{"id":14255,"date":"2015-02-12T23:50:39","date_gmt":"2015-02-12T23:50:39","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14255"},"modified":"2026-03-13T00:57:10","modified_gmt":"2026-03-13T04:57:10","slug":"konsumguterforschung","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/consumer-market-research-page\/konsumguterforschung\/","title":{"rendered":"Forschung zu verpackten Konsumg\u00fctern"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Forschung zu verpackten Konsumg\u00fctern<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-045c103c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-045c103c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Packaged goods (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"p1\">Some people obsess about the products they buy, sometimes unaware that it was the packaging that tipped the scales in their decision to purchase \u2013&nbsp;and that\u2019s why the best packaging firms (and the ones that intend to be) consult regularly with SIS International Research for expert consumer packaged goods research.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">What Is Consumer Packaged Goods Research?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Die Forschung zu Konsumg\u00fctern (CPG) ist f\u00fcr Unternehmen in diesem Sektor von entscheidender Bedeutung, um wettbewerbsf\u00e4hig und innovativ zu bleiben und sich an den Bed\u00fcrfnissen und Vorlieben der Verbraucher auszurichten. Sie liefert wichtige Einblicke in das Verbraucherverhalten, Markttrends, neue Technologien und Wettbewerbsstrategien. <\/span><\/p>\n\n\n\n<p>&#8230; And our unparalleled primary and <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/sekundarforschung\/\"   title=\"Sekund\u00e4rmarktforschung\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"813\">secondary market research<\/a> teams can provide the insight to make tactical decision-making easier. With accurate data and market analysis, each link in the supply chain is strengthened. Our competitive intelligence services open windows into the winning ways of business adversaries, while our knowledge of international markets and people bridges difficult cultural divides.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Konsumg\u00fcterforschung verstehen<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Die Forschung zu verpackten Konsumg\u00fctern untersucht Produkte, die Verbraucher h\u00e4ufig verwenden und ersetzen. Diese Forschung ist von grundlegender Bedeutung, da sie Einblicke in Verbraucherpr\u00e4ferenzen, Kaufgewohnheiten, Markttrends und Wettbewerbslandschaften bietet.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The primary focus of consumer packaged goods research is understanding the consumer&#8217;s interaction with these products. This includes studying how consumers discover, choose, use, and dispose of these goods.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In der Konsumg\u00fcterforschung werden verschiedene Forschungsmethoden eingesetzt, darunter quantitative Methoden wie Umfragen und Experimente sowie qualitative Methoden wie Fokusgruppen und ausf\u00fchrliche Interviews.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Das <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/dip-sauce-marktforschung\/\" title=\"Marktforschung f\u00fcr Dip-Saucen\"  data-wpil-monitor-id=\"5760\">research also involves analyzing market<\/a> trends. It helps businesses stay informed about the latest market developments, consumer preferences, and emerging trends.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Ein weiterer wichtiger Aspekt der Konsumg\u00fcterforschung ist die Wettbewerbsanalyse. Dabei werden die Produkte, Marketingstrategien und Marktleistung der Konkurrenz untersucht. <\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why is Consumer Packaging So Critical?<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-2acee77d\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-2acee77d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Juice-3-1.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Juice 3\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Juice-3-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Juice-3-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Juice-3-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Juice-3-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Juice-3-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Verpackungen sind eine wichtige Marketingtaktik. Unternehmen nutzen Verpackungen, um Waren zu versch\u00f6nern und den Verbraucher anzulocken. Die Gestaltung ansprechender und \u00fcberzeugender Verpackungen macht Erstk\u00e4ufer neugierig.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Many companies conduct extensive research on designs and color schemes for product packaging. These companies need to know the types of packaging most attractive to the intended consumer. Why do they go to such lengths? Product packaging is often what entices the consumer to take a look at the product. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Marketers need to look at the quality of materials. They also need to look at shipping methods to get value for their money. Another consideration is brand reinforcement. The design features used on a company&#8217;s packaging are a principal part of its brand identity. It uses packaging to communicate that identity to its target audience. Ease of use is another critical factor. A package that is easy for consumers to carry, use, or store will perform better than one that is hard to manage.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>So&#8230; What Are the Benefits of Consumer Packaged Goods Research?<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-19f1066a\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-19f1066a\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-2-1.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Packaged goods (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-2-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-2-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-2-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-2-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-2-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Die Forschung zu Konsumg\u00fctern bietet Unternehmen in diesem Sektor mehrere Vorteile. Diese Vorteile sind entscheidend, um Unternehmen durch die Komplexit\u00e4t des Marktes zu f\u00fchren und ihnen zu erm\u00f6glichen, fundierte strategische Entscheidungen zu treffen.<\/span><\/p>\n\n\n\n<p><b>\u2022 Besseres Verst\u00e4ndnis der Bed\u00fcrfnisse und Vorlieben der Verbraucher: <\/b>Es<span style=\"font-weight: 400;\">&nbsp;hilft Unternehmen zu verstehen, was die Entscheidungen der Verbraucher und ihre Lebensgewohnheiten beeinflusst und wie diese Faktoren ihre Kaufentscheidungen beeinflussen.<\/span><\/p>\n\n\n\n<p><b>\u2022 Informed Product Development: Consumer packaged goods research&nbsp;can reveal gaps in the <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/forstmarktforschung\/\" title=\"Forstwirtschaftliche Marktforschung\"  data-wpil-monitor-id=\"5791\">market<\/a>, emerging trends, and consumer feedback on existing products, guiding businesses in developing new products or improving existing ones to better suit consumer needs.<\/span><\/p>\n\n\n\n<p><b>\u2022 Wettbewerbsvorteil: <\/b><span style=\"font-weight: 400;\">Durch ein besseres Verst\u00e4ndnis des Marktes und des Verbraucherverhaltens k\u00f6nnen Unternehmen einzigartige Strategien entwickeln, die sie von der Konkurrenz abheben. Dies k\u00f6nnen innovative Produktdesigns, gezielte Marketingkampagnen oder einzigartige Verkaufsargumente sein, die auf umfassenden Erkenntnissen \u00fcber Verbraucher basieren.<\/span><\/p>\n\n\n\n<p><b>\u2022 Bessere Prognosen und Trendvorhersagen: <\/b><span style=\"font-weight: 400;\">Ein weiterer wesentlicher Vorteil ist die M\u00f6glichkeit, Markttrends und Verbraucherverhalten vorherzusagen. Dieser pr\u00e4diktive Aspekt der Konsumg\u00fcterforschung erm\u00f6glicht es Unternehmen, immer einen Schritt voraus zu sein, sich auf zuk\u00fcnftige Marktver\u00e4nderungen vorzubereiten und ihre Strategien entsprechend anzupassen.<\/span><\/p>\n\n\n\n<p><b>\u2022 Kosteng\u00fcnstige Gesch\u00e4ftsentscheidungen: <\/b><span style=\"font-weight: 400;\">Consumer packaged goods research supports cost-effective decision-making. Providing a clear understanding of the market helps businesses allocate resources more efficiently, avoiding investments in unprofitable areas and focusing on strategies that yield the highest return on investment.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marktforschungsmethoden<\/h2>\n\n\n\n<p>Zu den effektiven Forschungsmethoden, um Erkenntnisse \u00fcber Konsumg\u00fcter zu gewinnen, geh\u00f6ren:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Schwerpunktgruppen<\/li>\n\n\n\n<li>Verbraucherinterviews<\/li>\n\n\n\n<li>Ethnographie<\/li>\n\n\n\n<li>Online-Communitys<\/li>\n\n\n\n<li>Umfragen<\/li>\n\n\n\n<li>Filial-Audits<\/li>\n\n\n\n<li>Online-Communitys<\/li>\n\n\n\n<li>Sensorische Forschung<\/li>\n\n\n\n<li>Blickverfolgung<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Wichtige Akteure auf dem Markt f\u00fcr Konsumg\u00fcter<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The consumer packaged goods market is competitive, with several key players leading the industry. These companies have established themselves through innovative product offerings, strong brand identities, and extensive market reach. Let&#8217;s explore some of the notable brands in this sector.<\/span><\/p>\n\n\n\n<p><b>\u2022 Procter &amp; Gamble: <\/b><span style=\"font-weight: 400;\">Procter &amp; Gamble (P&amp;G) ist ein Schwergewicht in dieser Branche. Mit einem umfangreichen Markenportfolio in verschiedenen Kategorien wie Waschmitteln, Windeln und K\u00f6rperpflegeprodukten hat P&amp;G eine starke globale Pr\u00e4senz aufgebaut.&nbsp;<\/span><\/p>\n\n\n\n<p><b>\u2022 Unilever: <\/b><span style=\"font-weight: 400;\">Unilever is another major player known for its extensive range of products, including food and beverages, cleaning agents, and personal care products. With popular brands like Dove, Lipton, and Axe, Unilever significantly impacts consumer preferences and market trends worldwide.<\/span><\/p>\n\n\n\n<p><b>\u2022 Nestl\u00e9: <\/b><span style=\"font-weight: 400;\">Nestl\u00e9, primarily recognized for its food and beverage products, is a leading name in the CPG market. With brands like Nescaf\u00e9, KitKat, and Maggi, Nestl\u00e9 has a diverse product range caters to various consumer needs and tastes globally.<\/span><\/p>\n\n\n\n<p><b>\u2022 PepsiCo: <\/b><span style=\"font-weight: 400;\">PepsiCo is not just about beverages; it\u2019s also a significant player in the snack food sector. With brands like Pepsi, Lay&#8217;s, and Quaker, PepsiCo has a strong market presence and is known for its innovative marketing strategies and product development.<\/span><\/p>\n\n\n\n<p><b>\u2022 Johnson &amp; Johnson: <\/b><span style=\"font-weight: 400;\">Johnson &amp; Johnson is a prominent name, especially in the CPG market&#8217;s healthcare and personal care segments. With products ranging from baby care to medical devices, brands like Neutrogena, Band-Aid, and Tylenol have cemented their place in consumers&#8217; daily lives.<\/span><\/p>\n\n\n\n<p><b>\u2022 Coca-Cola Company: <\/b><span style=\"font-weight: 400;\">Die Coca-Cola Company ist nicht nur f\u00fcr ihr Flaggschiff-Getr\u00e4nk Coca-Cola bekannt, sondern bietet auch eine breite Palette an Erfrischungsgetr\u00e4nken, Wasser und Saftprodukten an. Sie ist ein dominanter Akteur im Getr\u00e4nkesektor des Verbrauchsg\u00fctermarktes und bekannt f\u00fcr ihre ikonische Marke und globale Reichweite.<\/span><\/p>\n\n\n\n<p><b>\u2022 Kellogg&#039;s: <\/b>Kellogg\u2019s is a key player in the breakfast cereal and <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/snacks-marktforschung\/\" title=\"Snacks Marktforschung\"  data-wpil-monitor-id=\"6443\">snack food market<\/a>. With brands like Corn Flakes, Frosted Flakes, and Pringles, Kellogg\u2019s has a strong market presence and is known for its commitment to nutrition and quality.<\/span><\/p>\n\n\n\n<p><b>\u2022 Colgate-Palmolive: <\/b><span style=\"font-weight: 400;\">Colgate-Palmolive stands out in the personal care and household cleaning market. With its flagship brand Colgate leading the oral care segment and other brands like Palmolive and Ajax, the company significantly influences daily consumer routines.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Wann sollte eine Untersuchung zu Konsumg\u00fctern durchgef\u00fchrt werden?<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Determining the right time to conduct consumer packaged goods research is crucial for businesses seeking to stay ahead in a competitive market. This <a href=\"https:\/\/www.linkedin.com\/pulse\/how-market-research-enables-growth-ruth-stanat-phekf\/\" target=\"_blank\" rel=\"noopener\">Forschung<\/a> should be an ongoing process, but there are specific instances where its importance is critical.<\/span><\/p>\n\n\n\n<p><b>\u2022 W\u00e4hrend der Neupositionierung der Marke: <\/b><span style=\"font-weight: 400;\">When a company considers re-positioning its brand, consumer packaged goods research is essential. This research can help understand how the brand is currently perceived, identify the desired brand position, and develop strategies to bridge this gap.<\/span><\/p>\n\n\n\n<p><b>\u2022 Nach einem Umsatzr\u00fcckgang: <\/b><span style=\"font-weight: 400;\">Wenn ein Unternehmen einen Umsatzr\u00fcckgang oder einen R\u00fcckgang des Marktanteils erlebt, ist es wichtig, Untersuchungen zu Konsumg\u00fctern durchzuf\u00fchren, um die zugrunde liegenden Ursachen zu verstehen. Diese Untersuchungen k\u00f6nnen zeigen, ob der R\u00fcckgang auf ver\u00e4nderte Verbraucherpr\u00e4ferenzen, verst\u00e4rkten Wettbewerb oder andere Faktoren zur\u00fcckzuf\u00fchren ist.<\/span><\/p>\n\n\n\n<p><b>\u2022 Bei der Erkundung neuer M\u00e4rkte: <\/b>Exploring new markets or demographics is another instance where <a href=\"https:\/\/www.sisinternational.com\/de\/abdeckung\/marktforschung-asien\/marktforschung-nepal\/\" title=\"Marktforschung in Nepal\" data-wpil-monitor-id=\"5403\">consumer packaged<\/a> goods research is vital. This research can provide insights into the viability of the new market, consumer needs, and how to effectively reach and appeal to this new audience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><b>\u2022 Zur kontinuierlichen Produktverbesserung: <\/b>Laufende Forschung zu Konsumg\u00fctern ist f\u00fcr die kontinuierliche Produktverbesserung unerl\u00e4sslich. Wenn Unternehmen das Feedback der Verbraucher und die Markttrends im Auge behalten, k\u00f6nnen sie ihre Produkte schrittweise verbessern und so sicherstellen, dass sie wettbewerbsf\u00e4hig und f\u00fcr die Verbraucher attraktiv bleiben.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Der Aufstieg der Verbraucherverpackungstrends<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Unternehmen k\u00f6nnen Trends wie den 3D-Druck nutzen, um Verpackungen auf Abruf zu erstellen. Dieser Trend erm\u00f6glicht es Marken, ihren Kunden personalisierte Verpackungen anzubieten. Au\u00dferdem k\u00f6nnen Unternehmen so als Reaktion auf besondere Ereignisse neue Verpackungen auf den Markt bringen. &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Pressure from lobby groups and the media also forces many brands to go plastic-free. Consumers also push brands to use 100 percent sustainable packaging. The challenge for marketers begins with defining which new material is best to use. This definition can be complex, given the oft-changing tide of public opinion. Changing packaging from a can to a pouch also takes time. Such a transition calls for a brand-new production line. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Der Plastikbeutel ist nach wie vor eine der kosteng\u00fcnstigsten Verpackungsoptionen. Eine weitere beliebte und kosteng\u00fcnstige Alternative sind Kartons, die sich leicht individuell gestalten lassen. Viele Unternehmen entscheiden sich auch f\u00fcr Papiert\u00fcten. Auf diese Weise k\u00f6nnen sie sich als umweltfreundliche Unternehmen pr\u00e4sentieren. &nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>M\u00f6glichkeiten der Konsumg\u00fcterforschung<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-62a9cf84\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-62a9cf84\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Food packaging (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/strategieberatung\/verpackungsintelligenz\/\" title=\"Consumer Packaging Strategy Solutions\" data-wpil-monitor-id=\"6749\">Konsumg\u00fcterforschung<\/a> offers numerous opportunities for businesses to enhance their strategies, innovate their product offerings, and strengthen their market position. Let&#8217;s explore some of the key opportunities that this research provides.<\/span><\/p>\n\n\n\n<p><b>\u2022 Erkennen neuer Markttrends: <\/b><a href=\"https:\/\/www.sisinternational.com\/de\/die-neuen-amerikanischen-verbraucher-analyse-trends-fur-us-einzelhandler\/\" title=\"Die neuen amerikanischen Verbraucher \u2013 Analyse: Trends f\u00fcr US-Einzelh\u00e4ndler\" data-wpil-monitor-id=\"2716\">Konsumg\u00fcterforschung<\/a> enables businesses to identify emerging market trends early on. This foresight is crucial for staying ahead of the curve and capitalizing on new market opportunities before competitors.&nbsp;<\/span><\/p>\n\n\n\n<p><b>\u2022 Verbesserung der Produktinnovation: <\/b><span style=\"font-weight: 400;\">Understanding consumer needs and preferences allows for developing new products or improvements to existing ones that more closely align with consumers&#8217; wants, leading to increased customer satisfaction and loyalty.<\/span><\/p>\n\n\n\n<p><b>\u2022 Optimierung von Marketingstrategien: <\/b><span style=\"font-weight: 400;\">Durch das Verst\u00e4ndnis des Verbraucherverhaltens und der Verbraucherpr\u00e4ferenzen k\u00f6nnen Unternehmen gezielte Marketingkampagnen erstellen, die bei ihrem Publikum effektiver ankommen und so zu mehr Engagement und h\u00f6heren Konversionsraten f\u00fchren.<\/span><\/p>\n\n\n\n<p><b>\u2022 Expansion in neue M\u00e4rkte: <\/b><span style=\"font-weight: 400;\">Es bietet Einblicke in das Verbraucherverhalten und die Verbraucherpr\u00e4ferenzen in diesen neuen M\u00e4rkten und hilft Unternehmen dabei, ihre Vorgehensweise und Angebote an die spezifischen Bed\u00fcrfnisse dieser verschiedenen Verbrauchersegmente anzupassen.<\/span><\/p>\n\n\n\n<p><b>\u2022 Aufbau einer st\u00e4rkeren Markentreue: <\/b><span style=\"font-weight: 400;\">Wenn Unternehmen durch die Untersuchung von Konsumg\u00fctern die Wahrnehmung und Einstellung der Verbraucher verstehen, k\u00f6nnen sie eine st\u00e4rkere Markentreue aufbauen.<\/span><\/p>\n\n\n\n<p><b>\u2022 Informing Pricing <a href=\"https:\/\/www.sisinternational.com\/de\/mehrere-wahlergruppen-indirekte-einflussnehmer-bei-verbraucherkaufen\/\" title=\"Mehrere Einflussfaktoren beim Verbrauchereinkauf\" data-wpil-monitor-id=\"7370\">strategies<\/a>: <\/b>Die Forschung zu Konsumg\u00fctern liefert wichtige Daten f\u00fcr fundierte Preisstrategien. Wenn Unternehmen die Preissensibilit\u00e4t verschiedener Verbrauchergruppen und Marktsegmente verstehen, k\u00f6nnen sie Preise festlegen, die den Umsatz und die Rentabilit\u00e4t maximieren und gleichzeitig wettbewerbsf\u00e4hig bleiben.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Wie hilft qualitative Forschung beim Verpackungsdesign?<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">New product concept testing is a qualitative research method. It helps marketers by determining the reactions of individuals to alternative packaging designs. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Usability testing is another method that helps. This method compiles user observations on design features. It assists marketers by outlining the features that are easy or difficult to use. Qualitative <a href=\"https:\/\/www.sisinternational.com\/de\/abdeckung\/die-amerikaner\/marktforschung-in-der-karibik\/marktforschung-in-st-vincent-und-den-grenadinen\/\" title=\"Marktforschung in St. Vincent und den Grenadinen\" data-wpil-monitor-id=\"5840\">research can also help marketers<\/a> to use packaging to improve brand perception.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Wie hilft quantitative Forschung?<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The spoken response to the question \u201cDo you like this product?\u201d may not always be the real answer. Respondents may give distorted responses because of cognitive biases. The solution is eye tracking. This metric helps marketers to understand a consumer\u2019s experience better. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Surveys are another quantitative method that is valuable in measuring how the proposed packaging design works. They also help marketers to determine whether the new model is ready for market entry.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Wie hilft Strategieforschung?<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In-depth competitive analysis is indispensable to any organization. Another valuable tool is a Market Opportunity assessment. This engagement identifies requirements and barriers to entry into the market. Companies also need to research market sizing. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This tool helps firms to distinguish between the addressable and the available market. The addressable market is the total revenue opportunity for a product or service. The available market is a section of the addressable market for which a company can compete.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Another vital element of strategy research is industry tracking. The strategic monitoring of consumer observations, responsiveness, and behavior delivers crucial marketing intelligence. This intelligence helps guide companies through the chaotic, rapid changes in the marketplace. It also leads them through disruptions in technology and distribution channels. Strategic tracking answers essential questions such as how brand awareness is trending. This method enables companies to better compete in the market.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Unser Standort in New York<\/h2>\n\n\n\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, New York, NY 10010 T: +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u00dcber SIS International<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/de\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> bietet quantitative, qualitative und strategische Forschung an. Wir liefern Daten, Tools, Strategien, Berichte und Erkenntnisse zur Entscheidungsfindung. Wir f\u00fchren auch Interviews, Umfragen, Fokusgruppen und andere Methoden und Ans\u00e4tze der Marktforschung durch.<\/span><a href=\"https:\/\/www.sisinternational.com\/de\/uber-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Kontakt<\/span><\/a><span style=\"font-weight: 400;\"> f\u00fcr Ihr n\u00e4chstes Marktforschungsprojekt.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Erfahren Sie mehr \u00fcber die Forschung zu Konsumg\u00fctern und wie Sie Gewinne und Unternehmensleistung steigern k\u00f6nnen.<\/p>","protected":false},"author":1,"featured_media":67288,"parent":84529,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14255","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/14255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=14255"}],"version-history":[{"count":21,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/14255\/revisions"}],"predecessor-version":[{"id":81014,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/14255\/revisions\/81014"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/84529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/67288"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=14255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}