{"id":27585,"date":"2018-08-01T06:41:44","date_gmt":"2018-08-01T06:41:44","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27585"},"modified":"2025-09-21T22:04:46","modified_gmt":"2025-09-22T02:04:46","slug":"marktforschung-fur-hautpflegeprodukte-fur-manner","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/solutions\/beauty-product-market-research\/mens-skincare-market-research\/","title":{"rendered":"Marktforschung f\u00fcr M\u00e4nnerhautpflege"},"content":{"rendered":"<h1 class=\"wp-block-heading p2\">Marktforschung f\u00fcr M\u00e4nnerhautpflege<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-22af7b28\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-22af7b28\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Personal care (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading p3\"><span class=\"s2\">It was not too long ago that shampoo,&nbsp;deodorant, razors, shaving cream, and after-shave lotion were the primary grooming products purchased by men. <\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading p3\"><span class=\"s1\">\u00d6<\/span><span class=\"s1\">In den letzten ein oder zwei Jahrzehnten haben M\u00e4nner zunehmend mehr Wert auf die Gesundheit, das Wohlbefinden und das Aussehen ihres gesamten K\u00f6rpers gelegt, wobei der gr\u00f6\u00dfte Teil davon <\/span><span class=\"s4\">ihre Haut<\/span><span class=\"s1\">.<\/span><\/h3>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s5\">Heute, neue p<\/span><span class=\"s1\">Produkte f\u00fcr die Kopfhaut, das Gesicht, die F\u00fc\u00dfe und alles dazwischen werden entwickelt und gef\u00f6rdert, um <\/span><span class=\"s4\">Lebensstile ver\u00e4ndern<\/span><span class=\"s1\"> unter M\u00e4nnern.&nbsp;&nbsp;<\/span><span class=\"s1\">Gleichzeitig ist der Markt f\u00fcr M\u00e4nnerhautpflege zunehmend segmentiert, und zwar nicht nur nach Alter oder Einkommen, sondern auch nach sexuellen Vorlieben und Selbstidentifikation.&nbsp;&nbsp;<\/span><span class=\"s1\">In fast allen F\u00e4llen <\/span><span class=\"s4\">mehr Zeit<\/span><span class=\"s1\"> wird von einem Mann als Teil seiner t\u00e4glichen Routine vor dem Spiegel verbracht.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">Die Marktchance f\u00fcr M\u00e4nnerhautpflege<\/span><\/h2>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">The multi-billion-dollar<\/span> <a href=\"https:\/\/sisaisolutions.com\/application-of-ai-in-personal-care\/\" target=\"_blank\" rel=\"noopener\">Markt f\u00fcr K\u00f6rperpflegeprodukte<\/a> for men contains only a few major groups of products. Besides hair care, shaving, and oral care products, skin care is the largest<span class=\"s4\"> and growing segment. The products most used are<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">pers\u00f6nlich <\/span><span class=\"s4\">Sauberkeit<\/span><span class=\"s1\"> Produkte wie Antitranspirantien und Deodorants, Parf\u00fcms, Seifen und K\u00f6rperpuder.<\/span><\/li>\n\n\n\n<li><span class=\"s4\">Shaving-related products, including shaving soaps, shaving creams, after-shave<\/span> lotions, and pre-shave lotions, that are used before, during,<span class=\"s1\"> and after shaving to smooth, soothe and nourish skin.<\/span><\/li>\n\n\n\n<li><span class=\"s4\">Hautpflege<\/span><span class=\"s1\"> Produkte wie Feuchtigkeitscremes, Gesichts- und Halscremes\/-lotionen, K\u00f6rper- und Handcremes\/-lotionen, Gesichtsreiniger und -t\u00fccher, <\/span><span class=\"s7\">Gesichtspeelings oder Peelings, <\/span><span class=\"s1\">Schlammpackungen und Lippenbalsam. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">In addition to products, there are spas, natural mineral baths, tanning\/bronzing facilities, salt caves and other new services geared towards healthier, younger-looking skin.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">Der Schwerpunkt dieses Marktes liegt auf der <\/span><span class=\"s4\">die beiden gr\u00f6\u00dften M\u00e4nnerpopulationen<\/span><span class=\"s1\">, Personen im Alter von etwa Mitte 50 bis Anfang 70 (Babyboomer) und Personen in ihren fr\u00fchen 20ern bis sp\u00e4ten 30ern (Millennials).<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p8\"><span class=\"s1\">Kundenbed\u00fcrfnisse verstehen<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-bd437ca9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-bd437ca9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"K\u00f6rperpflege (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"p8 wp-block-paragraph\">It is not simple to know which products will appeal to men and solve their unique skin issues. Often they don\u2019t even know <span class=\"s1\">that a problem exists. <\/span><\/p>\n\n\n\n<p class=\"p8 wp-block-paragraph\"><span class=\"s1\">Also, <\/span><span class=\"s4\">Probleme identifizieren<\/span><span class=\"s1\"> und die Aufkl\u00e4rung von M\u00e4nnern \u00fcber Hautpflege bietet dar\u00fcber hinaus das Potenzial, neue Produkte auf diesem Markt zu entwickeln und zu verkaufen. <\/span><\/p>\n\n\n\n<p class=\"p8 wp-block-paragraph\"><strong><span class=\"s1\">Examples of skin-related problems for men include:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Flecken und Verf\u00e4rbungen sind f\u00fcr viele M\u00e4nner die gr\u00f6\u00dfte Sorge<\/span><\/li>\n\n\n\n<li><span class=\"s1\">trockene Haut, fettige Haut, empfindliche Haut&nbsp;<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Akne<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Mitesser, sichtbare Poren<\/span><\/li>\n\n\n\n<li><span class=\"s1\">ungleichm\u00e4\u00dfiger Hautton<\/span><\/li>\n\n\n\n<li><span class=\"s1\">wrinkles and lines (i.e. aging-related)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">andere Zeichen der Alterung<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p8 wp-block-paragraph\"><strong>M\u00e4nner w\u00fcnschen sich zunehmend Hautpflegel\u00f6sungen:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Produkte, die einfach zu verwenden sind und ihre Aufgabe ohne gro\u00dfen Aufwand erledigen.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Produkte, die r\u00fcckstandslos in die Haut einziehen.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Ihre <\/span><span class=\"s4\">eigen<\/span><span class=\"s1\"> Produkte, und nicht solche, die von Frauen verwendet werden.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Sie wollen im Allgemeinen keine starken D\u00fcfte, <i>oder \u00fcberhaupt<\/i>! <\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p8 wp-block-paragraph\"><span class=\"s1\">If men are already using a product, the challenge (or opportunity) is to show how an alternative one offers better benefits, features or price.&nbsp;For example, products with a variety of non-overwhelming, subtle scents may be developed, combined, tested, and introduced into this market. Some popular examples in some countries include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Zitrusfr\u00fcchte<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Kokosnuss<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Kiefer\/immergr\u00fcn<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Vanille&nbsp;<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Gew\u00fcrze <\/span><\/li>\n\n\n\n<li><span class=\"s1\">Pfefferminze<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Kamille<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">In dem Ma\u00dfe, in dem M\u00e4nner wachsen und mehr zeigen <\/span><span class=\"s4\">B\u00e4rte und Schnurrb\u00e4rte<\/span><span class=\"s1\">gibt es weniger freiliegende Gesichtshaut, die gepflegt werden muss. Die Kehrseite ist jedoch, dass es Raum f\u00fcr neue Produkte zur Gesichtshaarpflege gibt! Zum Beispiel f\u00fcr <\/span><span class=\"s7\">eingewachsene Haare verhindern.<\/span><\/p>\n\n\n\n<p class=\"p13 wp-block-paragraph\"><span class=\"s4\">Einnehmbare Produkte<\/span><span class=\"s1\">, wie bestimmte Vitamine, Nahrungserg\u00e4nzungsmittel, <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/marktforschung-fur-schonheitsprodukte\/marktforschung-zu-superfood-hautpflege\/\">Lebensmittel<\/a> Au\u00dferdem werden einige Getr\u00e4nke eingef\u00fchrt und als Mittel zur Verbesserung des Hauttons von \u201einnen heraus\u201c angepriesen.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p8\"><span class=\"s1\">Babyboomer und Millennial-M\u00e4nner<\/span><\/h2>\n\n\n\n<p class=\"p14 wp-block-paragraph\"><span class=\"s14\">Fast alle m<\/span><span class=\"s1\">Sie m\u00f6chten besser aussehen und sich j\u00fcnger f\u00fchlen!&nbsp;&nbsp;<\/span><span class=\"s14\">Obwohl Millennials (noch) nicht die gleiche Notwendigkeit sehen, sich mit bestimmten Anti-Aging-Hautproblemen zu befassen, wie <\/span><span class=\"s1\">Linien, Falten oder graue Haare, sie sind dennoch an ihrem Aussehen interessiert und verbringen wie die Babyboomer einen zunehmenden Teil ihrer <\/span><span class=\"s15\">verf\u00fcgbares Einkommen<\/span><span class=\"s2\"> auf K\u00f6rperpflegeprodukte<\/span><span class=\"s1\">.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">Even if most men do not think they need skincare products, the male skincare market is expanding as they become more exposed to and educated about the subject.<\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">The attitudes and behaviors toward the care of their skin provide opportunities for companies in this market to expand their product lines and market share.&nbsp;&nbsp;One can expect to see the development of new product launches by established as well as startup companies to address these needs. <\/span><\/p>\n\n\n\n<p class=\"p12 wp-block-paragraph\"><span class=\"s1\">Nach dem Erfolg zahlreicher Premium-\/Designerd\u00fcfte ist damit zu rechnen, dass auch andere Prestige-Hautpflegeprodukte in den n\u00e4chsten Jahren einen \u00e4hnlichen Weg einschlagen.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00dcber SIS Beauty Innovation Consulting<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SIS provides Research and Strategy solutions for beauty companies considering the men&#8217;s skincare market.&nbsp; We provide Innovation solutions for new products, Product Testing and Go To Market Strategy.&nbsp; Our key methods include ideation sessions, Focus Groups, In-Home Product Testing, Online Research Communities, Surveys, and Strategic Market Assessments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Der Markt f\u00fcr M\u00e4nnerhautpflege boomt. Unternehmen k\u00f6nnen mit Marktforschung zu M\u00e4nnerhautpflege neue Produkte auf den Markt bringen und neue Kunden erreichen.<\/p>","protected":false},"author":1,"featured_media":62475,"parent":27176,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27585","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/27585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=27585"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/27585\/revisions"}],"predecessor-version":[{"id":69705,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/27585\/revisions\/69705"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/27176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/62475"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=27585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}