{"id":26759,"date":"2018-05-28T21:19:28","date_gmt":"2018-05-28T21:19:28","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=26759"},"modified":"2026-01-26T17:31:48","modified_gmt":"2026-01-26T22:31:48","slug":"konsumgutermarktforschung","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/sachverstand\/konsumgutermarktforschung\/","title":{"rendered":"Konsumg\u00fctermarktforschung"},"content":{"rendered":"

Konsumg\u00fctermarktforschung<\/strong><\/span><\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Die Entwicklung der Konsumg\u00fcterindustrie war insbesondere durch den Aufstieg der Digitaltechnologie spannend.  <\/span><\/h2>\n\n\n\n

Businesses are launching innovative products that change how consumers live and interact in their daily lives.  Managers are increasingly trying to meet an assortment of human desires and needs.  With the rise of Digital Disruption, the global market is likely to produce many winners and losers over the coming decade.<\/span><\/p>\n\n\n\n

Was sind schnelldrehende Konsumg\u00fcter (FMCG)?<\/h2>\n\n\n\n

Fast Moving Consumer Goods (FMCG) are products that are sold, replaced, or entirely used within a year.  Another term for these products is Consumer Packaged Goods (CPG). Some examples are razors, toiletries, and breakfast cereal.  This sector is facing pressure to find more business efficiencies while delivering against complex consumer demands.<\/span><\/p>\n\n\n\n

Price competition in the FMCG sector is often intense, as the products tend to be near identical.  Products in the FMCG sector also do well in economic downturns. Consumers usually cut back on luxury items when the economy declines.  FMCG retailers operate with low margins. They need large markets, scale and distribution to be successful.<\/span><\/p>\n\n\n\n

Some companies look to building advantages in the market through a \u201ccontinuous improvement approach.\u201d  Building advantages over time can help companies to defend market share and customer loyalty.  Competition posed by smaller, nimbler businesses is a significant challenge.<\/span><\/p>\n\n\n\n

M\u00f6glichkeiten f\u00fcr Essen und Trinken<\/h2>\n\n\n\n

New trends are shaping the FMCG industry. For example, signs are emerging that not everyone considers sugar to be a health villain. Food and beverage manufacturers are rolling out super-indulgent desserts, drinks, and frozen novelties.  Another trend is snacks once considered junk food are getting a healthy makeover.  Manufacturers are using ingredients such as coconut and avocado oil, and plant-based protein.<\/span><\/p>\n\n\n\n

E-Commerce-M\u00f6glichkeiten<\/h2>\n\n\n\n

Another new trend in the FMCG industry is the growth of online sales.\u00a0 E-commerce is must-have for FMCG marketers.\u00a0 Brands will need better ways to stand out online with the rise of e-commerce.\u00a0 This shift is occurring because there are more online shoppers with less time to shop, better prices available online, or better customer experience.\u00a0 The rise of Omnichannel strategies raises the importance of optimizing all channels to build brands and maximize profit.<\/span><\/p>\n\n\n\n

FMCG-Unternehmen haben die M\u00f6glichkeit, ihre Marken zu st\u00e4rken oder sich neu zu erfinden. Sie m\u00fcssen auch die Art und Weise, wie sie im digitalen Zeitalter Verbraucher erreichen, st\u00e4ndig \u00fcberarbeiten. Sie k\u00f6nnen eine verbraucherzentrierte Perspektive einnehmen und Marktforschung hilft Unternehmen dabei. Durch Forschung k\u00f6nnen Unternehmen auch Verbindungen herstellen, die Marken \u00fcber alle verf\u00fcgbaren Kan\u00e4le st\u00e4rken.  <\/span><\/p>\n\n\n\n

\u00dcber Consumer Goods Market Research<\/strong><\/span><\/h2>\n\n\n\n

Die Konsumg\u00fcterforschung liefert Erkenntnisse zu folgenden Themen:<\/p>\n\n\n\n