{"id":19210,"date":"2015-10-27T05:44:15","date_gmt":"2015-10-27T05:44:15","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=19210"},"modified":"2026-01-24T21:08:42","modified_gmt":"2026-01-25T02:08:42","slug":"marktforschung-fur-korperpflegeprodukte","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/sachverstand\/lebenslaufe\/marktforschung-fur-korperpflegeprodukte\/","title":{"rendered":"Marktforschung f\u00fcr K\u00f6rperpflegeprodukte"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Marktforschung f\u00fcr K\u00f6rperpflegeprodukte<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-87c99cc3\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-87c99cc3\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-18.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Personal care (18)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-18.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-18-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-18-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-18-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-18-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>SIS is a leading Market Research and Strategy Consulting company.\u00a0 We have over 40+ years of experience in the Personal Care Product market.\u00a0 The following is a selection of our past project experience<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Haarpflege<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Durchf\u00fchrung von Fokusgruppen mit Friseuren in den USA, um ihre Einstellung gegen\u00fcber einem neuen Bleichprodukt zu ermitteln.<\/li>\n\n\n\n<li>Competitive Intelligence-Tracking-Studien zur Identifizierung neuer Produkte.<\/li>\n\n\n\n<li>Quantitative Studie mit Verbrauchern in den USA zur Ermittlung ihrer Einstellung gegen\u00fcber neuen Haarpflegeprodukten.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Hautpflege<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Durchgef\u00fchrte Mall-Intercept-Produkte, um die Einstellung der Verbraucher gegen\u00fcber neuen Hautpflegeprodukten zu ermitteln.<\/li>\n\n\n\n<li>Conducted <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/marktforschung-zur-wundversorgung\/\" title=\"Marktforschung zur Wundversorgung\"  data-wpil-monitor-id=\"3178\">market entry study for skin care<\/a> products in China.<\/li>\n\n\n\n<li>Conducted in-depth interviews of skin care product users (women and men) who were interested in organic products, <a href=\"https:\/\/www.sisinternational.com\/de\/mystery-shopping-for-luxury-products\/\" title=\"Mystery Shopping for Luxury Products\"  data-wpil-monitor-id=\"1278\">luxury beauty products<\/a>, a sustainable lifestyle, and who were environmentally conscious.<\/li>\n\n\n\n<li>Study created for the development and launch of a high-end skin <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/schwerpunktgruppen\/focus-group-on-personal-care-products\/\" title=\"Focus Group on Personal Care Products\"  data-wpil-monitor-id=\"891\">care product line with a focus<\/a> on understanding the target\u2019s attitudes and developing product concepts.<\/li>\n\n\n\n<li>Durchf\u00fchrung von Augencreme-Produkttests mit Produktplatzierung \u00fcber 11 Tage zur Einholung von Verbraucherfeedback<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mundpflege<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Durchf\u00fchrung fortlaufender Tracking-Studien f\u00fcr neue Mundpflegeprodukte.<\/li>\n\n\n\n<li>Durchf\u00fchrung von Fokusgruppen f\u00fcr eine neue Zahnb\u00fcrste in den USA.<\/li>\n\n\n\n<li>Recherche zu Zahnb\u00fcrsten-Vertriebspartnern in den USA f\u00fcr ein asiatisches Unternehmen.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Sehhilfen<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mehrere Marktanalysen in Europa zu Kontaktlinsenprodukten.<\/li>\n\n\n\n<li>Durchf\u00fchrung von Fokusgruppen f\u00fcr Verbraucher in Europa f\u00fcr harte und weiche Kontaktlinsen.<\/li>\n\n\n\n<li>In-depth analysis of a Vision Care laboratory in the US.<\/li>\n\n\n\n<li>Durchf\u00fchrung einer Competitive Intelligence-Studie zu Wettbewerbern auf dem Markt f\u00fcr Kontaktlinsen und Kontaktlinsenl\u00f6sungen.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Parf\u00fcm<\/h2>\n\n\n\n<p>Durchf\u00fchrung von Fokusgruppen zur Duftstoffpr\u00fcfung (Parf\u00fcm-Sinnlichkeitsstudie).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beispiele aktueller und fr\u00fcherer Kunden:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avon<\/li>\n\n\n\n<li>Bausch&amp;Lomb<\/li>\n\n\n\n<li>Colgate Palmolive<\/li>\n\n\n\n<li>Goldwell<\/li>\n\n\n\n<li>Estee Lauder<\/li>\n\n\n\n<li>Hebel Br\u00fcder<\/li>\n\n\n\n<li>Primavera<\/li>\n\n\n\n<li>Procter &amp; Gamble<\/li>\n\n\n\n<li>Revlon<\/li>\n\n\n\n<li>Shiseido<\/li>\n\n\n\n<li>Firmenich International Fine Fragrance Center<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Marktforschung f\u00fcr K\u00f6rperpflegeprodukte: Lebenslauf<\/p>","protected":false},"author":1,"featured_media":62490,"parent":15106,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-19210","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/19210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=19210"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/19210\/revisions"}],"predecessor-version":[{"id":77467,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/19210\/revisions\/77467"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/15106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/62490"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=19210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}