{"id":27515,"date":"2018-07-24T04:42:00","date_gmt":"2018-07-24T04:42:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27515"},"modified":"2026-04-20T22:12:22","modified_gmt":"2026-04-21T02:12:22","slug":"millennial-schonheitsmarktforschung","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/losungen\/marktforschung-fur-schonheitsprodukte\/millennial-schonheitsmarktforschung\/","title":{"rendered":"Millennial Beauty-Marktforschung"},"content":{"rendered":"<h1 class=\"wp-block-heading p1\"><span class=\"s1\">Millennial Beauty-Marktforschung<\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-2a4299ea\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-2a4299ea\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS International Marktforschung &amp; Strategie\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\" id=\"millennials-are-the-generation-of-people-born-between-1982-2000\"><span class=\"s1\">Millennials sind die Generation der zwischen 1982 und 2000 geborenen Menschen. <\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">The beauty market has grown, and continues to grow significantly because of the behaviors and habits of this age group.\u00a0\u00a0Concern about and care for one\u2019s appearance increased when they made \u2018selfies\u2019 a household word and thrust sites such as Instagram into the limelight. Taking pictures of oneself with smartphone cameras and then sharing them on social media is a more common means of communicating than are phone conversations.<\/span><\/p>\n\n\n\n<p class=\"p2\"><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-6ca12eb38b4fd4c5c990343b10ef9b20 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-0000b73e4383581bccc66fa4d6149fc3\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#millennials-are-the-generation-of-people-born-between-1982-2000\">Millennials sind die Generation der zwischen 1982 und 2000 geborenen Menschen. <\/a><\/li><li class=\"\"><a href=\"#millennial-beauty-products\">Sch\u00f6nheitsprodukte der Millennials<\/a><\/li><li class=\"\"><a href=\"#dtc-channel-economics-and-the-margin-misconception\">DTC Channel Economics and the Margin Misconception<\/a><\/li><li class=\"\"><a href=\"#clean-beauty-private-label-threat-and-assortment-rationalization\">Clean Beauty, Private Label Threat, and Assortment Rationalization<\/a><\/li><li class=\"\"><a href=\"#how-can-market-research-help\">Wie kann Marktforschung helfen?<\/a><\/li><li class=\"\"><a href=\"#the-importance-of-technology\">Die Bedeutung der Technologie<\/a><\/li><li class=\"\"><a href=\"#social-commerce-impact-what-the-evidence-shows\">Social Commerce Impact: What the Evidence Shows<\/a><\/li><li class=\"\"><a href=\"#millennial-beauty-market-opportunities\">Marktchancen f\u00fcr Millennial-Sch\u00f6nheit<\/a><\/li><li class=\"\"><a href=\"#where-millennial-beauty-market-research-creates-the-largest-return\">Where Millennial Beauty Market Research Creates the Largest Return<\/a><\/li><li class=\"\"><a href=\"#about-sis\">\u00dcber SIS<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"p2\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\" id=\"millennial-beauty-products\"><span class=\"s1\">Sch\u00f6nheitsprodukte der Millennials<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Though many are familiar and have been around for decades, many new products have been introduced into the <a href=\"https:\/\/www.sisinternational.com\/de\/anwerbung-und-bindung-von-millennials-am-arbeitsplatz\/\" title=\"Marktforschung f\u00fcr Millennial-Mitarbeiter\" data-wpil-monitor-id=\"2724\">millennial beauty market<\/a>. These products are applied to every exterior part of one\u2019s body, from hair to eyes to mouth to hands and toes \u2013 as well as consumed internally to foster beauty \u201cfrom the inside out\u201d.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\"><strong>Am Morgen<\/strong>&nbsp;<\/span><strong><span class=\"s1\">In der Dusche verwenden Millennials m\u00f6glicherweise:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Shampoos, Sp\u00fclungen, Seifen und Duschgels&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p2\"><strong><span class=\"s1\">\u2026und au\u00dferhalb der Dusche k\u00f6nnen Sie diese Produkte verwenden:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Mundhygieneprodukte, darunter Zahnaufheller, Zahnpasta zur Zahnsteinbek\u00e4mpfung, speziell entwickelte Zahnb\u00fcrsten, Mundduschen, Mundsp\u00fclungen und Munderfrischer<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Nagelpflegeprodukte (und -dienstleistungen)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Rasierapparate, Klingen, andere Rasier- und K\u00f6rperpflegeger\u00e4te<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Produkte zum Auftragen von Gelen, Cremes, Lotionen, Pudern und Hautpflegeprodukten <\/span><\/li>\n\n\n\n<li><span class=\"s1\">Zu den Mitteln, um gut auszusehen, geh\u00f6ren Make-up und Kosmetik<\/span><\/li>\n\n\n\n<li><span class=\"s1\">gut riechende Produkte wie Deodorants, Parf\u00fcms<\/span><\/li>\n\n\n\n<li><span class=\"s1\">ingestion of health-related vitamins, supplements, and food, including fiber or probiotics.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p2\"><span class=\"s1\"><strong>Tags\u00fcber und nachts<\/strong>\u2026Millennials may use fitness, wellness, nutrition, and sleep for good health and beauty. Millennials have seized upon technology as yet another way to control and improve their lives. <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Wearable clothing and devices, along with the number of related apps have grown geometrically in a fairly short period of time. Not only did Apple create a breakthrough with its mobile phone and iTunes, but it also revolutionized the <a title=\"8 M\u00f6glichkeiten zur Steigerung der Kundenzufriedenheit im Einzelhandel\" data-wpil-monitor-id=\"10984\" href=\"https:\/\/www.sisinternational.com\/de\/kundenzufriedenheitsanalyse\/\">way that consumers<\/a> could monitor nearly every aspect of their daily activities, from awakening all the way through a night\u2019s sleep. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">Betten- und Kissenhersteller werben mit M\u00f6glichkeiten, wie Menschen ihren \u201eSch\u00f6nheitsschlaf\u201c verbessern k\u00f6nnen.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dtc-channel-economics-and-the-margin-misconception\">DTC Channel Economics and the Margin Misconception<\/h2>\n\n\n\n<p>Direct-to-consumer beauty brands often celebrate higher gross margins without accounting for the full cost of customer acquisition. DTC channel economics in beauty look attractive at the unit level but deteriorate at scale. Customer acquisition cost for a new millennial beauty buyer through paid social now exceeds the first-order gross profit for most brands priced below the prestige tier.<\/p>\n\n\n\n<p>The brands making DTC economics work follow a specific pattern. They use social commerce as a discovery channel, not a transaction channel. Brands like Drunk Elephant built initial awareness through Instagram but drove the majority of volume through Sephora&#8217;s retail footprint. The DTC site became a replenishment and bundle engine with lower acquisition cost because the initial conversion happened in a physical retail environment where trial friction is lower.<\/p>\n\n\n\n<p>Trade spend optimization looks different in this model. Instead of funding price promotions on the DTC site, the sharper play is funding in-store sampling programs that reduce the trial barrier, then capturing the replenishment revenue through owned digital channels. The promotional lift from an in-store sampling activation for millennial beauty products consistently outperforms digital coupon campaigns when measured on a full-cycle basis rather than first-purchase attribution alone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"clean-beauty-private-label-threat-and-assortment-rationalization\">Clean Beauty, Private Label Threat, and Assortment Rationalization<\/h2>\n\n\n\n<p>Clean beauty is no longer a niche. It is a shelf strategy. Retailers like Target and Ulta have dedicated clean beauty sections, and the assortment rationalization decisions in those sections follow different rules than the rest of the store. The private label competitive threat in cosmetics is most acute in the clean segment because ingredient transparency reduces the perceived risk of switching from a branded to a store-brand product.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>SIS International&#8217;s proprietary research in the beauty vertical indicates that millennial consumers evaluate &#8220;clean&#8221; claims through a hierarchy: they check the ingredient list first, then the certification badge, then the brand narrative. Brands that lead with narrative without substantiating the ingredient story lose credibility faster than brands that make no clean claims at all.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>This hierarchy has direct implications for assortment rationalization strategy for the millennial demographic. Retailers rationalizing SKUs in the clean beauty set should evaluate not just velocity but ingredient differentiation. Two products with similar sales velocity but different hero ingredients serve different consumer need states. Cutting one based on category management optimization metrics alone risks losing a segment of the clean-beauty buyer who has no substitute in the remaining assortment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\" id=\"how-can-market-research-help\"><span class=\"s1\">Wie kann Marktforschung helfen?<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e72d0c14\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-e72d0c14\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS International Marktforschung &amp; Strategie\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Obwohl sie als Millennials zusammengefasst werden, verhalten sich die 18-J\u00e4hrigen keineswegs wie die 36-J\u00e4hrigen. Denken Sie nur an jeden, der doppelt so alt ist wie Sie!<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Aufgrund dieser Unterschiede innerhalb dieses Marktsegmentes und insbesondere im Vergleich zu anderen, \u00e4lteren Segmenten ist es wichtig, einen Aktionsplan zu entwickeln, um die Art und Weise zu untersuchen und auszuwerten, wie Sch\u00f6nheitsprodukte von diesen Kunden wahrgenommen, bewertet, gekauft und verwendet werden.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Trends can be monitored via secondary <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/ai-marktforschung-und-strategieberatung\/ki-sentiment-marktforschungsanalyse\/\" title=\"Marktforschungsanalyse zur KI-Stimmung\" data-wpil-monitor-id=\"10989\">research and analysis<\/a> of social media traffic. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">Um die Einstellungen und Verhaltensweisen der Millennials gegen\u00fcber Sch\u00f6nheitsprodukten nach Alter und Geschlecht besser zu verstehen, k\u00f6nnen telefonisch oder online Umfragen und Interviews durchgef\u00fchrt werden. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">In stores and in <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/schwerpunktgruppen\/einrichtungen-fur-fokusgruppen-in-nyc\/\" title=\"Einrichtungen f\u00fcr Fokusgruppen in New York City\" data-wpil-monitor-id=\"10985\">focus group facilities<\/a>, physical products can be shown, touched and smelled to further gain reactions.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Den Verbrauchern k\u00f6nnen eine Reihe von Fragen zu ihren aktuellen und potenziellen Eink\u00e4ufen gestellt werden. Nachfolgend finden Sie einige Beispiele.<\/span><span class=\"s3\">w\u00e4hrend des Kaufentscheidungsprozesses:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">nach welchen Inhalten wird in der Such-\/Vergleichsphase gesucht?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Wie wichtig sind verschiedene Medienkan\u00e4le f\u00fcr die Bekanntheit, Auswahl und den Kauf von Sch\u00f6nheitsprodukten?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Wer sind die Meinungsf\u00fchrer, Models, Stars oder andere Wortf\u00fchrer?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">welche Synergie besteht zwischen Einzelhandelsgesch\u00e4ften und digitalen Informationen, Videos und Bildern?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Wie ist ihre Einstellung gegen\u00fcber Fachgesch\u00e4ften wie Sephora und Ulta? <\/span><\/li>\n\n\n\n<li><span class=\"s1\">wie wichtig sind Verpackung und Pr\u00e4sentation?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">What is the role of <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/qualitative-quantitative-forschungslosungen\/markentest-marktforschung\/\" title=\"Marktforschung zum Testen von Markennamen\" data-wpil-monitor-id=\"10990\">brands and designer names<\/a>?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">wie preisempfindlich sind sie?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">inwieweit ist \u201eganz nat\u00fcrlich\u201c oder \u201ebiologisch\u201c wichtig?<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p2\" id=\"the-importance-of-technology\"><span class=\"s3\">Die Bedeutung der Technologie<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Using the internet, millennials tend to search for products and compare prices and seek bargains and deals that offer the best value for their money. The Customer Journey is more complex with the rise of new touch-points and evolving expectations.&nbsp; They look for and share a variety of coupons and offers that are presented to them in their digital-oriented world.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Wie h\u00e4ufig kaufen sie im Einzelhandel im Vergleich zum Internet oder \u00fcber Mobilger\u00e4te ein?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Welche Apps verwenden sie, um zu sehen, wie sie mit unterschiedlichen Haarfarben und Frisuren, mit unterschiedlichem Augen- und Gesichts-Make-up und unterschiedlichem Lippenstift aussehen w\u00fcrden?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Probieren sie Kleidung, Brillen und \u00e4hnliche Produkte virtuell an? <\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"social-commerce-impact-what-the-evidence-shows\">Social Commerce Impact: What the Evidence Shows<\/h2>\n\n\n\n<p>TikTok Shop generated over a billion dollars in U.S. beauty GMV in its first full year. The social commerce impact on beauty brands is structural, not cyclical. But the revenue concentration is extreme. A handful of SKUs drive the vast majority of social commerce volume, and those SKUs share common traits: visible before-and-after results, a price point under the impulse threshold, and a formulation simple enough to explain in a short-form video.<\/p>\n\n\n\n<p>Millennial beauty market research that ignores social commerce as a channel now produces incomplete shopper journey maps. The purchase path for a serum discovered on TikTok looks nothing like the path for the same serum discovered through a dermatologist recommendation. Attribution models that collapse these into one funnel misallocate trade spend and overstate the contribution of paid search.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\" id=\"millennial-beauty-market-opportunities\"><span class=\"s1\">Marktchancen f\u00fcr Millennial-Sch\u00f6nheit<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Es ist bemerkenswert, dass die Kaufkraft der Millennials in den n\u00e4chsten Jahren mit steigenden Einkommen zunehmen wird. Auch wenn sie derzeit vielleicht nicht so viel ausgeben wie ihre \u00e4lteren Kollegen, ist es wichtig, Ihre Marken und Produkte so fr\u00fch wie m\u00f6glich im Leben Ihrer Kunden zu etablieren.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Millennials seek the <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/strategieberatung\/beratung-zur-abbildung-von-markt-und-produktchancen\/\" title=\"Beratung zur Kartierung von Markt- und Produktchancen\" data-wpil-monitor-id=\"10991\">opportunity to discover and try new products<\/a>, services and alternative offerings. As such, you may have the opportunity to cross sell your product line.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Stellen Sie also sicher, dass Sie die Bed\u00fcrfnisse der Millennials verstehen und erf\u00fcllen, um wettbewerbsf\u00e4hig zu bleiben und auf diesem Markt erfolgreich zu sein.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where-millennial-beauty-market-research-creates-the-largest-return\">Where Millennial Beauty Market Research Creates the Largest Return<\/h2>\n\n\n\n<p>Three areas produce disproportionate value. First, concept-product fit testing before launch, specifically testing not just the product concept but its fit within the target consumer&#8217;s existing routine. Second, shelf space allocation informed by ingredient differentiation rather than velocity alone. Third, channel-specific journey mapping that separates social commerce discovery from search-driven and retail-driven paths.<\/p>\n\n\n\n<p>The brands pulling ahead in millennial beauty are not spending more on research. They are asking different questions. Instead of &#8220;does she like this product,&#8221; they ask &#8220;where does this product live in her morning.&#8221; Instead of &#8220;what is her price sensitivity,&#8221; they ask &#8220;what would make her replace the product she already owns.&#8221; Millennial beauty market research, done at this level of specificity, becomes the basis for portfolio strategy rather than a validation exercise.<\/p>\n\n\n\n<p>The opportunity is large and growing. The generation that redefined beauty purchasing is now entering its peak earning years with established routines, strong opinions, and declining patience for products that do not earn their place in the regimen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-sis\">\u00dcber SIS<\/h2>\n\n\n\n<p>SIS <a href=\"https:\/\/www.sisinternational.com\/de\/beauty-market-research-in-the-us\/\" title=\"Beauty Market Research in the US\" data-wpil-monitor-id=\"889\">Beauty Innovation provides consulting and research<\/a> solutions for skincare, haircare and nailcare companies.&nbsp; We provide innovation, product testing, validation, <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/fintech-strategieberatung-forschung\/marktforschung-fur-finanzdienstleistungen\/\" title=\"Marktforschung f\u00fcr Finanzdienstleistungen\" data-wpil-monitor-id=\"10986\">market research services<\/a>.&nbsp; <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/branding-und-kundenforschungslosungen\/produkttests-marktforschung\/sis-internationals-geschmackstest-fur-lebensmittel\/\" title=\"Was SIS International Research zum TOP-Marktforschungsunternehmen f\u00fcr Lebensmittelgeschmackstests in New York City macht\" data-wpil-monitor-id=\"10987\">SIS International also provides Strategy Research<\/a> and Consulting with Competitive Analysis, Go To Market and Industry tracking.&nbsp; Taken together, SIS provides:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Innovation &amp; Ideenfindung<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/de\/claim-research-for-food-and-beverage-taste-tests-validating-your-product-claims\/\" title=\"Claim Research for Food and Beverage Taste Tests: Validating Your Product Claims\" data-wpil-monitor-id=\"10988\">Produkttests und -validierung<\/a><\/li>\n\n\n\n<li>Strategie Forschung<\/li>\n<\/ul>\n\n\n\n<p>Zu unseren Methoden geh\u00f6ren Co-Creation, Fokusgruppen, In-Home Usage Tests (IHUTs), Online Insight Communities und Wettbewerbsanalysen.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Die Millennial Beauty-Marktforschung bietet Einblicke in neue Produkte, Trends und Kundenbed\u00fcrfnisse.<\/p>","protected":false},"author":1,"featured_media":63765,"parent":27176,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27515","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/27515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=27515"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/27515\/revisions"}],"predecessor-version":[{"id":85677,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/27515\/revisions\/85677"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/27176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/63765"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=27515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}