{"id":14242,"date":"2015-02-12T20:58:05","date_gmt":"2015-02-12T20:58:05","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14242"},"modified":"2026-03-12T19:52:38","modified_gmt":"2026-03-12T23:52:38","slug":"markenmarktforschung","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/losungen\/branding-und-kundenforschungslosungen\/markenmarktforschung\/","title":{"rendered":"Markenmarktforschung"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Markenmarktforschung<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d5e491e8\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d5e491e8\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS International Marktforschung &amp; Strategie\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">Marken verk\u00f6rpern das Versprechen und das beabsichtigte Image eines Unternehmens. Eine Marke ist ein emotionales, lebendiges Ding.<\/h2>\n\n\n\n<p class=\"p1\">Mit der Entstehung globaler M\u00e4rkte hat die Markenbildung noch mehr an Bedeutung gewonnen, da neue Kulturen und Bev\u00f6lkerungsgruppen ihre Kaufkraft international unter Beweis stellen.<\/p>\n\n\n\n<p class=\"p1\">An established brand that connects globally gives companies a definite advantage over their competitors. Likewise, an intelligent re-tooling of an existing brand, or the clever creation of effective initial branding for new companies, can provide these businesses with increased visibility and market prominence.&nbsp; <a href=\"https:\/\/www.sisinternational.com\/de\/loyalitatsmarketing\/\" title=\"Loyalit\u00e4tsmarktforschung\"  data-wpil-monitor-id=\"2017\">Markenmarktforschung<\/a> uncovers what is meaningful to customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">\u00dcber unsere L\u00f6sungen zur Markenmarktforschung<\/h2>\n\n\n\n<p class=\"p1\"><a href=\"https:\/\/www.sisinternational.com\/de\/kontaktieren-sie-sis-international-market-research\/\" title=\"Kontaktiere uns\"  data-wpil-monitor-id=\"8208\">SIS International Forschung<\/a> has spent many years researching and market-testing the effectiveness of business branding efforts. Through extensive fieldwork and in-depth focus group studies, we are able to track customers reactions and responses to any potential branding effort, helping <a href=\"https:\/\/www.sisinternational.com\/de\/top-unternehmen-fur-b2b-markteinfuhrungsstrategien\/\" title=\"F\u00fchrendes Unternehmen f\u00fcr B2B-Markteinf\u00fchrungsstrategien\"  data-wpil-monitor-id=\"8216\">companies focus on the most effective strategies<\/a> moving forward.<\/p>\n\n\n\n<p>We provide Brand <a href=\"https:\/\/www.sisinternational.com\/de\/\" title=\"Startseite\"  data-wpil-monitor-id=\"8209\">Research and Strategy<\/a> solutions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anzeigentests<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/markentracking-marktforschung\/\" title=\"Marken-Tracking-Marktforschung\"  data-wpil-monitor-id=\"8211\">Markenforschung und -verfolgung<\/a><\/li>\n\n\n\n<li>Schwerpunktgruppen<\/li>\n\n\n\n<li>Umfragen<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/b2b-online-community-marktforschungsunternehmen\/\" title=\"B2B Online Community Marktforschungsunternehmen\"  data-wpil-monitor-id=\"8219\">Online-Insight-Communitys<\/a><\/li>\n\n\n\n<li>Kundeninterviews<\/li>\n\n\n\n<li>Usability-Tests<\/li>\n\n\n\n<li>Blickverfolgung<\/li>\n\n\n\n<li>Wettbewerbsanalyse<\/li>\n\n\n\n<li>Market Opportunity, <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/strategieberatung\/markteintrittsforschung\/\" title=\"Markteintrittsforschung\"  data-wpil-monitor-id=\"8214\">Entry and Sizing Research<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Produkte entwickeln sich weiter, aber eine Marke lebt weiter. Entdecken Sie, wie Sie Ihre Marke mit Forschung und Strategie aufbauen. <\/p>","protected":false},"author":1,"featured_media":62501,"parent":14650,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14242","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/14242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=14242"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/14242\/revisions"}],"predecessor-version":[{"id":81380,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/14242\/revisions\/81380"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/62501"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=14242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}