{"id":27660,"date":"2018-08-12T22:12:07","date_gmt":"2018-08-12T22:12:07","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27660"},"modified":"2026-05-05T17:00:01","modified_gmt":"2026-05-05T21:00:01","slug":"blockchain-marktforschung","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/losungen\/fintech-strategieberatung-forschung\/blockchain-marktforschung\/","title":{"rendered":"Blockchain Market Research for Financial Services"},"content":{"rendered":"
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Blockchain<\/a> Marktforschung<\/h1>\n
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Blockchain Market Research: How Financial Services Leaders Convert Distributed Ledger Investment Into Margin<\/h1>\n

Blockchain market research has matured from technology curiosity to commercial diligence. The institutions making confident bets are the ones treating distributed ledger as a settlement, identity, and asset infrastructure question, not a technology procurement question.<\/p>\n

The shift matters because the economics have changed. Stablecoin settlement volumes now rival card network throughput on certain corridors. Tokenized money market funds at BlackRock and Franklin Templeton trade real balance sheet. JPMorgan’s Kinexys processes daily intraday repo across institutional clients. The question is no longer whether the rails work. It is which workflows produce defensible economics on them.<\/p>\n

Why Blockchain Market Research Now Sits Inside the Capital Allocation Conversation<\/h2>\n

Three forces moved this from R&D into the CFO’s review. ISO 20022 migration created structured payment messaging that maps cleanly to programmable settlement. Real-time gross settlement upgrades at the Federal Reserve, ECB, and MAS opened the door to tokenized cash legs. And card-not-present fraud economics, combined with merchant acquiring margin compression, gave issuers a reason to revisit account-to-account payments seriously.<\/p>\n

The institutions that win do not study blockchain. They study a specific friction. Cross-border corridor cost. Collateral mobility across prime brokers. Trade finance document reconciliation. Insurance subrogation cycle time. Each has a measurable baseline and a defensible delta if the rails are rebuilt.<\/p>\n

According to SIS International Research, the financial institutions extracting durable returns from distributed ledger pilots share one trait: they scoped the research around a single P&L line, not the technology category.<\/span> Programs that began with “what can blockchain do for us” stalled at proof of concept. Programs that began with “what is our cost-to-serve on nostro reconciliation” produced board-approved rollouts.<\/span><\/p>\n

The Use Cases Where Distributed Ledger Economics Now Hold Up<\/h2>\n

Four areas demonstrate clear unit economics in current deployments.<\/p>\n

Wholesale payments and intraday liquidity.<\/strong> JPMorgan Kinexys, Citi Token Services, and HSBC Orion show that programmable cash on permissioned rails reduces trapped liquidity. The economics come from intraday repo compression and FX settlement risk reduction, not from disintermediating SWIFT.<\/p>\n

Tokenized collateral and money market funds.<\/strong> BlackRock BUIDL and Franklin OnChain U.S. Government Money Fund moved tokenized fund interests from concept to held assets. The institutional buyer values atomic settlement against tokenized cash and the ability to post yield-bearing instruments as margin.<\/p>\n

Trade finance and supply chain documentation.<\/strong> Marco Polo’s wind-down clarified the lesson: consortium governance, not technology, determines viability. Bilateral and bank-led models like Contour’s successor structures continue where neutral utilities failed.<\/p>\n

Insurance parametric products and subrogation.<\/strong> Smart contracts work where claim triggers are objective. Flight delay, crop yield, and catastrophe parametrics settle in hours rather than weeks, compressing loss adjustment expense.<\/p>\n

What Buyer Research Actually Needs to Surface<\/h2>\n
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Vendor demos do not answer the questions a Fortune 500 treasury, payments, or capital markets head needs answered before committing capital. Rigorous blockchain market research surfaces six things.<\/p>\n

Counterparty readiness on both sides of the trade. A tokenized settlement network with one active counterparty is a science project. The diligence question is which of your top twenty counterparties have live nodes, not which have signed MOUs.<\/p>\n

Regulatory posture by jurisdiction. PSD3, MiCA, the OCC interpretive letters, the Hong Kong stablecoin regime, and Singapore’s Project Guardian each create different operating envelopes. A platform compliant in one corridor may be unusable in another.<\/p>\n

Scheme tokenization interaction. Visa and Mastercard tokenization programs, EMVCo standards, and bank-issued tokens occupy overlapping territory. Research that ignores how these layers interact produces investment cases that collapse in legal review.<\/p>\n

In structured expert interviews SIS International conducted with senior payments, treasury, and capital markets executives across North America, Europe, and Asia, the most consistent gap was not technology understanding. It was the absence of a credible counterparty adoption curve. Buyers consistently overestimated near-term network effects and underestimated the operational lift of running parallel rails during transition.<\/span><\/p>\n

The Diligence Framework Sophisticated Buyers Apply<\/h2>\n
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SIS International’s blockchain advisory work converges on a four-lens diligence model that separates signal from vendor narrative.<\/p>\n

\n\n\n\n\n\n\n\n\n
Diligence Lens<\/th>\nCore Question<\/th>\nEvidence Required<\/th>\n<\/tr>\n<\/thead>\n
Wirtschaftlich<\/td>\nWhat P&L line moves and by how much?<\/td>\nBaseline cost-to-serve, modeled delta, sensitivity to volume<\/td>\n<\/tr>\n
Counterparty<\/td>\nWho else is live, not signed?<\/td>\nProduction transaction counts, named counterparties, corridor concentration<\/td>\n<\/tr>\n
Regulatory<\/td>\nWhat is the operating envelope per jurisdiction?<\/td>\nLegal opinions, supervisory dialogue status, capital treatment<\/td>\n<\/tr>\n
Operational<\/td>\nWhat does parallel run cost for how long?<\/td>\nReconciliation overhead, key management, exception handling<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

Source: SIS International Research<\/em><\/p>\n

The framework forces investment cases to clear all four lenses. Most pilots fail the counterparty lens. Most production deployments fail the operational lens at scale. Naming the failure mode early saves the program.<\/p>\n

Where the Next Margin Pool Sits<\/h2>\n
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The interesting opportunity for incumbents is not replacing existing rails. It is monetizing the data and identity layer that distributed ledger surfaces. Verified counterparty identity, programmable compliance attestations, and reusable KYC artifacts each carry pricing power that the underlying transaction does not.<\/p>\n

Banks that treat tokenization as a payments product will compete on basis points. Banks that treat it as an identity and data product will compete on retention and cross-sell. The research distinction matters because the buyer interview guide, the competitive intelligence scope, and the sizing model differ entirely between the two framings.<\/p>\n

SIS International’s proprietary research across blockchain advisory engagements in financial services, supply chain, food safety, and insurance indicates that organizations capturing the largest economic surplus from distributed ledger investment are those that resequenced their internal data architecture before deploying on a network. The platform decision was downstream of the data decision, not upstream.<\/span><\/p>\n

What This Means for the Capital Plan<\/h2>\n
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Blockchain market research earns its place in the budget when it answers a specific decision: build, buy, join a consortium, or wait. Each path has a different evidence requirement. Build needs talent and use case clarity. Buy needs vendor diligence depth. Consortium needs counterparty commitment evidence. Wait needs a defensible trigger that signals when to move.<\/p>\n

The institutions deploying capital with conviction commissioned research that produced a numbered answer to one question. The institutions still circling are the ones that asked for an overview.<\/p>\n

SIS International Research has supported blockchain strategy work across financial services, insurance, food safety supply chain, and IT cybersecurity, combining B2B expert interviews, competitive intelligence, and market entry assessments. The pattern across forty years of decision-support work in 135 countries is consistent: the quality of the question determines the return on the research.<\/p>\n

\u00dcber SIS International<\/h2>\n

SIS International<\/a> bietet quantitative, qualitative und strategische Forschung an. Wir liefern Daten, Tools, Strategien, Berichte und Erkenntnisse zur Entscheidungsfindung. Wir f\u00fchren auch Interviews, Umfragen, Fokusgruppen und andere Methoden und Ans\u00e4tze der Marktforschung durch. Kontakt<\/a> f\u00fcr Ihr n\u00e4chstes Marktforschungsprojekt.<\/p>\n

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Related SIS Resources<\/h3>\n