{"id":28892,"date":"2018-12-15T20:57:29","date_gmt":"2018-12-15T20:57:29","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=28892"},"modified":"2025-09-16T23:58:38","modified_gmt":"2025-09-17T03:58:38","slug":"%d8%a7%d9%84%d8%a5%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-%d9%88%d8%a7%d9%84%d9%82%d9%8a%d8%a7%d8%af%d8%a9-%d8%a7%d9%84%d9%87%d8%b2%d9%8a%d9%84%d8%a9-%d9%81%d9%8a-%d8%a7%d9%84%d8%aa","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ar\/%d8%a7%d9%84%d8%a5%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-%d9%88%d8%a7%d9%84%d9%82%d9%8a%d8%a7%d8%af%d8%a9-%d8%a7%d9%84%d9%87%d8%b2%d9%8a%d9%84%d8%a9-%d9%81%d9%8a-%d8%a7%d9%84%d8%aa\/","title":{"rendered":"\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u0647\u0632\u064a\u0644\u0629 \u0641\u064a \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0631\u0642\u0645\u064a"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-c0b302e6\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c0b302e6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-10.jpg\" alt=\"SIS \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\" title=\"Strategy consulting (10)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-10.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-10-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-10-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-10-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-10-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n<h2><span style=\"font-weight: 400;\">\u0644\u0642\u062f \u062a\u062d\u0631\u0643\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u062f\u0627\u0626\u0645\u064b\u0627 \u0628\u0633\u0631\u0639\u0629\u060c \u0648\u0644\u0643\u0646 \u0648\u062a\u064a\u0631\u0629 \u0627\u0644\u0623\u0645\u0648\u0631 \u0632\u0627\u062f\u062a \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0628\u0633\u0628\u0628 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0631\u0642\u0645\u064a. <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0639\u0635\u0631 \u0639\u062f\u0645 \u0648\u0636\u0639 \u062e\u0637\u0637 \u062c\u0627\u0645\u062f\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0639\u0645\u0644\u064a\u0629 \u0645\u0631\u0647\u0642\u0629 \u0648\u062e\u0637\u064a\u0629. \u0648\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0623\u0646 \u062a\u062a\u0643\u064a\u0641 \u0645\u0639 \u0639\u0645\u0644\u064a\u0629 \u062a\u0633\u0645\u062d \u0644\u0647\u0627 \u0628\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0628\u0637\u0631\u064a\u0642\u0629 \u0633\u0644\u0633\u0629 \u0648\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629.  \u062a\u0633\u0645\u062d \u0644\u0643 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0623\u0643\u062b\u0631 \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629 \u0628\u0627\u0644\u062a\u0643\u064a\u0641 \u0628\u0633\u0631\u0639\u0629 \u0623\u0643\u0628\u0631 \u0645\u0639 \u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0648\u062a\u0644\u0628\u064a\u0629 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0643. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0635\u063a\u064a\u0631 \u0630\u0627\u062a \u0642\u064a\u0645\u0629 \u0643\u0628\u064a\u0631\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644 \u0628\u0633\u0631\u0639\u0629 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u062a\u062c\u0627\u0647. \u0648\u064a\u062a\u0645\u062b\u0644 \u0627\u0644\u062a\u062d\u062f\u064a \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0641\u064a \u0636\u0645\u0627\u0646 \u062a\u0646\u0641\u064a\u0630 \u0647\u0630\u0647 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0628\u0633\u0631\u0639\u0629 \u0648\u0633\u0644\u0627\u0633\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0627\u0631\u064a\u062e\u064a\u0627\u064b\u060c \u0643\u0627\u0646 \u0627\u0644\u062a\u0639\u0637\u064a\u0644 \u062d\u0643\u0631\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0627\u0644\u0635\u063a\u064a\u0631\u0629\u060c \u0648\u0644\u064a\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0645\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u062d\u062c\u0627\u0645 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u062a\u0643\u064a\u064a\u0641 \u0645\u0628\u0627\u062f\u0626 Agile \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0627\u0644\u0647\u0632\u064a\u0644\u0629. <\/span><\/p>\n<h2>\u0627\u0644\u062a\u062c\u0631\u064a\u0628 \u0645\u0639 \u0628\u062f\u0621 \u0627\u0644\u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0639\u062c\u0627\u0641<\/h2>\n<p><span style=\"font-weight: 400;\">Startups, by their very nature, have to move faster than their competitors. The ability to do so is their main advantage over large incumbents. If a startup cannot move faster than its competitors, it will be quashed, either by larger, more established competition, or by its own investors, who demand to see large <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%b9%d8%a7%d8%a6%d8%af-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%ab%d9%85%d8%a7%d8%b1-%d9%81%d9%8a-%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82\/\" title=\"\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642\"  data-wpil-monitor-id=\"8531\">returns on their investment<\/a> over a relatively short period of time. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The lean startup methodology emphasizes that speed, eliminating wasteful practices in order to spur more potentially disruptive innovations. \u201cDone is better than perfect\u201d has almost become a clich\u00e9 in startup crowded environment of Silicon Valley, but it rings true. By emphasizing reaching a <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d8%a7%d8%b3%d8%aa%d8%b4%d8%a7%d8%b1%d8%a7%d8%aa-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9\/%d8%a7%d9%84%d8%ad%d8%af-%d8%a7%d9%84%d8%a3%d8%af%d9%86%d9%89-%d9%85%d9%86-%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%b3%d9%88%d9%82-%d8%a7%d9%84%d9%85%d9%86%d8%aa%d8%ac%d8%a7%d8%aa-%d8%a7%d9%84%d9%82%d8%a7\/\" title=\"\u0627\u0644\u062d\u062f \u0627\u0644\u0623\u062f\u0646\u0649 \u0645\u0646 \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0628\u064a\u0642\"  data-wpil-monitor-id=\"8529\">minimum viable product<\/a> instead of a perfect one, companies can quickly discover what the market wants, and reiterate their product quickly to meet those demands. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0625\u0646\u0647\u0627 \u0639\u0645\u0644\u064a\u0629 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\u0639\u0644\u0649 \u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u0641\u0631\u0642 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644 \u0636\u0645\u0646 \u0625\u0637\u0627\u0631 &quot;\u0634\u0631\u0643\u0629 \u0646\u0627\u0634\u0626\u0629 \u0628\u0633\u064a\u0637\u0629&quot;\u060c \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0627\u0644\u0645\u062e\u0627\u0637\u0631. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u062d\u0642\u0642 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649 \u0627\u0644\u0646\u062c\u0627\u062d \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0645\u0643\u064a\u0646 \u0641\u0631\u0642 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0645\u0646 \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u062c\u0627\u0631\u0628. \u062e\u0641\u0636\u062a \u0634\u0631\u0643\u0629 Proctor and Gamble \u0648\u0642\u062a \u062a\u0637\u0648\u064a\u0631 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0645\u0646 3 \u0633\u0646\u0648\u0627\u062a \u0625\u0644\u0649 \u0633\u0646\u0629 \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u0645\u0646\u0647\u062c\u064a\u0629 \u0628\u062f\u0621 \u0627\u0644\u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0647\u0632\u064a\u0644. \u062a\u0645\u0643\u0646\u062a \u0634\u0631\u0643\u0629 \u062c\u0646\u0631\u0627\u0644 \u0625\u0644\u0643\u062a\u0631\u064a\u0643 \u0645\u0646 \u062a\u0637\u0648\u064a\u0631 \u062a\u0648\u0631\u0628\u064a\u0646\u0627\u062a \u063a\u0627\u0632\u064a\u0629 \u062c\u062f\u064a\u062f\u0629 40% \u0628\u062a\u0643\u0644\u0641\u0629 \u0623\u0642\u0644 \u0645\u0646 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0639\u062a\u0627\u062f\u0629\u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0637\u0628\u064a\u0642 \u0623\u0633\u0627\u0644\u064a\u0628 \u0628\u062f\u0621 \u0627\u0644\u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0647\u0632\u064a\u0644 \u0641\u064a \u0628\u0631\u0646\u0627\u0645\u062c FastWorks \u0627\u0644\u062e\u0627\u0635 \u0628\u0647\u0627. \u0625\u0630\u0627 \u062a\u0645\u0643\u0646\u062a \u062a\u0644\u0643 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0642\u0629 \u0645\u0646 \u0625\u064a\u062c\u0627\u062f \u0637\u0631\u0642 \u0644\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0631\u0648\u062a\u064a\u0646 \u0648\u062a\u0637\u0648\u064a\u0631 \u0641\u0631\u0642 \u0639\u0645\u0644 \u0628\u0633\u064a\u0637\u0629\u060c \u0641\u0625\u0646 \u0623\u064a \u0645\u0646\u0638\u0645\u0629 \u062a\u0633\u062a\u0637\u064a\u0639 \u0630\u0644\u0643. <\/span><\/p>\n<h2>\u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0641\u064a \u0639\u0635\u0631 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628<\/h2>\n<p><span style=\"font-weight: 400;\">With the constant turbulence of today\u2019s business world, new kinds of <a href=\"https:\/\/www.sisinternational.com\/ar\/analysis-b2b\/\" title=\"What Business Leaders Need to Know Right Now\"  data-wpil-monitor-id=\"8530\">leaders are needed<\/a>. According to <\/span><a href=\"https:\/\/www2.deloitte.com\/insights\/us\/en\/topics\/talent\/ceo-new-leadership-models-for-responding-to-disruption.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0631\u0624\u0649 \u062f\u064a\u0644\u0648\u064a\u062a<\/span><\/a><span style=\"font-weight: 400;\">\u0647\u0646\u0627\u0643 \u062e\u0645\u0633 \u062e\u0635\u0627\u0626\u0635 \u062a\u062c\u0639\u0644 \u0627\u0644\u0642\u0627\u0626\u062f \u0646\u0627\u062c\u062d\u064b\u0627 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0639\u0635\u0631 \u0627\u0644\u0645\u0636\u0637\u0631\u0628. <\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">\u0627\u0644\u0628\u0631\u0627\u0639\u0629<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">\u0647\u0646\u0627\u0643 \u062f\u0627\u0626\u0645\u064b\u0627 \u062a\u0648\u062a\u0631 \u0628\u064a\u0646 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0644\u0644\u0639\u0645\u0644\u064a\u0627\u062a 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400;\">\u064a\u0631\u0643\u0632 \u0627\u0644\u0641\u0646 \u0627\u0644\u0642\u062a\u0627\u0644\u064a \u0644\u0644\u062c\u0648\u062c\u064a\u062a\u0633\u0648 \u0639\u0644\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0642\u0648\u0629 \u0627\u0644\u062e\u0635\u0645 \u0636\u062f\u0647. \u0648\u064a\u0645\u0643\u0646 \u0644\u0644\u0642\u0627\u062f\u0629 \u0623\u0646 \u064a\u0641\u0639\u0644\u0648\u0627 \u0627\u0644\u0634\u064a\u0621 \u0646\u0641\u0633\u0647 \u0641\u064a \u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628. \u0625\u0646 \u0627\u0644\u0642\u0627\u062f\u0629 \u0627\u0644\u0630\u064a\u0646 \u064a\u0633\u062a\u0637\u064a\u0639\u0648\u0646 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0627\u0644\u062a\u062e\u0631\u064a\u0628\u064a\u0629 \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0648\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 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\u0627\u0644\u0631\u0642\u0645\u064a.<\/p>","protected":false},"author":1,"featured_media":62536,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[302],"tags":[],"class_list":["post-28892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts\/28892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/comments?post=28892"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts\/28892\/revisions"}],"predecessor-version":[{"id":81428,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts\/28892\/revisions\/81428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media\/62536"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media?parent=28892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/categories?post=28892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/tags?post=28892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}