{"id":27246,"date":"2018-07-11T03:59:57","date_gmt":"2018-07-11T03:59:57","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27246"},"modified":"2026-01-25T18:45:31","modified_gmt":"2026-01-25T23:45:31","slug":"marktforschung-im-silicon-valley-und-in-der-silicon-alley","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/abdeckung\/north-america\/usa-berichterstattung\/marktforschung-im-silicon-valley-und-in-der-silicon-alley\/","title":{"rendered":"Marktforschung im Silicon Valley und der Silicon Alley"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Marktforschung im Silicon Valley und der Silicon Alley<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-da2e47d4\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-da2e47d4\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Silicon Valley (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"silicon-valley-and-san-francisco\"><b>Silicon Valley und San Francisco<\/b><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Silicon Valley ist die Heimat vieler der gr\u00f6\u00dften Technologieunternehmen der USA. <\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Es befindet sich in Nordkalifornien, in der s\u00fcdlichen Region von San Francisco. Innovatoren aus dem Silicon Valley erfanden die Mikroprozessortechnologie sowie andere wichtige Computertechnologien. Diese Experten bauten auch den Mikrocomputer oder PC.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-0c1a31f0791f4a1656295793c5d855b8 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-79e9df9461b6c88510e4802b0ff42b34\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#silicon-valley-and-san-francisco\">Silicon Valley und San Francisco<\/a><\/li><li class=\"\"><a href=\"#silicon-alley-manhattan-and-brooklyn-new-york\">Silicon Alley: Manhattan und Brooklyn, New York<\/a><\/li><li class=\"\"><a href=\"#about-market-research-in-silicon-valley-and-silicon-alley\">\u00dcber Marktforschung im Silicon Valley und in der Silicon Alley<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Opportunities abound in the technology sector, where companies are leading in winner-take-all markets. &nbsp;Digital Disruption is affecting almost every industry, and Silicon Valley is at the epicenter of Digital Disruption. &nbsp;The Sharing Economy has also seen new apps and websites emerge in which peer-to-peer transactions occur. Major global ridesharing companies are based in Silicon Valley. &nbsp;Technology companies are increasingly creating platforms that match supply and demand, and create massive economies of scale that dominate industries.<\/span><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-75d781f5\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-75d781f5\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Silicon Valley (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Since the early days of computing, Silicon Valley has enjoyed explosive growth. This trend continues today. &nbsp;In addition to being America\u2019s technology capital, other global technology companies have operations and R&amp;D centers in Silicon Valley. &nbsp;Leasing activity is also robust in the Valley. Tenant demand has also shown a recent increase.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Tech-Analysten prognostizieren, dass bald mehrere Trends aus dem Silicon Valley kommen werden. Es wird einen Anstieg gemeinsamer, immersiver Erlebnisse geben. Virtuelle und erweiterte Realit\u00e4t werden zu einem neuen Konzept verschmelzen: Mixed Reality. K\u00fcnstliche Intelligenz wird das Produktdesign ver\u00e4ndern. Kryptow\u00e4hrungen und andere Blockchain-Technologien werden sich weiterentwickeln.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Risikokapitalgeber haben erkl\u00e4rt, dass sie sichere, reife Anlagebereiche bevorzugen. Risikokapitalgeber zeigen Interesse an gemeindebasierten Unternehmen, Wellness und E-Sport. Sie haben auch Interesse an k\u00fcnstlicher Intelligenz bekundet. Maschinelles Lernen und Gesundheitsversorgung sind weitere interessante Bereiche.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Still, Silicon Valley needs to <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/fintech-strategieberatung-forschung\/jetzt-kaufen-spater-bezahlen-bnpl-marktforschung\/\" title=\"Buy Now Pay Later Market Research\"  data-wpil-monitor-id=\"5129\">pay more attention to market research<\/a>. Almost half of all defunct Silicon Valley startups go belly up because of lack of market need. Another critical mistake of many failed startups is that they misjudge the competition. Knowing about similar products can offer valuable insights into customers\u2019 likes and dislikes. It can also give an idea of what features companies should add to products. Competitive Intelligence and Analysis can also tell businesses how much customers are willing to pay and inform ways to boost Willingness to Pay (WTP).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In Sachen Innovation ist Silicon Valley anderen Regionen immer noch weit voraus. In der Technologiebranche gibt es viele Arbeitspl\u00e4tze. Viele Einwohner haben einen Abschluss in technischen und wissenschaftlichen Bereichen. Doch einer der j\u00fcngsten Trends im Valley ist ein Exodus der Einwohner, der durch die hohen Immobilienpreise bedingt ist. Der fr\u00fchere Zustrom von Einwohnern hat sich umgekehrt. Der Bezirk verzeichnete k\u00fcrzlich einen Verlust von 42 Einwohnern pro Monat.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Silicon Valley vs. Silicon Alley Data<\/title>\n    <style>\n        \/* Responsive Table & SIS International-inspired Styling\n          - Uses corporate blue and a clean, sans-serif font.\n          - Fully responsive design ensures no page distortion on any device.\n        *\/\n        \n        .sis-table-container {\n            font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif;\n            margin: 2em 0;\n            width: 100%;\n            \/* Allows horizontal scroll on small screens to prevent page distortion *\/\n            overflow-x: auto;\n            -webkit-overflow-scrolling: touch; \/* Smooth scrolling on iOS *\/\n        }\n\n        .sis-table-container h3 {\n            font-size: 1.5rem; \/* 24px *\/\n            font-weight: 600;\n            color: #333;\n            margin-bottom: 0.75em;\n            padding: 0;\n        }\n\n        .sis-table {\n            width: 100%;\n            border-collapse: collapse;\n            min-width: 650px; \/* Ensures three columns fit nicely, container scrolls if needed *\/\n        }\n\n        .sis-table th,\n        .sis-table td {\n            padding: 12px 15px;\n            text-align: left;\n            line-height: 1.5;\n        }\n\n        \/* Header Styling *\/\n        .sis-table thead th {\n            background-color: #005cbf; \/* SIS corporate blue *\/\n            color: #ffffff;\n            font-weight: 600;\n            font-size: 0.9rem; \n            text-transform: uppercase;\n            letter-spacing: 0.5px;\n        }\n\n        \/* Body Styling *\/\n        .sis-table tbody tr {\n            border-bottom: 1px solid #ddd;\n        }\n\n        .sis-table tbody tr:nth-of-type(even) {\n            background-color: #f8f8f8; \/* Light gray alternate rows *\/\n        }\n\n        .sis-table tbody tr:last-of-type {\n            border-bottom: 2px solid #005cbf; \/* Match header blue *\/\n        }\n\n        .sis-table td {\n            color: #444;\n            font-size: 0.95rem; \n            vertical-align: top;\n        }\n        \n        \/* Align the data columns to the right for numerical values *\/\n        .sis-table td:nth-child(2),\n        .sis-table td:nth-child(3) {\n            text-align: center;\n            white-space: nowrap; \n        }\n        .sis-table th:nth-child(2),\n        .sis-table th:nth-child(3) {\n            text-align: center;\n        }\n\n        .sis-table-container .source-caption {\n            margin-top: 10px;\n            font-size: 0.85rem; \n            color: #555;\n            font-style: italic;\n        }\n\n        .sis-table-container .source-caption a {\n            color: #005cbf; \/* Match brand blue *\/\n            text-decoration: none;\n        }\n\n        .sis-table-container .source-caption a:hover {\n            text-decoration: underline;\n        }\n    <\/style>\n<\/head>\n<body>\n\n    <!-- \n      HTML for WordPress:\n      Copy and paste the code from .sis-table-container start to end into a Custom HTML block.\n    -->\n    <div class=\"sis-table-container\">\n        \n        <h3>Comparative Market Metrics of U.S. Technology Hubs<\/h3>\n\n        <table class=\"sis-table\">\n            <thead>\n                <tr>\n                    <th>Indicator<\/th>\n                    <th>Silicon Valley (Santa Clara County)<\/th>\n                    <th>Silicon Alley (New York City)<\/th>\n                <\/tr>\n            <\/thead>\n            <tbody>\n                <tr>\n                    <td>Total Workforce (Approx.)<\/td>\n                    <td>~1.0 Million<\/td>\n                    <td>~4.5 Million<\/td>\n                <\/tr>\n                <tr>\n                    <td>Median Household Income<\/td>\n                    <td>~$140,000+<\/td>\n                    <td>~$75,000<\/td>\n                <\/tr>\n                <tr>\n                    <td>Tech-Related Employment Density<\/td>\n                    <td>Very High (Focus on hardware, AI, core engineering)<\/td>\n                    <td>High (Focus on FinTech, media, ad-tech)<\/td>\n                <\/tr>\n                 <tr>\n                    <td>Venture Capital Funding (Annual)<\/td>\n                    <td>Dominant U.S. Share<\/td>\n                    <td>Top 3 U.S. Share<\/td>\n                <\/tr>\n                 <tr>\n                    <td>Primary Industry Focus<\/td>\n                    <td>Software, Semiconductors, Bio-Tech<\/td>\n                    <td>Finance, Media, E-commerce<\/td>\n                <\/tr>\n            <\/tbody>\n        <\/table>\n\n        <p class=\"source-caption\">\n             Source: Based on data compiled from the <a href=\"https:\/\/data.census.gov\/cedsci\/\" target=\"_blank\" rel=\"noopener noreferrer\">U.S. Census Bureau American Community Survey<\/a> Und <a href=\"https:\/\/pitchbook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">PitchBook\/NVCA Venture Monitor<\/a> reports from recent periods.\n        <\/p>\n\n    <\/div>\n\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"silicon-alley-manhattan-and-brooklyn-new-york\"><b>Silicon Alley: Manhattan und Brooklyn, New York<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Silicon Alley hat sich ausgeweitet. Zun\u00e4chst erstreckte es sich bis ins Viertel TriBeCa. Mittlerweile umfasst es die gesamte Stadt, und in jedem Bezirk gibt es wachsende Tech-Startups. Brooklyn zieht mehr CreativeTech- und UrbanTech-Unternehmen an. In Queens schie\u00dfen Biotechnologie- und FoodTech-Unternehmen wie Pilze aus dem Boden. In der Bronx und in Harlem siedeln sich gemeinn\u00fctzige Unternehmen an. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Diese Verbreitung zeigt das Wachstum und die Reife der Tech-Industrie in New York. Es gibt eine wachsende Unterst\u00fctzung f\u00fcr Tech. Neue Kampagnen wie \u201e<\/span><a href=\"https:\/\/madeinnyc.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hergestellt in New York<\/span><\/a><span style=\"font-weight: 400;\">\u201d promote New York as a startup center and promote the brand of New York. &nbsp;There is also no shortage of workspaces, incubators, accelerators, events, business groups, and government initiatives. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">New York\u2019s startup scene benefits from robust sectors of other industries. &nbsp;Core NYC industries include Financial services, Healthcare, Retail, Media, Entertainment and Fashion. &nbsp;Silicon Alley has opportunities and challenges to position itself to serve these industries.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Wie in jedem Tech-Viertel gibt es auch in Silicon Alley einige Start-ups, die man im Auge behalten sollte. Ein Beispiel ist Knotel, ein Netzwerk verwalteter, anpassbarer Arbeitsbereiche. Ein weiteres Beispiel ist Teachable. Die Teachable-Plattform erm\u00f6glicht es Lehrern, Kurse zu erstellen und zu teilen. Und dann ist da noch Call9, das die Zahl unn\u00f6tiger Krankenhausfahrten reduziert. Call9 bietet Notfallversorgung an den Betten von Pflegeheimpatienten.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The emergence of large tech companies on the scale of Apple and Facebook is likely in Silicon Alley. Google made billion-dollar property investments in the Chelsea district NYC. &nbsp;An excellent infrastructure now exists to support tech industries. This infrastructure came about despite a gradual slowdown in investment activity. Silicon Alley may soon rival Silicon Valley. As a result, New York City will become a formidable tech hub powered by its momentum.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-market-research-in-silicon-valley-and-silicon-alley\">\u00dcber Marktforschung im Silicon Valley und in der Silicon Alley<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-784dc431\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-784dc431\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Silicon Valley (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS has over 40+ years in conducting market research and strategy consulting for technology companies. &nbsp;&nbsp;With offices, databases and field teams on-the-ground in New York City and San Francisco, SIS is well-positioned to be your competitive edge in today\u2019s fast-paced global economy. &nbsp;<\/span><\/p>\n\n\n<h2>Unser Standort in New York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, New York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">\u00dcber SIS International<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/de\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> bietet quantitative, qualitative und strategische Forschung an. Wir liefern Daten, Tools, Strategien, Berichte und Erkenntnisse zur Entscheidungsfindung. Wir f\u00fchren auch Interviews, Umfragen, Fokusgruppen und andere Methoden und Ans\u00e4tze der Marktforschung durch.<\/span><a href=\"https:\/\/www.sisinternational.com\/de\/uber-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Kontakt<\/span><\/a><span style=\"font-weight: 400;\"> f\u00fcr Ihr n\u00e4chstes Marktforschungsprojekt.<\/span><\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Wir liefern Technologiedaten, Erkenntnisse und Strategien f\u00fcr Wettbewerbsvorteile.<\/p>","protected":false},"author":1,"featured_media":66711,"parent":19303,"menu_order":15,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27246","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/27246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=27246"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/27246\/revisions"}],"predecessor-version":[{"id":79005,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/27246\/revisions\/79005"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/19303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/66711"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=27246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}