As one of Asia’s “Four Tigers”, South Korea is one of the most developed economies in Asia and the world. South Korea ranks highly in the world for various development indicators such as education, healthcare, entertainment, and income. The country is a global leader in advanced technology, and multi-national conglomerates such as Samsung, LG, and Hyundai have a well-known presence in the global economy.
Similar to other Asian cultures, there is a strong focus on building relationships and having face-to-face interactions both in and outside of business settings. Establishing rapport and trust is crucial in order to strengthen relations. In addition, service is an integral part of businesses of all sizes, and it is important to have a service-oriented mindset during business relations.
SIS International Research provides full-service custom market research solutions for both companies seeking to thrive in the Korean market, and Korean companies seeking for success in the international market. SIS helps companies to gain a competitive edge by understanding customer needs, analyzing the competitive landscape, and gathering insight to make the right decisions. From consumer, B2B, and healthcare research to branding and strategic market intelligence, SIS is your source for strategic insight in Korea and the world.
With our Manager of Quality of Control and Client Relations Joseph Kim based in Korea and our Korean Project Manager based in the New York Headquarters, we are able to provide quality fieldwork that is managed by bilingual project managers who have a deep understanding of the Korean culture.
We are able to provide the following solutions:
- Branding & Customer Research
- Customer Loyalty Research
- Fieldwork, Data Collection & Insights
- Market Assessment & Opportunity
- Market Entry Research
- Innovation Research
- Product Packaging & Pricing Research
- Strategy & Growth Insight