{"id":16544,"date":"2015-06-14T01:33:43","date_gmt":"2015-06-14T01:33:43","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16544"},"modified":"2026-01-24T18:02:36","modified_gmt":"2026-01-24T23:02:36","slug":"einzelhandelsmarktforschung","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/losungen\/branding-und-kundenforschungslosungen\/einzelhandelsmarktforschung\/","title":{"rendered":"Einzelhandelsmarktforschung | In-Store-Marktforschung"},"content":{"rendered":"<h1 class=\"wp-block-heading\">SIS Einzelhandelsmarktforschung | In-Store-Marktforschung<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4f181d5b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4f181d5b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS International Marktforschung &amp; Strategie\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Die Marktforschung von SIS f\u00fcr den Einzelhandel bietet umfassende Einblicke in die Interaktion der Verbraucher im Einzelhandel.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Durch Besuche in Gesch\u00e4ften und auf der Stra\u00dfe, Shopping-Besuche, ethnographische Forschung und andere Methoden kann diese Forschung detaillierte Erkenntnisse liefern, die Unternehmen bei der Entwicklung effektiver Marktpl\u00e4tze unterst\u00fctzen.<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Our retail market&nbsp;research provides insight into:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Empfohlene Vorgehensweise<\/li>\n\n\n\n<li>Verhalten<\/li>\n\n\n\n<li>Kundenbed\u00fcrfnisse<\/li>\n\n\n\n<li>Kundenbindung und Touchpoint-Design<\/li>\n\n\n\n<li>Kanalintelligenz<\/li>\n\n\n\n<li>Einblicke in die Konkurrenz<\/li>\n\n\n\n<li>Conversion-Daten<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/fintech-strategieberatung-forschung\/beratung-zur-kundengewinnung-im-finanzdienstleistungsbereich\/\" title=\"Beratung zur Kundengewinnung im Finanzdienstleistungsbereich\"  data-wpil-monitor-id=\"9688\">Kundenerfahrung und Service<\/a><\/li>\n\n\n\n<li>Etagengrundriss<\/li>\n\n\n\n<li>In-Store- und Point-of-Purchase-Displays (PoP)<\/li>\n\n\n\n<li>Nachrichten<\/li>\n\n\n\n<li>Motivation, Wahrnehmung und Einstellungen<\/li>\n\n\n\n<li>Schmerzstellen<\/li>\n\n\n\n<li>Pricing, <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/lebenslaufe\/marktforschung-fur-korperpflegeprodukte\/\" title=\"Marktforschung f\u00fcr K\u00f6rperpflegeprodukte\"  data-wpil-monitor-id=\"9685\">product and marketing<\/a> mix insight<\/li>\n\n\n\n<li>Werbewirksamkeit<\/li>\n\n\n\n<li>Kaufgewohnheiten<\/li>\n\n\n\n<li>Regionale Unterschiede<\/li>\n\n\n\n<li>Transportgewohnheiten<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Stakeholder-Audits und Store-Audits<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Mithilfe von Stakeholder-Audits k\u00f6nnen Unternehmen ihre Leistung objektiv verfolgen und besser verstehen, wie sie ihre wichtigsten Interessengruppen zufriedenstellen k\u00f6nnen.<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Unsere St\u00e4rke bei Stakeholder-Audits beruht auf unserem Ansatz, Informationen von allen Marktteilnehmern zu sammeln, um umfassende Einblicke in die gesamte Marktlandschaft zu erhalten.<\/h3>\n\n\n\n<p>Our approach provides flexibility for our researchers to probe beyond spoken words and across borders. Further, our past experience and <a href=\"https:\/\/www.sisinternational.com\/de\/marktforschung-sharing-economy\/\" title=\"Marktforschung in der Sharing Economy\"  data-wpil-monitor-id=\"1929\">thought leadership in Generational Market Research<\/a> allows us to interact with and understand age segments in their own terms.<\/p>\n\n\n\n<p>Our Stakeholder Audit studies can involve a <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/einzelhandel-pop-up-store-erlebnismarketing-beratung\/\" title=\"Einzelhandel Pop-up-Store Erlebnismarketing-Beratung\"  data-wpil-monitor-id=\"9699\">Store Audit component at the retail<\/a> level. Companies discover how much a <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/branding-und-kundenforschungslosungen\/produkttests-marktforschung\/einzelhandelsprodukttests-in-nyc-uber-la\/\" title=\"Der Vorteil von Einzelhandelsprodukttests in NYC gegen\u00fcber LA\"  data-wpil-monitor-id=\"9691\">product has been sold by retail<\/a> location, the effectiveness of their own and competitors\u2019 promotional strategies, insight about retailer infrastructure, the satisfaction of retailers and new opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fallstudie: Globales Stakeholder-Audit<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Ein typisches Beispiel ist unsere mehrj\u00e4hrige Durchf\u00fchrung einer Stakeholder-Tracking-Studie in 20 L\u00e4ndern f\u00fcr ein gro\u00dfes Kreditkartenunternehmen.<\/h3>\n\n\n\n<p>SIS interviewed merchant stakeholders at the local retail level to determine where the card was accepted, to identify why the card was not accepted and to specify where opportunities remained. We conducted the research in over 15 languages and delivered strategic <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/qualitative-quantitative-forschungslosungen\/chaid-analyse-marktforschung\/\" title=\"CHAID Analyse Marktforschung\"  data-wpil-monitor-id=\"9694\">analysis<\/a> to the client to guide their marketing program.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fallstudie: Stakeholder-Audit in den USA<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">SIS hat f\u00fcr die New Yorker Stadtverwaltung eine Stakeholder-Studie zu lokalen Unternehmen in Chinatown durchgef\u00fchrt.<\/h3>\n\n\n\n<p>Unser <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/qualitative-quantitative-forschungslosungen\/telefoninterviews-marktforschung\/\" title=\"Telefonische Tiefeninterviews Marktforschung\"  data-wpil-monitor-id=\"9696\">researchers conducted 306 face-to-face interviews<\/a> in Mandarin and Cantonese. The outcome was a socioeconomic analysis for an environmental impact statement regarding their views on a new Security Zone in the area.<\/p>","protected":false},"excerpt":{"rendered":"<p>Wir f\u00fchren Ladenpr\u00fcfungen, Ladenbesuche, Shop-Alongs und ethnografische Interviews durch.<\/p>","protected":false},"author":1,"featured_media":62497,"parent":14650,"menu_order":4,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-16544","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/16544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=16544"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/16544\/revisions"}],"predecessor-version":[{"id":81616,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/16544\/revisions\/81616"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/62497"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=16544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}