{"id":27448,"date":"2018-07-21T19:41:23","date_gmt":"2018-07-21T19:41:23","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27448"},"modified":"2026-01-27T16:52:16","modified_gmt":"2026-01-27T21:52:16","slug":"babyboomer-wellness-marktforschung","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/losungen\/marktforschung-fur-schonheitsprodukte\/babyboomer-wellness-marktforschung\/","title":{"rendered":"Baby-Boomer-Wellness-Marktforschung"},"content":{"rendered":"<h1 class=\"wp-block-heading p1\"><span class=\"s1\">Baby-Boomer-Wellness-Marktforschung <\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-3d1d4662\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-3d1d4662\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS International Marktforschung &amp; Strategie\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Baby boomers were born between 1946 and 1964, and now in 2018, are 54 to 72 years of age. As a group, they do not behave at all like their parents\u2019 generation when it comes to physical fitness, wellness, and health. Their life expectancies are longer, in part because they eat better, exercise more, and smoke less.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Unlike younger consumers (e.g. millennials), they tend to have more time and money to devote to, and care for their bodies and appearance. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">Was ist Wellness?<\/span><\/h2>\n\n\n\n<p class=\"p3\"><span class=\"s1\">This term has several definitions and dimensions and varies depending on who you ask.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Am h\u00e4ufigsten w\u00e4ren <\/span><span class=\"s3\">physische Aspekte<\/span><span class=\"s1\"> die sich auf die F\u00e4higkeit beziehen, t\u00e4gliche Aufgaben ohne Unbehagen, M\u00fcdigkeit oder Krankheit auszuf\u00fchren.<span class=\"Apple-converted-space\">&nbsp; <\/span>Dabei wird Wert auf gesunde Gewohnheiten (gute Ern\u00e4hrung und Bewegung) gelegt und ungesunde Gewohnheiten wie Rauchen oder die Einnahme sch\u00e4dlicher Drogen vermieden.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Am zweith\u00e4ufigsten genannt werden <\/span><span class=\"s3\">geistig oder psychologisch<\/span><span class=\"s1\"> in der Natur und umfassen beispielsweise eine positive Lebenseinstellung, ein Gef\u00fchl der Gelassenheit und gesunde Beziehungen zu Hause, bei der Arbeit und im sozialen Umfeld. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">Aus diesem Grund werden diese Begriffe h\u00e4ufig einfach zu \u201eGeist-K\u00f6rper-Wellness\u201c zusammengefasst.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">Was ist der Wellness-Markt?<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Das <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/lebenslaufe\/marktforschung-fur-korperpflegeprodukte\/\" title=\"Marktforschung f\u00fcr K\u00f6rperpflegeprodukte\"  data-wpil-monitor-id=\"10759\">market covers a range of products<\/a> dass die Menschen <b>hinein<\/b> Und <b>auf zu<\/b> ihre K\u00f6rper oder die <b>gebraucht<\/b> in some manner that promotes good health. In addition, there are services that help to maintain or improve their well-being. It is an enormous and growing global market, with key sectors and products that include:<\/span><\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Essen<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">gesunde Ern\u00e4hrung<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Gewichtsverlustprogramme, Nahrungsmittel und Getr\u00e4nke<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Vitamine, Nahrungserg\u00e4nzungsmittel und Medikamente<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">K\u00f6rper<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">elektrische Zahnb\u00fcrsten und Mundduschen, Zahnschienen\/Zahnspangen, Zahnaufheller und Mundsp\u00fclungen<\/span><\/li>\n\n\n\n<li><span class=\"s1\">beauty and anti-aging cosmetics, <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/forschungstests-zur-hautpflege\/\" title=\"Hautpflegeforschung und -tests\"  data-wpil-monitor-id=\"10760\">skin and hair care<\/a><\/span><\/li>\n\n\n\n<li><span class=\"s1\">Schuhe wie orthop\u00e4dische Einlagen, Fu\u00dfgew\u00f6lbest\u00fctzen, Schienen, gepolsterte Schuheinlagen, spezielle Socken und Str\u00fcmpfe<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Ger\u00e4te zum Zubereiten und Kochen von Speisen oder Getr\u00e4nken, z. B. Zerkleinerer, M\u00fchlen, Mixer, Schongarer<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Fitnessstudios f\u00fcr Yoga, Pilates und Tanz<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Geist<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">hei\u00dfe und mineralische Quellen<\/span><\/li>\n\n\n\n<li><span class=\"s1\">swimming pools, exercise machines, and equipment, both at health clubs and at home<\/span><\/li>\n\n\n\n<li><span class=\"s1\">mind-body meditation and spiritually oriented retreats<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Spa- und Massageeinrichtungen<\/span><\/li>\n\n\n\n<li><span class=\"s1\">wellness at work \u2013 corporate fitness programs to encourage exercise, meditation, relaxation\/stress reduction, as well as in-house cafeterias providing free or low-cost healthy foods, snacks and beverages<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Wellness im Urlaub \u2013 Tourismus, Kreuzfahrten und andere Gruppenreisen, bei denen gesunde Ern\u00e4hrung, Achtsamkeit und der Umgang mit dem Alterungsprozess im Vordergrund stehen<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">Was kann Marktforschung f\u00fcr Sie tun?<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">If you work and <a href=\"https:\/\/www.sisinternational.com\/de\/trends-im-wellness-und-gesundheitsmarkt-in-europa\/\" title=\"Marktforschung im Gesundheits- und Wellnessbereich in Europa\"  data-wpil-monitor-id=\"7647\">market in the wellness<\/a> market, you have a challenge. The products or services offered by your company are probably competing for consumer dollars, but not only within your category. So it is important not only to have a deep understanding of alternatives within your specific area, but also where you fit within the broader wellness market.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Mithilfe der Marktforschung l\u00e4sst sich untersuchen, was die Babyboomer kaufen, was ihre Kaufentscheidungen beeinflusst und welche Ver\u00e4nderungen bevorstehen.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">Untersuchung des Babyboomer-Wellnessmarktes<\/span><\/h2>\n\n\n\n<p><strong><span class=\"s1\">1. Start by first identifying the objectives you have for your company\u2019s products or brands, and develop questions you would need to answer to act on them. Here are some broad and specific examples\u2026<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Welche Trends pr\u00e4gen Ihren Sektor oder Ihre Kategorie im Vergleich zur Gesamtbranche?<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">what is the impact of new sleep-related products (e.g. temperature adjustable beds, pillows connected to apps, or machines that introduce calming sounds, odors and lighting)<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">Welche neuen Produkte oder Dienstleistungen erregen Aufmerksamkeit?<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">wer wird als ihre Meinungsf\u00fchrer oder Early Adopter wahrgenommen?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">wie\/wo werden sie darauf aufmerksam? (online, telefonisch, in den Medien)<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">Was beeinflusst die Essaktivit\u00e4t? <\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Bio-Lebensmittel, vom Erzeuger auf den Tisch? <\/span><\/li>\n\n\n\n<li><span class=\"s1\">welche geistigen und sozialen Vorteile bietet das Ausw\u00e4rtsessen \u2013 entspannend, gem\u00fctlich, unter der Woche, mit Fr\u00fchbucher-Sonderpreisen?<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">Welche Merkmale beeinflussen Kaufentscheidungen f\u00fcr Lebensmittel? <\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">frisch vs. gefroren, Kalorien, Ballaststoffgehalt?<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">Hat die Verpackung Einfluss auf die Produktauswahl?<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Leistungserkl\u00e4rung<\/span><\/li>\n\n\n\n<li><span class=\"s1\">N\u00e4hrwertangaben<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Gesundheitswarnungen<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Bilder von gesunden\/gl\u00fccklichen\/aktiven Menschen<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">Welche Lebensmittel werden der Ern\u00e4hrung hinzugef\u00fcgt oder aus ihr entfernt?, z. B. Gr\u00fcnkohl, Gew\u00fcrze, Gluten, Milchprodukte<\/span><\/li>\n\n\n\n<li><span class=\"s1\">By what means does this segment monitor and track its wellness-related<\/span> behaviors (e.g. apps, wearable devices,<span class=\"s1\"> and clothing)<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong>2.&nbsp; Find a representative <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/stichproben-marktforschung\/\" title=\"Stichproben-Marktforschung\"  data-wpil-monitor-id=\"10763\">sample of your target market<\/a> to study (gender, education level, closer to 50, 60 or 70 years of age, geographical location).<\/strong><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4f60c594\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4f60c594\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS International Marktforschung &amp; Strategie\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>3.&nbsp; Determine the methodology or combined methodologies to use, i.e. qualitative (focus groups, individual in-person interviews) or quantitative (<a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/marktforschungsunternehmen-mit-online-umfragen\/\" title=\"Online Umfrage Sampling Marktforschungsunternehmen\"  data-wpil-monitor-id=\"10754\">online or phone surveys).<\/a> Also consider monitoring social media and supplementing efforts with secondary research.<\/strong><\/p>\n\n\n\n<p><strong><span class=\"s1\">4.\u00a0 Identify an experienced third-party supplier with the capability to execute your market research project (e.g. have focus group rooms, telephone interviewers, survey programmers), analyze, and report on its findings.<\/span><\/strong><\/p>\n\n\n\n<p class=\"p7\"><span class=\"s1\">You should be able to glean answers to your questions, confirm assumptions, and gain new insights as a result of a well-conducted market research program. <\/span><\/p>\n\n\n\n<p class=\"p7\"><span class=\"s1\">In many cases, more ideas will arise that will lead to further <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/branding-und-kundenforschungslosungen\/produkttests-marktforschung\/\" title=\"Produkttests Marktforschung\"  data-wpil-monitor-id=\"10765\">product development and testing<\/a>.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00dcber SIS<\/h2>\n\n\n\n<p>SIS <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/de\/losungen\/marktforschung-fur-schonheitsprodukte\/beratung-zu-schonheitsinnovationen\/\"   title=\"Beratung zu Sch\u00f6nheitsinnovationen\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"466\">Beratung zu Sch\u00f6nheitsinnovationen<\/a> is the Beauty Consulting arm of SIS International Research.&nbsp; We provide Beauty <a href=\"https:\/\/www.sisinternational.com\/de\/sis-bringt-neue-digitale-forschungslosungen-auf-den-markt\/\" title=\"SIS f\u00fchrt neue Digital Research-L\u00f6sungen ein\"  data-wpil-monitor-id=\"10747\">Innovation<\/a> consulting for companies expanding in new markets and launching new products.&nbsp; Our key solutions include Consulting, Research, Product Testing, <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/sis-globales-wachstum\/strategieberatung-fur-schwellenmarkte\/\" title=\"Strategieberatung f\u00fcr Schwellenm\u00e4rkte\"  data-wpil-monitor-id=\"10767\">Strategy Development and Event Marketing<\/a>.&nbsp; We <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/fokusgruppen-marktforschung\/wie-man-eine-fokusgruppe-leitet\/\" title=\"So leiten Sie eine Fokusgruppe\"  data-wpil-monitor-id=\"10751\">conduct Focus Groups<\/a>, Consumer Interviews, In-Home Ethnography, Product Usability testing, and Online Interviews.&nbsp; We can also do Online Insight communities with Baby Boomer women to test your products and provide trend tracking.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Die Babyboomer-Generation macht einen gro\u00dfen Teil der Bev\u00f6lkerung aus und stellt einen wichtigen Markt f\u00fcr Sch\u00f6nheits- und Wellnessunternehmen dar.<\/p>","protected":false},"author":1,"featured_media":64875,"parent":27176,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27448","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/27448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=27448"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/27448\/revisions"}],"predecessor-version":[{"id":81763,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/27448\/revisions\/81763"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/27176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/64875"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=27448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}