{"id":24715,"date":"2018-02-27T19:25:00","date_gmt":"2018-02-27T19:25:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=24715"},"modified":"2025-09-10T18:28:59","modified_gmt":"2025-09-10T22:28:59","slug":"videoethnographieforschung","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/losungen\/branding-und-kundenforschungslosungen\/videoethnographieforschung\/","title":{"rendered":"Video-Ethnographie-Forschung"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Video-Ethnographie-Forschung<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-8da544f6\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-8da544f6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Online focus group (11)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">SIS conducts video ethnography research with consumers worldwide. &nbsp;This allows you to receive video interviews and in-home video feedback around the world rapidly. &nbsp;With the rise of BRIC countries in the Global Economy, this Video Ethnography research methodology is your competitive advantage.<\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Was ist Videoethnographie?<\/h2>\n\n\n\n<p>Ethnographie ist der Zweig der Anthropologie, der versucht zu verstehen, wie Menschen ihr Leben leben. Es handelt sich um eine qualitative Methode, bei der Forscher beobachten, wie Teilnehmer in ihrer realen Umgebung interagieren.<\/p>\n\n\n\n<p>Im Gegensatz zu traditionellen Marktforschungsstudien, die auf dem Stellen spezifischer Fragen basieren, besuchen unsere Forscher bei diesen ethnographischen Studien die Verbraucher zu Hause, in ihren Lieblingsgesch\u00e4ften oder im B\u00fcro, um sie zu beobachten und ihnen zuzuh\u00f6ren. Ziel ist es, das Verhalten dieser Menschen in ihrem t\u00e4glichen Leben zu beobachten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vorteile von Videoethnographien:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Gives the ability to rapidly test products, services and advertisements<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Bietet In-Home-Einblicke auf der ganzen Welt<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Delivers behavioral insights outside of controlled environments like <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/schwerpunktgruppen\/einrichtungen-fur-fokusgruppen-in-nyc\/\" title=\"Einrichtungen f\u00fcr Fokusgruppen in New York City\"  data-wpil-monitor-id=\"9669\">Focus Group facilities<\/a><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Bietet Sprachoptionen einschlie\u00dflich der Landessprache oder Englisch<\/span><\/li>\n\n\n\n<li>Gives respondents access in high-growth emerging markets<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">So funktioniert es (Schritte):<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Senden Sie uns Anforderungen (typisch\u00a0<\/span><span style=\"font-weight: 400;\">Videol\u00e4nge zwischen 10 und 30 Minuten)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Recruitment, setup, and scheduling of interviews in 1 week turnaround*<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Lieferung von Videodateien <\/span><\/li>\n<\/ol>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>*H\u00e4ngt von den Einstellungskriterien ab<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bediente M\u00e4rkte<\/h2>\n\n\n\n<p>We can rapidly conduct video ethnographies around the world.&nbsp; These are the markets we rapidly serve:<\/p>\n\n\n\n<p><strong>Amerika<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Vereinigte Staaten<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Kanada<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Brasilien<\/span><\/li>\n\n\n\n<li>Mexiko<\/li>\n<\/ul>\n\n\n\n<p><strong>Europa<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Vereinigtes K\u00f6nigreich<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Deutschland<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Niederlande<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Frankreich<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Russland<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong>Asien <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">China <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Hongkong<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Singapur<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Indien<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Australien<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Neuseeland<\/span><\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/de\/about-sis\/contact-sis-international-market-research\/\">Kontakt<\/a> um zu sehen, wie wir Ihrem n\u00e4chsten Videoethnographie-Forschungsprojekt einen Mehrwert verleihen k\u00f6nnen.<\/h2>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS f\u00fchrt Videoethnographie mit Verbrauchern auf der ganzen Welt durch. Auf diese Weise k\u00f6nnen Sie schnell Videointerviews und In-Home-Video-Feedback aus aller Welt erhalten. <\/p>","protected":false},"author":1,"featured_media":63017,"parent":14650,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24715","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/24715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=24715"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/24715\/revisions"}],"predecessor-version":[{"id":81612,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/24715\/revisions\/81612"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/63017"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=24715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}