{"id":11312,"date":"2014-11-05T01:56:14","date_gmt":"2014-11-05T01:56:14","guid":{"rendered":"https:\/\/www.sisinternational.com\/upgrade\/?page_id=11312"},"modified":"2026-01-24T17:20:22","modified_gmt":"2026-01-24T22:20:22","slug":"osteuropa-marktforschung","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/de\/abdeckung\/europa\/osteuropa-marktforschung\/","title":{"rendered":"Marktforschung f\u00fcr Osteuropa"},"content":{"rendered":"

Marktforschung f\u00fcr Osteuropa<\/h1>\n\n\n\n
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Die L\u00e4nder Mittel- und Osteuropas liegen nah an Westeuropa, unterscheiden sich aber in wesentlichen Punkten von anderen L\u00e4ndern.<\/p>\n\n\n\n

Die meisten von ihnen sind klein, haben eine relativ offene Wirtschaft und sind vom Export abh\u00e4ngig. Sie haben unterschiedliche Sprachen und unterschiedliche kulturelle Normen.<\/p>\n\n\n\n

The CEE region represents 11 countries.  In the Baltic region, the countries include Estonia, Latvia and Lithuania.  Central European countries consist of Poland, Czech Republic, Slovakia and Hungary.  The Balkan region includes Croatia, Slovenia, Serbia, Montenegro, Bosnia, Herzegovina, Macedonia, Kosovo, Romania and Bulgaria.<\/p>\n\n\n\n

Osteuropa ist ein Lichtblick des Wirtschaftswachstums.<\/h2>\n\n\n\n

CEE countries are categorized by\u00a0global investors as\u00a0a\u00a0region with high growth potential and high attractiveness to establish company operations. Major growing economies include Poland, the Czech Republic, and\u00a0Romania.<\/p>\n\n\n\n

The Automotive Industry is strong,\u00a0especially in the Czech Republic (\u0160koda), Slovakia (Kia, Citroen), Hungary (Mercedes-Benz), and Romania (Ford). Simultaneously, high sales growth comes from car distribution, the food industry, and wholesale trade. Other major industries include Biotechnology, Education, and the Consumer Goods sectors.<\/p>\n\n\n\n

Eastern European countries also benefit from their proximity to\u00a0Turkey and Russia, which are becoming new powerhouses in terms of economic growth, new business opportunities, and investments.<\/p>\n\n\n\n

Numerous Manufacturing opportunities abound as a result of lower production costs and lower costs of living.  Eastern European economies are part of the European Union and can avoid import duties.  With the free movement of goods and services in the EU, Eastern Europe has become a manufacturing hub for European countries.<\/p>\n\n\n\n

Chancen in der Technologie<\/h2>\n\n\n\n

Der markets have opportunities in high technology<\/a> sectors as a result of educated workforces, multilingual staff, competitive cost of living and access to Western Europe.  This regional advantage provides the opportunity for businesses to lead innovation and Digital<\/a> Disruption.<\/p>\n\n\n\n

The increased presence of mobile devices and technology availability may lead to higher demand for certain products and services.  Technology adoption in these markets<\/a> can also them to play a creative role in re-inventing consumption patterns.<\/p>\n\n\n\n

Angesichts der Tatsache, dass Europa aus vielen Staaten mit jeweils eigener Kultur und Tradition besteht, kann es hilfreich sein, sich auch auf Psychologische Variablen<\/i> die tendenziell st\u00e4rker sind als demografische Faktoren und kulturelles Erbe<\/i> that may induce unique consumers perceptions and reactions.<\/p>\n\n\n\n

\u00dcberlegungen zur Markteintrittsstrategie<\/h2>\n\n\n\n

Before entering a new market with a new product<\/a>, technology, or services, it is important to get to know the critical business variables, customer perceptions and economic, political, or cultural differences of a particular country.\u00a0 Market Research uncovers these insights<\/a> and can help you develop a Go To Market strategy.<\/p>\n\n\n\n

Marktforschung in Osteuropa<\/h2>\n\n\n\n

Market Research uncovers data<\/a> and insight on customers.  Qualitative Research uncovers the reasons behind behavior<\/a> and preferences.  Quantitative Marktforschung<\/a> measures the extent of phenomena.  Strategy Research analyzes the Market<\/a> Opportunities, Market Entry considerations and Competitive Dynamics in your industry.<\/p>\n\n\n\n

SIS has over 40+ years of experience in conducting research in Eastern Europe<\/a>.\u00a0 We conduct:<\/p>\n\n\n\n