{"id":25352,"date":"2018-03-20T20:44:57","date_gmt":"2018-03-20T20:44:57","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=25352"},"modified":"2026-01-24T20:50:50","modified_gmt":"2026-01-25T01:50:50","slug":"designdenken","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/losungen\/innovation\/designdenken\/","title":{"rendered":"Design Thinking Marktforschung"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Design Thinking Market Research<\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a509e593\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a509e593\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-15.jpg\" alt=\"SIS International Market Research &amp; Strategy\" title=\"Creativity (15)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-15.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-15-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-15-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-15-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-15-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Design thinking starts with a precise objective to solve a problem for the customer. Designers develop numerous iterations of solutions, ideas and prototypes to tackle intricate problems in a manner that provides value benefits the end user. &nbsp;It is a discipline that uses designer techniques and sensibility to match consumer needs with new technologies. <\/span><\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">The Rise of Design Thinking Market Research<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Coca-Cola, Apple, Nike, IBM, Whirlpool, and Procter &amp; Gamble are all design-led companies. &nbsp;Because of the extraordinary success rate of these corporations, design has progressed beyond making objects. Organizations now want to learn how to think like designers and employ design principles in their workplaces.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By making solutions real for customers through theatrics, film, models, and emotional stimulus, the insights gained are more profound and more valuable. Design thinking also takes the risk out of innovations by understanding their advantages more profoundly, before\u00a0<\/span>investing in any launch activities. Organizations can increase innovation success rates and improve creative delivery with a design thinking-led approach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Practical Uses of Design Thinking Market Research<\/h2>\n\n\n\n<p>[\/fusion_text][fusion_text]<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Design thinking can be applied to any process, regardless of size or scale. When used for market research, it allows companies to think like customers and identify their real needs. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, upgrading poor-quality photos on a website, and changing a website\u2019s rating system can fundamentally transform the online experience on popular websites. \u00a0\u00a0It can transform a customer experience from a lackluster transactional experience to one that passionately connects with customers\u2019 hearts.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To inspire design, guidance, and action, we conduct:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Ethnography<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Co-Creation<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Focus Groups<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">In-Depth Interviews <\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/www.sisinternational.com\/beauty-market-research-in-the-uk\/\" title=\"Beauty Market Research in the UK\"  data-wpil-monitor-id=\"1345\">beauty of design thinking market research<\/a> is that it is forward-thinking and aims to create a better future, in addition to solving a single problem. \u00a0\u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is Design Thinking Market Research Important?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Hasso-Plattner Institute of Design at Stanford, colloquially termed d.school, has proposed a five-phase model of design thinking:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Empathize \u2013 with consumers<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Define \u2013 the needs of consumers (their problems, and insights for solving these problems)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Ideate \u2013 challenge assumptions and come up with creative, <a href=\"https:\/\/www.sisinternational.com\/sis-launches-new-digital-research-solutions\/\" title=\"SIS launches new Digital Research solutions\"  data-wpil-monitor-id=\"10745\">innovative ideas and solutions<\/a><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Prototype \u2013 design real-life, workable solutions<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Test \u2013 the solutions<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">This five-step model emphasizes the human element. It begins with companies listening to the <a href=\"https:\/\/www.sisinternational.com\/solutions\/strategy-consulting\/packaging-intelligence\/\" title=\"Consumer Packaging Strategy Solutions\"  data-wpil-monitor-id=\"10756\">consumers<\/a> to find out what their needs are and developing solutions to make life easier for them. The solutions are <a href=\"https:\/\/www.sisinternational.com\/expertise\/industries\/skin-care-research-testing\/\" title=\"Skin Care Research and Testing\"  data-wpil-monitor-id=\"10753\">carefully modeled and tested<\/a> to ensure that the end user is satisfied.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the best examples of the use of this process is Apple Inc., which has consistently delivered a bevy of instantly desired products over the last decade and a half \u2013 iPod, iPhone, iPad, iMac \u2013 making it the world\u2019s largest company by market capitalization and cementing it as an all-time great <a href=\"https:\/\/www.sisinternational.com\/shockvertising-and-shock-marketing\/\" title=\"Shockvertising and Shock Marketing\"  data-wpil-monitor-id=\"10746\">brand<\/a>. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Design Thinking Market Research Can Be Useful<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In the face of growing uncertainty, the old tools of planning and <a href=\"https:\/\/www.sisinternational.com\/solutions\/qualitative-quantitative-research-solutions\/chaid-analysis-market-research\/\" title=\"CHAID Analysis Market Research\"  data-wpil-monitor-id=\"10749\">analysis as a marketing<\/a> effort or a method to manage business are less and less efficient. Marketing also faces uncertainty, and as a discipline,is too dependent on &#8220;best practices&#8221; that are becoming less effective or relevant. Design thinking is excellent because businesses can apply the same methods to other challenges that aren&#8217;t interactive or physical. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Times have changed. Communication styles have changed. Consumer behavior has changed. Businesses must move with these changes if they want to stay current. Design thinking takes the challenges of new communication styles and modern consumer behavior, and makes it manageable, enabling companies to see the core issues.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/the-role-of-process-and-systems-development-in-organizational-success\/\" title=\"Organizational Design Market Research\"  data-wpil-monitor-id=\"2943\">Design thinking offers researchers<\/a> a more profound understanding of their customers as individuals, because of its human-centered, iterative approach to the difficulties they experience and its emphasis on making innovative concepts feel real. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">This has made it possible for the rise of practical, intuitive product development and research design.<\/span><\/h3>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Design Thinking beginnt mit dem pr\u00e4zisen Ziel, ein Problem f\u00fcr den Kunden zu l\u00f6sen. <\/p>","protected":false},"author":1,"featured_media":62639,"parent":14459,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-25352","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/25352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=25352"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/25352\/revisions"}],"predecessor-version":[{"id":81762,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/25352\/revisions\/81762"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/14459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/62639"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=25352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}