{"id":18888,"date":"2015-09-19T22:38:57","date_gmt":"2015-09-19T22:38:57","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=18888"},"modified":"2025-09-16T17:58:11","modified_gmt":"2025-09-16T21:58:11","slug":"shoppen-mit-recherchieren","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/losungen\/branding-und-kundenforschungslosungen\/shoppen-mit-recherchieren\/","title":{"rendered":"Shop-Along-Marktforschung"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Shop-Along-Marktforschung<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-0b4fb044\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-0b4fb044\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS International Marktforschung &amp; Strategie\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Was ist Shop-Along-Marktforschung?<\/h2>\n\n\n\n<p>Shop-along research is a special type of one-on-one, in-depth interview that examines actual shopping behavior rather than behavior that is recalled and reported after the event.<\/p>\n\n\n\n<p>Themenbereiche f\u00fcr die Diskussion k\u00f6nnen sein:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Der <strong>Produkt<\/strong>: displays, shelving, signage, packaging, labeling, pricing, and branding.<\/li>\n\n\n\n<li>Der <strong>physisches Einzelhandelsunternehmen<\/strong>: Aufteilung, Beleuchtung, Man\u00f6vrierf\u00e4higkeit und Sauberkeit.<\/li>\n\n\n\n<li><strong>Personal<\/strong>: availability and helpfulness of staff, salespeople, and\/or customer service.<\/li>\n<\/ul>\n\n\n\n<p>Here are some specific questions &#8211;not all of which apply to each situation \u2013 that allow for interaction with consumers and deeper probing during the shopping process:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Where do you begin? (Do you know where the <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/qualitative-quantitative-forschungslosungen\/tests-an-zentralen-standorten-in-new-york-city\/\" title=\"Zentrale Standorttests in New York City: Vorteile f\u00fcr Produkttests\"  data-wpil-monitor-id=\"10639\">product is located<\/a>, or need to ask for assistance?)<\/li>\n\n\n\n<li>How easy is it\/how long did it take to find the product?<\/li>\n\n\n\n<li>Ist die Navigation durch den Shop einfach?<\/li>\n\n\n\n<li>Werden Sie unterwegs durch irgendetwas abgelenkt?<\/li>\n\n\n\n<li>F\u00e4llt das Produkt durch seine Platzierung auf?<\/li>\n\n\n\n<li>Welchen Einfluss hat eine Marke, ein Coupon oder ein Sonderpreis?<\/li>\n\n\n\n<li>Is the product easy to reach (and be picked up)?<\/li>\n\n\n\n<li>Bietet die Verpackung die gew\u00fcnschten Informationen (Text und Bilder) \u00fcber den Inhalt?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Wann ist Shop-Along-Recherche sinnvoll?<\/h2>\n\n\n\n<p>Der h\u00e4ufigste Grund f\u00fcr die Verwendung dieser Methode besteht darin, sofortiges Feedback von Verbrauchern in Echtzeit zu erhalten. <strong>wo und wann sie einen Kauf in Erw\u00e4gung ziehen<\/strong>.<\/p>\n\n\n\n<p>Although almost any shopping <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/lebenslaufe\/lebenslauf-mit-erfahrungen-im-bereich-ethnographie\/\" title=\"Ethnographie Marktforschung Erfahrung\"  data-wpil-monitor-id=\"10636\">experience can be studied with this research<\/a> technique, a few more common sites are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Supermarkt<\/li>\n\n\n\n<li>\u201eGro\u00dfer Laden\u201c<\/li>\n\n\n\n<li>Einzelhandelsgesch\u00e4ft (z. B. Verizon, Home Depot)<\/li>\n\n\n\n<li>Apotheke<\/li>\n\n\n\n<li>Einkaufszentrum<\/li>\n\n\n\n<li>Autohaus<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Wie l\u00e4uft ein Shop-Along ab?<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-026c980e\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-026c980e\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS International Marktforschung &amp; Strategie\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/trainingsdaten-marktforschung\/\" title=\"Marktforschung zu Trainingsdaten\"  data-wpil-monitor-id=\"10638\">trained<\/a> qualitative researcher&nbsp;should be hired to observe and question what shoppers are seeing, thinking, and feeling about the shopping environment, the product and its category (including competition and alternatives).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unter Einbeziehung des Kundenfeedbacks wird ein Diskussionsleitfaden mit \u00fcberwiegend offenen Fragen entwickelt.<\/li>\n\n\n\n<li>Ein Aufnahmeger\u00e4t wie ein Smartphone oder ein Camcorder wird im Allgemeinen verwendet, um Videodetails des Einkaufsbummels aufzuzeichnen und diese sp\u00e4ter zu analysieren und weiterzugeben. In den meisten F\u00e4llen wird f\u00fcr diese Aufgabe eine dritte Person ben\u00f6tigt \u2013 normalerweise aus dem Unternehmen des Interviewers; es k\u00f6nnte aber auch der Kunde sein, der dann in Echtzeit aus n\u00e4chster N\u00e4he zuschauen kann.<\/li>\n<\/ul>\n\n\n\n<p>Qualified users of a product or category or who frequent a targeted <a href=\"https:\/\/www.sisinternational.com\/de\/analysis-b2b\/\" title=\"What Business Leaders Need to Know Right Now\"  data-wpil-monitor-id=\"10640\">business location need<\/a> to be recruited. This can be accomplished at least two ways.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/unternehmen-fur-online-panel-marktforschung\/\" title=\"Online-Panel-Marktforschungsunternehmen\"  data-wpil-monitor-id=\"10633\">Market Research companies<\/a> typically have an existing panel for whom known demographics and purchase histories are known. An appropriate sample may then be further screened and contacted to participate in the research. Arrangements are made for the interviewer to meet the shopper at a designated time and place to begin the shop-along experience.<\/li>\n\n\n\n<li>Durch \u00dcberwachung vor Ort k\u00f6nnen K\u00e4ufer kontrolliert werden, wenn sie einen Ort betreten, an dem sie einkaufen m\u00f6chten.<\/li>\n\n\n\n<li>Incentives: Cash is always a popular form of compensation, but for shop-alongs, gift <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/fintech-strategieberatung-forschung\/marktforschung-zu-kreditkarten\/\" title=\"Kreditkarten-Marktforschung\"  data-wpil-monitor-id=\"10637\">cards or credits<\/a> toward future purchases of the product may work as well.<\/li>\n<\/ul>\n\n\n\n<p>As with other <a href=\"https:\/\/www.sisinternational.com\/de\/sampling-techniques-in-qualitative-research-the-complete-guide-to-choosing-the-right-method\/\" title=\"Sampling Techniques in Qualitative Research: The Complete Guide to Choosing the Right Method\"  data-wpil-monitor-id=\"10635\">qualitative research methods<\/a>, the sample size in shop-along research is limited. Rather than just projecting results to a general audience, it is a good idea to also analyze findings to gain insights for further exploration and testing.<\/p>\n\n\n<h2>Unser Standort in New York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, New York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">\u00dcber SIS International<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/de\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other <a href=\"https:\/\/www.sisinternational.com\/de\/quantitative-market-research-methods-and-techniques\/\" title=\"Quantitative Market Research Methods and Techniques\"  data-wpil-monitor-id=\"10634\">Market Research methods<\/a> and approaches.<\/span><a href=\"https:\/\/www.sisinternational.com\/de\/uber-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Kontakt<\/span><\/a><span style=\"font-weight: 400;\"> f\u00fcr Ihr n\u00e4chstes Marktforschungsprojekt.<\/span><\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Die Shop-Along-Marktforschung untersucht das tats\u00e4chliche Einkaufsverhalten und nicht das Verhalten, an das man sich im Nachhinein erinnert und \u00fcber das man berichtet.<\/p>","protected":false},"author":1,"featured_media":63725,"parent":14650,"menu_order":5,"comment_status":"open","ping_status":"open","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-18888","page","type-page","status-publish","has-post-thumbnail"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/de\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"Shop-Along Market Research examines actual shopping behavior rather than behavior that is recalled and reported after the event.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/18888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=18888"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/18888\/revisions"}],"predecessor-version":[{"id":81744,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/18888\/revisions\/81744"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/63725"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=18888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}