Market Research Methods
All this has changed in the twenty years following NAFTA. However, face-to-face is still the most popular method of doing research in Mexico.
Much of it is door-to-door research. Mobile phone penetration is high, and the internet is still a relatively small portion of methodologies used. Ecommerce is new and unproven in these emerging markets; knowing the brand or person behind it, even digitally, can create more trust among users.
Market Opportunity & Entry Insights
Mexico is a large and diverse market. Its culture differs from other countries in Latin America. It can be hard to get a single distributor to cover this gigantic market. The Mexican legal system also poses a problem, since it differs significantly from that of other countries. Product standards, customs regulations and labor laws are also potential challenges for foreign companies.