{"id":24367,"date":"2018-02-23T01:58:44","date_gmt":"2018-02-23T01:58:44","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=24367"},"modified":"2026-01-24T15:25:59","modified_gmt":"2026-01-24T20:25:59","slug":"forschungstests-zur-hautpflege","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/sachverstand\/forschungstests-zur-hautpflege\/","title":{"rendered":"Hautpflegeforschung und -tests"},"content":{"rendered":"

Marktforschung f\u00fcr Hautpflege<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n
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The cosmetics and skincare industry is a global industry embracing fast-changing trends, emerging product ingredients, and evolving customer expectations.<\/h2>\n\n\n\n

The cosmetic and skincare industry is experiencing rapid growth and change due to the penetration of products which, once specific to certain age groups, are now in demand for every age, whether female or male.<\/p>\n\n\n\n

Sich ver\u00e4ndernde Kundenbed\u00fcrfnisse verstehen<\/h2>\n\n\n\n

New technologies have surfaced.\u00a0 Customer can measure their skin needs and track changes on their phone apps.\u00a0 \u00a0They can customize their products and their make-up using small devices that create customized color make-ups while determining what products they need to take care of the health of their skin.\u00a0\u00a0 Customers are more engaged in this process and eager to try these new products.<\/p>\n\n\n\n

Unsere Forschung beantwortet die Frage Warum<\/u><\/strong>.<\/p>\n\n\n\n

After conducting numerous product tests, fragrance tests, electronic skin device tests, app testing , and packaging design studies, companies gain insights to make decisions on products, price and positioning.   Companies use these findings and promote their innovations to customers digitally.  Online and exclusive website information made available to customers who are now members of an exclusive club often receive an unlimited amount of information about new products by a brand on their mobile device.<\/p>\n\n\n\n

Stellen Sie die richtigen Fragen<\/h2>\n\n\n\n

Market research can answer questions for the client’s product development and internal needs.<\/p>\n\n\n\n

F\u00fcr Unternehmen, die Studien zur Verbesserung oder Entwicklung eines Produkts durchf\u00fchren, besteht unsere Aufgabe darin, eng mit unseren Kunden zusammenzuarbeiten, um zu verstehen, wo sie im Entwicklungsprozess stehen oder ob an einem bestehenden Produkt \u00c4nderungen vorgenommen werden m\u00fcssen.<\/p>\n\n\n\n

The data that we collect during this process; (whether it is home usage tests or facility testing and interviews), \u00a0that process will determine what direction or corrections are made to ensure their product remains competitive.<\/p>\n\n\n\n

Verhalten und Einstellungen interpretieren<\/h2>\n\n\n\n

Since products are tested on a multi-country level, we are able to gather data from various cultures to determine differences and better understand participant needs and price points for sales once the product is ready for purchase.  The participant is the customer we are aiming to keep.<\/p>\n\n\n\n

Culture can impact the fieldwork process.   Skin tones, cultural requirements for different types of skin tones and economic levels for purchasing can differ dramatically from culture-to-culture.<\/p>\n\n\n\n

Education and income also impact the outcome of testing.\u00a0 Our tests meet strict criteria determined by our client whether it be ethnic background, income levels, which would indicate the amount of disposable income a participant may have who purchases these products.<\/p>\n\n\n\n

Erwartungen managen<\/h2>\n\n\n\n

Any change during the fieldwork process or if a participant does not fully respond to questionnaires or follow instructions for product usage will affect results.\u00a0 We use every possible precaution to ensure that the process during the research meets the client expectation along with having the appropriate number of additional participants should someone drop out or we eliminate them.<\/p>\n\n\n\n

Project managers monitor every phase of the study to insure that quotas are met and that the participant fully understands the process of the test.  Participants meet with the client after testing and include their own personal products so that the client can see the buying behavior of the participant.<\/p>\n\n\n\n

Einblicke in Sensorik und Verpackung<\/h2>\n\n\n\n

As we deep further into the research, we can determine why a product that sells in the store may not necessarily sell online.\u00a0\u00a0\u00a0 Digging deeper we use sensory testing and packaging design.\u00a0\u00a0 Products on line may not show the full package, nor is the participant able to get a true sense of a crystal jar versus a plastic one.<\/p>\n\n\n\n

Fragrances are tested during client meetings with the participants who use subliminal feelings to describe the effects of the product.    All of these factors equal a quality product that our client is striving for and price point finalized by the client to remain competitive.<\/p>\n\n\n\n

Produktplatzierung und Ladengestaltung<\/h2>\n\n\n\n

Die Verpackung und der Produktbeh\u00e4lter wurden entwickelt und freigegeben und das Produkt kann nun entweder in einem exklusiven Gesch\u00e4ft der Marke oder in einem Kaufhaus pr\u00e4sentiert werden, wo jede Marke darauf ausgerichtet ist, die Aufmerksamkeit der Besucher eines exklusiven Kosmetik- und Hautpflegebereichs zu erregen.<\/p>\n\n\n\n

What will attract that customer?   Brand loyalty?  A new and innovative product introduced on line and advertised?  Lighting and sampling of new products combined with an  in store event , exclusive to the brand ? A unique store design which attracts and pulls in a new client?   Our research includes, store design, store mapping, customer awareness and purchasing practices supported by data.   Our in depths studies have provided new ways to shop and purchase cosmetic and skin care<\/a> products.<\/p>\n\n\n\n

\u00dcber Hautpflegeforschung und -tests<\/h2>\n\n\n\n

SIS International Research is a leading globale Marktforschung<\/a> firm for over 30 years and we have perfected our skills in the cosmetic market for testing products and now the components that surround the cosmetic industry.<\/p>\n\n\n\n

Kontaktieren Sie uns f\u00fcr Ihr n\u00e4chstes Marktforschungs- und Testprojekt im Bereich Hautpflege.<\/a><\/h2>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Die Kosmetik- und Hautpflegeindustrie ist eine globale Branche, die sich durch rasch wechselnde Trends, neue Produktbestandteile und sich entwickelnde Kundenerwartungen auszeichnet.<\/p>","protected":false},"author":1,"featured_media":63383,"parent":14514,"menu_order":24,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24367","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/24367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=24367"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/24367\/revisions"}],"predecessor-version":[{"id":75644,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/24367\/revisions\/75644"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/63383"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=24367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}