{"id":24285,"date":"2018-02-20T16:50:41","date_gmt":"2018-02-20T16:50:41","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=24285"},"modified":"2025-09-11T00:49:25","modified_gmt":"2025-09-11T04:49:25","slug":"ladenlayout-forschung","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/solutions\/branding-and-customer-research-solutions\/store-layout-research\/","title":{"rendered":"Ladenlayout-Forschung"},"content":{"rendered":"

Marktforschung zur Ladengestaltung<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Die In-Store-Marktforschung bietet tiefe Einblicke in die effektive Gestaltung von Gesch\u00e4ften.<\/h2>\n\n\n\n

To develop more effective stores in the age of rising e-Commerce competition, it is important to understand the Store Layout, Product Placement, and In-Store Displays.<\/h3>\n\n\n\n

We provide in-store Consumer Intercepts, Ethnography, in-store interviews and Shop Alongs.  We also test store concepts, displays and signage stimuli.  This research can provide detailed insights to better understand the interactions of customers in retail environments. This can help to support in boosting sales, willingness to pay and boosting key performance metrics.<\/p>\n\n\n\n

Store Mapping are the actual design and “maps” of stores.\u00a0 We leverage software and technology to give retailers insight to what successful stores are doing to maximize sales and satisfaction.<\/h3>\n\n\n\n

SIS International Research bietet Store Mappings, darunter:<\/p>\n\n\n\n

    \n
  • Ladengestaltung<\/li>\n\n\n\n
  • Regale<\/li>\n\n\n\n
  • Produktvielfalt<\/li>\n\n\n\n
  • Marken<\/li>\n\n\n\n
  • Beschriftung<\/li>\n\n\n\n
  • Preisvergleiche<\/li>\n\n\n\n
  • Design<\/li>\n\n\n\n
  • Flie\u00dfen<\/li>\n\n\n\n
  • Anzeigen<\/li>\n<\/ul>\n\n\n\n

    We developed the method of mapping stores by starting with interviewing customers in their usual stores.\u00a0 Our skilled interviewers conduct shop-alongs to explore the common shopping routine.\u00a0 In addition, our experienced mappers create a sketch inside the store and rebuild the whole store with special software. The results provide a full store layout and the shopping route for every customer.<\/p>\n\n\n\n

    Furthermore, this kind of qualitative market research not just gives details about the store layout, the shopping process, and shopping behavior, but can although give insights about general store features like atmosphere, lightning, friendly and skilled staff, cleanliness, etc.<\/p>\n\n\n\n

    Die Methode kann in verschiedenen Umgebungen eingesetzt werden. Am h\u00e4ufigsten werden sie in Superm\u00e4rkten und Lebensmittelgesch\u00e4ften, Einzelhandelsgesch\u00e4ften, Apotheken und Einkaufszentren eingesetzt.<\/p>\n\n\n\n

      \n
    • Wir verf\u00fcgen \u00fcber erfahrene Interviewer und geschulte Mapper, die \u00fcber umfangreiche Erfahrung im Umbau von Filialen verf\u00fcgen.<\/li>\n\n\n\n
    • Wir k\u00f6nnen Store-Mappings schnell und umfassend durchf\u00fchren.<\/li>\n\n\n\n
    • Unsere Dienstleistungen sind kosteng\u00fcnstig.<\/li>\n\n\n\n
    • Wir als international agierendes Unternehmen sind in der Lage, Filialen weltweit abzubilden.<\/li>\n<\/ul>\n\n\n\n

      Beispiele in Aktion<\/h3>\n\n\n\n

      Testen von Ladendisplays und Schaufensterdekorationen<\/strong><\/p>\n\n\n\n

      SIS was commissioned by a European global skin care brand to do store layout market research, particularly during the Christmas season.\u00a0 The brand was experimenting with different store displays at its Flagship store in NYC to attract customers.\u00a0 SIS conducted Shop Alongs and In-Depth Interviews with consumers, tested the design concepts, and presented the recommendations.\u00a0 Our client mentioned that they experienced a double-digit growth in sales from the following year.<\/p>\n\n\n\n

      Forschung zum Ladenlayout-Design<\/strong><\/p>\n\n\n\n

      SIS also rapidly conducted store layout research and innovated a method to rapidly do so.  As our clients are interested in rapid insights, we leverage new software products and technologies to gain pricing information and detailed layout information of stores and products within stores.<\/p>\n\n\n\n

      <\/p>","protected":false},"excerpt":{"rendered":"

      Entdecken Sie, wie Sie durch Store Layout Mapping Ihren Gewinn und die Kundenzufriedenheit maximieren k\u00f6nnen.<\/p>","protected":false},"author":1,"featured_media":62501,"parent":14650,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24285","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/24285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=24285"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/24285\/revisions"}],"predecessor-version":[{"id":67871,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/24285\/revisions\/67871"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/62501"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=24285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}