Market Research in Mexico
Mexico is the largest Spanish speaking population in the world, with over 100 million people and a heavily urbanized population.
An export-driven economy, Mexico benefits from several comparative advantages including its position as the second largest economy in Latin America. Mexico’s economy is diverse, with a wide range of industries.
A Major Economy in Latin America
Mexico is one of the United States’ largest export markets and one of its largest trading partner. It has a growing middle class and access to one of the largest economies in the world.
Since the implementation of the North American Free Trade Agreement (NAFTA) in 1994, bilateral trade has increased. Because of its shared Hispanic and Western US culture manufacturers find opportunities to promote, manufacturer and sell their products and services in Mexico.