{"id":18439,"date":"2019-02-14T22:56:49","date_gmt":"2019-02-14T22:56:49","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=18439"},"modified":"2026-03-05T23:47:47","modified_gmt":"2026-03-06T04:47:47","slug":"ideenfindungs-workshops","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/losungen\/qualitative-quantitative-forschungslosungen\/ideenfindungs-workshops\/","title":{"rendered":"Ideenfindungs-Workshops"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Ideenfindungs-Workshops<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-736eba57\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-736eba57\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13-1024x574.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" alt=\"SIS International Marktforschung &amp; Strategie\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Was ist Ideation? Was ist ein Ideation-Workshop?<\/h2>\n\n\n\n<p>In both the consumer and B2B marketplace, the goal of ideation (or the ideation process) is not just to generate ideas. Instead, it should focus on how to best satisfy any unmet needs of your customers.\u00a0 An ideation workshop involves a creative process to address this challenge. In many respects, it is similar to what is often called a brainstorming session. Ideally, it leads to the development of improved or previously unimagined new products or line extensions. Market <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/lebenslaufe\/lebenslauf-mit-erfahrungen-im-bereich-konsum-und-verpackte-guter\/\" title=\"Marktforschung f\u00fcr Konsumg\u00fcter und verpackte Waren\"  data-wpil-monitor-id=\"8932\">Forschung<\/a> can be used as a preliminary step to learn what consumers need or desire to do easier, faster, cheaper, or more effectively. Personal interviews, focus groups, <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/marktforschungsunternehmen-mit-online-umfragen\/\" title=\"Online Umfrage Sampling Marktforschungsunternehmen\"  data-wpil-monitor-id=\"8930\">online or telephone surveys<\/a> are just a few methods that can help to uncover some of these needs. The gist of the questions would revolve around \u201cwhat else would you like\u2026?\u201d<b>\u00a0<\/b><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wie f\u00fchrt man einen Ideenfindungsworkshop durch?<\/h2>\n\n\n\n<p>Eine der ersten Aufgaben besteht darin, einen qualifizierten Moderator zu finden \u2013 fast immer einen Profi von au\u00dferhalb Ihres Unternehmens, der Erfahrung mit der Durchf\u00fchrung solcher \u00dcbungen hat. Um das breitestm\u00f6gliche Feedback zu erhalten, sollten als N\u00e4chstes zwischen 8 und 12 Mitglieder aus Ihrem Unternehmen zur Teilnahme eingeladen werden. Sie sollten unterschiedliche Merkmale oder Eigenschaften aufweisen, z. B. Geschlecht, Altersgruppe, Managementebene, berufliche Funktion. Im Workshop sollten alle Personen und ihre Ideen gleich behandelt werden, ohne Urteil oder Voreingenommenheit. Die Teilnehmer kennen sich m\u00f6glicherweise nicht und ben\u00f6tigen au\u00dfer ihren Vornamen keine weiteren Identifizierungsmerkmale.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>There are several commonly used personality \u201ctests\u201d that help to place people into certain categories. Myers-Briggs, for example, asks a set of questions after which people are assigned to one of 16 personality types, some of whom may be more introverted, extroverted, intuitive, analytical, or creative.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Es k\u00f6nnen Regeln oder Einschr\u00e4nkungen aufgestellt werden, um Menschen zu zwingen, auf neue und andere Weise zu denken. Zum Beispiel:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Was w\u00e4re, wenn Sie aufgrund von Engp\u00e4ssen oder Preiserh\u00f6hungen bestimmte Zutaten oder Materialien zur Herstellung eines Produkts nicht verwenden k\u00f6nnten?<\/li>\n\n\n\n<li>Wie k\u00f6nnten Sie eine Aufgabe in der H\u00e4lfte der Zeit oder zu der H\u00e4lfte der Kosten erledigen?<\/li>\n\n\n\n<li>How would a <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/lebenslaufe\/lebenslauf-mit-erfahrungen-in-der-automobilindustrie\/\" title=\"Marktforschungsunternehmen f\u00fcr die Automobilindustrie\"  data-wpil-monitor-id=\"8933\">company in another industry<\/a> address the problem?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Der Sitzungsleiter wird im Allgemeinen bestimmte Gegenst\u00e4nde im Besprechungsraum zur Verf\u00fcgung haben:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Haftnotizen in verschiedenen Farben und Gr\u00f6\u00dfen<\/li>\n\n\n\n<li>Flipcharts<\/li>\n\n\n\n<li>Wei\u00dfe Tafeln<\/li>\n\n\n\n<li>Marker in verschiedenen Farben<\/li>\n\n\n\n<li>Spielzeug, Gegenst\u00e4nde oder Spiele, um Spannungen abzubauen, eine angenehme Atmosph\u00e4re zu schaffen und unkonventionelles Denken anzuregen<\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-ee721c73\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-ee721c73\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4-1024x574.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" alt=\"SIS International Marktforschung &amp; Strategie\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Was sollte das Ergebnis eines Ideenfindungsworkshops sein?<\/h2>\n\n\n\n<p>At some point, usually with an hour to 90 minutes, many ideas will have emerged, and the pace of new ones will diminish. It should be possible to group them, discuss them, and then evaluate and rank them according to internally agreed-upon criteria (e.g. solves a common user problem, is feasible, and can be produced within a reasonable time or cost limit).<\/p>\n\n\n\n<p>Since the goal is to fulfill unmet customer needs and desires, there is really no limit to how many options should be pursued. But from a practical point of view, perhaps just a handful should be further explored in terms of resources required and potential <a href=\"https:\/\/www.sisinternational.com\/de\/return-on-investment-in-der-marktforschung\/\" title=\"Return on Investment in der Marktforschung\"  data-wpil-monitor-id=\"8934\">return on investment<\/a>.<\/p>\n\n\n\n<p>Ultimately, terrific ideas for innovative new products or <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/fintech-strategieberatung-forschung\/beratung-zur-kundengewinnung-im-finanzdienstleistungsbereich\/\" title=\"Beratung zur Kundengewinnung im Finanzdienstleistungsbereich\"  data-wpil-monitor-id=\"8931\">services that solve problems for your customers<\/a> will be the outcome.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Marktforschung kann als erster Schritt eingesetzt werden, um herauszufinden, was Verbraucher einfacher, schneller, billiger oder effektiver erledigen m\u00f6chten.<\/p>","protected":false},"author":1,"featured_media":62653,"parent":14660,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-18439","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/18439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=18439"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/18439\/revisions"}],"predecessor-version":[{"id":81498,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/18439\/revisions\/81498"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/62653"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=18439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}