{"id":20239,"date":"2016-04-04T22:58:07","date_gmt":"2016-04-04T22:58:07","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=20239"},"modified":"2026-01-26T17:55:40","modified_gmt":"2026-01-26T22:55:40","slug":"millennials-generation-z-kinderforschung","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/veroffentlichungen\/millennials-generation-z-kinderforschung\/","title":{"rendered":"Marktforschung f\u00fcr die Generation Z"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Marktforschung f\u00fcr die Generation Z<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c10931c6\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-c10931c6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-1024x574.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Generation z (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Was ist die Generation Z?<\/h2>\n\n\n\n<p>Generation Z is the generation following the Millennial generation born between 1995 and 2014.&nbsp; Key characteristics include significant adoption of digital technologies, openness to new ideas, and more pronounced changes in Consumer Behavior influenced by technology.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Warum ist die Generation Z wichtig?<\/h2>\n\n\n\n<p>In many countries, Gen Z is prosperous, digitally influential, open to new product offerings, and adept at technology.&nbsp; Reaching these consumers is important for companies to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Neue Produkte entwickeln und auf den Markt bringen<\/li>\n\n\n\n<li>Passen Sie vorhandene Produkte so an, dass sie relevant sind<\/li>\n\n\n\n<li>Bauen Sie neue Kundenbeziehungen mit den Verbrauchern der Gegenwart und Zukunft auf<\/li>\n\n\n\n<li>Verstehen Sie, wie Sie eine emotionale Verbindung zu Ihren Kunden aufbauen k\u00f6nnen<\/li>\n\n\n\n<li>Entdecken Sie neue Erkenntnisse f\u00fcr Messaging und Targeting<\/li>\n\n\n\n<li>Entwickeln Sie Omnichannel-Strategien<\/li>\n<\/ul>\n\n\n\n<p>Many countries experienced a population boom, providing growth to companies due to a large rising consumer population.&nbsp; In certain Emerging Markets, people part of Generation Z may be more prosperous and have larger disposable incomes than their parent generation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00dcber Generation Z Market Research<\/h2>\n\n\n\n<p>During the past 25 years, children\u2019s research was mostly limited to Focus Groups, Dyads, Triads and One-on-One interviews. With the emergence of technology and Digital Disruption, <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/ai-marktforschung-und-strategieberatung\/generative-ki-marktforschung\/\" title=\"Generative KI-Marktforschung\"  data-wpil-monitor-id=\"2033\">Generation Z<\/a> is a more complex group to research.<\/p>\n\n\n\n<p>First of all, Generation Z has technology at their finger tips.&nbsp; They grew up with Smart Phones, Tablets, Smart Tech Home Assistants, Laptops and a wide range of technology tools in their classrooms.&nbsp; They even have different social media usage and site preferences from Millennials.&nbsp; Their shopping habits have shifted online more than any other generation.<\/p>\n\n\n\n<p>Die Generation Z hat ein breiteres Bewusstsein f\u00fcr ihre Umwelt und die Produkte in ihrer Welt. Mit ihren tragbaren Ger\u00e4ten k\u00f6nnen diese Kinder Entscheidungen treffen, andere schnell beeinflussen und durch eine riesige Menge an Informationen navigieren, die selbst den Millennials nicht zur Verf\u00fcgung standen.<\/p>\n\n\n\n<p>Um die Denkprozesse der Generation Z zu erfassen, f\u00fchren wir folgende Forschungsl\u00f6sungen durch:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tiefeninterviews (Einzelinterviews)<\/li>\n\n\n\n<li>Usability-Tests (UX): Untersuchung der Benutzerfreundlichkeit von Websites, Produkten und Benutzeroberfl\u00e4chen<\/li>\n\n\n\n<li>Ethnographie und Shop-alongs<\/li>\n\n\n\n<li>Online-Insight-Communitys<\/li>\n\n\n\n<li>Online-Fokusgruppen<\/li>\n\n\n\n<li>Mobile Ethnographie<\/li>\n\n\n\n<li>Sensorik- und Stimmungsforschung<\/li>\n\n\n\n<li>Mobile und Video-Ethnographie<\/li>\n\n\n\n<li>Online-Umfragen<\/li>\n<\/ul>\n\n\n\n<p>In addition, statistical methods can be applied to children\u2019s <a href=\"https:\/\/www.sisinternational.com\/de\/veroffentlichungen\/generation-alpha-marktforschung\/\" title=\"Generation Alpha Marktforschung\"  data-wpil-monitor-id=\"6664\">research data to generate<\/a> insights into their decision-making process.<\/p>\n\n\n<h2>Unser Standort in New York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, New York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">\u00dcber SIS International<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/de\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> bietet quantitative, qualitative und strategische Forschung an. Wir liefern Daten, Tools, Strategien, Berichte und Erkenntnisse zur Entscheidungsfindung. Wir f\u00fchren auch Interviews, Umfragen, Fokusgruppen und andere Methoden und Ans\u00e4tze der Marktforschung durch.<\/span><a href=\"https:\/\/www.sisinternational.com\/de\/uber-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Kontakt<\/span><\/a><span style=\"font-weight: 400;\"> f\u00fcr Ihr n\u00e4chstes Marktforschungsprojekt.<\/span><\/p>\n<p><!-- wp:heading {\"align\":\"center\"} --><\/p>\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n<p><!-- \/wp:heading --><\/p>","protected":false},"excerpt":{"rendered":"<p>Wir empfehlen einige der folgenden Forschungsmethoden, um den Denkprozess der Generation Z zu erfassen<\/p>","protected":false},"author":1,"featured_media":65018,"parent":20148,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-20239","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/20239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=20239"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/20239\/revisions"}],"predecessor-version":[{"id":80244,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/20239\/revisions\/80244"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/20148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/65018"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=20239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}