\/abdeckung\/marktforschung-asien\/philippinische-marktforschung\/\" title=\"Philippinische Marktforschung\"  data-wpil-monitor-id=\"4012\">researcher observes the market<\/a> relative to your business needs. They then make predictions based on their analysis. You can use cool hunting as a subset of trend analysis to make better decisions. &nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Stra\u00dfeninterviews und Stra\u00dfenexpeditionen<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The Street Expeditions technique, where the researchers do a complete analysis of different streets, is one of the best. It can provide you with complete information about the market. This analysis tells them what the customers are seeking. You will get information about the location of your target customers. This information will help you to increase your sales.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Trendjagd<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Trend Hunting is the perfect way to understand what is on the mind of the public. It helps organizations to understand current cultural trends around the world. It also helps them to forecast what is going to happen in the market in the future. Businesses can use Trend Hunting to research their customers. It will assist them in discovering the market based on the latest trends.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Einblicke in die Community<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Community Insights sind m\u00f6glicherweise die beste Methode zur Marktforschung zur Kundengewinnung. Sie k\u00f6nnen Community Insights aus verschiedenen Quellen sammeln und nutzen, um aktuelle und relevante Daten f\u00fcr die Zielm\u00e4rkte Ihres Unternehmens zu erhalten. Dies hilft Ihnen, die Verbraucher zu verstehen. Au\u00dferdem k\u00f6nnen Sie damit bessere Strategien zur Gewinnung neuer Kunden entwickeln.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u00dcber Customer Discovery Market Research<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">You need customers who are willing to buy your products. Without them, your innovative ideas can never provide you with any benefit. You need to <a href=\"https:\/\/www.sisinternational.com\/de\/abdeckung\/marktforschung-afrika\/marktforschung-in-mosambik\/\" title=\"Marktforschung in Mosambik\"  data-wpil-monitor-id=\"4014\">research your potential market<\/a> to enhance your customer development. That is the only way to achieve success in the market. The methods mentioned above are beneficial for market research. They help you to understand the consumers around you. When you use them, you can make better decisions for your organization.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Wir bieten Marktforschung zur Kundengewinnung an, um Ihnen bei der Suche nach neuen Kunden und der Steigerung Ihres Umsatzes zu helfen.<\/p>","protected":false},"author":1,"featured_media":62654,"parent":14650,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31447","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/31447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=31447"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/31447\/revisions"}],"predecessor-version":[{"id":80043,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/31447\/revisions\/80043"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/62654"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=31447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}