{"id":15177,"date":"2015-04-08T21:12:16","date_gmt":"2015-04-08T21:12:16","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15177"},"modified":"2026-01-25T19:34:37","modified_gmt":"2026-01-26T00:34:37","slug":"preisstrategie","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/losungen\/fintech-strategieberatung-forschung\/preisstrategie\/","title":{"rendered":"Preisstrategieforschung"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Preisstrategieforschung<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-873e77f3\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-873e77f3\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS International Marktforschung &amp; Strategie\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Choosing the appropriate price to sell a product or service is more than a challenge for every business. Getting it right is crucial to its eventual survival.<\/h3>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">\u00dcberlegungen zur Preisstrategie<\/h2>\n\n\n\n<p>Bei der Preisgestaltung spielen zahlreiche Faktoren eine Rolle. Die meisten davon k\u00f6nnen untersucht und zum Vorteil Ihres Unternehmens eingesetzt werden.<\/p>\n\n\n\n<p class=\"p1\">Nicht alle M\u00e4rkte sind gleich. In einigen Regionen kann es Unterschiede geben in<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Produktionskosten aufgrund von Immobilien- oder Lohnkosten<\/li>\n\n\n\n<li>Anzahl potenzieller Kunden<\/li>\n\n\n\n<li>Kosten f\u00fcr die Lieferung Ihrer Waren<\/li>\n<\/ul>\n\n\n\n<p>Diese bekannten Faktoren k\u00f6nnen im Allgemeinen vorherbestimmt und kontrolliert werden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">Wie bestimmen Verkaufsziele die Preisstrategie?<\/h2>\n\n\n\n<p>Below are several common goals, which often change over time depending on their success rate and reactions from customers and competitors.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Einen Prozess ausl\u00f6sen<\/li>\n\n\n\n<li>Gewinnen Sie Folgeauftr\u00e4ge<\/li>\n\n\n\n<li>Einen neuen Markt er\u00f6ffnen<\/li>\n\n\n\n<li>Einen bestehenden Markt ausbauen<\/li>\n\n\n\n<li>Expand a product line \u2013 offer different <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/qualitative-quantitative-forschungslosungen\/how-the-gabor-granger-pricing-model-can-enhance-your-profit-margins\/\" title=\"Gabor-Granger Pricing Model\"  data-wpil-monitor-id=\"1184\">models or features at different price<\/a> points to broaden overall appeal to customers<\/li>\n\n\n\n<li>Cross-Selling mehrerer Produkte (Lebens-, Auto- und Geb\u00e4udeversicherung, Flug-, Hotel- und Autoversicherung)<\/li>\n\n\n\n<li>Marktanteil steigern<\/li>\n\n\n\n<li>Defend against competition; create a barrier to entry<\/li>\n\n\n\n<li>Seek a specific profit margin over the cost of production, promotion and distribution<\/li>\n<\/ul>\n\n\n\n<p>Market research and testing can guide one to identify optimal price points for each situation.&nbsp; Here are a few examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Welcher Preis maximiert den Nutzen einer Testversion?<\/strong>\n<ul class=\"wp-block-list\">\n<li>How low should initial price be?&nbsp; A survey can ask questions about different prices, or a market test can compare the percent who take the offer.<\/li>\n\n\n\n<li>Sind nach der Testphase weitere Rabatte oder Sonderangebote erforderlich oder k\u00f6nnen die Preise erh\u00f6ht werden, ohne Kunden zu verlieren?<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Will package or bundle pricing effectively sell more than one item or service?<\/strong>\n<ul class=\"wp-block-list\">\n<li>Es k\u00f6nnen verschiedene Angebote getestet werden, z. B. \u201eBOGO\u201c oder \u201eTwofers\u201c, 50% Rabatt auf eine zweite Hauptspeise, eine Golftasche mit einem Satz neuer Schl\u00e4ger oder kostenloses Pr\u00fcfen bei einem Maklerservice.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Can enough commodity products or supplies for the home or office be sold at a low price and still make a profit?<\/strong>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/dip-sauce-marktforschung\/\" title=\"Marktforschung f\u00fcr Dip-Saucen\"  data-wpil-monitor-id=\"5754\">Research can help analyze a market<\/a>, its customers, and its competition regarding current pricing and purchase activity.<\/li>\n\n\n\n<li>Should you set a price to match your competition to remove that differentiator?<\/li>\n\n\n\n<li>In some cases, products such as batteries, printer paper, or cleaning supplies may be sold as \u201closs leaders\u201d (even below actual cost) to generate sales of more and higher-margin items.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Wird ein ausreichend gro\u00dfer Markt einen Premiumpreis zahlen?<\/strong>\n<ul class=\"wp-block-list\">\n<li>Is there support for high-priced, exclusive, or luxury items? (e.g. Tiffany, Prada, Mercedes, Apple)<\/li>\n\n\n\n<li>Are there other customer tiers which can later be sold less expensive models at lower prices?&nbsp; Or can you customize a product or service and charge an even higher price for an exclusive version to satisfy specific customer needs?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Ben\u00f6tigen Sie Hilfe bei der Preisstrategie?<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-807f2de8\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-807f2de8\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS International Marktforschung &amp; Strategie\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">You do not need to gamble and hope. Rather, you can calculate all the costs involved in producing, promoting\/selling, and distributing a product&nbsp;and then set a price that covers expenses while providing some level of profit.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">However, to approach an optimum price point, it may be useful to observe and\/or survey your customers. Even better, get a sense of what your competition is or might be doing regarding&nbsp;pricing.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Asking customers what they would pay for a product or service is tricky. Getting insights into your competitors&#8217; strategies&nbsp;is a bigger challenge.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p4\"><strong><span class=\"s2\">Kunden <\/span><\/strong><span class=\"s1\">kann im Rahmen einer Umfrage (online oder telefonisch) oder pers\u00f6nlich mit dem Produkt vertraut gemacht werden.&nbsp;<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Here, a set of variables, including price, might be presented to a subject. A statistical technique called conjoint analysis may be applied to determine the optimal tradeoffs of features and prices.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">You can assess price elasticity and experiment within such a range.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Dar\u00fcber hinaus k\u00f6nnen Sie passende Gruppen potenzieller oder aktueller Kunden ermitteln, ihnen online, \u00fcber Coupons, Anzeigen usw. unterschiedliche Preise anbieten und dann den Prozentsatz der K\u00e4ufer zu jedem Preis ermitteln.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">(Notiz:<span class=\"Apple-converted-space\">&nbsp; <\/span>es gibt F\u00e4lle, in denen Sie vielleicht herausfinden m\u00f6chten, was ein Kunde auf der Grundlage eines Konzepts oder Prototyps zahlen w\u00fcrde \u2013 bevor Sie mit der Produktion beginnen \u2013 um sicherzugehen, dass Spielraum f\u00fcr Gewinn besteht!)<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p4\"><strong><span class=\"s2\">Wettbewerbsaktivit\u00e4t<\/span><\/strong><span class=\"s1\"> can be monitored by following their channels of distribution (e.g. site visits to stores, following online and offline ads), attending trade shows, and perhaps speaking with your customers.&nbsp;<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Um jedoch ihre Zukunftspl\u00e4ne zu erfahren, ist es fast immer erforderlich, Interviews mit Dritten durchzuf\u00fchren, um solche Informationen aufzudecken.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Unfortunately, there is more to the equation!&nbsp; <\/span>Your company is not operating in a vacuum.&nbsp; As such, just like you, your competitors may alter pricing to achieve specific objectives.&nbsp;&nbsp;<span class=\"s1\">Daher ist die Preisstrategie ein fortlaufender Prozess, der nahezu st\u00e4ndiger Aufmerksamkeit und Anpassung bedarf.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Unser Standort in New York<\/h2>\n\n\n\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, New York, NY 10010 T: +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u00dcber SIS International<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/de\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> bietet quantitative, qualitative und strategische Forschung an. Wir liefern Daten, Tools, Strategien, Berichte und Erkenntnisse zur Entscheidungsfindung. Wir f\u00fchren auch Interviews, Umfragen, Fokusgruppen und andere Methoden und Ans\u00e4tze der Marktforschung durch.<\/span><a href=\"https:\/\/www.sisinternational.com\/de\/uber-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Kontakt<\/span><\/a><span style=\"font-weight: 400;\"> f\u00fcr Ihr n\u00e4chstes Marktforschungsprojekt.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Wir bieten Preisstrategieforschung f\u00fcr Unternehmen an, um deren Rentabilit\u00e4t weltweit zu steigern.<\/p>","protected":false},"author":1,"featured_media":62547,"parent":27462,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-15177","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/15177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=15177"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/15177\/revisions"}],"predecessor-version":[{"id":79441,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/15177\/revisions\/79441"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/27462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/62547"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=15177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}