{"id":14155,"date":"2015-02-10T03:47:51","date_gmt":"2015-02-10T03:47:51","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14155"},"modified":"2026-03-11T09:55:20","modified_gmt":"2026-03-11T13:55:20","slug":"kosmetikmarktforschung","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/sachverstand\/produkttests-marktforschung\/kosmetikmarktforschung\/","title":{"rendered":"Kosmetikmarktforschung"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Kosmetikmarktforschung<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-519c051c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-519c051c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Age beauty botox (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">Die Kosmetikindustrie wird von lokalen, regionalen und globalen Trends getrieben.<\/h2>\n\n\n\n<p class=\"p1\">Kosmetikhersteller stehen vor der st\u00e4ndigen Herausforderung, neue Produkte, Produktlinienerweiterungen und Rezepturen zu entwickeln, die junge, mittelalte und \u00e4ltere M\u00e4nner und Frauen ansprechen. Dar\u00fcber hinaus stellen die Entwicklung attraktiver Verpackungen und die Positionierung von Kosmetikprodukten in Nordamerika, Europa, Asien, Lateinamerika, dem Nahen Osten und Afrika enorme logistische Herausforderungen dar, die bew\u00e4ltigt werden m\u00fcssen, wenn ein Kosmetikunternehmen in einer Branche \u00fcberleben und profitabel sein will, die f\u00fcr ihre schnelle Ver\u00e4nderung und ihren Wettbewerb bekannt ist.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">L\u00f6sungen f\u00fcr die Kosmetikmarktforschung<\/h2>\n\n\n\n<p class=\"p1\">SIS International Research has over 30 years of cosmetics market research experience with qualitative, quantitative, online surveys, home application tests, packaging tests, and central location testing. Though we operate in many areas of commerce, cosmetics are, and will continue to be, an area of dedicated focus. No one evaluates potential <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/strategieberatung\/marktintelligenz\/\" title=\"Marktintelligenz\"  data-wpil-monitor-id=\"9615\">markets<\/a> or does the exhaustive type of competitive intelligence work we do, and of course our \u201cstore intercepts\u201d and intensive focus groups are renowned for their result-getting effectiveness. SIS has extensive experience with fragrance <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/forschungstests-zur-hautpflege\/\" title=\"Hautpflegeforschung und -tests\"  data-wpil-monitor-id=\"9613\">testing and advanced skin care<\/a> studies, too.<\/p>\n\n\n\n<p><strong>Wir bieten an:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Schwerpunktgruppen<\/li>\n\n\n\n<li>Ethnographie<\/li>\n\n\n\n<li>Produkttest<\/li>\n\n\n\n<li>In-Home-Nutzungstests (IHUTs)<\/li>\n\n\n\n<li>Kundeninterviews<\/li>\n\n\n\n<li>Beauty-Trend-Tracking<\/li>\n\n\n\n<li>Gemeinsame Kreation<\/li>\n\n\n\n<li>Omnichannel-Strategie<\/li>\n\n\n\n<li>Wettbewerbsanalyse<\/li>\n\n\n\n<li>Marktchancen, Markteintritt und Marktgr\u00f6\u00dfe<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\">Neue M\u00f6glichkeiten entdecken<\/h2>\n\n\n\n<p class=\"p1\">New companies consult with us regarding <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/strategieberatung\/markteintritts-machbarkeits-dimensionierungsstudien\/\" title=\"Markteintritts-, Machbarkeits- und Gr\u00f6\u00dfenstudien\"  data-wpil-monitor-id=\"9612\">market entry studies<\/a> that provide the most comprehensive overview of the possibilities and pitfalls ahead. SIS expertise in <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/markt-fur-korperpflegekosmetik\/\"   title=\"Marktforschung f\u00fcr K\u00f6rperpflege und Kosmetik\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"815\">Kosmetikmarktforschung<\/a> extends globally. We\u2019ll be your bridge to new markets and cultures; discovering new pathways to prosperity. Let <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/branding-und-kundenforschungslosungen\/produkttests-marktforschung\/sis-internationals-geschmackstest-fur-lebensmittel\/\" title=\"Was SIS International Research zum TOP-Marktforschungsunternehmen f\u00fcr Lebensmittelgeschmackstests in New York City macht\"  data-wpil-monitor-id=\"9614\">SIS offer your cosmetics firm<\/a> invaluable insight into the hearts and minds of your customers. After all, it\u2019s their thoughts and opinions that ultimately help shape your winning strategy. We look forward to helping you thrive as you bring beauty to the world, and to breathing in the sweet fragrance \u2026 of your success.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Entdecken Sie, wie Sie neue Kosmetikkunden gewinnen, neue Produkte auf den Markt bringen und Ihr Gesch\u00e4ft ausbauen.<\/p>","protected":false},"author":1,"featured_media":62481,"parent":12926,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14155","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/14155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=14155"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/14155\/revisions"}],"predecessor-version":[{"id":81603,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/14155\/revisions\/81603"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/pages\/12926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/62481"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=14155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}