{"id":16318,"date":"2015-06-09T17:08:56","date_gmt":"2015-06-09T17:08:56","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16318"},"modified":"2025-09-08T12:40:04","modified_gmt":"2025-09-08T16:40:04","slug":"fokusgruppen-marktforschung","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/losungen\/fokusgruppen-marktforschung\/","title":{"rendered":"Fokusgruppe Marktforschung"},"content":{"rendered":"

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Fokusgruppe Marktforschung<\/h1>\n\n\n\n

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\"SIS<\/figure>\n\n\n\n
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Fokusgruppen-Marktforschung und ausf\u00fchrliche Interviews sind einer der wichtigsten Aspekte von erfolgreiche qualitative Marktforschung<\/a>. Die Sichtung potenzieller Kandidaten und die Auswahl der Zielgruppe f\u00fcr die Teilnahme sind Schl\u00fcsselkomponenten, die die Qualit\u00e4t des Interviews und damit letztlich auch der gesamten Untersuchung vorhersagen k\u00f6nnen.<\/p>\n\n\n\n

The question remains: how and where do you find the right target people? What makes a good respondent? Aside from passing a screening questionnaire, what else demonstrates a genuine respondent? Recruiting potential candidates for studies can be more art than a science.<\/p>\n\n\n\n

Wen wir f\u00fcr die Fokusgruppen-Marktforschung rekrutieren<\/strong><\/h1>\n\n\n\n

We recruit for Focus Groups, Online Communities, In-Depth Interviews, Dyads, Triads, Zentrale Standorttests<\/a>, Car Clinics, Product Tests, and some Quantitative research projects.<\/p>\n\n\n\n

For each study, we are given a profile of the person we are looking for, in addition to a screening questionnaire.<\/p>\n\n\n\n

Vorausgesetzt, die Kandidatin passt zum Profil und beantwortet alle Fragen richtig, sollte sie theoretisch perfekt passen. In vielen F\u00e4llen kann eine solche Strategie gut funktionieren. Es gibt jedoch viele F\u00e4lle, in denen das blo\u00dfe Ausf\u00fcllen eines Screening-Fragebogens nicht ausreicht, um sicherzustellen, dass die Kandidatin geeignet ist. Was kann also sonst noch getan werden?<\/p>\n\n\n\n

Um die Qualit\u00e4t der Kandidaten sicherzustellen, kommt es oft darauf an, zwischen den Zeilen zu lesen, und es bedarf Kommunikationsf\u00e4higkeiten.<\/p>\n\n\n\n

Rekrutierungsprozesse f\u00fcr SIS-Fokusgruppen<\/strong><\/strong><\/h2>\n\n\n\n

We can use many innovative methods to recruit for our studies, and we tailor our methods to meet each client\u2019s individual needs. We have a custom internal database that we update frequently. People on the database are screened in-depth. One benefit of this is that we can identify potential candidates, then put them through additional screening and evaluate their qualifications for each study.<\/p>\n\n\n\n

Other forms of database sampling can include traditional samples as well as other methods such as street intercepts, social media, or custom recruitment outreach. We also have a variety of online social media solutions that can provide high-quality recruits. We then screen those people in-depth several times to ensure they are indeed genuine matches.<\/p>\n\n\n\n

To ensure quality, we assign expert senior<\/a> fieldwork managers to manage the recruitment process at all times. We often screen recruits several times over a period of time to ensure that they are the right candidates. We have strict policies and oversight concerning our on-site staff. The results from recruitment are centralized on-site so that we can schedule and confirm according to quotas our clients need us to fill.<\/p>\n\n\n\n

Globale Marktabdeckung f\u00fcr Au\u00dfendienstdienstleistungen<\/strong><\/strong><\/strong><\/h3>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

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Zu den wichtigsten M\u00e4rkten f\u00fcr die Rekrutierung von Fokusgruppen geh\u00f6ren die folgenden St\u00e4dte:<\/strong><\/p>\n\n\n

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