{"id":16192,"date":"2015-06-07T17:22:36","date_gmt":"2015-06-07T17:22:36","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16192"},"modified":"2025-08-29T18:46:17","modified_gmt":"2025-08-29T22:46:17","slug":"tiefgrundige-interviews","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/losungen\/qualitative-quantitative-forschungslosungen\/tiefgrundige-interviews\/","title":{"rendered":"Tiefgr\u00fcndige Interviews"},"content":{"rendered":"<h1 class=\"gb-headline gb-headline-11721615 gb-headline-text\">Tiefgr\u00fcndige Interviews<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-0e33137d\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-0e33137d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Interview (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading p1\">Was ist ein ausf\u00fchrliches Interview (\u201eIDI\u201c)?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading p1\">An in-depth interview is a qualitative research method in which just one person is interviewed, usually for 1.5 to 2 hours.<\/h3>\n\n\n\n<p class=\"p1\">Also known as a &#8216;one-on-one&#8217;, there are instances when a third individual may be present, such as a client\u2019s technical expert, engineer, or product development person who can probe and\/or clarify questions about a specific subject matter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wie wird ein ausf\u00fchrliches Interview durchgef\u00fchrt?<\/h2>\n\n\n\n<p>IDIs are normally conducted face-to-face but occasionally can be done over the phone. When both parties have them available, a mix can be accomplished using webcams, FaceTime, Skype, or similar videoconferencing tools.<\/p>\n\n\n\n<p>A <span style=\"text-decoration: underline;\">Diskussionsleitfaden<\/span> frames the conversation. Many questions are open-ended rather than yes\/no or multiple-choice. Because an IDI can veer off in many directions, leaving adequate time to explore tangential paths is important.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wann werden IDIs verwendet?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Es gibt Situationen, in denen ein pers\u00f6nliches Interview die beste und manchmal sogar die einzige sinnvolle Methode ist, um Informationen von einem Befragten zu erhalten.<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c4rzte, Zahn\u00e4rzte und Krankenschwestern werden beispielsweise zu sehr <span style=\"text-decoration: underline;\">sensible Themen<\/span> that they would prefer not to discuss in a group setting.A trained researcher may be able to interview over the phone if the workplace or an offsite meeting room is not available for such a discussion.<\/li>\n\n\n\n<li>Wie die Gesundheit k\u00f6nnen auch die finanziellen oder sexuellen Aktivit\u00e4ten einer Person anders oder komplexer sein als die von Gleichaltrigen. Obwohl man z\u00f6gert, solche privaten Angelegenheiten vor einer Gruppe von Fremden zu besprechen, f\u00fchlt sich eine Person in einem Gespr\u00e4ch mit nur einer anderen Person im Allgemeinen entspannter und offener als in einem ausf\u00fchrlichen Interview.<\/li>\n\n\n\n<li>Technologienutzer machen einzigartige Erfahrungen mit ihren Ger\u00e4ten, die am besten in einem Einzelinterview erfasst, besprochen, berichtet und aufgezeichnet werden k\u00f6nnen. Fragen zur Benutzerfreundlichkeit, Intuitivierung, Auffindbarkeit und Erf\u00fcllung von Erwartungen k\u00f6nnen alle untersucht werden, z. B. w\u00e4hrend eine Person auf einer Website nach Inhalten sucht, ein Videospiel spielt, eine App verwendet oder Multitasking auf einem Smartphone betreibt.<\/li>\n\n\n\n<li>Wenn sichergestellt werden soll, dass von jedem Befragten Feedback eingeholt wird, eliminiert ein IDI die Rolle einer dominanten, f\u00fchrenden Pers\u00f6nlichkeit, die in einer Fokusgruppe auftreten kann.<\/li>\n\n\n\n<li>IDIs may be especially helpful in <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/de\/b2b-research\/\"   title=\"B2B Research\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"798\">B2B research<\/a> where subjects who possess unique job skills and knowledge are sought.<\/li>\n\n\n\n<li>One helpful feature of an in-person interview is that body language, facial expressions, moods, and other nonverbal behaviors can be directly observed. For example, does a topic make someone smile\/laugh or feel uncomfortable? Such cues provide added information that can be integrated with what a person thinks about a product, concept, or message.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Kosten und andere Kompromisse<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f4d04870\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f4d04870\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Interview (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interviewing one person at a time is one of the most expensive forms of qualitative research. The key value is that a detailed understanding of an issue, product or service can be obtained. A small group of IDIs can provide the majority of content to pursue in focus groups, or surveys administered to a larger, more projectable population sample.<\/li>\n\n\n\n<li>W\u00e4hrend ein Moderator einer Fokusgruppe in der gleichen Zeit, die f\u00fcr ein ausf\u00fchrliches Interview erforderlich ist, die Meinung von 10 Personen gewinnen kann, sind mit dieser Methode die Kosten f\u00fcr die Anmietung von R\u00e4umlichkeiten und Erfrischungen verbunden, sowie die Kosten f\u00fcr die Anfahrt der Klienten und f\u00fcr das Anschauen der Diskussion. Au\u00dferdem nimmt ein Fokusgruppenmitglied im Vergleich zu einem 90-min\u00fctigen ausf\u00fchrlichen Interview im Allgemeinen h\u00f6chstens etwa ein Zehntel der Sitzung oder weniger als 10 Minuten teil (spricht).<\/li>\n\n\n\n<li>Compensation for participating in either an IDI or focus group tends to be about the same amount.&nbsp; It will vary depending upon the profession and other demographics that impact the difficulty of finding qualified and willing recruits.<\/li>\n\n\n\n<li>Scheduling an IDI with one person takes less time than trying to assemble several people for a focus group.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Schlussbemerkung<\/strong>. In-depth interviewing is a beneficial research method, but because of its limited number of subjects (usually 10-25), results should not be used to project to a broad audience. Rather, they should be complemented by and form the basis of questions for focus groups and larger-scale surveys.<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Unser Standort in New York<\/h2>\n\n\n\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, New York, NY 10010 T: +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u00dcber SIS International<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/de\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> bietet quantitative, qualitative und strategische Forschung an. Wir liefern Daten, Tools, Strategien, Berichte und Erkenntnisse zur Entscheidungsfindung. Wir f\u00fchren auch Interviews, Umfragen, Fokusgruppen und andere Methoden und Ans\u00e4tze der Marktforschung durch.<\/span><a href=\"https:\/\/www.sisinternational.com\/de\/uber-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Kontakt<\/span><\/a><span style=\"font-weight: 400;\"> f\u00fcr Ihr n\u00e4chstes Marktforschungsprojekt.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Es gibt Situationen, in denen ein pers\u00f6nliches Tiefeninterview die beste und manchmal sogar die einzige sinnvolle Methode zur Informationsbeschaffung ist.<\/p>","protected":false},"author":1,"featured_media":62679,"parent":14660,"menu_order":7,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-16192","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/16192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=16192"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/16192\/revisions"}],"predecessor-version":[{"id":75213,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/16192\/revisions\/75213"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/62679"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=16192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}