{"id":28220,"date":"2018-10-27T18:21:35","date_gmt":"2018-10-27T18:21:35","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=28220"},"modified":"2026-03-12T22:43:20","modified_gmt":"2026-03-13T02:43:20","slug":"baumarktforschung","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/construction-market-research-solutions\/baumarktforschung\/","title":{"rendered":"Baumarktforschung"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Baumarktforschung<\/strong><\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6d1d1ba9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6d1d1ba9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Construction (17)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Marktforschung wird im Bauwesen immer wichtiger.&nbsp; <\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/sisaisolutions.com\/ai-in-construction\/\" target=\"_blank\" rel=\"noopener\">Baumarktforschung<\/a> uncovers insights into Consumer and Business behaviors, new materials, competitive landscapes, and changing regulations. Construction projects can be large, so research-based planning and strategies are important to minimize cost and maximize returns.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS Research and Strategy provides access to stakeholders, contractors, and Decision Makers, as a result, we often interview Engineers, Architects, Home Builders, Facility Managers, City Planners, Companies, and Contractors. There can be different levels of decision-makers and stakeholder influence in Construction, therefore, research uncovers the stakeholders to speak to meet your strategic priorities.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Research solutions in the Construction Industry include Price Testing, Location Research, <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/qualitative-quantitative-forschungslosungen\/customer-journey-marktforschung\/\" title=\"Customer Journey Marktforschung\" data-wpil-monitor-id=\"9381\">Customer Journey Research<\/a>, Usability Testing, including Strategic Analysis of Markets, also Distribution Channels.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Qualitative Forschung<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Qualitative Research examines attitudes, opinions, and behavior and consequently explores the &#8220;why&#8221; and &#8220;how&#8221; behind behavior and attitudes. It uncovers preferences, likes, customer needs, product substitutes, and competitors for your product, so it is vital for understanding the fundamental reasons behind consumer decisions. Market analysts conduct <a href=\"https:\/\/www.sisinternational.com\/de\/tools-and-resources-for-qualitative-market-research\/\" title=\"Tools and Resources for Qualitative Market Research\" data-wpil-monitor-id=\"9375\">qualitative Marktforschung<\/a> using observation and open-ended questions, so the common methodologies we use include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tiefgr\u00fcndige Interviews<\/li>\n\n\n\n<li>Schwerpunktgruppen<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/qualitative-quantitative-forschungslosungen\/online-fokusgruppen-2\/\" title=\"Online-Fokusgruppen\" data-wpil-monitor-id=\"9379\">Online-Fokusgruppen<\/a><\/li>\n\n\n\n<li>Digitale Communities<\/li>\n\n\n\n<li>Ethnographie<\/li>\n\n\n\n<li>Usability-Forschung<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Qualitative Forscher k\u00f6nnen detaillierte pers\u00f6nliche Interviews mit F\u00fchrungskr\u00e4ften f\u00fchren und dar\u00fcber hinaus qualitative Online-Methoden sowie pers\u00f6nliche Fokusgruppen und Online-Communitys nutzen.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Quantitative Forschung<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Bauunternehmen k\u00f6nnen von Umfragen und den darin bereitgestellten Daten und Analysen profitieren. Quantitative Daten k\u00f6nnen verwendet werden, um die Bed\u00fcrfnisse, Einstellungen und Kaufpr\u00e4ferenzen der Stakeholder sowie deren Zahlungsbereitschaft und Preissensibilit\u00e4t zu verstehen. Ein Vorteil besteht darin, dass es einfacher ist, das Ausma\u00df zu messen, in dem ein Verhalten auf eine gr\u00f6\u00dfere Stichprobe zutrifft. Daher k\u00f6nnen die Daten Analysten ein genaueres Bild des Marktes vermitteln.<\/span><\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">Zu den quantitativen Methoden geh\u00f6ren:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Telefonumfragen<\/li>\n\n\n\n<li>Online-Umfragen<\/li>\n\n\n\n<li>Preisforschung<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">A common data collection method is <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/computergestutzte-telefoninterviews-zur-marktforschung\/\" title=\"Computergest\u00fctzte telefonische Befragung Marktforschung\" data-wpil-monitor-id=\"9377\">Computer Assisted Telephone Interviewing<\/a> (CATI), moreover, Researchers can also conduct web-based data collection, often via email link to a URL.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Strategieforschung in Baum\u00e4rkten<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The construction industry can have complex decision-making processes; for this reason, developing <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/sis-globales-wachstum\/strategieberatung-fur-schwellenmarkte\/\" title=\"Strategieberatung f\u00fcr Schwellenm\u00e4rkte\" data-wpil-monitor-id=\"9387\">strategies in construction markets<\/a> can be a challenge. <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/reise-tourismus-und-gastgewerbeberatung\/hotelmanagementunternehmen-marktforschung-strategieberatung\/\" title=\"Marktforschung und Strategieberatung f\u00fcr Hotelmanagementunternehmen\" data-wpil-monitor-id=\"9383\">Strategy Research also examines a company&#8217;s<\/a> position relative to Competitors, Industries, Supply Chains, and Distribution Channels.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Strategieforschung untersucht:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Marktchance<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Markteintritt, Machbarkeit und Dimensionierung<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Einblicke und Reaktionen der Konkurrenz<\/span><\/li>\n\n\n\n<li>Empfohlene Vorgehensweise<\/li>\n\n\n\n<li>Innovation<\/li>\n\n\n\n<li>Einblicke in die Marktlandschaft<\/li>\n\n\n\n<li>Markteinf\u00fchrungsstrategien<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Strategy Researchers use Qualitative and Quantitative insights in addition to detailed <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/de\/how-to-conduct-effective-desk-research\/\" title=\"How to Conduct Effective Desk Research\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"764\">Schreibtischrecherche<\/a> and other proprietary sources to prepare comprehensive strategic reports. Likewise, Secondary Research or <a href=\"https:\/\/www.sisinternational.com\/de\/the-impact-of-desk-research-on-strategic-decision-making\/\" title=\"The Impact of Desk Research on Strategic Decision-Making\" data-wpil-monitor-id=\"9376\">Desk<\/a> Research sources include government statistics, company websites, trade publications, and published reports.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Chancen, Trends und neue Technologien<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Der <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210111005587\/en\/Global-Construction-Industry-Report-2021-10.5-Trillion-Growth-Opportunities-by-2023---ResearchAndMarkets.com#:~:text=The%20global%20construction%20industry%20is,non%2Dresidential%2C%20and%20infrastructure.\" target=\"_blank\" rel=\"noopener\">globale Bauindustrie<\/a> sucht weiterhin nach M\u00f6glichkeiten, Technologie zu nutzen. Analysten hoffen, mithilfe von Technologie die seit langem bestehenden Produktivit\u00e4tsprobleme der Branche zu l\u00f6sen, da das Baugewerbe ein hohes Ma\u00df an Risiko und Arbeitsvolumen sowie geringe Produktivit\u00e4t und Gewinnmargen aufweist. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Many industry analysts believe that the <a href=\"https:\/\/www.sisinternational.com\/de\/industry-forecast\/construction-industry-forecast\/\" title=\"Construction Industry Forecast\" data-wpil-monitor-id=\"9385\">Konstruktion<\/a> industry is ripe for positive disruption, as a result, they expect certain technology trends to make a profound impact on the industry. These trends include cloud and mobile applications, 3D printing, 4D, and 5D building information modeling. Additionally, construction may also see benefits from the Internet of Things (IoT).<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marktforschung f\u00fcr Entscheidungstr\u00e4ger im Baugewerbe<\/h2>\n\n\n\n<p>Wir befragen eine Vielzahl von Entscheidungstr\u00e4gern im Baugewerbe, beispielsweise:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zimmerleute<\/li>\n\n\n\n<li>Bauleiter<\/li>\n\n\n\n<li>Generalunternehmer<\/li>\n\n\n\n<li>Registrierte professionelle Ingenieure<\/li>\n\n\n\n<li>Bauarbeiter und Hilfsarbeiter<\/li>\n\n\n\n<li>Vorarbeiter<\/li>\n\n\n\n<li>Ger\u00e4tebediener<\/li>\n\n\n\n<li>Gewerkschaftsf\u00fchrer<\/li>\n\n\n\n<li>Installateure<\/li>\n\n\n\n<li>Bauberater<\/li>\n\n\n\n<li>Dachdecker<\/li>\n\n\n\n<li>Maurer und Maurerhandwerker<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Vorteile der Marktforschung im Baugewerbe<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Market Research provides focus and direction; in addition, it helps companies to identify customer needs, new opportunities, and potential challenges they can address. The market analysis allows firms to deliver against their business objectives, therefore, enabling them to measure and direct their progress toward their end goals.&nbsp;<\/span><\/p>\n\n\n\n<p>Die Marktforschung und Strategieberatung im Baugewerbe bietet folgende Vorteile:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Verbesserte Kundenrentabilit\u00e4t<\/li>\n\n\n\n<li>Anleitung zur Einf\u00fchrung neuer Produkte<\/li>\n\n\n\n<li>Einblicke in die Customer Journey<\/li>\n\n\n\n<li>Preisinformationen, die den Gewinn maximieren<\/li>\n\n\n\n<li>Wettbewerbseinblicke, die Bedrohungen durch Konkurrenten abwehren<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Erfahren Sie mehr dar\u00fcber, wie wir Ihnen beim Erreichen Ihrer strategischen Ziele helfen k\u00f6nnen.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS International Research f\u00fchrt Marktforschung und Strategieberatung im Bauwesen durch und liefert Entscheidungstr\u00e4gern umsetzbare Erkenntnisse.<\/p>","protected":false},"author":1,"featured_media":62974,"parent":84498,"menu_order":38,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-28220","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/28220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=28220"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/28220\/revisions"}],"predecessor-version":[{"id":84497,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/28220\/revisions\/84497"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/84498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/62974"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=28220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}