{"id":21993,"date":"2017-01-31T07:53:52","date_gmt":"2017-01-31T07:53:52","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=21993"},"modified":"2026-01-27T16:52:10","modified_gmt":"2026-01-27T21:52:10","slug":"duftparfummarktforschung","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/losungen\/duftparfummarktforschung\/","title":{"rendered":"Parf\u00fcm- und Duftstoffmarktforschung"},"content":{"rendered":"<h1 class=\"wp-block-heading p1\"><span class=\"s1\">Parf\u00fcm- und Duftstoffmarktforschung<\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4c1624b0\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4c1624b0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-2.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS International Marktforschung &amp; Strategie\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">The fragrance market is saturated with trendy novelties from many brands around the world. It is difficult to attract consumer attention because all niches are occupied by experienced and famous manufacturers. Launching a new brand requires significant effort and resources. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Accordingly, the most important resource for brand promotion is marketing information. It is the data provided by Fragrance \/ <a href=\"https:\/\/www.sisinternational.com\/de\/marktforschung-fur-luxusparfums\/\" title=\"Marktforschung f\u00fcr Luxusparfums\"  data-wpil-monitor-id=\"2261\">Perfume Market Research<\/a> that will help develop a strategy to create a competitive brand.<\/span><\/p>\n\n\n\n<p class=\"p1\"><strong><span class=\"s1\">The following topics are <\/span><\/strong>crucial to creating<strong><span class=\"s1\"> a new fragrance line:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Funktionen f\u00fcr die Zielgruppe<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Wettbewerbssituation<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Merkmale des Markenimages<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Kommunikation<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Social-demographic and psychographic features of the target audience will allow fragrance \/ perfume market research companies to prepare a unique commercial proposal, based on potential consumer taste, preferences and values. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS International will be able to determine key communication stages and convey the brand concept to end consumers. The choice of the target group largely depends on age and gender peculiarities. For instance, most women prefer light flowery or spicy fragrances, whereas men like strong citrus, tobacco or woody accents. At the same time, there are unisex perfume lines \u2014 the target audience of such brands depends on temperamental attributes. This is why a consumer psychographic portrait will be required.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Effektive Marktpositionierung&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">In order to define these advantages, competitive situation analysis and analysis of competitors are necessary. These allow a company to define key factors that are vital for conceptual positioning. The competitive advantages of a fragrance line will make it possible to occupy a certain market niche. <\/span><\/p>\n\n\n\n<p class=\"p1\">For example, the original fragrance of Armani men\u2019s perfume has enjoyed stable popularity throughout the world for many years thanks to a very distinctive fragrance. In a similar manner, women\u2019s fragrances (such as Armani Code) are well perceived because of the <span class=\"s1\">competitive advantages provided by the Armani brand (halo effect).<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Erstellen eines Markenimages<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">it is necessary to determine what features are vital for consumers and whether they are contained in the primary brand. Most consumers mention the importance of such characteristics as fragrance, fragrance duration, prestige, exclusiveness, popularity, and so on. All of these characteristics may be clearly defined through a comprehensive study of consumers\u2019 attitude to the brand, perception of the brand within the competitive environment, brand attributes, and degree of confidence to brand image.<\/span><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-be9bd3d7\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-be9bd3d7\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-4.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS International Marktforschung &amp; Strategie\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Kommunikationsstrategie<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Das entscheidende Parf\u00fcmmerkmal ist der Duft, der sich nicht visuell darstellen l\u00e4sst. Deshalb sollte die Kommunikationsbotschaft bestimmte Schl\u00fcsselaspekte enthalten, die positive Assoziationen mit dem Markenimage hervorrufen k\u00f6nnen. So werden beispielsweise in der Werbung der DKNY Be Delicious \/ Red Delicious-Linie \u00c4pfel gezeigt, um einen Duft durch ein leuchtendes visuelles Bild zu pr\u00e4sentieren. In den meisten F\u00e4llen werden Marken durch verschiedene abstrakte Kategorien positioniert, die Parf\u00fcm mit relevanten Werten der Zielgruppe verbinden.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Thus, preparatory stages based on fragrance market research results will help the brand to occupy a steady share of the market, minimize competition-related risks, and ensure a stable consumer inflow. As soon as all of the necessary stages are covered, the emergence of a new powerful perfume brand may be observed in the market.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Ultimately, more fragrance market research will be necessary to <a href=\"https:\/\/www.sisinternational.com\/de\/whitepaper-zur-smb-kommunikationsproblematik-die-versteckten-kosten-von-kommunikationsbarrieren-und-latenzzeiten-werden-aufgedeckt\/\" title=\"Whitepaper zur Kommunikationsproblemstudie f\u00fcr kleine und mittlere Unternehmen (KMU)\"  data-wpil-monitor-id=\"7648\">study the communicative<\/a> and economic efficiency of a perfume line. It is advisable to estimate overall brand perception, determine the associative array, investigate the motivational impact of all advertisements, estimate brand attractiveness, study consumer loyalty, analyze the dynamics of financial performance, reputation and perception of the brand before and after a strategy is devised.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">\u00dcber SIS Fragrance Research<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS International Research is the leading provider in <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/globales-marktforschungsunternehmen\/\"   title=\"Globales Marktforschungsunternehmen\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"776\">globale Marktforschung<\/a> and strategy. Founded over 40+ years ago, SIS has extensive experience in conducting Qualitative, Quantitative and Strategy Research. With a presence in over 120 countries and continually expanding, SIS&nbsp;manages state-of-the-art focus groups and in-depth interview facilities to provide comprehensive data for our clients. We maintain an extensive database filled with&nbsp;qualified recruits, all experts in their particular industry.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p1\">Wir f\u00fchren durch:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fokusgruppen und Verbraucherinterviews<\/li>\n\n\n\n<li>Produkttest<\/li>\n\n\n\n<li>Duft- und Geruchstests<\/li>\n\n\n\n<li>Sensorische Forschung<\/li>\n\n\n\n<li>Online-Communitys<\/li>\n\n\n\n<li>Umfragen<\/li>\n\n\n\n<li>Wettbewerbsanalyse<\/li>\n\n\n\n<li>Marktchancen, Marktgr\u00f6\u00dfen und Markteintrittsbewertungen<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Wir bieten Ihnen Einblicke in die Welt der D\u00fcfte und Parfums, um neue Produkte auf den Markt zu bringen und Ihre Gewinne zu steigern.<\/p>","protected":false},"author":1,"featured_media":64900,"parent":14457,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-21993","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/21993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=21993"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/21993\/revisions"}],"predecessor-version":[{"id":81272,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/21993\/revisions\/81272"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/14457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/64900"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=21993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}