{"id":18470,"date":"2019-02-14T23:00:53","date_gmt":"2019-02-14T23:00:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=18470"},"modified":"2026-01-25T19:34:35","modified_gmt":"2026-01-26T00:34:35","slug":"qualitative-forschung-rekrutierung","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/losungen\/qualitative-quantitative-forschungslosungen\/qualitative-forschung-rekrutierung\/","title":{"rendered":"Qualitative Forschung Rekrutierung"},"content":{"rendered":"<h1 class=\"gb-headline gb-headline-093d31d0 gb-headline-text\">Qualitative Forschung Rekrutierung<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-63373032\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-63373032\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-17.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Focus group recruitment (17)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-17.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-17-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-17-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-17-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-17-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wie gehen Sie bei der Rekrutierung vor?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Nicht jede Personalbeschaffung ist gleich.<\/h3>\n\n\n\n<p>Different approaches are needed depending on the number of recruits desired, how quickly they need to be found, and the size of the budget. The following are some common ones.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emails can be sent to a purchased list, e.g. subscribers to a publication or newsletter, attendees of a trade show, or members of a professional organization. Individuals already have certain known and shared interests or profiles in all such cases.\n<ul class=\"wp-block-list\">\n<li>Eine Teilmenge einer gro\u00dfen Liste kann verwendet werden, um einen Vortest einer Online- oder Telefonumfrage durchzuf\u00fchren, oder sie kann aufgeteilt und f\u00fcr mehrere Projekte verwendet werden, ohne dass eine Person mehr als einmal kontaktiert werden muss.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Online panels already have selected research participants who have agreed to provide information at specified intervals. Many market research firms utilize online panels to save time recruiting for their clients\u2019 projects since such panels typically have huge numbers of members who have already been screened on basic demographics or psychographics.\n<ul class=\"wp-block-list\">\n<li>Companies that create online panels often act as intermediaries and send out surveys on your behalf, but do not disclose the email or phone number of the panelist to you. This makes panels less useful for qualitative work.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Sozialen Medien\n<ul class=\"wp-block-list\">\n<li>For B2B recruiting purposes, LinkedIn has become a handy tool. Potential participants can be contacted after using parametric tools to hone in on members who meet certainscreening criteria.<\/li>\n\n\n\n<li>Similarly, Facebook can be used for finding consumers whose profiles appear to match the desired criteria for a study.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Advertising in a variety of media, from print to online, may be effective. By placing an ad in a particular newspaper, magazine, or website, it is possible to solicit participation in certain types of market research studies. For example, people with specific occupations, illnesses, or life situations may learn about the need for research subjects this way.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Suchmaschinenmarketing (z. B. Google AdWords) bietet eine einzigartige M\u00f6glichkeit, Personen auf der Grundlage von Schl\u00fcsselw\u00f6rtern zu rekrutieren, nach denen sie suchen. Zum Beispiel\n<ul class=\"wp-block-list\">\n<li>Individuals who search for dermatologists could be prime candidates for a study of body lotions, creams, medications, cancer detection, or similar topics related to skin care or problems.<\/li>\n\n\n\n<li>Ebenso verf\u00fcgen Personen, die bei einer Suche ein B\u00f6rsenk\u00fcrzel und nicht den Namen einer Aktie oder eines Unternehmens eingeben, wahrscheinlich \u00fcber mehr Fachwissen und Interesse an Finanzdienstleistungen und Investitionsm\u00f6glichkeiten.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Referrals or Word of Mouth (WOM) may be used to build a pool of participants. Of course, since there is the likelihood that friends, colleagues and family may have much in common, this can be either a positive or a negative depending upon the research objectives. If the goal is to find people with a shared background or set of \u201clikes\u201d, then this can be a good source of participants. If, on the other hand, the research seeks a more diverse population, this might be a less effective approach.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Wann welcher Ansatz verwendet werden soll.<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b2fb3542\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-b2fb3542\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-10.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Focus group recruitment (10)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-10.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-10-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-10-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-10-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-10-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Der Zeitaufwand und die Kosten variieren in jedem Fall.<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>F\u00fcr <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/dip-sauce-marktforschung\/\" title=\"Marktforschung f\u00fcr Dip-Saucen\"  data-wpil-monitor-id=\"5748\">research that involves the broadest market<\/a> (think of fast food, coffee, cold medicine, phone service), a very large panel is likely to have representative members, so the time and cost of recruiting will be lower.<\/li>\n\n\n\n<li>Wenn f\u00fcr ein Projekt jedoch die Rekrutierung einer seltenen Population erforderlich ist, ist der Aufwand und die Kosten f\u00fcr die Gewinnung einer ausreichenden Anzahl Teilnehmer h\u00f6her.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Abschlie\u00dfende Tipps und Gedanken.<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Careful screening questions can improve the odds that an invited person is truly \u201cqualified\u201d and is not a \u201cprofessional\u201d.<\/li>\n\n\n\n<li>Adequate compensation (e.g. cash, gifts) is a strong motivator to ensure cooperation &#8211;whether online, on the phone or in person &#8212; but it adds to the expense of the project.\n<ul class=\"wp-block-list\">\n<li>Providing participants with feedback, such as a summary report of findings, can also be a good incentive.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For qualitative research (focus groups, one-on-ones or IDIs) it is important to be very clear in instructing and reminding recruits about the date, time and place they must be. Even a confirmation letter, email or phone call does not ensure compliance with a person\u2019s assurance that they will participate. If work, family or other social obligations arise, a recruit may not contact the research company or show up at all. For this reason, many research studies will over-recruit, expecting a certain absenteeism rate, much as when airlines overbook their flights.<\/li>\n\n\n\n<li>Recruiting for online panels creates a different set of potential problems. When people are told that they can earn points, gifts, or cash, they might be tempted to join for that reason alone. There may be little to no incentive to be honest, thoughtful, or careful in answering any questions. Ideally, the subject matter or product\/service being studied will be salient and relevant to the participant. Knowing their answers to a set of profile questions can help mitigate this issue.<\/li>\n\n\n\n<li><a name=\"_GoBack\"><\/a>In all cases, the best way to recruit is to use a third party. This can be the same company that is conducting the study if you are outsourcing it, or it can be a list broker or panel provider that you contact yourself.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Unser Standort in New York<\/h2>\n\n\n\n<p>  <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, New York, NY 10010 T: +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u00dcber SIS International<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/de\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> bietet quantitative, qualitative und strategische Forschung an. Wir liefern Daten, Tools, Strategien, Berichte und Erkenntnisse zur Entscheidungsfindung. Wir f\u00fchren auch Interviews, Umfragen, Fokusgruppen und andere Methoden und Ans\u00e4tze der Marktforschung durch.<\/span><a href=\"https:\/\/www.sisinternational.com\/de\/uber-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Kontakt<\/span><\/a><span style=\"font-weight: 400;\"> f\u00fcr Ihr n\u00e4chstes Marktforschungsprojekt.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Die Rekrutierung ist einer der wichtigsten und \u00fcberraschend schwierigsten Schritte bei der Durchf\u00fchrung der meisten qualitativen (und vielen quantitativen) Marktforschungen.<\/p>","protected":false},"author":1,"featured_media":66943,"parent":14660,"menu_order":14,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-18470","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/18470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=18470"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/18470\/revisions"}],"predecessor-version":[{"id":79438,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/18470\/revisions\/79438"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/66943"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=18470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}